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DH UPDATE

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RECAP OF CURRENT STATE

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WE HEARD FROM AROUND THE WORLD


BACKGROUND CULTURE IDEAS JOB

NO MATTER WHAT

UNIFIED BY THE SAME

VISION

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CORE OF DH PHILOSOPHY

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THROUGH SCIENTIFIC RESEARCH, WEVE DEVELOPED OUR INTO FRAMEWORKS

CORE OF DH PHILOSOPHY

HAPPINESS FRAMEWORK 1

PERCEIVED CONTROL

PERCEIVED PROGRESS CONNECTEDNESS

(Number and depth of relationships)

VISION/MEANING

(Being part of something bigger than yourself)

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HAPPINESS FRAMEWORK 2

(morality, creativity, self-sufficiency)

ACTUALIZATION

SELF

(achievement, status, responsibility)

SELF ESTEEM

LOVE/BELONGING
(family, relationships, friends)

(shelter, security, protection, employment stability)

SAFETY

PHYSIOLOGICAL
(food, water, rest, air, sleep, sex)

MASLOWS HIERARCHY

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HAPPINESS FRAMEWORK 3

HAPPINESS

HIGHER PURPOSE/MEANING
BEING PART OF SOMETHING BIGGER THAN YOURSELF

FLOW AND ENGAGEMENT TIME FLIES

PASSION

ROCKSTAR CHASING THE NEXT HIGH

PLEASURE

TIME
3 TYPES OF HAPPINESS
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HAPPINESS FRAMEWORK 4

THE PARALLELS OF A GREAT BUSINESS AND HAPPINESS

PURPOSE PASSION

PURPOSE PASSION

PROFIT

PLEASURE

BUSINESS

HAPPINESS

REALIZATION: THE SAME MODEL OF HAPPINESS CAN APPLY TO BUSINESS AND IN LIFE
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WHY DOES IT MATTER?


EVERYONES GOAL IS TO BE HAPPY IN LIFE YET RESEARCH SHOWS WERE BAD AT PREDICTING WHAT MAKES US HAPPY DH HAS A CHANCE TO INCREASE HAPPINESS IN THE WORLD

WHAT IS YOUR GOAL IN LIFE?

GROW A COMPANY
WHY?

GET A GREAT JOB


WHY?

FIND A GIRLFRIEND/BOYFRIEND
WHY?

BE HEALTHY
WHY?

RETIRE EARLY
WHY?

MAKE MONEY
WHY?

FIND A SOULMATE
WHY?

RUN FASTER
WHY?

SPEND TIME WITH FAMILY

BUY A HOME

GET MARRIED

RUN A MARATHON

WHY?

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BIG PICTURE HIGHER PURPOSE

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THE BIG PICTURE

(OPS, PRIORITIES AND PROOF IN THE PUDDING)


DH IS A GLOBAL BRAND THAT ACTS AS THE PARENT COMPANY WITH SEPARATELY RUN AND FUNDED BUSINESS UNITS
(SIMILAR TO THE VIRGIN GROUP, E.G. VIRGIN AMERICA, VIRGIN ATLANTIC, VIRGIN MOBILE)

DH PRIORITIES:
DH MOVEMENT = DH TEAM + DH COMMUNITY DH BRAND REVENUE FOR SUSTAINABILITY SCALABLE & MEASURABLE ORGANIZATION

PROOF IN THE PUDDING


ZAPPOS.COM IS LIVING PROOF OF HOW HAPPINESS AS A BUSINESS MODEL CAN BE SUCCESSFUL: OVER $1 BILLION IN SALES IN LESS THAN 10 YEARS FORTUNE'S BEST COMPANIES TO WORK FOR LIST 3 YEARS IN A ROW DOWN THE LINE, DOWNTOWN COMMUNITY CAN BE AN EXAMPLE OF HOW HAPPINESS CAN BE APPLIED TO A CITY (SIN CITY TO SIM CITY)
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OUR HIGHER PURPOSE


TO GROW A GLOBAL MOVEMENT SO WE CAN SPREAD AND INSPIRE HAPPINESS AT WORK, IN OUR COMMUNITIES AND EVERYDAY LIVES PRINCIPLES

ICEE

INSPIRATION COMMUNITY EDUCATION | EMPOWERMENT EXPERIENCES

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WHAT IS DH?

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WHAT IS DH?
WHO ARE WE?
A COMPANY WITH A CAUSE: TO GROW A MOVEMENT THAT SPREADS AND INSPIRES HAPPINESS IN THE WORLD

WHAT DO WE DO? ICEE.


INSPIRE, CONNECT LIKEMINDED PEOPLE TO A COMMUNITY, EDUCATE/EMPOWER AND CREATE MEANINGFUL EXPERIENCES

WHY DO WE DO IT?

PEOPLE. OUR #1 PRIORITY IS THE DH MOVEMENT = DHTEAM + DHCOMMUNITY


THE DH MOVEMENT WAS CREATED TO GROW AND CULTIVATE THIS COMMUNITY

- GENERAL COMMUNITY (FACEBOOK/TWITTER/DH.COM) - VHPs (VERY HAPPY PEOPLE) - TOWN HALL LEADERS - SUB-COMMUNITIES (e.g. BUSINESSES/ENTREPRENEURS, EDUCATION, NONPROFITS, GOVERNMENT, HEALTH CARE/WELLNESS & NUTRITION, FAMILIES)

WHO IS OUR COMMUNITY? PEOPLE INSPIRED BY THE DH MESSAGE

TAGLINE
INSPIRE AND BE INSPIRED

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WHAT IS DH?
CONTINUED
WHY DOES IT MATTER?
FINDING HAPPINESS AND MEANING ARE BASIC HUMAN PURSUITS, YET RESEARCH SHOWS WE'RE BAD AT PREDICTING HOW TO OBTAIN THEM. FORTUNATELY, RESEARCH ALSO SHOWS THAT THERE ARE PRACTICAL WAYS TO MAKE PEOPLE HAPPIER - WHETHER ITS IN: BUSINESS (e.g. ENGAGE EMPLOYEES, INCREASE PRODUCTIVITY) OR GENERAL LIFE (e.g. BUILD MEANINGFUL RELATIONSHIPS, FOLLOW YOUR PASSIONS) DELIVERING HAPPINESS BELIEVES IT MAKES COMMON SENSE, HUMAN SENSE AND BUSINESS SENSE TO MAKE A CHANGE BIG OR SMALL TO NUDGE OUR WORLD TOWARDS A HAPPIER PLACE.

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WHAT DH IS NOT...
DH IS NOT SELF-HELP
WE USE EDUCATION, STATS AND RESEARCH AS THE SUBSTANCE BEHIND OUR TAKE ON HAPPINESS
1. DH is based on ACADEMIC research, the science of happiness and positive psychology. 2. Not intangibles of YOURE HAPPY, IM HAPPY, WOOHOO WERE ALL HAPPY.

WE DONT PREACH OR ACT LIKE GURUS, WE:


1. Provide guidance and frameworks. 2. Provide tools and resources to help dene ways to be happy (tangible and executable). 3. Nudge people to make a shift in their lives big or small towards passion, purpose and happiness

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BUSINESS STRUCTURE
THE

BUSINESS UNIT BUGGY

CARAVAN

FUNCTIONAL UNITS WITHIN PARENT BRAND OF DH SEPARATELY RUN AND FUNDED BUSINESSES
DH STORE DH CULTURE COACHING

PRODUCT DEVELOPMENT
Design, Merchandising

COMMUNITY/CHAT
Community Happiness Action Team

BRAND/PR MARKETING
Speaking, Publishing

The DH Tribe, VHP, Town Hall Leaders

DH EDUCATION

DH SPEAKING

DH & DH2 BOOK

SUPPORT WHEELS CONTENT


Web, Blog, Email, Social Community, Newsletter

FINANCE & ACCOUNTING HUMAN RESOURCES ADMIN SUPPORT

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EXAMPLES OF THE DH MOVEMENT


HAPPIER WORKPLACES AND COMMUNITIES IN THE WORLD
DHCC (DH CULTURE CONSULTING)

MEANINGFUL INTERACTION IN THE COMMUNITY


(HAPPINESS EXPERIENCES) GENERAL VHP TOWN HALLS (VIRTUAL AND PHYSICAL)

MEANINGFUL CONTENT
BLOG, NEWSLETTER VIDEOS, PHOTOS JOIN THE MOVEMENT/INSPIRED STORIES FROM THE COMMUNITY BOOKS SPEAKING EVENTS

STORE
INSPIRATIONAL GEAR AND GOODS

EDUCATION
PhD PROGRAM COLLABORATION

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COMPANY GOALS
THE COMMUNITY AND MOVEMENT

THAT WE ALL WANT TO BE A PART OF

BE
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BY CONTRIBUTING TO DH CULTURE AND NUDGING THE WORLD TOWARDS PASSION, PURPOSE AND HAPPINESS

THE DH BRAND

BY BUILDING REVENUE TO MAKE DH SELF-SUFFICIENT

SUSTAINABLE

BY OPERATING ON A GLOBAL SCALE, DOING MORE WITH LESS AND QUANTIFYING THE IMPACT OF OUR MOVEMENT

SCALABLE AND MEASURABLE

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DH MOVEMENT
HERE WE GO!

JENN@DELIVERINGHAPPINESS.COM

QUESTIONS?

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