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HAIDARI BEVERAGES INTERNATIONAL)

PRIVATE

LIMITED(PEPSI

COLA

Haidari Beverages is a licence bottler of pepsi cola international pakistan. And done his operations in Rawalpindi region. This company has deal all of the beverages products of pepsi. There operations are very effectively done and have a efficient management force that gives strong competition to their competitors. If we see the four years back and analyze their performance that is efficient and excellent and to achieve the un-imaginable growth every year. There ex- CO Mujeeb-ur-Rehman has a extra ordinary leadership skills and have a strong convincing power and a practical person having a vast experience. In 2008 Mujeeb-ur-Rehman has Resigned from their job and also GM sales Resigned to their position. Then after a such decade new CO and GM sales are appointed. New GM sales are hier from coca cola export corporation. When these persons are joined the organization and take the several decision which shows the totally exploitation of their distributors and sales force team. They have cut or reduce the maximum benefit of both and implemented a cruel policies which are effected the whole system of the organization. So in 2009 three major and old distribuitor has resigned from their jobs when they face some loss and also most of the competent salesforce also give their resignations and move to another companies. Now company has un-able to achieve their growth due to lack of leadership and bad practices of sales supervision give the result to company a huge loss. New policies which is imposed by GM sales for distributors and sales team are very conflicted or confused. The chairman of haidari beverages has take a effective notice. When he heard the news of huge loss. He take the several measure and actions. But the structure of the organization is totally disturb and this advantage totally gains their competitors like coca cola. They have captured maximum outlet and canabalize the maximum market share of pepsi. So all this happening due to failure of leadership and imposed a bad practices on sales supervision staff.

Suggestions: Pepsi cola is a well re-known brand and has a unique accpetability. In the above case of haidri beverages limited first of all they retain their old distributor for their survival again in the market and then they also re-build their effective leadership that can supervise the sales force and build a new policies which are acceptable for every one. Also retain their old sales force which are move to other companies. They are familiar with the current market and know the exact tactics of the company practices. Company also arrange the some compansation programmes for their employees to motivate.

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