DATASHEET

Informatica PowerCenter and Informatica Data Services Data Integration Analyst Option
Sean Hickey
Manager Data Integration Architecture, T-Mobile

Informaticas self-service data integration doubles productivity by eliminating manual steps and empowering analysts to do more on their own without assistance from IT. Analysts can define and validate source-to-target specifications in an intuitive browser-based tool without the need for a data architect or DBA to get involved. On top of that, once the analyst creates the source-to-target specification, the mapping logic is automatically generated for a developer to deploy to production.

bEnEFITS
Deliver projects faster by

Empower Analysts to Deliver Projects Faster While IT Retains Control

Line-of-business managers often have to wait too long to get the information they need to make better decisions. Why? IT is overwhelmed with new and existing projects. Theres a backlog of change requests. Each request takes too long to understand, let alone implement. To get the information they need, business analysts create one-off reports, spreadsheetseven applicationsthemselves. But doing so creates multiple versions of the data. IT loses control over the data integration process, and data governance and compliance may be compromised. The Data Integration Analyst Option extends the business-IT collaboration capabilities of Informatica PowerCenter and Informatica Data Services. This option empowers business analysts to perform data integration tasks themselves while control of the overall data integration process remains in the hands of IT. Using this option, analysts can intuitively create their own data integration taskssuch as mapping specifications and data integration logic validationwithout the help of IT. Analysts can easily share specifications with IT developers and generate data integration mappings automatically. The Data Integration Analyst Option enables analysts and developers to work more efficiently together and respond much faster to business needs. It boosts productivity, minimizes errors, and improves data governance and compliance.

empowering business analysts to immediately get the information they need to perform data integration tasks on their own
Increase productivity of business

analysts and IT teams through metadata-driven business-IT collaboration and agile data integration
Reduce the chance of human error

by automatically generating data integration mappings from analystdefined specifications

Improve data governance by

enabling the business to own the data while IT controls the data integration process with complete visibility of the data lifecycle

Key Features
Self-Service Data Integration
With the Data Integration Analyst Option, business analysts can rapidly create data integration mapping specifications for business intelligence, data warehousing, master data management, and data migration projectswithout help from IT. Using the options intuitive Web-based user interface, business analysts can easily:
Find and select data sources and targets based on business terms and metadata tags Drag and drop source-to-target mappings without the help of a developer Map data sources to both physical and virtual data targets, which eliminates the need for data

dumps or obtaining permission from a DBA to access a physical target

Combine mapping specifications in series or parallel to facilitate reuse and create more

complex specifications
Preview, test, and validate mapping specification results without having to leave the Web-based

analyst tool
Automatically generate Informatica PowerCenter and Informatica Data Services mappings for

deploying to production or to give developers a head start on building the final production mapping
Publish mapping specifications as SQL views or Web services through Informatica Data

Services to rapidly deliver data to the business

Load data directly to a physical target and monitor the load job status, enabling analysts to

perform basic data integration jobs themselves

Reusable, Shareable Rules Creation

The Data Integration Analyst Option makes it easy for business analysts to create, share, and reuse data integration mappings. Analysts use this option to define expression-based transformations, validate their syntax, and save transformation expressions as reusable rules. Prebuilt rules, such as those for ETL mappings and data quality rules, can easily be added. Join conditions can be identified across multiple source tables for various join types. Business analysts can apply simple filters using <Field Name, Operator, Value> syntax, more complex filters using the options advanced mode, and multiple filters.

Key Features (continued)

Integrated business Glossary and Unified Metadata Repository
The Data Integration Analyst Option makes it easy to search for data sources and targets based on business glossary terms, metadata, or data lineage. User permissions control which actions analysts can perform and what they can see in search results. With this options integrated business glossary and unified metadata repository, analysts can:
Associate business glossary terms and metadata tags with data objects and specifications,

making them easier to find

View mapping specification properties, such as owner, project, sources, targets, transformation

rules, associated business terms, and data lineage

Add descriptive notes to mapping transformations to enhance collaboration between analysts

and developers These features ensure that analysts and developers are always in sync because they use the same specifications. Yet IT remains in control and always has an audit trail of where data is coming from for governance and compliance purposes.

Using the Data Integration Analyst Options intuitive Web-based user interface, business analysts can easily define mapping specifications without needing ITs help.

The Data Integration Analyst Option automatically generates source-to-target mappings in Informatica PowerCenter or Informatica Data Services, shortening build cycles for IT developers.

Key benefits
Deliver Projects Faster
The Data Integration Analyst Option enhances operational efficiency by empowering business analysts to perform data integration tasks themselves and deliver projects faster. Analysts can easily map data sources to both physical and virtual data targets, implementing business logic end to end without the help of a developer. This option automatically generates mappings in Informatica PowerCenter and Informatica Data Services, which shortens build cycles where a developer may need to modify the mapping for more complex data integration workflows. With this option, analysts can do more on their own while IT remains in control of the data integration process.

LEARn MORE
Learn more about the Data Integration Analyst Option for Informatica PowerCenter and Informatica Data Services and the entire Informatica Platform. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

AbOUT InFORMATICA
Informatica Corporation (NASDAQ: INFA) is the worlds number one independent provider of data integration software. Organizations around the world gain a competitive advantage in todays global information economy with trustworthy, actionable, and authoritative data for their top business imperatives. More than 4,200 enterprises worldwide rely on Informatica to access, integrate, and trust their information assets held in the traditional enterprise, off premise, and in the cloud.

Enhance Productivity
Through metadata-driven business-IT collaboration and agile data integration, the Data Integration Analyst Option increases the productivity of business analysts and IT teams by eliminating manual steps and countless iterations involved in the data integration process. Analysts can quickly find and select data sources and targets, specify transformation logic using reusable expressions, share reusable rules with other analysts, test and validate specification results, efficiently collaborate with developers, and automatically generate data integration mappings. As a result, data integration projects are completed faster. The option supports a flexible data services architecture that includes data virtualization to encourage reuse, hide underlying data complexities, and facilitate rapid deployment.

Improve Accuracy and Governance

By empowering analyststhe people who understand the data bestto translate business requirements into complete, ready-to-implement mapping specifications, this option helps to ensure that data integration projects are done right the first time. It reduces the chance of human errors during iterative cycles between analysts and developers through automation. It frees IT resources to focus more on value-added tasks and remain in control of governance and compliance. In addition, the option improves governance by consistently applying business rules for data integration projects, controlling what analysts can do through security permissions, and providing complete visibility of the data lifecycle.

Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871 www.informatica.com
2011 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and The Data Integration Company are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. First Published: April 2011

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