Unilever Forecast(3-5year) continued The financial data shows a general improveme nt trend despite global economic downturn Need

for continued company profitsand h igh stock values Stakeholder expectations need to be met Focus on acquiring and ma naging high profile food brands and products Examples: Dove, Ponds, Ben and Jerrys, Lipton If alteration of future strategy needed ? (Not meeting the required growt h) Further consolidate all structures, selloff companies or divisions For operatio ns with lower than expected sales andprofit Justification is lack of performance results Purchase only name brands with well developed share percentages that can produce required financial results Investigate and open emerging markets for new customers in new territories Seek out new customers in older markets by adapting feature and appeal Incentivize employee base (performance pay) Unilever: Sluggish global economy will continue to affect sales Continue to consol idate to remove problem areas (Path to Growth) Continue to develop adjusted strateg ies to improve growth numbers Improvement in next few years should be steady Expan ding focus on doing the right thing (corporate, social / environmental ) Will conti nue to support high profile brand name Ben and Jerrys Ben and Jerrys: Continue to b e independent subsidiary of Unilever Continue to be unique and proactive with the ir strategies Continue competitiveness without sacrificing belief structure Contin ue with the basic vision and mission - corporate, social and environmental Will m aintain their respected position as a ice cream maker market leader Promote franc hising of scoop shops to expand market reach in US and internationally Create new venues for marketing /sales to boost sales Continue to protect itself from total integration by Unilever Have some discontinuity in perception of mission and goa ls between themselves and Unilever Expand Ben and Jerrys brand globally by leverag ing Unilevers resources Conclusions References [1] Ben and Jerrys Homemade. (2010). Business Evaluation. Retrieved fr om http://www.referenceforbusiness.com/businesses/A-F/Ben-Jerry-s-Homemade- Inc. html#ixzz0tal5qNau [2] Dairy Reporter. (2002). Unilever launches ice cream chain in Spain. Retrieved from http://www.dairyreporter.com/Products/Unilever-launche s-ice-cream- chain-in-Spain [3] Environmental leader. (2010). Green Product Stra tegies. Retrievedfrom http://www.environmentalleader.com/2010/06/21/sustainableproduct-strategies- for-going-green/ [4] Hoovers. (2010). Ben and Jerrys Factshee t. Retrieved fromhttp://www.hoovers.com/ben-&-jerry's/--ID__12763--/freeuk-co-fa ctsheet.xhtml [5] Rubin, C. (2010) . Ben & Jerry's Fair Trade Fanfare Belies Str uggle With Corporate Parent. Retrieved from http://www.inc.com/news/articles/201 0/02/ben- and-jerrys-goes-fully-fairtrade.html [6] Kapoor, D. (2010). Ben and Je rry's fair-trade viral video campaign.Retrieved from http://insidepublicrelation s.blogspot.com/2010/03/ben-and-jerrys- fairtrade-viral-video.html [7] Unruh, G. (2010). Sustainable Product Strategies for Going Green. Retrieved from [8] Unile ver Annual Report. (2010). Full Annual Report. Retrieved from http://annualrepor t09.unilever.com [9] UnileverResearch. (2010). Discounted Cash Flow Analysis.Ret rieved from http://www.wikiwealth.com/research:UL / [10] Kao, A. & Haffenden, S. (2009). Unilever. Retrieved from http: //www.slideshare.net/KaoHaffenden/Unilev er [11] Unilever Annual Reports. (2010). Ten year Charts. Retrieved from http:// www.unilever.com/investorrelations/annual_reports/charts_ten-year2/index.asp