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A DISSERTATION REPORT ON

COMPARATIVE ANALYSIS OF JETKING WITH REGARD TO QUALITY OF STUDY, INFRASTRUCTURE, PRICE, JOB PLACEMENTS

(A Case Study of Bareilly City) SUBMITTED T0 KURUKSHETRA UNIVERSITY,KURUKSHETRA IN THE PARTIAL FULFILMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
(2OO9- 2011)

Under the supervision of: Mr. Gagandeep Singh Lecturer MBA (GNIM)

Submitted by:M.Sadrul Hasan Roll no :-

GURU NANAK INSTITUTE OF MANAGEMENT (MULLANA) AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA

DECLARATION:-

I, Sadrul Hasan a student of MBA 2nd YEAR of, Guru Nanak Institute Of Management & Technology (Mullana), hereby declare that research project entitled COMPARATIVE ANALYSIS OF JETKING WITH REGARD TO QUALITY OF STUDY, INFRASTRUCTURE, PRICE, JOB PLACEMENTS is the outcome of my own work and the same has not been submitted to any university, institute for the award of any degree or any professional diploma.

Sadrul Hasan

ACKNOWLEDGEMENT

There is always a sense of gratitude which one expresses for others for their help & supervision in achieving the goals. I too express my deep gratitude to each & everyone who has been helpful in completing the dissertation report successfully. I express my sincere gratitude to Mr.Gagandeep Singh(Lecturer GNIM) without whose guidance, keen interest and regular encouragement my project would not have been compiled. I would also like to grab the opportunity to thank Mr. Virender Mehta (HOD,MBA) for his helping hand in the compilation of the report.

Last but not the least I would like to thank my parents for their support.

EXECUTIVE SUMMARY
This project is about the competitor survey including understanding strategies of competitor toward JET KING with regard to price, infra, placement, brand name and quality of study. In this we study about the different competitors of JET KING. We study the perception and satisfaction level of customer towards JET KING courses and we also study about the brand awareness of JET KING among customers. The report starts with the introduction which includes the company history, about JET KING info system, and about JET KING and also includes the brief description about the competitor survey. After introduction comes the objective and scope of the study. Next there comes research methodology which includes the sampling, sampling design, sample unit and sample area, next there comes the analytical tool used followed by data collection and limitations of the study. Data collection includes the source of data collection. Limitations of study include the limitations faced while doing the project. In the last come the result, finding, bibliography and annexure

TABLE OF CONTENTS
INTRODUCTION TO THE STUDY LITERATURE REVIEW OBJECTIVE OF STUDY RESEARCH METHODOLOGY
Research Design Sampling and Sample Design Data collection Statistical Tools Hypothesis Study Limitations of Study

DATA ANALYSIS & INTERPRETATION FINDINGS SUGGESTIONS BIBLIOGRAPHY

ANNEXURE

INTRODUCTION TO THE STUDY

INTRODUCTION
A premier institute, Jetking aims to make learning computers simple enough so that even students from a non-technical background can become Computer Hardware and NetworkingEngineers.With its extensive and innovative training methodology Jetking transforms students into confident and well groomed computer professionals who can have successful careers within the industry.

C.K. Prahalad -Extract from "Fortune at the Bottom of the Pyramid" If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient, creative entrepreneurs and value-conscious consumer, a whole new world of opportunity will open up. What is needed is a better approach to help the poor: an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them profit, too. Empowering the Girl Student A great believer in the equality of the sexes and independence of women, Jetking awards a 25 percent fee discount to all girl students, enabling them to carve out a successful career and to lead an independent life. Empowering the Underprivileged Jetking has also been actively involved in spreading computer literacy amongst the masses. The Gordhandas P. Bharwani Computer Centers set up by the company are testimony to this effort. These centers provide computer training to students who come from underprivileged families and cannot afford the same. Jetking's six operational centers impart computer literacy to these youngsters at a minimal fee of Rs.100/-per month. Each center has six computers and 12 students get trained in batches of 2 for an hour each day. In a day six slots are operational. Thus 432 students get trained in computer usage daily. LETTER OF APPRECIATION FROM THE RURAL HOMOEOPATHIC HOSPITAL

Dear

Mr.Bharwani,

We are happy to inform you that the 30 computers donated by Jetking to Dr ML Dhawale Memorial Trust have proved extremely useful for clinical, academic as well as administrative activities being carried out at Rural Homoeopathic Hospital, Palghar. We have set up the Gordhandas P Bharwani Computer department with the help of these computers. We have installed 4 different homoeopathic softwares in our OPDS (HOMPATH, CARA, Radar & Organon'96). This allows quick referencing of Homoeopathic repertoires and shortens time taken for prescriptions.

Employability is equal to soft skills. Even engineers and graduates from IIMs require soft skills.

Having knowledge is no longer sufficient. You need to be employable. In a survey of organizations operating in various verticals, it was found that the youth today is not employable. They do not have the requisite skills (both technical as well as soft) to perform on the job. To become employable, you need to have adequate skills (hands on experience) coupled with soft skills which includes communication skills and a professional attitude. At Jetking we follow a whole person approach to transform a student into an industry ready professional. Our unique SmartLab plus process ensures that a Jetking student becomes an in demand professional. We not only skill our students with latest technologies, we also develop

their all-round personality with our English Speaking and Personality development modules and their spiritual quotient through regular practice of yoga. We believe in the E3 formula. Education = Employability = Employment. It is our endeavor to ensure that every student who enrolls at Jetking becomes employable and is able to secure employment with ease. This formula has encouraged us to look beyond Computer Hardware and Networking. We are now diversifying to the K-12 sector and even to college education to bring the benefit of our E3 formula to the masses. With technology becoming all pervasive, we are also looking to convert a device as simple as a mobile phone into an effective learning device. We have already started word per day SMS to our students. Soon, we will be transforming this communication device into a powerful learning tool. This will help our students to truly learn anywhere, any time.

Jetking trains young minds to achieve success and empowers its students to lead independent lives by offering them an opportunity for a successful career. Jetkings students comprise of a large mix of different cultures and backgrounds where every student is a success story waiting to happen. Apart from the technical knowledge of each hardware and networking course an emphasis on learning English, leadership development, personality development training and presentation skills enables these students to step out as confident professionals. By teaching students not only various IT professional courses but also all round development Jetking ensures its students are industry ready when they enter the real world. Jetking also assures its students placements within various organizations through its own placement team. Advantages of Jetking Jetking ensures that its students find suitable jobs A teaching methodology thats designed for easy learning Practical application of knowledge prepares students for difficult situations Advanced learning to make you thoroughly prepared for the industry Higher level of retention through Yoga Ease of learning for non-technical students

Jetkings Hardware and networking courses training is student centric. Jetkings training methodology is inspired by the words of Confucius, namely, When I hear, I forget, When I hear and see, I remember a little. When I also question and discuss, I begin to understand. When I further go on to do, I acquire knowledge and skill. This methodology incorporates modern technology training coupled with ancient Indian art well being practiced through Yoga. The Smartlab Plus teaching methodology prepares students for the job market. Right from communication skills for successful interviews to personal presentation and workplace etiquette, the students are trained to interact with managers at every level with confidence and clarity. students are trained to interact with managers at every level with confidence and clarity.

OUR FACULTY

At Jetking we believe in quality education. The delivery of our education is of the highest standards. In order to achieve standard delivery, we train and upgrade our faculties under the supervision of the head office. We have more than 1000 faculties across India, including company and franchise learning centers. Every Faculty has to Clear FCT (Faculty Certified Test) and FAT (Faculty Assessment Test) conducted by the head office. Every faculty goes through this assessments further to which are appointed to train our students. Faculties have to upgrade by attending the technical training which is provided by Head-office half-yearly. The faculty is also skilled at Smartech Training. Smartech is an adaptation of the Creative Training Technique by Robert Pike to make the technical training at Jetking fun, faster and easier. Smartech empowers the faculty to provide alternate explanations, demonstrate skills and procedures, and use activities requiring student participation. Rather than providing training in the traditional way, faculties become actively involved with the teaching and students are also actively involved in learning

Smart Labs Plus Learning Jetking Edge - Smart Learn Accolades & Affiliations Life at Jetking Our Faculty Infrastructure. Alumni Speak

With a strong foundation and the principle of Learning by Doing Jetking provides world class infrastructure to support the various IT professional courses it offers. At every Jetking Centre, all its computers are equipped with top-of-the-line hardware and software. By allowing no more than two students per computer, Jetking ensures that it maintains great training quality for its students. Each centre makes use of licensed copies of software so that the operating system used for training is flawless. For the CCNA certification course, each student is provided with up-todate 2600 series and 1700 series routers. For MNA program, we provide training on the latest software and devices like watchguard firewall, VOIP devices etc.

Quality infrastructure coupled with the latest technology and regular upgrades is a promise to every student training at Jetking.

Courses Offered
ANALOG Soldering Using Multimeter and Trainer Kit Current and Voltage Resistors and its connections Ohm's Law Voltage Rise and Voltage Drop Inductor and Capacitor Using Oscilloscope Transformer Semiconductor PN Junction Diode Half wave and Full wave Rectifier Bridge Rectifier Transistor Power Supply - Introduction to SMPS DIGITAL Number System and its conversion Logic Gates Half Adder and Half Subtractor Multiplexer and Demultiplexer Encoder and Decoder SR Flip Flop D Flip Flop JK Flip Flop Multivibrator

MICROPROCESSOR Computer Organization and Architecture Introduction to Microprocessor Pentium Processor Site Preparation and Environmental Issues APPLICATION MS office Installation Configuring Mail Account in Mcrosoft Outlook Familiarizing with Mcrosoft word Mail Merge Familiarizing with Microsoft Excel Working with Formula, Functions and Charts Pivot Table and Pivot chart Working with Microsoft Powerpoint Preparing Presentation Project on Powerpoint ENGLISH SPEAKING AND PERSONALITY DEVELOPMENT Ice Breaking Session and Introduction to Personality Development and English Speaking Names Sentences Translation (Food/Eating) Nouns Pronouns Articles Tenses Interpersonal Skills English Test Paragraph Reading Confusing Words

Translation (Weather) Modals Preposition Active Passive Voice Certificate in Computer Hardware Duration 170 hours (14 weeks) This module trains the student in the fundamentals of the operating system and PC hardware, including assembling, fault tracking and support. . PC HARDWARE SUPPORT SKILLS Fundamentals of PC Microprocessor (Intel and AMD) and its Troubleshooting Memory (DDRRAM, RDRAM, SDRAM) and its Troubleshooting Motherboard (Intel, Gigabyte, Asus and MSI) and its Troubleshooting Power Supply and its Troubleshooting Hard Disk Drives (IDE and SATA) CD ROM / CD Writer and its Troubleshooting DVD Drives / Combo Drives and its Troubleshooting I/O Ports and Devices Keyboard and Mouse Installation and Troubleshooting of Modems Installation and Troubleshooting of Scanners SCSI Drives Monitor Printer (DMP , DeskJet and Laserjet) Laptop Troubleshooting Configuring and Troubleshooting BIOS / CMOS Settings PC Assembling and Disassembling PC Maintenance and Troubleshooting OPERATING SYSTEM SUPPORT SKILLS (WINDOWS VISTA) Operating System Basics

Introduction And Configuration of MS-DOS Installation of Windows XP Professional Installation and Migration of Windows Vista Configuring Windows Vista Desktop and Display Settings Managing Multiple Monitor Settings Configuring Sidebar, Gadgets and Tablet PC Configuring Power Options Working with User accounts and Password Parental Control, User Privileges and Local Security Policies Hardware Device Driver Installation and Troubleshooting Setting up a Network Connection Troubleshooting TCP / IP Problems Configuring Windows Firewall with Advanced Security Working with Antivirus and Windows Defender Configuring IE7, Pop-up blocker, IE security and privacy options Managing cookies and Internet Security Zones Phishing filter Working on Remote Assistance and Remote Desktop Configuring Windows Mail, Windows Calendar and Contact Managing files and folders Managing offline and encrypted files Working on NTFS permission and shared permission Installing and managing Local and Network printer Backup and Restore Disk and Storage Management Check Disk, Defragmentation and Disk Cleanup Optimizing system Performance Configuring Ready boost and Startup Program Using advanced boot option

Restoring stability with system restore Managing services Working with Registry Antivirus Software Installation and Configuration Disk manager System Utilities & Partition Magic Installing Driver ENGLISH SPEAKING AND PERSONALITY DEVELOPMENT English Test Application Writing Degree of Comparison Words, Meaning & Sentences Translation (Law) Self Introduction & Handshake General Conversation Etiquette General Sentences Certified Microsoft Windows Server 2008 Technician Duration 170 hours (14 weeks) This module covers all the essentials in the rapidly growing field of Computer Networking with an in-depth exposure to Microsoft Windows Server 2008. NETWORKING ESSENTIALS Overview of Networking Overview of Networking Components Network Hardware Transmission Media LAN Topologies Installing Structured Cabling Networking technologies 802 Standards

Media Access Ethernet Other Network Architectures Network Protocols Switches and Bridges Internetwork Connectivity Devices TCP/IP Services and Application IP Addresses DHCP and Automatic IP Configuration Host Names and FQDNs Server (NetBIOS) Name Resolution TCP/IP Service Client Server Communication Layers Network Server Client/Server Systems WANs and Remote Connectivity NOS and working on Internet Introduction to WAN Technologies Advanced WAN Technologies Remote Connectivity Network Security Testing and Troubleshooting Networks Network Performance and Monitoring Wireless Networking MICROSOFT WINDOWS SERVER 2008 TECHNICIAN Introduction to Windows Server 2008 Deployment of Windows Server 2008 User & Group Management Storage Management TCP/IP and IPv4 network management

Understanding NetBIOS, WINS, and NetBT Configuring DNS and DHCP servers Security Management Implementing Volumes Shadow Copy Controlling Windows with MMC Controlling Windows with CLI Controlling Windows with the Registry. Controlling Windows Group Policy Windows Server Virtualization Active Directory Domain Services Active Directory Certificate Services Terminal Services Enhancements clustering Enhancements Implementing and Troubleshooting NAP IIS 7.0 Enhancement Implementing Active Directory Services Planning and implementing an OU Structure Restoring active Directory ENGLISH SPEAKING AND PERSONALITY DEVELOPMENT General Sentences Writing an Impressive Resume English Test News Paper Reading Important Interview Questions Business Process Outsourcing Company Research Mock Interview Role Plays Certified Network Administrator Duration 210 hours (16 weeks) This is the final module wherein the students get advanced training in key technologies such

as Linux and Cisco. LINUX (RED HAT) Overview of Linux Installation of Linux Linux Advanced File System Management Bash Shell Standard I/O and Pipes String Processing Vim Advanced Text Editor Bash Shell Scripting Mailing and Basic Networking Configuration and Installation of Hardware devices Linux File security Network Configuration RED Hat Package Manager Kernel Services and Configuration System Monitoring CCNA Internetworking Concept Overview Inetnetworking with TCP/IP Assembling and Cabling Cisco Devices Router Fundamentals Basic Router Configuration IP Routing Overview of VLSM OSPF Configuration PPP Communication Basic IP Traffic management with Access Lists Establishing Frame relay PVC connection

Managing Network Environment Catalyst 2900 Switch Operation Virtual LAN (IPSEC and SSL) VPN Wireless LAN IPV6 FINISHING SCHOOL PROGRAM Managing Windows updates, services pack and patches Managing Antivirus solution Installation of Adware and Stinger utilities Configuration of mail using Microsoft Outlook and Outlook Express, Repairing PST files Recovering Password Exporting and importing Calendar, Contacts and PST files Watch Guard UTM appliance

Award and Recognition


What started out as a young man's dream, has transpired into a giant business that educates and empowers Indias youth, with presence across the country. Mr.Suresh Bharwanis pioneering spirit and far reaching vision has earned him several accolades. Since 2004, Jetking has been consistently ranked as the leading Computer Hardware and Training institute by Dataquest magazine, one of India's leading IT publications.

In 2005, Mr.Bharwani received the "Maharashtra IT manpower Development Award"(second position) from the Government of Maharashtra. Jetking Infotrain Limited was also awarded the "Hall of Fame" award in 2006. This award was conferred on Jetking for its ground-breaking efforts in the franchising world by Franchising India Holding Ltd. that went on to applaud his efforts in 2007 as well with the "Best Franchiser Award".

In 2006-07, Jetking celebrated its Diamond Jubilee - 60 years of excellence in the Indias electronics and IT industry He was also awarded the "Pike's Peak Award" in 2007 by the Bob Pike Group, an international performance solutions organization that pioneered Creative Training Techniques to deliver technical training in a fun, faster and easier way. Then followed the Udaan Samman-2008 by the Navbharat Times group for pioneering the trend of vocational training in India.

One of Mr.Bharwanis proudest moments came when he was applauded for his contribution in the area of Corporate Social Responsibility in 2008, by Rambhau Mhalgi Prabodhini.

Over the years, countless students have imbibed the Jetking philosophy of success and hard work and have gone on to make a name for themselves in the Indian software industry. Red Enrolments many the understanding Red Hat number Jetking has evolved with the changing face of technology. Throughout its 60 years in the business of Radio Manufacturing, Hardware and Networking technology, it has successfully trained thousands of students to overcome failure for highpaying careers. young Red of Hat India by IT Hat Red Award Hat. aspirants Training the Jetking Infotrain Ltd has been recognized as the Largest Training Partner for Training This recognition once again positions Jetking as the institute committed to building careers of across the sectors. Our exponential year-on-year growth has made us an undisputed leader in programme. Our focus on Red Hat Certified Technician programme coupled with our strong market, clear-cut aspirations and expectations have been the key drivers for the doubling of

PARTNERSHIPS
JET KING has always prided itself on its partnership engagements. Partner models are also evolving in the technology industry. Innovation has extended into the ecosystem and community based engagements are coming into play. JET KING has also enhanced its relationships with partners and is creating a variety of innovative partnership models, with various approaches to risk-reward sharing. Some of the notable partnerengagements:

MARKET MIX OF SERVICE MARKETING

Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc

People
An essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organization wants to obtain a form of competitive advantage. Consumers make judgments and deliver perceptions of the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, aptitude, and service knowledge to provide the service that consumers are paying for. Many British organizations aim to apply for the Investors In People accreditation, which tells consumers that staff are taken care of by the company and they are trained to certain standards.

Process

Refers to the systems used to assist the organization in delivering the service. Imagine you walk into Burger King and you order a Whopper Meal and you get it delivered within 2 minutes. What was the process that allowed you to obtain an efficient service delivery? Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company.

Physical Evidence
Where is the service being delivered? Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organization. If you walk into a restaurant your expectations are of a clean, friendly environment. On an aircraft if you travel first class you expect enough room to be able to lay down! Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organizations perceptual plan of the service.

COMPETITOR ANALYSIS
NIIT:
NIIT is a leading Global Talent Development Corporation, building skilled manpower pool for global industry requirements. The company which was set up in 1981, to help the nascent IT industry overcome its human resource challenges, has today grown to be amongst worlds

leading talent development companies offering learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIITs training solutions in IT, Business Process Outsourcing, Banking, Finance and Insurance, Executive Management Education, and Professional Life Skills, touch five million learners every year. NIITs expertise in learning content development, training delivery and education process management make it the most preferred training partner worldwide. Ushering in a new model in higher education is the non-for-profit NIIT University, established in 2009 with a vision of being the leading center of innovation and learning in emerging areas of the Knowledge Society. It is based on four core principles of providing industry linked, technology based, research driven, seamless education.

FRANCHISEE
NIIT, Asias No. 1 trainer and leading Global Talent Development Corporation, offers learning and knowledge solutions to 5 million students across 40 countries. Leading IT magazine Dataquest has conferred upon NIIT, the Top IT Training Company Award 2006. Rated among Indias Super Brands (2003-05), NIITs Individual Learning Business offerings include:
Industry-endorsed programs for students seeking careers in IT,GNIIT Integrated ANIIT for Engineers, (IAE), and Advanced Technology Programs for IT professionals.

For working professionals, NIIT Imperia, Center for Advanced Learning, offers Executive Management Education in association with Indian Institutes of Management (IIMs). at Ahemdabad, Indore and Kolkata. NIIT Institute of Finance, Banking & Insurance (IDBI), formed with equity participation from ICICI Bank, offers programs to develop talent for the banking industry. NIIT offers turnkey IT integration program for schools. NIIT has provided computer-based learning to over 5000 government and private schools. NIITs Corporate Learning Solutions, offers integrated learning solutions (including strategic consulting, learning design, content development, delivery, technology, assessment and learning management) to Fortune 500 companies, Universities, Technology companies, Training corporations and Publishing houses.

GNIIT- Gaining Momentum

GNIIT, NIITs flagship career program, is a three-year course based on industry-endorsed global curriculum. It helps students build a strong conceptual foundation along with technical skills for meeting core competencies of the technology sector. It comprises of two years of classroom training followed by one year of professional practice in a leading IT company.

JETKING:
Jetking is Indias no1. Hardware and networking institute. Jetking Certified Hardware & Networking Professional (JCHNP) is a premium course offered by Jetking which comprises of comprehensive training in the field of hardware and networking. Students are given a 100% Job Guarantee* after course completion. Graduates, 12th & 10th pass students can avail these courses at 125 learning centers across India. Being an ISO 9001:2000 Jetking also has a number of global academic partners to further deliver quality education. Spread over a duration of 15th months, the course in divided into four modules. Having been the first institute for training non technical students set up in 1990, Jetking has come a long way today with over 100 training centers, 2500 faculty members, international academic partnerships and ISO 9001:2000 certification since 2003. With an impressive placement record of technical and non technical students in Top-notch national and international I.T. companies including IBM, HP, Zenith Computers Ltd, Reliance, Samsung, Tata and Sify, Jetking is a market leader in Computer Hardware and Networking training.

COMPETITORS COMPARISON
PROGRAMS ON OFFER

NIIT:

Java .Net Oracle EMC Solaris Accelerated ANIIT for Engineers (AAE)

Integrated ANIIT for Engineers (IAE) SQL Server WEB 2.0 (Adobe) Cisco GNIIT

JETKING:

JCNHP
Module: 1 (Certificate in Basic Electronics and Office Tools) Module: 2 (Certificate in Computer Hardware) Module: 3 (Certified Microsoft Window Server 2008 Technician)

MNA
Level: 1 -Network Essential -MCSE 2003 -CCNA

Level: 2

-CWNA -Cisco PIX Firewall -Red Hat Linux (RHCE) -Check Point

PRICE
NIIT: PROGRAMS
GNIIT (3 YRS) ANIIT (2 YRS) Diploma in IT (1 YR) CIT (6 months) JAVA DOT NET ORACLE A+ N+ CCNA 22,000-25,000 AMOUNT 1,20,000 + 10.3% (tax) 80,000 40,000 22,000 12,000 12000 16,000

C++ BASICS

3,500 3,500

JETKING: PROGRAMS
JCNHP Module: 1 (Certificate in Basic Electronics and Office Tools) Module: 2 (Certificate in Computer Hardware) Module: 3 (Certified Microsoft Window Server 2008 Technician) MNA Level: 1 -Network Essential -MCSE 2003 -CCNA Level: 2 -CWNA -Cisco PIX Firewall -Red Hat Linux (RHCE) -Check Point

AMOUNT

52,585

22,000 22,000

MARKETING STRATEGIES NIIT:

National IT Aptitude Test (NITAT)


National IT Aptitude Test (NITAT) was instituted in the year 2004. Since then it has been organized five times. NITAT is aimed at enabling graduates and students pursuing their studies in engineering, arts, commerce, science and other streams to gauge their aptitude for a career in IT sector. The nationwide test is held across the country. The idea is to identify technology talent pool for the manpower starved IT industry, give them an opportunity to prepare themselves for the IT industry and eventually provide this talent to the industry. Over 2 lakh students have benefited from NITAT in the last 6 years.

Bhavishya Jyoti Scholarships


Bhavishya Jyoti Scholarships is NIITs effort to recognize and foster meritorious students and help meet the industry demands for trained IT manpower. Students who have completed their class XII or equivalent and/or those currently pursuing graduation are eligible for the scholarships. The Bhavishya Jyoti Scholarships were launched by NIIT in 1991 to enable financially challenged meritorious students to pursue a career in computers. In the last 19 years, over 2, 50, 000 students have benefited from these scholarships and launched their career in the IT industr

Advertisement
NIIT focuses on promoting itself by advertising using a variety of media like television, radio, newspaper and magazines. Advertisement of the programs like GNIIT and others programs provided by the institute in newspaper, magazine, and radio are the main source of marketing which is done by NIIT.

JET KING :
Database collection:
The first and the primary strategy on which JET KING focuses on is database collection of the students who have given their exams of XII, or pursuing their studies, so that these potential customers can be converted into actual customers. And also along with database collection these people are made aware about JET KING and its products.

Conduction of seminars
It is generally a form of academic instruction offered by JET KING. These seminars are held in schools and colleges. Each and every information regarding JET KING is provided to the students and their queries are addressed on the spot only. This conduction of seminars plays an important role in marketing of JET KING and also positioning the JET KING brand in career development field among the customers. And it also plays an important role in the collection of huge database of the potential students which can be converted to actual customers of JET KING.

Telemarketing
It is one of the important methods of direct marketing in which telemarketer from JET KING solicits to prospective customers to join the training programs provided by them over the phone. It is also one of the most influencing techniques which have a direct impact on the customer as the queries of the customer are sorted out on phone itself and the response of the customer, whether positive or negative, is known at that point only.

Home calls
It is another form of direct marketing where the sales person visit the home of that particular individual to whom they already had a word over the phone. The main purpose of home calls is to bring the family of the student in confidence that the courses provided by JET KING are beneficial and best for the student.

Tie ups with educational institutes


JET KING has been successful in making tie-ups with various educational institutes which acts as a great source of revenue for JET KING. It also plays an important role to increase the goodwill of JET KING as a career development center.

Advertisement
JET KING also promotes itself through television advertisement. The advertising done, however, is for whole JET KING enterprise and not for JET KING as such.

Conduction of Seminars

This academic instruction is also offered by Jetking. Here the potential students are made aware about the programs and its contents. Incase students have any question regarding the program or placement after completing the program, it is answered on the spot only. The conduction of seminar plays an important role in marketing of Jetking and the programs offered by this institute.

Advertisement
Jetking also focuses on advertising its program offerings in diverse media like television, magazine, newspaper and radio. Being an old player in the IT educational sector Jetking hardly focuses on strategies that are followed by JET KING like telemarketing, home calls, database collection etc. for the publicity if its programs. This might be due to the reason that Jetking already has a reputed goodwill in the educational market so students who wish to make a career an computer hardware themselves get attracted to the institute.

Smartlab Plus

Jetking is probably the only institute in India that has developed its own unique methodology that not only has a distinct name Smartlab Plus but also has a very unique foundation. This methodology is the brainchild of its CMD who developed it after attending scores of training oriented courses all over the world and pouring over dozens of books. The big idea was to create a methodology that makes learning easy and retention easier so that even the last benchers could become experts. This methodology takes students from hearing to doing in a step wise process. Also, there is an internal revision that means repeating the same topic again and again ensuring maximum retention. This methodology also has yoga in it which is again unique to Jetking only. Smartlab Plus also has PD sessions in-built.

LITERATURE REVIEW

Kothari, C.R., RESEARCH METHODOLOGY,-- Research in common


parlance refers to search for knowledge. It can also be defined as a scientific and systematic search for information on a specific topic. A research design is the arrangement of conditions for collection and analysis of data in a manner thataims to combine relevance to the research purpose with economy in procedure. Decisions

regarding what, where, when, how much, by what means concerning a research study constitute a research design. Sampling can be defined as the Selection of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made

Cooper Donald R.,Schindler Pamela S---Broadly the sources of data are: Primary Sources Secondary sources.

Primary data are those which are collected for the first time and thus happen to be original in character. Primary data is collected through: Questionnaires Observation Method Schedules

The secondary data are those which have already been collected by someone else & which have already passed through the statistical process. Secondary data has been collected through: Magazines, Journals, Pamphlets, Websites of the selected car companies Gupta S.P--- Correlation is a statistical technique which helps in analyzing the relationship between two or more variables. It is used in measuring the closeness of relationship between variables. Gupta S C,Kapoor V K--- Correlation is a statistical technique which helps in analyzing the relationship between two or more variables. It is used in measuring the closeness of relationship between variables. The study of correlation is of immense significance in statistical analysis and practical life:

Tull Donald S,Hawkings Del--- Questionnaires are considered as the heart of survey operations and therefore should be very carefully constructed. It consists of a number of questions printed or typed in a definite order which is filled by the respondents on their own. A good questionnaire should be comparatively short and simple and the sequence shall be from easy the difficult ones.

Advantages of questionnaires are:


They are economical. They are free from the biasness of the interviewers. Respondents have adequate time to give well thought to their answers. Respondents can be reached conveniently. Large samples can be used and therefore the results are more dependable.

Schiff man Leon G, Kanuk Leslie Lazar---- Study of the customer behavior is the study of how individuals make decisions to spend their available resources (Time, Money and Efforts) on consumption related items. It includes the study what they buy, whey they buy it, when they buy it, where they buy it, how often they buy it and how often they use it. The primary purpose for the study consumer behavior as apart of marketing curriculum is to understand how and how customers make their purchase decisions. There insights enable marketers to design more effective marketing strategies. Nair Suja R---The success of the firm will be determined by how effective it has been in meeting the diverse customer needs and wants by treating each customer as unique and offering products and services to suit his/her needs

OBJECTIVE OF THE STUDY


OBJECTIVES OF THE STUDY
To study the different competitors of JET KING. To study the perception and satisfaction level among customers towards JET KING with regard to quality of study, infrastructure, price, job placements To study the brand awareness JET KING. To study the loyalty among the customers of JET KING. To know which media attracts customers for getting information regarding JET KING. To study relationship between the quality of study and sale of JET KING courses

RESEARCH METHODLOGY

RESEARCH

Research refers to a search for knowledge. Research is scientific and systematic search for pertinent information on specific topic. Research methodology is a way to systematically solve the research problem. Research Methodology in a way is a written game plan for conducting research. Research methodology may have dimensions. It includes research methods and also considers the logic behind the methods used in the context of the study. It may also be understood as the science of the study and minimizes the degree of uncertainty of making wrong choices. It helps to understand assumptions underlying various techniques and the criteria by which they can decide that certain techniques will be applicable to certain problems and others will not. Therefore in order to solve a research problem it is necessary to design a research methodology for the easy and accurate solution of the problem.

Types of marketing research


Marketing research, as a sub-set aspect of marketing activities, can be divided into the following parts: Primary research (also known as field research), which involves the conduction and compilation of research for the purpose it was intended. Secondary research (also referred to as desk research), is initially conducted for one purpose, but often used to support another purpose or end goal. By these definitions, an example of primary research would be market research conducted into health foods, which is used solely to ascertain the needs/wants of the target market for health foods. Secondary research, again according to the above definition, would be research pertaining to health foods, but used by a firm wishing to develop an unrelated product. Primary research is often expensive to prepare, collect and interpret from data to information. Nonetheless, while secondary research is relatively inexpensive, it often can become outdated and outmoded, given it is used for a purpose other than for which is was intended. Primary research can also be broken down into quantitative research and qualitative research, which as the labels suggest, pertain to numerical and non-numerical research methods, techniques. The appropriateness of each mode of research depends on whether data can be quantified (quantitative research), or whether subjective, non-numeric or abstract concepts are required to be studied (qualitative research). There also exist additional modes of marketing research, which are:

Exploratory research, pertaining to research that investigates an assumption. Descriptive research, which as the label suggests, describes "what is". Predictive research, meaning research conducted to predict a future occurrence. Conclusive research, for the purpose of deriving a conclusion via a research process

The research methodology that I undertook for the purpose of this study is EXPLORATORY RESEARCH. Exploratory research is a primary study of subject matter or investigation of the phenomena. It is not specific in nature but aims at understanding the broad contours of the subject. It is usually preliminary or pilot study and is followed by descriptive, experimental research. It does not have a formal and rigid design and as the research may have a formal and rigid design and as the research may have to change his focus or direction, depending on the availability of new ideas, new hypothesis, increasing the familiarity with the problem, assessing the feasibility of further studies etc.

SAMPLING AND SAMPLING DESIGN SAMPLING:


Sampling can be defined as the selection of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made. In other words it is the process of obtaining information about an entire population by examining only a part of it.

ADVANTAGES
Sampling saves time and money. It is usually less expensive and produces results at faster speed. It provides more accurate information. It enables to estimate the sampling errors and thus assists in obtaining information concerning characteristics of population. It also enables greater speed of collection of data. The ultimate test of sample design is how well it represents the characteristics of the population it purports to represent. In measurement terms the sample must be valid which depends upon

Accuracy It is the degree to which biasness is absent from the sample. Precision It represents how well the sample represents the population in all respect.

SAMPLING DESIGN: A sample design is a definite plan for obtaining a sample from a
given population. It refers to the technique or the procedure that is adopted in selecting the sampling units from which inferences about the population is drawn. Sampling design is determined before the collection of the data.

Steps in developing a Sampling Design:

Type of universe-The first step in developing any sample design is to clearly


define the set of objects, technically called Universe, to be studied.

Sampling Unit-A decision has to be taken concerning a sampling unit before


selecting sample. Sampling unit may be Geographical one such as state, village, district etc Social unit such as family, club etc. Construction unit such a flat, house etc.

Source list-It contains the names of all items of a universe. Size of sample: It refers to the number of items to be selected from the universe to
constitute a sample.

Parameters of interest: Specific population parameters which are of interest


must be considered in determining the sample design

Budgetary constraint Sampling procedure CHARATERISTICS OF A GOOD SAMPLE DESIGN


Sample design must result in a truly representative sample Sample design must be such which results in a small sampling error Must be viable in the context of funds available for research study Must be such that systematic bias can be controlled in a better way Must be such that results of sample study can be applied

TYPES OF SAMPLING Probability Sampling Non-probability Sampling TYPES OF PROBABILITY SAMPLING Simple random sampling Area sampling Systematic sampling Stratified sampling

TYPES OF NON- PROBABILITY SAMPLING Convenience sampling Judgment sampling Quota sampling SAMPLING METHOD: SAMPLE SIZE: SAMPLE AREA: CONVENIENCE SAMPLING 100 RESPONDENTS BAREILLY

DATA COLLECTION
Broadly the data has been collected through: Primary Sources Secondary sources.

Primary data are those which are collected for the first time and thus happen to be original in character. Primary data has been collected through: Questionnaires It is considered as the heart of survey operations and therefore should be very carefully constructed. It consists of a number of questions printed or typed in a definite order which is filled by the respondents on their own. A good questionnaire should be comparatively short and simple and the sequence shall be from easy the difficult ones. Advantages of questionnaires are: They are economical.

They are free from the biasness of the interviewers. Respondents have adequate time to give well thought to their answers. Respondents can be reached conveniently. Large samples can be used and therefore the results are more dependable.

The secondary data are those which have already been collected by someone else & which have already passed through the statistical process. Secondary data has been collected through: Magazines Journals Pamphlets of the companies Websites of the companies

STATISTICAL TOOLS
Statistical techniques are the play an important role in research. There are very few statistical analysis that can be done on nominal data. Almost all descriptive statistics like measures of central tendency. Likert scale is the part of statistical tools & techniques

LIKERT SCALE
Likert scale is a summated scale based on item analysis approach. In this statement is evaluated on its ability to discriminate between respondents with high and low scores. The researcher starts with collecting a large number of statements which are relevant to the survey topic. Each of these statements should be clear and unambiguous with definitive discriminating power. Also such items are not included which are either neutral or extremely worded such that it is sure that nearly everybody will respond to them similarly. After the statement are collected and compiled they are administered to a sample of subject who are taken from the target population.
Strongly Agree Agree Undecided Disagree Strongly Disagree

Advantage of Likert Scale


It is simpler and easier to construct.

Consequently the time and cost involved in constructing this scale is also less. Likert scale by having clear categories of response eliminates ambiguity arising from respondents answering like sort of agree. It is more comprehensive because it includes statements that may not be directly.

HYPOTHESIS TESTING
MEANING:
The chi-square test is one of the most simplest and widely used non-parametric test in statistical work. The symbol is Greek letter chi. It was first used by Karl Pearsons in the year 1990. the quantity chi-square describes the magnitude of the discrepancy between theory and observation. A statement that explains or makes generalizations about a set of facts or principles, usually forming a basis for possible experiments to confirm its viability. Hypothesis is an assumption made about a population parameter. This hypothesis is then proved or disproved by using the information from the sample to decide the likelihood of the hypothesized population parameter to be correct or not. It is a screening exercise. Hypothesis is a predictive statement that relates independent variable to a dependent variable and this is open to testing.

FEATURES:
A hypothesis must be valid. It must be closely related to the phenomena it is trying to explain. A hypothesis should be clearly and precisely stated. There should be no ambiguity in the hypothesis. Hypothesis has a doubtful aspect associated with it. there is always a doubt associated about whether the hypothesis is correct or not and it is this doubt which is to be tested. A hypothesis is a transitory phase of a research process since it is provisional. It is yet to be proved that the hypothesis is correct and it can be stated as a scientific fact or it is incorrect and hence it is to be dropped.

A good hypothesis is accessible to all.it should be understood by other researchers equally and unequivocally.

A hypothesis should have empirical reference. It should explain clearly what it claim to explain.

Chi-square= And

(O-E)2 /E

Where O=observed frequency E=expected frequency

Degree of freedom:
While comparing the calculated value of chi square with the table value, we have to determine the degree of freedom. By degree of freedom we mean the number of classes to which the values can be assigned arbitrary or will without violating the restriction or limitations placed.

H0 :-There is relationship between sale of JET KING courses and quality of study at
JET KING.

H1 :- There is no relationship between sale of JET KING courses and quality of study
at JET KING.

CHI SQUARE TEST


The origin of chi square test is from Greek letter chi this test was first used by the Karl Pearson and is one of the most widely used test today. Through the chi square test we are able to determine the extent of difference between the theory if expected value and observed or the actual value OBSERVED VALUE 60 45 (O-E)2 E Significance level 5% EXPECTED VALUE 52.5 52.5 (O-E) 7.5 -7.5 (O-E)2 56.25 56.25

= 56.25/52.5 = 1.07 (calculated value)

Degree of freedom 1 Tabulated value = 3.841 As tabulated value is greater than calculated value, so null hypothesis(Ho) is accepted and alternate hypothesis(H1) is rejected. Hence, there is relationship between sale of JET KING Courses and quality of study at JET KING.

LIMITATIONS OF THE STUDY

LIMITATION

Carrying the survey was a general learning experience for us but we also faced some problems, which are listed here. The market of JET KING is too vast and it is not possible to cover each and every sector in a short span of time. Generally the respondents were busy in their work and were not interested in responding rightly. Respondents were reluctant to reveal complete and correct information about themselves and their organization. Most of the respondents dont want to disclose the information about the other competitors from where they doing the courses. Due to human behavior information may be biased.

DATA ANALYSIS & INTERPERTATION

DATA ANALYSIS & INTERPRETATION


1. Are the IT courses offered at your learning center as per your needs? PARTICULARS YES NO DONT KNOW JET KING 80 15 5

INTERPRETATION
The graph clearly indicates that 80% respondents feel that IT courses offered at their learning center are as per their needs.

2.Do you think these courses are technically upgraded regularly? PARTICULARS YES NO JET KING 65 25

DONT KNOW

10

INTERPRETATION
According to the graph 65% respondents of JET KING feel that the courses provided at their learning institute are technically upgraded in a regular manner.

3.Do you think your institute is suitably and conveniently located? PARTICULARS YES NO DONT KNOW JET KING 65 25 10

INTERPRETATION It is clear from the graph that 65% respondents feel that their centre is suitably located

4. Are you satisfied with the advertisement of your center? PARTICULARS SATISFIED NOT SATISFIED DONT KNOW JET KING 75 15 10

INTERPRETATION
The graph clearly shows that 75% respondents feel that considerable effort is made by their institute in order to promote itself. This due to the fact that JETKING promotes itself using print media, television, and radio etc

5. How did you come to know about your learning institute?

PARTICULARS FRIENDS/FAMILY NEWSPAPER/MAGAZINE TELEVISION INTERNET

JET KING 25 55 10 10

INTERPRETATION
According to the pie charts shown above, it is clear that newspaper & magazine is the most important source by which respondents came to know about their respective institutes, followed by print media.

6. Rate the faculty at your institute. PARTICULARS EXCELLENT VERY GOOD GOOD AVERAGE POOR JET KING 48 28 20 4 0

INTERPRETATION
Pie charts depict that 48% respondents of JET KING rated their faculty as excellent. Excellent faculty rate are 48%, Very good are 28% Good are 20%.

7 Rate your center as per the infrastructure facilities provided. PARTICULARS EXCELLENT VERY GOOD GOOD JET KING 48 28 20

AVERAGE POOR

4 0

INTERPRETATION
The pie charts indicate that that the infrastructural facilities are rated best in JETKING. Excellent Infrastructure rates are 48%, Very good are 28% ,Good are 20%. Also it is evident that majority of JET KING respondents rate the infrastructural facilities at their learning center as good.

8. Is your institute worth the price you have paid?


PARTICULARS YES NO DONT KNOW JET KING 78 12 10

INTERPRETATION
The graph clearly indicates that among the respondents surveyed, most in JET KING feel that amount they have paid is justified as per the facilities provided, while the respondents who feel that price is not justified as per the facilities provided are less in number in JETKING.

9. How do you rate your center as per the placement prospects?

PARTICULARS EXCELLENT VERY GOOD GOOD AVERAGE POOR

JET KING 48 28 20 4 0

INTERPRETATION
Studying the pie charts, it can be interpreted that ratings of the placement prospects are best in JETKING.

10. Do you prefer JET KING because of its quality of study?


PARTICULARS YES NO DONT KNOW JET KING 78 12 10

INTERPRETATION
According to the graph 78% respondents prefer Jet King because of its quality of study.

Findings

80% respondents feel that IT courses offered at their learning center are as per their needs. 65% respondents of JET KING feel that the courses provided at their learning institute are technically upgraded in a regular manner. 65% respondents feel that their centre is suitably located 75% respondents feel that considerable effort is made by their institute in order to promote itself. This due to the fact that JETKING promotes itself using print media, television, and radio etc Newspaper & magazine is the most important source by which respondents came to know about their respective institutes, followed by print media. 48% respondents of JET KING rated their faculty as excellent. Infrastructural facilities are rated best in JETKING. Excellent Infrastructure rates are 48%, Very good are 28% ,Good are 20%.

Most in JET KING feel that amount they have paid is justified as per the facilities provided, while the respondents who feel that price is not justified as per the facilities provided are less in number in JETKING.

Ratings of the placement prospects are best in JETKING.

78% respondents prefer Jet King because of its quality of study.

Suggestions
Modifications must be brought about in JET KING, in terms of quality. Company must undertake extensive promotional activities like advertisements must be released in different Medias to create brand awareness. Discounts should be given to the students. Pamphlets should be distributed among the students JET KING should create some factors that the education industry never offers, such as free trial 7 days session of a particular program so that in those days an individual should come to know that whether this program will be beneficial for their career or not. This will definitely create a BRAND DIFFERENTIATION. Promotional activities are very less, therefore they should invest a considerable amount in radio and newspaper advertisement as this is the main source with which youth connect easily. This would definitely help to create and increase BRAND AWARENESS. JET KING should not depend on brand name, brand name is just a source to provide some base customers, and it is the institutes responsibility to generate more customers from existing customers. Evaluate the performance continuously to find the strength, weaknesses, opportunities and threats.

According to the survey results, students are not satisfied with infrastructural facilities being provided, so JET KING should make considerable efforts in order to improve upon the same. JET KING should also work proactively in order to enhance the placements prospects of the students, as the survey results indicate lower rating of JET KING as compared to its competitors in terms of placement services. This will increase the trust of the students on JET KING which will also result in gaining goodwill in the market. Semi-urban and rural areas should be tapped as future potential markets JET KING should also work on lowering the attrition rates among its employees.

ANNEXTURE

ANNEXTURE:
SECTION ~ A

Name Age Mobile no. Email-id Institute Course

.. .. .. .. .. ..

SECTION ~ B

Are the IT courses offered at your learning centre as per your needs?
YES NO DONT KNOW

Do you think these courses are technically upgraded regularly?


YES NO DONT KNOW

Do you think your institute is suitably and conveniently located?

YES NO DONT KNOW

Are you satisfied with the advertisement of your centre?


SATISFIED NOT SATISFIED DONT KNOW

How did you come to know about your learning institute?


FRIENDS/FAMILY NEWSPAPER/MAGAZINE TV INTERNET

Rate the faculty at your institute?


EXCELLENT VERY GOOD GOOD AVERAGE POOR

Rate your centre as per the infrastructure facilities provided?


EXCELLENT VERY GOOD GOOD AVERAGE POOR

Is your institute worth the price you have paid?


YES NO DONT KNOW

How do you rate your centre as per the placement prospects?


EXCELLENT VERY GOOD GOOD AVERAGE POOR

Do you prefer JET KING because of its quality of study?


YES NO DONT KNOW

BIBLOGRAPHY
BOOK . 1. Kothari, C.R., RESEARCH METHODOLOGY
2. Cooper Donald R., Schindler Pamela 3. Shasi K. Gupta & Praneet Rangi., Business Research Methodology 4. Schiff man Leon G, Kanuk Leslie Lazar. MAGAZINES / JOURNALS / NEWSPAPERS Business World Business Today The Times of India

WEBSITES:

www.Jet king.in www.Jet kingcdc.in www.Jet kinginfosystem.in