1.

INTRODUCTION

INTRODUCTION TO MARKETING
Today the world economy has undergone a radical transformation in the last two decades. The companies are emerging at faster level. The technologies and advances have permitted companies to widen substantially both the markets and suppliers sources. Now as companies are emerging with their new products, marketing has become exuberant activity in expanding the market globally. Marketing starts with human needs and wants. Its a human activity directed at satisfying needs and wants through exchange process. Marketing management deals with identifying and meeting human and social needs. Its basically meeting needs profitability. In other words we can say that Its the process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The aim of marketing is to know and understand the customer so well, that the product or service fits him and sells itself. It acts as an instrument to lift up the standard and lifestyle of the economy with the help of marketing; we are able to get the product at our doorstep at our choice and needs. The whole economy would be sluggish if marketing didnt exist. Marketing is of critical importance because it maintains stability in economic condition. Marketing is an existing, dynamic and contemporary field. Its recognized as most significant activity in the society.

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Marketing has the widest connection which includes in its fold selling, buying, transportation, warehousing, pricing and packaging. All these activities geared up together to reach strong preferences for particulars BRAND AWARENESS.

DEFINITION OF MARKETING:
Philip Kotler: The marketing guru has marketing is a social and managerial process by which individuals and group obtain what they need and want through creating, offering and changing products value with others. American Marketing Association: Addressed Marketing is the performance of business activities that direct the flow of goods and services from product to consumers to user. Cundiff and still: Marketing is the business process by which products are matched and through which transfers of ownership are affected. Marketing is the process of discovering and translating consumers needs and wants into product and services and specifications, creating demand for these products and services and then in term expanding demand. By all these definition we can derive that marketing is compressive term that includes all resource and set of activities necessary to direct and facilitate flow of goods and services from product to consumers in the process of distribution.

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OBJECTIVES OF MARKETING
At the end of all marketing activities is the satisfaction of human wants and derive profits from them. The following are the most significant objective of marketing. y Intelligent and effective application of modern marketing: today economic changing growth rate, relatively high inflation, high interest rates, rapid technological change and new aggressive rivals challenge marketing firm to adapt and respond to change for survival and prosperity. y To develop the market field: Marketing is the most dynamic field where change rules the roost. Change is continuing pre occupation among marketers y To develop and implement guiding policies for better results: Innovative marketing guiding policies and their effective implementation to assure better results. y To suggest solutions by studying the problems relating to marketing: Identifying the problems and giving the fitting solutions to the problems in various aspects of marketing is really challenge to the companies y To find sources for further information concerning the market problems: the world of business is moving on the basis of countless decisions; marketing decisions are more complex and interactive having impinging impact on the very fortune of Career InfoSol. y To take appropriate and opportune action in the course of working. The marketing information system designed by the marketing organizations helps in identifying the problems, instigation analyzing it and interpreting the problem for the final decision.

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INTRODUCTION TO HUMAN RESOURCE

Any organization whether business or otherwise requires number of resource for its effective and efficient resources and out of various resources used the Human Resource constitute to be most important resource. Hence the Selection of the human resource meeting the objective the organization is one of the important processes. In these processes the various term related to HRM are outlined as under: 1. Recruitment Process. 2. Analysis and full and final assessment of the employees.

RECRUITMENT
Recruitment defined can be defined as a process of searching for prospective employees and stimulating them to apply for job in the organization The term recruitment is an inseparable process in the world of globalization. Today it has been a linking activity bringing together those with job and those seeking job. The recruitment process attracts potential employees of the organization. The recruitment process starts first with manpower planning.

OBJECTIVE
The objective of recruitment process helps the organization to identify whether the selected employee working capabilities are satisfying the companies targets.

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DIFFERENCE BETWEEN RECRUITMENT AND SELECTION

Recruitment is a process of searching for prospective employees and stimulating them to apply for job in the organization. It is often term positive in that its objective is to increase the selection ratio, that is, the number applicant per job openings. Selection is a process to eliminate applicants, leaving only the best to be placed in the organization.

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2. COMPANY PROFILE
Career InfoSol (CIS) is a leading career consultancy. CIS offers complete career related activities, ranging from Counselling, Training & Development to Placements. CIS believes in professionalism and delivering quality to you. CIS understands our needs and provide best suited career. Their main objective is to match aspirants to their desired jobs. Career InfoSol, works towards placing trainees in various organizations, because of their association with them and they provide tangible results with respect to the same. This has been made possible as CIS have an access to a very well qualified and diverse pool of trainers. Career InfoSol rekindles the zeal towards work. Through the corporate training program CIS motivates, inspires, encourages and arouses the morale at the workplace. They are constantly working to improve efficiency and deliver quality output through our training and development program. CIS offers entire basket of HR processes, which includes strategic recruitment process, analytics and research to help you in turnkey recruitment. CIS provides with solutions which will ensures with the best human resources

VISION
We will be quality leader in training and development and consulting across the globe by bringing innovation and technology to serve clients

MISSION
We deliver solutions where consulting, counseling, training and development are combined for bringing about the desired change.

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CAREER
The Oxford Dictionary says "a course or progress through life" We at Career InfoSol, are bent on changing the definition. Career is not just about getting a job, working hard, getting promotion and increment in pay. It is about living a separate life all together, but not to mention a paid one. Career InfoSol, as an organization, will select a candidate after a lot of screening and scrutinization, then train them in the required skills that they are not conversant with. Develop their attitude and confidence for the professional world. Once they are ready, we take counseling sessions, give them options and then at last place them at the correct place. Now, a well known simple process of recruitment, has taken a new route at Career InfoSol. If you are ready to do a simple task of recruitment, but in a difficult but exciting way, then we are waiting for you

SERVICES
 TRAINING AND DEVELOPMENT y y y y Technical Training Corporate Training Softskill Training Career Spectrum

 CONSULTANCY y y y y Head Hunting Career Consultancy Staffing Content Development

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 TRAINING AND DEVELOPMENT

y TECHNICAL TRAINING Career InfoSol is your one stop solution centre where we offer an entire range of training, customized to your requirements. At Career InfoSol we cater to both, the professionals and educational aspirants. For the educational aspirants, we have technical training which emphasizes on the fundamentals of Java, Oracle, SAP, MySQL, dotNet, Informatica, Linux/Unix, CAD, 3DS Max, Unigraphics, Catia, proE, php, Drupal, Jhoomla, Flash, CSS and so on. We also help candidates plan their career and assist them with placements. For professionals, we assist you in updating with the latest in technology, across domains and platforms. Our trainers come from various MNCs with thorough knowledge and experience in technical domain. y CORPORATE TRAINING We at Career InfoSol aim to empower professionals. We hope to give wings to your dreams and aspirations .We will assist you to climb the corporate ladder and reach the zenith of success and your innate potential. Through our corporate training program, we would help you to unleash your hidden potential and realize your untapped capability. We constantly update our training modules and methods in order to stay current in this ever changing and evolving environment. Towards this goal we assist you with our experienced professionals who will help you make the necessary transition and result in fruition of your dreams.

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SOFTSKILL TRAINING At Career InfoSol, we provide you with world class learning experience. With our training program youll be well equipped to get the much awaited promotion or job. We focus on the elements of training that require changes in behavior and thinking. The degree of change in business environment means skills can easily become redundant. Today it is important to capture this change and access them. The rewards from this training are: greater job satisfaction, greater enthusiasm and improved performance. Our team will guide you make the transition for a better and brighter tomorrow.

CAREER SPECTRUM Plagued with doubts...? Confused by the various opportunities...? Pressured to make a choice...? Unsure of the outcomes...? In order to evaluate and improve anything in life, we have to know from where we are starting and how we are progressing, as time passes. If you dont know where you are going, any road will take you there .We at Career InfoSol, partner with you in this journey of self discovery, assist you in weaving your dreams and help you realize them.

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 CONSULTANCY

HEAD HUNTING Looking for top honchos suitable to your organization? Look no further. We initially gain and understand your needs and requirements, then scrutinzed the market for eligible candidates that match your profile. We hunt the best for your organization, with our set process which involves an intensive search and collaborative selection that would complete your requirement.

CAREER CONSULTING Career InfoSol is a pioneer in the field of career consulting. We provide a holistic view of the various career options available across age groups and industries. We, at Career InfoSol believe that career counseling is required when a student is given an option to select the subject of his interest. We offer wide variety of career options with emphasis on individual caliber and aspirations. We offer information to those in search of more lucrative profiles within and across industries.

STAFFING At Career InfoSol we take care of your staffing needs and fulfill your requirements. We undertake permanent and temporary staffing for various positions, across industries. We assist organizations through recruitment forecasting, temping, client servicing, vendor empanelment, and Recruitment Process Outsourcing, e-Recruitment and job fairs. We collaborate with you to match your expectations and requirements,

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where our fundamental priority is to provide you the right candidate at the right time and at the right place.

CONTENT DEVELOPMENT Career InfoSol adopts a unique procedure for content development which is highly systematic and structured. Content development involves researching, gathering information, writing data, converting to information, structuring, organising information, editing, and publishing the content. Career InfoSol has a highly capable and professionally qualified content development team that will ensure quality products.

THE FOLLOWING ARE THE CLIENT LIST OF THE CAREER INFOSOL

CLIENTELE:
       CG ELECTRONICS STORAGE TRANSMISSION AND AUTOMATION PVT.LTD. SHA COMPUTERS PRINTASTIC K S EXPORTS RAW PROPERTY CHEMICAL X

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KONTRA EVENTS IIPM WINDSOR INSTITUTE OF MANAGEMENT TRAVEL SANS BORDER TOYOTA IBM VAULT TECHNOLOGIES DREAMGAINS N D CREATIONS VIBES MYSIS SOFTWARE SOLUTIONS MINDRIVER TECHNOLOGIES R2K SOFWARE SOLUTIONS STUDIES

        

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3. JOB PROFILE
The job assigned was the Client Engagement Executive. The main objective was to address the core challenge of providing jobs to graduate and post-graduate students of various colleges. The duration was 60days.

As a part of HR team, I would cater the following challenges:  Verifying testimonials of candidates prior to the interview and making the assessment sheets available to the panel.   Scheduling interviews and making rooms available for the interviews. Interviewing and counseling students and short listing them according to companies requirements.  Post selection conveying the information to the candidates and asking them to come and join.

As a part of HR CONNECT TEAM, I was responsible for interacting with the HRs of various companies, explaining them Career InfoSol Profile, explaining them the various hiring models, participation details and finally close the deal by signing the MOU(contract) with them. This role is predominately client interfacing and business development and would require extensive traveling within the Bangalore limits. I was responsible for interacting with the HRs of various software companies, analyze their hiring needs and offer them the requirement model which is best suited to their man power requirements, interviewing, and counseling students and short listing them as per Career InfoSol requirements.

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As a part of CAMPUS CONNECT TEAM I would reach out to various colleges. I would explain the value proposition of the hiring model to respective Training and Placement Officers (TPOs) or Head of the Department (HOD) and Principal of the esteemed institutions asking their students to participate. We as a team would reach out to various technological institutes. This role is predominately client interfacing and business development and would require extensive traveling. I was also responsible for using the various unconventional marketing / promotional tools like social marketing, SMS marketing etc in order to achieve the target.

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4. SWOT ANALYSIS

STRENGHTS
 The main strength of the organization is it being as a startup company  Dedicated and innovative team.  Have a potential of coming up with new ideas as a career consultant.  Table of contents for the training is very efficient.

WEAKNESS
 Almost all the consultancy comes up with same ideology and hard to find the exact match as per the requirement.

 If the ideas are not feasible. OPPORTUNITIES

 Company can reach to the newly established institutes.  Different strategy then that of competitors

THREATS
 Presence of very strong competitors in consultancy.  Aggressive marketing by competitors not much done by Career InfoSol.  Absence of strong and dedicated Business Development Executive.

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SUGGESTION

Career InfoSol should focus more on the marketing in order for people to know of its existence.

Career InfoSol should hire a very strong and dedicated Business development Executive.

Career InfoSol should focus on getting more number of projects and also work on the making the training and development program effective.


atime.

Career InfoSol should focus on targeting more than a college at

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5. CONCLUSION
The overall field of Career Infosol is satisfactory. There are certain Organization objectives both in short term and long term should be taken

into consideration as a basic parameter for recruitment decision and need of the personnel area which will be beneficial to everyone in the organization. There are minor modifications in the areas recruitment process, other department head participation in interview, written test, evaluation of return test and use of latest equipment for interview etc. to be made. Overall Career Infosol had to look forward to put in new and feasible ideas and get more number of projects.

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