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Titan Industries is the world's fifth largest and India's leading manufacturer of watches. The company has manufactured more than a 100 million watches till date; and has a customer base of over 80 million. The umbrella brand Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. Titan's customers are therefore consistently introduced to exciting new collections, which connect, with various facets of their deepírooted yearnings for selfexpression. The new brand philosophy of Titan, encapsulated in the words "Be More", touches this as well as all other aspects of the brand. The Titan brand architecture comprises several collection and subíbrands, each of which is a leader in its segment. Notable among them are: Titan Edge The world's slimmest watch which stands for the philosophy of "less is more"; Titan Raga the feminine and sensuous accessory for today's woman, Nebula í crafted in solid 18k gold and precious stones. Several other popular collections like Heritage, Aviator, Regalia, Octane & WWF also form a part of the Titan wardrobe. Today, the Titan portfolio has over 60% of the domestic market share in the organised watch market. The company has 247 exclusive showrooms christened World of Titan', making it amongst the largest chains in its category backed by 700 afterísalesíservice centers. The company has a worldíclass design studio that constantly invents new trends in wrist watches.

The TITAN Story Early 2001, when Indian consumers rated Titan ahead of all other brands as the Most Admired Brand in India across all product categories (the first ever such survey done by Brand Equity), it did not surprise people that a 13 year-old had managed to upstage many older and more wellknown brands: it was expected of Titan to achieve such things, it was so natural. It was also a fitting tribute to a brand, which had not only revolutionised the Indian watch industry, but also brought in world-class benchmarks in product design, quality and retailing into India. Back in the early eighties, the Tata Group had identified the watch category as a potential consumer market for the Tatas to enter. Xerxes Desai, a Tata veteran and the then MD of Tata Press, was chosen to lead that venture. In those days of pre-liberalisation the watch market, like most consumer markets in India, was way behind the rest of the world. The technology in vogue was the reliable, but outdated "Mechanical" technology, which used the unwinding of a mechanical spring to tell time. Not only was the accuracy of time-keeping not good enough, but the bulky mechanical movement did not permit the creation of sleek products. The industry was dominated by the public sector which had brought in watch manufacturing into India, enjoyed tremendous goodwill in the

Xerxes Desai's vision was to dramatically alter this perception of consumers. These stores not only helped Titan to gain leadership substantially.Quartz had not really taken off in India. demolished competition and rode into the sunset with panache. Advertising was expenditure . and make Titan a fashion accessory. 20 years. Titan's quality record is impressive. is one of the most prestigious and visible retail brands in the country. was launched into the Indian market on the back of these new rules. Choice was limited .There was no importance given to presentation. traditional markets of the city. doing well that way. Titan decided to inundate consumers with a wide choice in style. it lasted quite a while. in early 21st century India. choice was limited. Titan dominates the market. And when they did change it. but also irrevocably altered the retail landscape of the watch market through a demonstration effect on the traditional dealers. thank you. and its network of exclusive showrooms. functions and price. Titan brought in the concept of retailing into the watch market.This was a constraint imposed by the technology as well the outlook of the manufacturers. established a network of fine showrooms which would later become the world's largest network of exclusive watch stores. and therefore no attempt made at it. backed by the Tata name. Styling was basic .Titan saw this as a vital investment. All this affected the consumers. The initial range was 350 models. Shops were dark. it is taken for granted that a watch is a fashion accessory. Titan decided to make style a table-stake. never to simply check out. So he and his team went about breaking all the rules in the category: Mechanical technology was the norm . Watches remained a time-keeping device. age and economic background. backed by world-class quality created at a world-class plant located just off Bangalore. Right from Day 1. The watch shops were narrow. Titan invested significantly in advertising and in that process created a set of memorable and effective properties over the years. dingy and typically located in the older. offering world-class levels of shopping comfort and customer service.You had 200 models to pick from. So Titan. Titan would go against that and build its line based on quartz. and the consumers did not change it for 10. It created waves right in the early days. Since the quality of the watch was quite good. What is truly amazing about Titan is the sheer scale of its offering and the consequent choice it offers to multiple segments across dingy and uninteresting . they were buying another time-keeping device. its sales and service network is wide and deep. that was it. The World of Titan. what the hell. but had not really invested in evolving itself and its consumers: styling still remained basic. preferring to sell through wholesalers. Today. It was a sellers' market. so one watch was enough. 15. mesmerised consumers. Accuracy would become a selling-plank. There was hardly any need for consumer contact or research. never to browse. He knew that that was the only way that this new brand would explode the market and wrest control from the dominant HMT. Titan saw this approach . they did not pay a high price for the new piece because. The companies themselves did not have much contact with retailers. You went there only to buy a watch. Visual merchandising was very much at the stage of "decoration" if any. including the unorganised sector. is estimated at around 42 million units). with a 60% share of the organised sector market (the total market. and neither the brands nor the retailers saw it as important.

the slimmest watch in the universe. Titan has built on this principle over the last 15 years. it was Sonata. The underpinning of this entire market development and segmentation is Innovation. dress watches (gold plated cases with ornamental gold plated bracelets) for those with a preference for jewellery. the sold gold and diamond-studded range of luxury watches for those affluent people to whom gold is a precious acquisition. smart and affordable plastic watches for the youth: The other side of Titan for the other side of you. From Day 1. which justly received the Best Design Award in the Lifestyle Product Category in the first annual design contest organised by Business World and NID. a gem of elegance. In 1994. Titan has kept innovation core to its strategy. trendy. rugged. for the sophisticated India woman who appreciated such things. it was Aqura. and thus created curiosity. And in 2008. funky range for the young and young-at-heart. with mostly the same effect. good quality range for the budget-conscious. A stellar example of Titan's Innovation is Edge.15mm thin. it was Insignia. with striking symbolism from ethnic India. which leads to another purchase. asking for the models shown there. unlike what consumers had seen before. it was Raga. with water-resistance to boot! Edge was launched in India early 2002 to tremendous market acclaim and sales success. thereby creating a certain discomfort in the consumers' mind. In 1998. a mere 1. for those seeking exclusivity and status. a 3. almost year after year: In 1989. the smart and contemporary collection for the young 21st century executive. the cute and colourful range for kids. WWF and Zoop . the trendy range for the youth. It is a design and technological marvel. realising fully that the only way to sustain the fashion accessory perception is by continuously coming out with collections that make the current ones somewhat dated. In 1992. The immensely talented Design team collaborated with the Manufacturing group to create Edge. it was psi 2000. high precision chronographs) for those with the penchant for adventure. walk-ins and sales. In 1997. it was Dash. In 1996. it was Steel. This approach continues to this day. it was Nebula.5-mm watch. In 1999. the cool. They were fresh and distinctive. colourful. . rugged watches (all steel watches with a skew to functionality) for those whose usage demanded a certain durability. In 1993. sporty and very masculine watches with serious sports features (200-m mater resistance. very distinctive and international-looking top-end watches. over 4 years of development work. the 'catalogue" advertising of Titan became its trademark as it was used regularly and effectively to merchandise new models. Even the early range had distinct offerings for different requirements: formal watches (gold plated cases with fine leather straps) for the executive. Diva. The catalogue ads also helped customers to shop off the page and almost decide which model they wanted to pick. Retailers also became used to seeing customers walking into shops with newspaper "cuttings". This impact has shown up in every one of the collections spoken of the foundation of its leadership strategy in the early days. Titan's R & D talent created a wafer-thin quartz movement. the brand has collections like the Octane. In 2001. it was Fastrack. the affordable.each of them unique and fascinating. Titan also chose to invest heavily into showcasing all this innovation to the consumer through advertising. the ethnic range.

Located in the newer parts of a city. in A & M's annual survey done between 1992 and 1999. even voted by the viewers of Zee Television as the second most liked TV commercial on the channel. Then you would walk along to the selling area. in the first such study by Brand Equity done in 2001. boyfriend. the segment from Mozart's 25th Symphony has arguably become Indian Advertising's most memorable track (incidentally. building strong emotional values for the brand. increase price premium. a series of films involving a variety of characters (father. released around 1994. Rock. Titan chose to develop the "Gifting" market. and Titan had benefited from that. These films became a big hit and created a genre of advertising films which lasted a good 8 years. this chain has become even more integral to the brand's destiny today. and perhaps not coincidentally. where the entire range was displayed in style. Doing all this in style has earned Titan enormous goodwill and respect.And has become such a powerful audio mnemonic for the brand. And in . Titan was convinced that there lay a greater potential in that segment. where a man and his younger daughter conspire to give his older daughter a Titan as a surprise gift at her wedding. Operatic. Starting in 1987 in its pure classical versions. You could get a better idea about that collection through such a contextual presentation and could make up your mind which collection was right for your requirement. with a good frontage and layout. Titan was voted the Most Respected Consumer Durables Company in a Business World Survey in 2003. improve image.In the early nineties. A set of 3 films were developed in 1991 around 3 relationships. The most enduring part of the Titan advertising has been the music track. This experience now has over 255 branches and has penetrated the width and breadth of India. the showroom immediately stood out on the street and attracted walk-ins. Smart and helpful salespeople waited on you there and helped you choose the best piece by giving you information and suggestions. Organised retailing did not exist in the late eighties. the World of Titan was born. Puja in Bengal) were created and released. Titan was voted the Most Admired Brand (across categories) in India by consumers. but also became Titan's Theme Campaign. went on to become the most popular Titan film ever. keep competition at bay and keep the brand name salient on the high streets of the country. ex-boyfriend. where recessed "mood windows" showcased specific collections in the appropriate context with the help of visuals. teacher. Chosen by Xerxes Desai and the creative head of O & M in 1987 for its class and western vibes. you were totally impressed with the presentation. sell the more expensive watches. Indian Folk. Titan was voted the Most Admired Consumer Durables Marketer by industry professionals. Watches had always been favourite things to gift. The concept of exclusive brand stores was almost non-existent. Once inside. Funk. Refurbished with a contemporary look in 2001. 8 out of 9 times (the ninth time it was No 2). daughter. with a single violin playing the melody. this was the most liked advertising track in the same Zee TV survey). You walked along the wall.. You walked away overwhelmed. decorative props and word (the place looked almost like an art gallery). One of the films in the series. These not only helped build a goodsized gift segment for Titan. this piece has been rendered in countless innovative versions over the years: Indian Classical. Helping the brand increase sales. where the gifting of a Titan culminated in a moving personal moment and a strengthening of the bond between the protagonists. During those years. Consumers and professionals alike have resonated equally to Titan's successful efforts in bringing international standards to India. thief!) and with local flavour (for Onam in Kerala. In a pioneering effort that dramatically altered industry standards. Another successful customer-facing aspect about Titan has been its stores.

The company has over 300 exclusive µWorld of Titan' showrooms and over 650 after-sales-service centers TITAN Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market. Greece. its third brand. it was also the most admired Consumer Durable brand. complemented by international styling. Philippines and many more countries. it emerges as the 24th Most Admired Brand in the ET Most Admired Brands survey done annually. which connect with . From other souces titan story Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology. Spain. trendy and chic. Team Titan faces the 21st Century with a mix of passion. Titan today sells in the UK. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Titan has also done the seemingly impossible reverse thing: taking Indian quality to international markets. Titan has come a long way. Portugal. Moving into the European market in the mid-nineties and Asia Pacific in the late nineties. Titan Industries repeated its pioneering act and brought international brands into Indian market. The customers are no longer only NRIs. the Arabs. Presenting Titan quartz watches that sported an international look. Singapore. Tommy Hilfiger.848 sq. Titan Industries has India¶s largest retail network.2008. the Filipinos . The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. With over 100 million satisfied consumers and a track record of breaking the rules. Titan Industries is the fifth largest integrated watch manufacturer in the world. Oman. The brand regularly introduces exciting new collections. ft. a value brand of functionally styled watches at affordable prices. The company has sold 100 million watches world over and manufactures 12 million watches every year. Hugo Boss and f c u k as well as the Swiss made watch ± Xylys owe their presence in Indian market to Titan Industries. the Greeks. With over 624 retail stores across a carpet area of over 7. After Sonata. Titan Industries reached out to the youth segment with Fastrack. Titan has put together an irresistible proposition for the people of these countries. Great Quality and Great Prices. Since starting export operations in a small scale to the Middle East in the early nineties to exploit the resident NRI population. Titan Industries transformed the Indian watch market. offering quartz technology with international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit. Malaysia. excitement and energy.through a combination of Contemporary Style. Dubai. The Titan portfolio owns over 60% of the domestic market share in the organized watch market. With a license for premium fashion watches of global brands. They are the Thais.70.

Performance News PRESS RELEASES Select another news category Titan Industries Ltd. The net profit in Q3 has grown to Rs.41 crores during the same period.feminine and sensuous accessory for today's woman. Obaku also form a part of the Titan portfolio. was Rs. ± Income grows by 46. a growth of 34% over last year¶s income of Rs. Nebula .1551. Notable among them are: Titan Edge . The overall income in the second quarter. The new brand philosophy of Titan. Titan Industries Ltd.22 crores.crafted with solid 18k gold and precious stones.137. each of which is a leader in own space. ± Net Up 64. Titan Raga . The division has a world-class design studio that constantly invents new trends in wrist watches..the various facets of deep-rooted human yearnings for self-expression.57 crore from's slimmest watch based on the philosophy µless is more¶. has come up with yet another record performance during the third quarter of 2010-11.4% Fri 28 Jan 2011 | +More Titan Industries Ltd. Mon 25 Oct 2010 | Corporate +More Titan Industries Ltd.4% in Q3 After an encouraging performance in the first two quarters. The Titan brand architecture comprises several collections and sub-brands.9% and net profit up by 82. Titan Industries Ltd. July to September 2010.6% in Q2 After a record performance in the first quarter of 2010-11. has once again come out with extremely encouraging results in Q2.1156. placing the brand amongst the largest chains in its category backed by over 650 after-sales-service centers.75. encapsulated in the catchphrase µBe More¶.5% in Q1 . Several other popular collections like Heritage.43 crore during the same period last year. touches this as well as all other aspects of the brand. Automatic. recording a growth of 82. Aviator. ± Income grows by 42% and net profit up by 76. The watch division boasts of over 300 exclusive showrooms christened µWorld of Titan'. Regalia.

The fashion brand lends its irreverent character to Genelia bringing out the edgy. The net profit in the same quarter last year however was impacted to the tune of Rs. .28 crore from Rs.. Mon 10 May 2010 | Fastrack +More Titan crosses billion dollar mark ± Net profit up 59% In its Silver Jubilee year. Bhaskar Bhat and Mr.4703. Tue 27 Jul 2010 | Titan +More Titan Eye Plus launches world class Lens Manufacturing unit ! Mr.Triples profit after tax in Q3 In the back drop of a recovering economy and positive consumer sentiment.44 crore : Rs. has come up with yet another record performance during the first quarter of 2010-11. Titan Industries Ltd. recently signed on Genelia D'souza to be the face of the brand. Ravi Kant announced Titan¶s foray into lens manufacturing at a press conference in Mumbai on 23rd June 2010.78 crore due to reduction in the . Wed 23 Jun 2010 | Eyeplus +More Fastrack says Genelia's Sweet No More! Fastrack. Fri 30 Apr 2010 | Titan +More Titan Industries Ltd. crossing the billion dollar (US) figure and registering a growth of 22.46.2% over last year.04 crore during the same period last year.52 crore last year. The year started on a sombre note against the backdrop of a slowdown worldwide but the recovery of the Indian economy and strategic steps taken by Titan Industries have helped register a historic performance. The profit after tax in Q1 this year has grown to Rs. tripling its profit after tax to Rs.78.12. sexy side of the previously sweet & bubbly Genelia in the "Sweet No More" Sunglasses Campaign. Sales income for the year 2009-10 was Rs.After a sterling performance in its Silver Jubilee year 2009-10. Titan Industries Limited has come out with a sterling performance.12 crores. in Q3 this year as against Rs 23. Titan Industries Limited has come up with a record performance.35 crore.19. India's most popular fashion accessories brand.81.

A post service follow-up (for major repair activity) is mandatory to complete the cycle of customer satisfaction.66 crore towards interest on income tax of earlier years.85 Crore during the corresponding period last year. Fri 23 Oct 2009 | Corporate +More Titan Industries Q1 Net profit at rate for actuarial valuation of Gratuity & Leave Salary and Rs. 2011´. a joint venture of TIDCO and Tata.41 Crore during the second quarter of 2009 as compared to Rs. 77. which was an increase of 4.60 Crore compared to Rs. continuing global down turn and signs of slow but steady recovery of Indian economy. Fri 29 Jan 2010 | Corporate +More Titan Industries Ltd. India Study. Titan's loyalty Signet . faster turnaround time and customer satisfaction.46 crore Titan Industries Limited. ± Ist Half 2009 ±Income crosses Rs. 46.1156.04 crore for the quarter ended June 2009. reporting a growth of 41% over the same period last year. 87.2000 Crore and Profit Before Tax to Rs. TITAN has been ranked 10th among 16.161 Crore On the back drop of spiraling gold prices. both offer quick and high-quality repairs for all types of watches currently sold by Titan with a six-month service guarantee. with 786 service contact points across 343 towns.000 of the brands studied across 9 cities in the ³The Brand Trust Report. The Company¶s net profit in the second quarter stood at Rs. Titan Industries registered an income of Rs.7%. has posted a profit after tax of Rs. Fastrack at 56 tops y TITAN CUSTOMER SERVICE Spread across India.82 during the same period last year. To ensure good quality. While Titan tops the watches category. At the Titan Watch Care Centres. 1104. Titan Industries has various schemes in place. all repair activities follow a strict and systematic process that is controlled and measured through an ISO audit system. The Watch Care Centres are attached to the World of Titan and Authorised Service Centers are attached to the µMulti-brand outlets¶. 6. Titan Industries¶ service centre network is committed to deliver a satisfying post-sales experience to all the customers.

Each watch from Zoop caters to this desire and fits well with the brand proposition of "Be a star". today announced its strategy to strengthen its kid¶s brand.2010 May 12. Ms. It is also a new facet of brand Titan¶s brand philosophy of "Be More´. vivid imagination and the cool attitude that today¶s children exhibit. Zoop will now be made available in 1200 outlets across 140 cities in India. Titan. Titan Customer Service also markets spares and accessories. "I am truly impressed to see the Zoop watches from Titan. Now we are expanding our reach to 1200 outlets. Titan Watches said. 2010: In sync with its vision to address the requirements of all customer segments. leather and metal bracelets to all outlets that sell Titan. Brand Titan has already made its place in the heart of all adults and Zoop will help us create recall of our brand amongst kids below the age of 12 years. such as batteries. with the ISO 9001 & 14001 certification. the leader in the Indian watch industry. Piloted in 6 cities in 2008. Zoop from Titan is created for the new generation kids who go beyond the obvious. May 12. Titan Customer Service. Zoop.are the outcome of an extensive consumer research study that revealed the deep-rooted need in today¶s children to stand out and command attention. It reflects their style.where customers can redeem their points ± is part of Titan¶s effort to retain and value its loyal customers. focuses on the best post-sale experience and complete customer contentment. countdown timer. Shyamala Ramanan. Staff actively encourage customers to use only original spares in order to ensure quality and satisfaction. I feel it is important to inculcate the concept of time telling and time keeping in a fun and exciting way. renowned bollywood actress and celebrity mom said. 50- . I would love to buy a Zoop watch for my kid ". "We strongly believe that launching of Zoop has been a significant move for Titan. The girls watches are a plethora of candy colors and summer flowers making it a must have style accessory for the young lady. Features like dual time. Ms Maria Goretti. Zoop watches are designed keeping the little consumers in mind and taking into account their point of view on what they want in a watch as opposed to an adult¶s view on kid¶s watches. Talking about the evolution of the Kids brand Zoop. attitude and unique personal identities. As a responsible parent.program . Whereas. the watches for boys are inspired by the nautical colors and sail elements making it an exciting watch. Every Zoop watch is designed keeping in mind the playfulness. Marketing Manager. 2010Titan strengthen its focus in Kids segment Titan strengthen its focus in Kids segment Mumbai. Sr. The creative and fun designs of the Zoop watches . Press Releases .´ She added Speaking about Zoop. Zoop offers as many as 70 styles for boys and girls and is very affordably priced from Rs 350 to Rs900/-.´ We have received an overwhelming response from the limited markets we were present in. Sonata and Fastrack watches.

year calendar. Orion. Zoop will soon be airing its TVC. On this exciting occasion. The flagship store is an opportunity for brand Titan to bring alive its theme of 'Be More' where 'every watch is a compass of your imagination'. I am extremely proud to be part of 'Titan Flagship Store' launch. . Ms Chitrangada Singh commented. outdoor campaigns and BTL activities The TVC is about a cool 8 year old kid who outsmarts his older brother to retrieve his favorite Zoop watch from him. Each Zoop watch comes with a warranty of one year and the materials used in manufacturing these watches are child friendly and ensure maximum safety. The brand is taking a 360 degree marketing approach with TVC. extended maintenance guarantee and a full fledged Watch Care Centre. Bhaskar Bhat. India's largest watch manufacturer and retailer announced the launch of its very first Titan Flagship store in the country. Raga Flora. This store will definitely become a unique shopping destination for all and it is amazing to see a watch store as large as the Flagship Store.500 sq. Raga Diva and Nebula. Spread over a spacious 2. With this new retail format.500 watches on display. 4th March 2010: Titan Industries Ltd. and EL Backlight are present in the digital collection to attract gizmo loving kids. stopwatch alarm. Aviator. To capture a larger audience. it provides an incredible choice to the discerning customer. which is the first TVC in the kids watch segment. print ads. Octane. Titan changes the dynamics of the entire retail experience for the evolved Indian customer. Press Releases . where each collection comes alive".2010 Mar 04. Titan Industries Ltd also announced the launch of a brand new collection 'Obaku by Titan' seeped in the Scandinavian design tradition. luminescent dials and other interesting features. The analog collection portrays floral motifs. while offering a range of differentiated services.. based on the Scandinavian design principles of minimalism and inspired by Zen philosophy. The store has skilled in-store Watch Consultants with thorough knowledge of premium watches. gift vouchers. compass. "I am in love with Titan's Obaku collection. The packaging of these watches is also very attractive and specially designed to appeal to kids. The new collection is designed by Danish designers. 2010Titan announces the launch of a new Retail Store Format Unveil the new horizon. On this occasion. this aesthetically designed Flagship Store brings alive the best watches from all of Titan's collections like Edge. With more than 1. Mr. celebrated actress Ms Chitrangada Singh unveiled the 'Obaku' collection from Titan. an international brand rooted in Denmark. free gift delivery. The aesthetically designed & spacious Titan flagship store showcases the best of Titan brands along the 'Be More' theme. MD. The collection is a unique partnership with Obaku. The concept is so very new and all the watches stand for a perfect synthesis of simplicity and purity committed into bringing out a harmonious calm. Automatics. an all-new dazzling brand for today's fashion fiesta!! Mumbai. The Flagship store also offers an array of unique services like personalized laser engraving on back cover of the watch. disc second hand.

for men and women. Ajoy Chawla.the hallmark of Titan watches has been reinvented in this new brand with brilliant asymmetric and contemporary forms. Through this flagship store. leading multi-brand outlets and department stores across the country. making it the most desirable yet affordable fashion accessory of the season. attitude and charisma. Priced between Rs. verve and sophistication who likes to accessorize. " About Obaku Obaku takes its name from a branch of Zen philosophy in Japan which believes in natural simplicity. Speaking on the launch.500/. ³Titan Purple has been made to make heads turn. Press Releases . 2. VP-Titan watches. These sensational designs are at par with the latest international fashion trends. the collection uses superior quality of materials like Kevlar straps.2010 Jan 08. select leading multi brand outlets and departmental stores across the top 8 cities in India. Purple brings the latest international fashion trends in watch segment to India. leather colors and bracelets in World of Titan showrooms. Titan Purple collection is available in a plethora of finishes. Titan Industries Limited said. with uncluttered looks. eloquent interpretation of royalty and evolving taste of modernity. . The Obaku collection is combines the best of both ± the East and the West. it is available in 21 different styles.000/-. Titan Industries demonstrated that it is at the forefront of the Indian wristwatch Rs. Priced between Rs 3500 to Rs 7000. said. The need for a premium store for multi-brand watch retailing in India is growing with evolving Indian consumers. January 2010: Staying ahead of the innovation curve once again. The collection comprises a palette of soft and soothing colours. gold . 7. MD. This new range of more than 50 models in bold fashionable designs is specially suited for the modern woman of style. The tradition of precision and design brilliance. Each element of this crystal studded beauty is crafted individually and creates a vibration of harmony to give rise to a mesmerizing impression for those who are wearing it and those who are dazzled by it. Sr.Speaking at the launch. we have set a new high in watch retailing standards in India. the common principles of minimalism of Scandinavian design and Zen ideology. Each watch is ultra chic and bears the perfect blend of defining elegance. 2010Titan brings International Fashion Trend with Purple Unveil the new horizon. Bhaskar Bhat. Infused with style. Mr. The collection is available at World of Titan showrooms. "The opening of this flagship store is a landmark moment for us. This store is a physical manifestation of the brand's theme of "Be More" and hence we take this opportunity of the store launch to launch the brand new Obaku Collection from Titan for the global Indian customer. Purple. crystallized mineral glass and lead free environment friendly battery. rose gold and a combination of steel and leather look in straps. an all-new dazzling brand for today¶s fashion fiesta!! Bangalore. with the launch of its most stylish watch brand. Mr." The international contour of these new watches are embellished with genuine Swarovski crystals and are available in multiple dial colors with options in all steel.