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ELASTICITY:
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Elasticity measures the degree of responsiveness of one variable to the variations in another variable. In general, the elasticity of any function is defined as the percentage change in the dependent variable that is caused by a one percent change in one independent variable while all other variables are held constant.
TYPES OF DEMAND ELASTICITY: We may distinguish between the three types of elasticity, viz., 1. Price elasticity; 2. Income Elasticity and 3. Cross elasticity.
PRICE ELASTICITY OF DEMAND Price elasticity of demand measures the degree of responsiveness of quantity demanded for a commodity to a change in the price of that commodity. It can be computed by the formula stated below.
Percentage change in quantity demanded %Q = Percentage change in price % P Change in demand Change in price or, Price elasticity = x100 / x100 Initial demand Initial Price Q P Q P Q P E = * 100 / * 100 = / = . Q P Q P Q P Q P E = . P Q Price elasticity =
Since the law of demand inversely relates price and quantity demanded, so in the above formula the numerator and denominator always have opposite algebraic signs, and the price elasticity of demand is always negative. In practice, the minus sign is often ignored or omitted, and only the absolute value of this elasticity is reported for business decisionmaking. Use of Price elasticity: Knowledge of price elasticity of demand for a commodity is very useful for its producers, and others dealing with that, in support of business decisionmaking. If the manager were aware of the elasticity for his commodity, he would know whether a change in price would be worthwhile or not in respect of demand, revenue and profit. Knowledge of price elasticity will also guide the firm to ascertain whether its sales proceeds would increase, decrease or remain invariable in the face of price variations. This, in turn, would help a businessman to decide whether he should cut or raise his price in a particular case. In general, for items with elastic demand, decision comes to relatively low variation in prices, while items with inelastic demand, decision may comes to higher variation in price
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considering other conditions. Furthermore, the knowledge of price elasticity of demand would enable the firm to estimate the likely demand for its product at different prices.
Interpretation of Elasticity: The coefficient of elasticity determined by either the point or arc formula consists of two components: magnitude (= < > in respect to one) and sign (+ or -). The magnitude (absolute value) of the coefficient indicates the degree of sensitivity of the dependent variable to change in the independent variable, i.e. If IEI > 1, the function is elastic, meaning that a 1 percent change in the independent variable will cause greater than a 1 percent change in the dependent variable. For example, price elasticity of demand for a relatively steep demand curve, If IEI = 1, the function is unit elastic, meaning that a 1 percent change in the independent variable will cause a same 1 percent change in the dependent variable. For example, price elasticity of demand for a relatively flat demand curve, If IEI < 1, the function is inelastic, meaning that a 1 percent change in the independent variable will cause less than a 1 percent change in the dependent variable. The two extreme magnitude of the elasticity are If IEI = 0, the function is perfect inelastic, for example, price elasticity of a vertical demand curve where the quantity demanded is not at all price sensitive, such as, some of the life saving medicines.
If IEI = , the function is perfect elastic, for example, price elasticity of a horizontal demand curve where the quantity demanded is highly (infinity) sensitive of price.
The sign indicates the relative direction of movement between the two variables. If the sign is negative, they are inversely related and move in opposite directions. If it is positive, they move in the same direction.
(PRICE) ELASTICITY OF SUPPLY The price elasticity of supply measures the percentage change in quantity supplied in response to a 1 percent change in the goods price. i.e.,
We can readily see that the definition of price elasticity of demand and price elasticity of supply are exactly same. The only difference is that, for supply, the quantity response to price is positive, while that response is negative in case of demand.
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The price elasticity of demand for a (labour) resource is expected to be higher when: the price elasticity of demand for the final product is relatively high, this resource accounts for a relatively large share of the firm's total costs, there are many substitutes for the resource, and a longer time period is considered.
Let's consider why the price elasticity of demand for the final product affects the price elasticity of resource demand. Resource demand is more elastic when the quantity of the resource demanded declines by a larger amount when the price of the resource declines. Let's examine how a change in the resource price affects the quantity of the resource demanded. As the price of the resource rises, marginal and average total costs of production will increase. This increase in costs results in a higher equilibrium price of the product being sold. As the price of the product rises, the quantity of the product demanded declines. Since the demand for resources is a derived demand, this decline in the quantity of the product demanded results in a reduction in the quantity of resources demanded. When the price elasticity of demand for the final product is relatively large, there will be a larger reduction in the quantity of the final product demanded (and therefore a larger reduction in the quantity of resources demanded) when the price of a product rises in response to an increase in resource price. Be sure to think through the chain of causality rather carefully to understand the relationship between the price elasticity of demand for the product and the price elasticity of resource demand. The resource's share in total costs affects the elasticity of resource demand in a similar manner. When the price of the resource rises, the effect on marginal and average total costs will depend upon the resource's share in total costs. If a resource comprises 10% of total costs, a doubling of the price of the resource would result in a 10% increase in total costs. If the resource accounts for only 1% of the firm's cost, a doubling of it's price will raise the firm's costs by only 1%. Thus, a change in the price of the resource will have a larger effect on the cost of and the price of the final product when the resource is a larger share of total costs. In this situation, the quantity of output sold will decline by more, as will the quantity of the resource demanded. Thus, resource demand is more elastic when the resource accounts for a larger share of total costs. Firms will reduce the employment of a resource by a larger amount when many substitute resources are available. Thus, resource demand is more elastic when there are more substitutes. Since it takes time for firms to alter their production methods, an increase in the price of a resource will have a larger effect in the long run when there are more possibilities for substitution. Thus, resource demand will be more elastic when a longer time period is considered.
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