Baby care Products Market in India

By

Contents
India and Retail Baby care products market Major National Brands Major National Retailers SWOT Conclusion

India and Retail

India recorded a gross domestic product (GDP) growth rate of 6.7 per cent in rupee terms during the year 200809. Indians can spend over $30,000 per year on conspicuous consumption During 2007-08 the per capita income rose 33% over 2003-04. The consumption level grew by 22% from INR 14,011 in 2003-04 to INR 17,107 in 2007 The aggregate personal disposable income of the entire population went up by 57% between 2003 and 2008. Disposable incomes are expected to rise at 8.5% till 2015 The median age of 23 years, opposed to the world median age of 33, sets the emerging young India apart.

India and Retail

Only about 5%-6% of total $385 billion retail industry is currently organised Retail revenues are expected to reach $460 billion by 20102011 with the organised sector contributing $41 billion by 2012-2013 The industry is expected to grow at rate of 19% over the next 5 years with organised retail increasing to 7% by 2012-2013 FDI norms currently allow 100% investment in Cash & Carry format with up to 51% investment in Single Brand Retail formats JV, Franchising, Cash & Carry, Strategic Alliances, Manufacturing and Distribution Centers are some of the routes used to enter the Indian market The favorable retail climate led to India being ranked as No.1 in the 2009 Global Retail Development Index by AT Kearney

Baby care products market

Baby care products market

According to an AC Nielson survey, the education and/or welfare of the children is still one of the biggest concerns for the average Indian

Baby care products market

Baby hair care, skin care and toiletries market worth INR 5.89 billion
Expected to grow to INR 10.92 billion by 2012
BabyCare Products Market

Combined with baby foods sector is worth INR 15 billion growing at 17%

Baby care products market

Baby apparels industry worth INR 35 billion Famous brands include Lilliput, Ginni and Johnny, others Less focused sector of Travel aids, furniture, toys and many others Total market could therefore be worth well over INR 50 billion ($1.14 billion)

Major National Brands

Major National Retailers

Click to edit Master text styles Second level Third level Fourth level Fifth level

Major National Retailers

SWOT Analysis

Conclusion
The people of not only India but every part of the world always want the best for their children Parents were much more willing to substitute name brands with store brands for themselves than for their children; in fact respondents with children ranked baby products as the category for which they would be least willing to switch Interbrand on effects of Recession Opportunity lies in scope of improvement and expansion in this industry Foreign companies looking to come in Not much involvement by Tatas, Reliance and

References
https://www.cia.gov/library/publications/the-world-factbook/geos/in.html as on November 13, 2009 The Retailer, Ernst & Young internal Publications, January 2009 Edition

http://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Garments-/-Textiles/Kids-wear-market-growing-he as on November 13, 2009 http://businesstoday.intoday.in/index.php?option=com_content&task=view&id=9938&sectionid=4&issueid=48&Itemid=1 as on November 13, 2009 http://www.commodityonline.com/news/India-still-tops-consumer-confidenceNielson-Survey-22605-3-1.html as on November 13, 2009 http://www.business-standard.com/india/news/kitbaby-care-market-in-india-2008/334451/ as on November 13, 2009 http://babycare.headlinesindia.com/baby-brands/ as on November 13, 2009 http://www.allardpartners.com/upload/documents/allard/case%20studies/NestleAGF.pdf as on November 13, 2009 http://www.bonnebabycare.com/about-us.html as on November 13, 2009 http://www.lifestylestores.com/pages/about_us.htm as on November 13, 2009 http://en.wikipedia.org/wiki/Mothercare as on November 13, 2009

http://economictimes.indiatimes.com/News/News-By-Industry/Services/Property-/-Cstruction/Mothercares-India-ops-get-DLF- p as on November 13, 2009 http://www.reuters.com/article/pressRelease/idUS199050+20-Apr-2009+PRN20090420 as on November 13, 2009 Consumer spending in a recession, Interbrand publication