PROJECT: NAME OF RESPONDENT : : ADDRESS OF RESPONDENT

QUESTIONNAIRE

Nos SAJAL GARG

FLAT NO 4,MAURYA HEIGHTS,PUNE

PHONE NO. CENTRES

8 1

9 PUNE

9 2

MUMBAI

DA TE

Age

21-35

36-50

51 +

SECTION 1 INTRODUCTION INTRODUCTION: SPEAK TO SELECTED RESPONDENT: Good ____________________. I am working on a summer project and would be grateful if you could spare some time to answer a few questions. Thank you. SECTION 2 ELIGIBILITY ASCERTAINMENT 1a. First of all, please tell me whether you or any of your family members have been interviewed by any market research agency in the last one year? Yes 1 - TERMINATE No 2 - GO TO Q.1b TERMINATE IF `1 CODED IN Q.1a (INTERVIEWED BY A MARKET RESEARCH AGENCY IN THE LAST ONE YEAR.) Please tell me, if you or anyone in your household works in any of the following kinds of companies? READ OPTIONS ONE BY ONE Market research agency 01 Advertising agency 02 Media Company (Newspaper, Magazines, Television, 03 Radio, Satellite channels etc.) - TERMINATE Public relations company 04 Sales promotion agency 05 06 Working in retail outlets like Big Bazaar, Croma, Ezone, Westside, Pantaloons, Globus, Central etc Working in restaurants, Hotels and food stores 07 ------------------------------------------------------------------------------------------------------------------------------------ Bank/Financial Institution 08 Company manufacturing consumer durables 09 - CONTINUE Company manufacturing engineering products 10 None of the above 11 CONTINUE ONLY IF 08 - 11 CODED IN Q.1b, ELSE TERMINATE.

1b.

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1c.

Could you please tell me your age? RECORD AGE IN COMPLETED YEARS YEARS CONTINUE ONLY IF THE RESPONDENT IS AGED 18 YEARS AND ABOVE, I.E. 18 AND ABOVE CODED IN 1c, ELSE THANK AND TERMINATE 2 3

1d.

RECORD GENDER, DO NOT ASK THE RESPONDENT Male 1 Female 2

1e

Please tell me the level to which the Chief Wage Earner of your household is educated? By Chief Wage Earner, I mean, the person who makes the highest contribution towards the regular monthly household income. RECORD VERBATIM BELOW. GRADUATE ________________________________________________________________________________

1f

RECORD VERBATIM BELOW. Please tell me the Chief Wager Earner's occupation? IF THE CHIEF WAGE EARNER IS RETIRED, MENTION THE LAST OCCUPATION.

BUSINESS

________ ________

SEC CHART (for the respondent)

EDUCATION Literate no Illiterat School School 5- HSC/ formal e upto 4 yrs 9 Yrs SSC educatio n 1 2 3 4 5 1 E2 E2 E2 E1 D 2 E2 E1 E1 D C 3 E2 D D D C 4 D D D C B2 5 D C C B2 B1 6 C B2 B2 B2 B1 7 B1 B1 B1 A2 A2 8 D D D D B2 9 D D D D C A D D D C C B C C C C B2 C B1 B1 B1 B1 B1 Some coll Grad/Post Grad/Post but not Grad Grad Grad Gen Prof. 6 D C C B1 A2 A2 A1 B1 B2 B2 B1 A2 7 D B2 B2 A2 A2 A1 A1 A2 B1 B1 A2 A1 8 D B2 B2 A2 A1 A1 A1 A1 B1 A2 A2 A1

CIRCLE SEC CODE

O C C U P A T I O N

Unskilled Workers Skilled Workers Petty traders Shop owners None Businessman/ Industrialists with 1 to 9 no. of employees 10+ Self empld professionals Clerical/Salesman Supervisory level Officers/Execs Junior Officrs/Execs Mid/Senior
1

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SECTION 3 AWARENESS 2a. Please tell me if you are a member of any Loyalty Program? SINGLE CODE Yes No 2b. 1 2 GOTO Q2b TERMINATE THE INTERVIEW

Please tell the names of Loyalty Programs you are member of? MULTIPLE CODING. ANY OTHERS. INCASE THE RESPONDENT IS UANBLE TO METION NAMES READ THE NAMES GIVEN BELOW. Shoppers 1 Stop Westside Crosswords Raymond others Air India Kingfisher 2 Jet Airways Others Taj Resorts ITC Hotels 3 LC Mariadian Others HPCL 4 Indian Oil 1 Classic 2 3 4 9 1 2 3 9 1 2 3 9 Classic Yellow Blue Silver Red Blue Gold Silver Blue 1 Silver 1 Gold 1 1 Silver 1 Golden 1 Silver 1 Blue Plus 1 Silver Gold Gold HPCL1 ICICI Co. branded Cr. card Xtra 1 Rewards GRID 2b 2 Gold 2 2 Gold 2 Maharajah 2 Gold 2 Silver 2 Blue Gold Select Diamond HPCL-ICICI 2 Co. branded Dr. card 2 3 3 3 Platinum 3 Gold 3 Platinum HPCL3 Axis BankSTFC imint 4 loyalty card 5 4 4 Platinum 3

Shoppi ng

Airlines

Hotels

Petro Card

Restaur ants Clubs Others

Others Mainland 5 China 6 Country Clubs 9

Drive 1 Track Plus Card Xtra 2 Power Fleet Card 9 1 Speciali ty P. Card 1

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2c.

Please tell me if you are aware of Upgrading facility OR Levels OR Tiers availability in the Loyalty Programs? SINGLE CODE Yes No 1 2

3a.

How often do you use your Loyalty Program Card for earning points? SINGLE CODE Every time I transact Once a week Once a month Once in 6 months Once a year Less often Never 1 2 3 4 5 6 7

3b.

How often do you use your Loyalty Program Card for redemption of points? SINGLE CODE Immediately after reaching the threshold point Within 6 months Within a year More than a year Never 1 2 3 4 5

ASK Q3c IF 3b CODED 1 OR 2 OR 3 OR 4 3c. You mentioned that you redeemed Loyalty Program points, please tell me where do you redeem Loyalty points? MULTIPLE CODES POSSIBLE. CODE UNER 3c IN GRID BELOW

ASK Q3d IF 3b CODED 1 OR 2 OR 3 OR 4 OR Q3c NOT CODED 3d. You mentioned that you redeemed Loyalty Program points, please tell me where do you redeem Loyalty points? MULTIPLE CODES POSSIBLE. CODE UNER 3d IN GRID BELOW 3c SPONTANEOUS 1 2 3 4 5 3d AIDED 1 2 3 4 5

ONLINE VOUCHERS VISIT THE SHOP AND BUY CATALOGUES CALL CENTRES OTHER Please specify ASK Q3e IF Q3b CODED 1 OR 2 OR 3 OR 4

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3e.

When you redeemed points, please tell me how do you redeem the Loyalty Program points? SINGLE CODE. INTERVIEWER READ OUT Redeem all the Loyalty points on one occasion Part in Loyalty point and part in cash 1 2

ASK Q3fe IF Q3b CODED 1 OR 2 OR 3 OR 4 3e. Please tell me when was the last time you redeemed Loyalty Program points? SINGLE CODE. Last week Last month 2-6 months 6-12 months 1 year + Never 1 2 3 4 5 6

ASK ALL 4a. Please tell me the benefits of Loyalty Program Cards that you are aware of? MULTIPLE CODES POSSIBLE DISCOUNT,OFFERS,VALUE ADDED FEATURES 4b. Please tell me the benefits of Loyalty Program Cards you avail of or have used so far? MULTIPLE CODES POSSIBLE DISCOUNT 4c. Now I will read out some benefits Loyalty Program Cards offer that people have mentioned, please tell me if you are aware of them? MULTIPLE CODES POSSIBLE. INTERVIEWER TO READOUT EACH BENEFIT ONE BY ONE 4d. Now I will read out some benefits Loyalty Program Cards that people avail of, please tell me if you have availed of the same? MULTIPLE CODES POSSIBLE. INTERVIEWER TO READOUT EACH BENEFIT ONE BY ONE 4a 4b SPONTNEOU S 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 4c 4d AIDED 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8

4e

ASK ALL Could you please tell me how many members of your family use any Loyalty Program Card? RECORD NOS 5 NOS OF MEMBER
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SHOPPING DISCOUNTS SERVICES EXTRA BENEFITS AIRLINES HOTELS ENTERTAINMENT RESTAURANTS OTHERS

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THANK AND TERMINATE

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