JNLR SURVEY NEWSLETTER

July 10 June 11 National YoY Comparison

Both RTE Radio and Today FM saw further declines in their overall market share predominately due to increased competition from local and multi-regional/city radio stations RTE Radio 1s market share grew by 0.9% to 23.5% while RTE 2fms market share has dropped 2% to 7.3% Today FM also experienced a decline from 9.6% to 8.9% while Newstalks share grew marginally to 4.1% Market share for 4FM in the stations multi city region dropped from 2% to 1.5% Average daily adult listening levels have risen slightly to 236 minutes
60 50 40 30 22.6% 23.5% 20 9.3% 10 0 RT Radio 1 RT 2FM RT Lyric FM Today FM Newstalk Any Regional/ Local/ M.City 7.3% 1.6% 1.6% 9.6% 8.9% 4% 4.1%
July 09 - June 10 July 10 - June 11

National Market Share of Listening 7am - 7pm - All Adults

52.5% 53.9%

National Market Share of Listening 7am - 7pm - All Adults

23.5%
RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk Any Region / Local / M.City

National Market Share of Listening 7am - 7pm - Housekeepers with Children

16.9%

National Market Share of Listening 7am - 7pm - Adults 15-34

6.1% 9.5% 0.5%

7.3% 1.6% 8.9% 4.1% 4.2%

11.1% 15% 1.0% 54.9% 11.7% 64.6% 4.1%

53.9%

Top 10 National Programmes July 10 June 11 All Adults

Rank Programme Station Time 7.00am-9.00am 1.45pm3.00pm 11.00am-1.00pm 11.00am-1.00pm % Reach Listeners

Selected Other National Programmes July 10 June 11 All Adults

Ian Dempsey Breakfast Show Breakfast with Hector Breakfast Tubridy Show Ray DArcy Show The Right Hook Mary Wilson Drivetime 7.00am-9.00am 7.00am-9.00am 4% 4% 152,000 130,000 110,000 186,000 212,000 119,000 245,000 155,000

1 2 3 4 5 6 7 8 9 10

Morning Ireland Liveline Marian Finucane - Sat Marian Finucane - Sun News at One The Business - Sat The John Murray Show Today with Pat Kenny Playback - Sat Miriam Meets - Sun

13% 11% 11% 10% 10% 10% 9% 9% 9% 8%

460,000 400,000 374,000 355,000 342,000 340,000

7.00am-10.00am 3% 9.00am-11.00pm 5% 9.00am-12.00pm 6% 4.30pm-7.00pm 3% 4.30pm-7.00pm 4.30pm-7.00pm 7% 4%

1.00pm-1.45pm
10.00am-11.00am 9.00am-10.00am 10.00am-12.00pm 9.00am10.00am 10.00am-11.00am

328,000 The Last Word 327,000 308,000 279,000

All of the shows in the top 10 are on RTE Radio 1 Morning Ireland remains Irelands number one radio show with 460,000 listeners and 13% reach Five of the top 10 are weekend programmes with Marian Finucane claiming 2 spots for her Saturday and Sunday shows

35
32.2% 32.6%

Dublin Market Share of Listening 7am - 7pm - All Adults

30 25
July 09 - June 10

20 15 10 5
3% 9.7% 8.1% 5.8% 3.2% 6.7% 6.2%6.0%6.7% 3.3% 12.4% 10.9% 9% 10.7% 10.3% 6.3% 2.4% 5.9%

July 10 - June 11

1.1%

0.8%

2%

0.8%

0 RT Radio 1 RT 2FM RT Lyric FM Today Newstalk FM FM104 98FM Q102 Sunshine 106.8FM Spin 103.8 Phantom 4FM

0.4% 0.6%

Other

Dublin - YoY Comparison

A slight increase in share of adult audiences for RTE Radio One was counter-balanced by further decline for RTE 2FM RTE 2FM lost share for Housekeepers with Children (12.2% to 7.7%) and Adults 15-34 (7.9% to 5.1%) Newstalk has come back from a 6% market share of all adults to 6.7% and from 4.8% to 5.7% for Adults 15-34 Today FM saw a large drop for Adults 15-34 from 12.1% to 7.1% Q102 continues to grow in market share with their biggest growth for Adults 15-34 from 10.4% to 13.3% 98FM is suffering as a result of Q102 and FM104s success with a drop of almost 2% from 10.9% to 9% for all adults. However, they increased slightly for Housekeepers with Children 13.3% to 14.3% FM104 was the clear winner in this survey in market share for all adults jumping by 2.7% from 9.7% to 12.4% Spin 1038 remains the number one station for 15-24 year olds with a market share of 35.4% dropping by just 0.2%

Dublin Market Share of Listening 7am - 7pm - All Adults

0.8% 0.6% 0.8% 5.9% 2.4% 10.7% 9% 5.8%
3.2%

32.6%

12.4%
Phantom FM lost 1% share of its key demographic of Adults 15-34 bringing their market share of this audience to 1.5% 4FM continues to decline in market share with 1.5% of Adults 45+

6.7%

6.2%

Dublin Market Share of Listening 7am - 7pm - Housekeepers with Children

Dublin Market Share of Listening 7am - 7pm - Adults 15-34

0.5% 0.2% 5.1% 1.8%

RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk FM104 98FM Q102 Sunshine 106.8 FM Spin 103.8 Phantom 4 FM Other

21.6% 15.3% 7.7% 0.8% 1.4% 7.8% 13.3%

1.5%

0.1% 8.2% 5.1% 0.8% 7.1% 5.7%

13.9%

14.3% 7.4% 16.6% 13.2%

25.3%

Regional stations
Market Share

Market Share

i102104

All Adults 12.9%

Adults 15-34 39.4%

Listened Yesterday All Adults Adults 15-34 20% 45%

i105107FM

All Adults 7.6%

Adults 15-34 22.4%

Listened Yesterday All Adults Adults 15-34 9% 21%

Spin South West

Market Share All Adults 11.1% Adults 15-34 33.4%

Listened Yesterday All Adults Adults 15-34 20% 46%

Radio Nova

Listened Yesterday All Adults All Adults Adults 25-44 Adults 25-44 Market Share 3% 3.9% 5% 6%

Data covering period Sept 10 Mar 11

Market Share

Beat FM

All Adults 12.2%

Adults 15-34 35.3%

Listened Yesterday All Adults Adults 15-34 20% 44%

Multi-city

Dundalk/ Dundalk/ Drogheda Drogheda

Dundalk/ Drogheda
Dublin Dublin

Galway Galway Galway

Dublin

Market Share
Clare/ Clare/ Limerick Limerick Limerick

Listened Yesterday All Adults 3% 45+ 3%

Clare/

4FM

All Adults 1.5%

45+ 1.9%

Cork Cork

Cork

Cork - YoY Comparison

The overall national stations share dropped in Cork as local stations grew RTE Radio 1 increased slightly from 20.7% to 20.8% Today FMs adult share decreased significantly from 11% to 8.3% Cork 96 FM continues to be the leading station for Hks with children but has lost out to Red FM for 15-24 Despite taking market share from Cork 96 FM, Red FM saw a decrease for 15-24s from 44.5% to 37.2% The average daily adult listening minutes in Cork increased by 8% YoY from 251 to 271
50 40 30 20 10 0 RT Radio 1 RT 2FM
20.7% 20.8%

Cork Market Share of Listening 7am - 7pm - All Adults

43.3% July 09 - June 10 July 10 - June 11 33.2% 31.8% 45.9%

14.1% 11% 5.5% 4.5% 1.7% 1.7% 8.3% 4% 4.5% 10.2% 10.4% 10.7% 2.6% 2.7% 0.5% 0.8%

RT Lyric FM

Today FM Newstalk

96 FM / C.S.

96FM

103FM

Red FM

4FM

Other

Notes: 96FMs 31.8% share + 103FMs 14.1% share amounts to 96FM/County Sounds 45.9% share

RTE Radio 1 RTE 2FM RTE Lyric FM

Today FM Newstalk 96 FM/C.S

103FM RedFM 4FM Other

Cork Market Share of Listening 7am 7pm All Adults

2.7% 10.7% 4.5% 1.7% 14.1% 8.3% 4.5% 0.8% 20.8%

Cork Market Share of Listening 7am - 7pm - Housekeepers with Children

2.8% 12.1% 1% 12.9% 5.7% 0.8% 10.5% 10.8% 5.7%

Cork Market Share of Listening 7am - 7pm - Adults 15-34

1.8% 5.8% 4.8% 2.5% 0.3% 15% 26.4% 5.1%

31.8%

37.7%

6.2% 31.8%

Local Stations
Highland remains static but still leads the local stations with an impressive 64% market share Gaining substantial share are WLR, Ocean FM and Clare FM All but four stations grew in market share which is a change from last year where the stations were losing share to the regional stations

70 60 50 40 30 20 10 0 KFM LMFM 26% 23% 31% 30%

Local Stations Market Share of Listening 7am - 7pm - All Adults July 09 - June 10
July 10 - June 11
58% 52% 49% 57% 56% 47% 51% 51% 47% 47% 44% 37% 33% 36% 34%34% 33% 30% 23% 20%

64% 64%

42% 34% 29% 25% 27% 34%

0% KCLR Midlands South 103 East East Limerick Coast 95 Tipp FM WLR Clare FM Radio Kerry Galway Bay MWR Shannon/ Ocean Highland Nth Sound FM

Latest News: RTE Radio 1 continues to buck the trend of the main national broadcasters, increasing its market share to 23.5%. The stations flagship programme, Morning Ireland, goes from strength to strength, increasing its listenership by 29,000 to 460,000 listeners and remains the most listened to radio programme in the country The competition between the other national breakfast shows continues with RTE 2FMs Breakfast with Hector attracting 130,000 listeners while the Ian Dempsey Breakfast Show on Today FM has 212,000 listeners. Newstalk is the big success story with the Breakfast show increasing its average quarter hour listenership by over 6,500 YOY. The programme now has 110,000 listeners Ray Darcy has seen a decline in listenership YOY with an average quarter hour of 127,000 listeners, down from 141,000 listeners. Despite this drop his show is performing better than his main competitor Ryan Tubridy who has an average quarter hour of 105,000 listeners A host of key programmes remain available for sponsorship including Liveline on RTE Radio 1 and Tubridy on RTE 2FM