MAJOR RESEARCH PROJECT On CONSUMER AWARENESS AND ACCEPENCE OF 3G SERVICES IN INDORE Submitted for the Partial Fulfilment of the

Requirements of the Degree of MASTER OF BUSINESS ADMINISTRATION (FULL TIME) Session (2009-11) GUIDED BY:
PROF. NIVRITI MISHRA

CO-GUIDED BY: BY:

PROF. ANKITA PANDEY
RAJESHPATEL AIMS, Indore MBA 4 Semester
th

SUBMITTED

Roll no. 09140327 1

Director: Dr. P.K. Modi Arihant Institute of Management Studies, Indore

CERTIFICATE OF STUDENT
I, Rajesh Patel here by certify that the project title COSUMER

AWARENESS AND ACCEPENCE OF 3G SERVICES IN INDORE has been undertaken under the supervision of Prof. ANKITA
PANDEY towards the partial fulfilment of degree of master of business administration MBA (core) 2yrs 4th Sem. It is further certified that the project report compiled by me is my own work and to the best of my knowledge it does not contain any part of any work, which has been submitted for the award of the degree in this university, or any other university/ deemed university without proper citation.

Place: INDORE PATEL

RAJESH

Date:

CERTIFICATE OF SUPERVISOR

This is to certify that the project title COSUMER AWARENESS AND

ACCEPENCE OF 3G SERVICES IN INDORE is a piece of research

work that has been done by RAJESH PATEL under my guidance and supervision towards partial fulfilment of degree of master of business administration MBA (FT) 2 Yrs 4th Sem. I recommend that the project to be submitted to DAVV University, Indore.

PROF. ANKITA PANDEY

Place:

ACKNOWLEDGEMENT
I would like to thank to all those who has shown me correct path in the time of difficulties & confusions. Today, the day has come when I must express my gratitude towards all those concerned personalities who contributed in the completion of my report. I know, the effort would not have had been possible without their sincere efforts. Just a mere expression in words would not be sufficient, but I think that is the most significant way through which they can get to see an insight of thankful and delighted eyes. I would like to thanks Dr. P. K. MODI., Director, AIMS and our HOD, Mrs. Neha Bhopatkar for assigning me the topic that is concerned with my long cherished dream and of my choice which made my work more enthusiastic. I would like to extend my thanks to experienced and learned Prof. ANKITA PANDEY of AIMS Project guide for helping me to sort out my entire project under her guidance and supervision. I would also like to express my gratitude to Mrs. Tarika Nandedkar for enlightening me on the various aspects of research analysis.

I would also like to thanks to Library In charge Ms. BABITA to provide the Study Material regarding role of children in advertising and their influence on buying behaviour. I am very much thankful to all the respondents and faculty member of AIMS who directly or indirectly helped me a lot in completing the project. Last but not the least; I would like to all my colleagues who help me complete my project.

CONTENT Chapter 1
INTRODUCTION 6-16

Chapter 2
REVIEW OF LITERATURE 18-19

Chapter 3
RATIONLE OF STUDY 21-21

Chapter 4
RESEARCH METHODOLOGY 23-40 1) OBJECTIVE 2) SAMPLE UNIVERSE 3) SAMPLE SIZE

4) SAMPLE TECHNIQUES 5) METHOD OF DATA COLLECTION 6) DATA INTERPRETATION

Chapter 5
RESULT AND DISCUSSION 42-45 1) RESULT AND FININGS 2) LIMITATION OF THE STUIDY 3) CONCLUSION 4) LIMITATION OF THE STUIDY 5) SCOPE FOR FUTURE WORK 6) REFRENCES

CHAPTER 1 INTRODUCTION

1.1 INTRODUCTION
3G is the next generation of mobile communications systems. It enhances the services such as multimedia, high speed mobile broadband, internet access with the ability to view video footage on your mobile handset. With a 3G phone and access to the 3G network you can make video calls, watch live TV, access the high speed internet, receive emails and download music tracks, as well as the usual voice call and messaging services found on a mobile phone, like person to person video, live streaming, downloadable video of entertainment, news, current affairs and sport content and video messaging. It is a family of standards for wireless communications defined by the International Telecommunication Union which includes GSM EDGE, UMTS, and CDMA2000 as well as DECT and WiMAX. Services include wide-area wireless voice telephone, video calls, and wireless data, all in a mobile environment. 3G allows simultaneous use of speech and data services at higher data rates. Thus, 3G networks enable

network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. It has been defined as the third generation (3G) of mobile telephony standards to facilitate growth, increase bandwidth, and support more diverse applications which was lacking in GSM so that it could deliver not only voice, but also circuit-switched data at download speeds up to 14.4 kbps. But to support mobile multimedia applications, 3G had to deliver packet-switched data with better spectral efficiency, at far greater speeds. 3G refers to the third generation of mobile telephony (that is, cellular) technology. The third generation, as the name suggests, follows two earlier generations. The first generation (1G) began in the early 80's with commercial deployment of Advanced Mobile Phone Service (AMPS) cellular networks. Early AMPS networks used Frequency Division Multiplexing Access (FDMA) to carry analog voice over channels in the 800 MHz frequency band. The second generation (2G) emerged in the 90's when mobile operators deployed two competing digital voice standards. In North America, some operators adopted IS-95, which used Code Division Multiple Access (CDMA) to multiplex up to 64 calls per channel in the 800 MHz band. Across the world, many operators adopted the Global System for Mobile communication (GSM) standard, which used Time Division Multiple Access (TDMA) to multiplex up to 8 calls per channel in the 900 and 1800 MHz bands. The 3rd Generation Partnership Project (3GPP) was formed in 1998 to foster deployment of 3G networks that descended from GSM. 3GPP technologies evolved as follows. General Packet Radio Service (GPRS) offered speeds up to 114 Kbps. Enhanced Data Rates for Global Evolution (EDGE) reached up to 384 Kbps. UMTS Wideband CDMA (WCDMA) offered downlink speeds up to 1.92 Mbps. High Speed Downlink Packet Access (HSDPA) boosted the downlink to 14Mbps.

 LTE Evolved UMTS Terrestrial Radio Access (E-UTRA) is aiming for 100 Mbps. 3G or 3rd generation mobile communication, is a generation of standards for mobile phones and telecommunication Telecommunications-2000 telecommunication services fulfilling the International by Mobile (IMT-2000) specifications the international

mobile Application services include wide-area wireless

voice telephone, mobile Internet access, video calls and mobile, all in a mobile environment. To meet the IMT-2000 standards, a system is required to provide peak data rates of at least 200kbit/s. Recent 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband access of several Mbit/s to smart phones and mobile in laptop computers.

The following standards are typically branded 3G:

The UMTS system, first offered in 2001, standardized by 3GPP, used

primarily in Europe, Japan, China (however with a different radio interface) and other regions predominated by GSM 2G system infrastructure. The cell phones are typically UMTS and GSM hybrids. Several radio interfaces are offered, sharing the same infrastructure:
The original and most widespread radio interface is called W-CDMA. The TD-SCDMA radio interface, was commercialised in 2009 and is only

offered in China
The latest UMTS release, HSPA+, can provide peak data rates up to

56Mbit/s in the downlink in theory (28 Mbit/s in existing services) and 22 Mbit/s in.
The CDMA2000 system, first offered in 2002, standardized by 3GPP2, used

especially in North America and South Korea, sharing infrastructure with the IS-95 2G standard. The cell phones are typically CDMA2000 and IS-95 hybrids. The latest release EVDO Rev B offers peak rates of 14.7 Mbit/s down streams.

What is 3G?
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International Mobile Telecommunications 2000 (IMT 2000), popularly

known as 3G or3rd generation, is a mobile communication standard fulfilling the requirements as specified by the International Telecommunication Union 24. The advantage over 3G over the present day mobile communication systems is the wide range of applications that can be run over it because of the higher bandwidth available in the 3G technology. As per the IMT 2000specification 3G systems should support at least 200 Kbps of peak data speed. HSPA technology which is an evolution of 3G technology can theoretically support up to 56 Mbps downlink speed. Applications that a 3G network could possibly support are wide area wireless telephony, video calls, mobile internet access and mobile TV.

Evolution of 3G
The speed that 2G offers is very less as compared to 3G. There have been few improvement sand new releases of 2G GSM standard like GPRS and EDGE which have improved the data throughput speeds. EDGE has been considered a pre 3G technology and is part of ITUs 3Gdefinition28. Though the speeds on offer by EDGE could be compared to 256 Kbps DSL broadband, however the circuit switch technology which it uses leads to a loss in efficiency of the network and a diminished user experience. The other problem with EDGE was that the standards which were being followed to develop the networks were different for different part of the world where the technology was deployed. It was because of the non-standardization of the technology that The International Telecommunication Union stepped up its effort to create a network whose services are independent of the technology platform whose network design standards are same globally and thus began the 3GPP (3rd Generation Partnership Project)29. The official standard set by ITU for 3G networks is IMT-2000. In Europe the standard was christened as UMTS (Universal Terrestrial Mobile System). IMT2000 is the ITU-T name for the thirdgenerationsystem, while cdma2000 is the name of the American 3Gvariant27. WCDMA is the technology platform in UMTS with
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base station or nod B, RNC (Radio Network Controller),apart from WMSC (Wideband CDMA Mobile Switching Centre) and SGSN/GGSN27. 3Gstandard gives a total mobile experience with wide area voice and video telephony with broadband and data services at a high speed. New releases and advancements of 3Gtechnology has led to the evolution of HSPA technology (High Speed Packet Access) which can offer speeds up to 14.4 Mbps on Downlink and 5.8 Mbps Uplink

ADOPTION OF 3G
3G was relatively slow to be adopted globally. In some instances, 3G

networks do not use the same radio frequencies as 2G so mobile operators must build entirely new networks and license entirely new frequencies, especially so to achieve high-end data transmission rates. Other delays were due to the expenses of upgrading transmission hardware, especially for UMTS, whose deployment required the replacement of most broadcast towers. Due to these issues and difficulties with deployment, many carriers were not able to or delayed acquisition of these updated capabilities..
In December 2007, 190 3G networks were operating in 40 countries and

154 HSDPA networks were operating in 71 countries, according to the Global Mobile Suppliers Association (GSA). In Asia, Europe, Canada and the USA, telecommunication companies use W-CDMA technology with the support of around 100 terminal designs to operate 3G mobile networks.
Roll-out of 3G networks was delayed in some countries by the enormous

costs of additional spectrum licensing fees. (See Telecoms crash.) The license fees in some European countries were particularly high, bolstered by government auctions of a limited number of licenses and sealed bid auctions, and initial excitement over 3G's potential.
The 3G standard is perhaps well known because of a massive expansion of

the mobile communications market post-2G and advances of the consumer mophone. An especially notable development during this time is the smart phone (for example, the iPhone, and the Android family), combining the abilities of a PDA with a mobile phone, leading to widespread demand for mobile internet connectivity. 3G has also introduced the term "mobile
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broadband" because its speed and capability make it a viable alternative for internet browsing, and USB Modems connecting to 3G networks are becoming increasingly common.

3G IN INDIA
In 2008, India entered the 3G arena with the launch of 3G enabled Mobile

and Data services by Government owned Bharat Sanchar Nigam Ltd. (BSNL). Later, MTNL launched 3G in Delhi and Mumbai. Nationwide auction of 3G wireless spectrum was announced in April 2010.
In 2008, India faced a great crisis with corruption poisoning its Telecom

sector and exposing the 2G spectrum scam. The trial of the scam is being conducted by the Joint Parliamentary Committee (JPC) with the help of the Central Bureau of Investigation (CBI). Many companies and politicians are being questioned and accounts of many companies are under the scanner.
The first Private-sector service provider that launched 3G services is Tata

DoCoMo, on November 5, 2010. And the second is by Reliance Communications, December 13, 2010. Vodafone Launched their 3G by mid of March, 2011 . Then, Bharti Airtel launched their 3G services on 24 January 2011 in Bangalore and also launched in Delhi & Jaipur on March 4, 2011(not GSM but only USB estick). Aircel also launched 3G in Kolkata in the month of February. Idea also launched its 3G services in mid April. Other providers like Virgin are expected to launch 3G services by Q1 2011.
All the operators provide 3G services on the 2100 MHz band. As of now, the

Government owned BSNL is the most successful company with the subscribers of 3G service. It has more than 3 million subscribers of its 3G service. It also has the widest coverage with around 700 cities across the country. The private operators like IDEA and Reliance are increasing their 3G coverage as well as the number of subscribers.

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 The 3G service is used by the minority users in the country who own 3G handsets and the prices of the 3G services are currently out of reach of the pockets of most Indians. This led to the slow adoption of 3G. but the scenario is changing quickly with the introduction of cheap 3G handsets.

APPLICATION OF 3G SPECTURM IN INDIA

Video telephony:

Mobile TV in which television channels can be viewed through Video on demand in which a provider sends movie to subscribers Video conferencing in which subscribers can see and talk to each Faster internet on mobile. Useful in e learning. Tele medicine in which a medical provider gives advice to isolated Local services including weather, traffic etc. Fast communication MMS-Multimedia Messaging Service 3D games

mobiles.

mobile phone.

other through mobile phone.

subscribers.

ENTRANCE OF 3G TECHNOLOGY IN INDIAN MARKET

Indians are waiting for the popular use of the next generation technology in our nation. In India 3G services were first launched by MTNL in Delhi. Presently 3G spectrum is allotted only to the state owned BSNL and MTNL. The Department of Telecommunications in India has planned an auction of the 3G spectrum in January 2009. This was postponed a number of times due to various reasons such as difference of opinion between the Ministry of Finance and the Ministry of

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Communications and Information Technology, Loksabha elections etc. Now the auctions are expected in February or March 2010. The results of the auction and allocation would be done in August 2010. The Government estimates to earn over Rs.25000 crier through the auction. Four slots are planned for auction. Besides this one slot each has already been allotted to BSNL and MTNL. The auction would be electronic through internet. Foreigners are also eligible to apply, with the condition that only a maximum of 74% of the equity of the concerned company should be that of the foreigner. Recently the Telecom Minister Mr.A.Raja has met the Prime Minister and discussed issues related with the delay in the launch of the auctions.

The Difference amongst 1G, 2G & 3G

1g 2g 2gCellular communications technology has developed through three major technological phases, which are commonly known as generations. These three generations are referred as 1G (first generation), 2G (second generation) and 3G (third generation).

Signal Orientation
The biggest difference between these three cellular generations lies in the radio signals, which are used to transmit and receive data on cell phones. During the first generation, 1G, the radio signals used were analog, while the next two generations, 2G and 3G, used digital radio signals for communications between two cell phones.

Data Types
Three generations of cellular communications allowed different types of data and services for communications. In 1G, the only way of communicating was voice transmission and reception, or in other words, a phone call. 2G gave an additional benefit of SMS (short messaging service) and MMS (multimedia messaging service) to its users. With the beginning of 3G, users could transmit and receive voice, data and videos, simultaneously.

Communication Standards
All three generations of cellular communications are often known through global communication standards presented by them. The major standards of 1G were AMPS, TACS and ETACS, while 2G revolutionized the world of communications
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with standards such as GSM, CDMA, TDMA and EDGE. Finally, 3G, the current generation of cellular communications as of 2010, has presented standards such as UMTS, WCDMA and HSPDA.

HISTORY OF 3G
The first pre-commercial 3G network was launched by NTT DoCoMo in Japan, branded as FOMA. It was first available in May 2001 as a pre-release (test) of WCDMA technology. The first commercial launch of 3G was also by NTT DoCoMo in Japan on 1 October 2001, although it was initially somewhat limited in scope; broader availability of the system was delayed by apparent concerns over its reliability.[10] The second network to go commercially live was by SK Telecom in South Korea on the CDMA-based 1xEV-DO technology in January 2002. By May 2002 the second South Korean 3G network was by KT on EV-DO and thus the Koreans were the first to see competition among 3G operators. The first European pre-commercial network was an UTMS network on the Isle of Man by Manx Telecom, the operator then owned by British Telecom, and the first commercial network (also UTMS based W-CDMA) in Europe was opened for business by Telenor in December 2001 with no commercial handsets and thus no paying customers. The first commercial United States 3G network was by Monet Mobile Networks, on CDMA2000 1x EV-DO technology, but this network provider later shut down operations. The second 3G network operator in the USA was Verizon Wireless in October 2003 also on CDMA2000 1x EV-DO. AT&T Mobility is also a true 3G UMTS network, having completed its upgrade of the 3G network to HSUPA. The first pre-commercial demonstration network in the southern hemisphere was built in Adelaide, South Australia by m.Net Corporation in February 2002 using UMTS on 2100 MHz. This was a demonstration network for the 2002 IT World Congress. The first commercial 3G network was launched by Hutchison Telecommunications branded as Three in March 2003.

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Emtel Launched the first 3G network in Africa. By June 2007, the 200 millionth 3G subscriber had been connected. Out of 3 billion mobile phone subscriptions worldwide this is only 6.7%. In the countries where 3G was launched first Japan and South Korea 3G penetration is over 70%.[11] In Europe the leading country is Italy with a third of its subscribers migrated to 3G. Other leading countries by 3G migration include UK, Austria, Australia and Singapore at the 20% migration level. A confusing statistic is counting CDMA2000 1x RTT customers as if they were 3G customers. If using this definition, then the total 3G subscriber base would be 475 million at June 2007 and 15.8% of all subscribers worldwide

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CONCEPTUAL FRAMEWORK
The main topic of the research is what behaviour might be expected for the Indian consumer to occur when 3G services will be introduced in Indian market place. The survey research develops a structure of framework to answer how Indian mobile communication users will react to the new 3G mobile communication services.

VARIABLES
Market potential of 3G services subscribers is depend upon various variable like Gender Age Educational background Occupation Income

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CHAPTER 2
18

REVIEW OF LITERATURE

REVIEW OF LITERATURE

19

 A report by industry body FICCI and telecom consulting firm BDA said,

"3G subscriber base will reach 90 million by 2013 and the revenue from

3G is expected to reach 15.8 billion dollar by the same year." Moreover, the report further said that the introduction of 3G would also increase the Average revenue per users (ARPU).
(Goodrick and Srivastava, 2002).The market demand for 3G is a

fundamental part of the overall pictures, the best way to assess that demand is by looking at development s in the 2G space, and at the growth of data services and mobile internet access technologies in particular
(Cellular-news, 2002) 3G is the most recently developed mobile

technology, providing advantages over the previous technologies in terms of bandwidth, packet routeing, guaranteed quality of services and locationbased services
(UTMS Forum, 2000) The precursor of 3G services is the mobile internet

but not just it. Do Como positioned i-Mode as a unique mobile experience. Many 3G services will not be internet based but they will be truly unique mobility services. The mobile internet is a priority for the 3G services providers. Positioning the 3G services as the mobile internet sends the wrong message to the market and paints an incomplete picture of 3G services potential The Indian mobile market has undergone a revolutionary change over the past few years to become one of the leading mobile markets on the global map. Easy availability of low-priced devices, better network coverage and affordable services are some of the major factors that have boosted its growth and will continue to do the same in future. Wireless teledensity has also risen to the level of around 45% at the end of 2009, but still there is a vast scope for further improvement because of a wide gap in teledensity between urban and rural areas. For instance the wireless teledensity in urban areas rose to around 112% in the mid 2010, while it stood at 24% in rural areas.

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 Our research anticipates that the deployment of 3G services on a national

scale will play a vital role in bridging this huge gap. According to our new research report "Indian 3G Mobile Forecast to 2012", the number of 3G mobile subscribers is expected to grow at a CAGR of around 80% between 2011 and 2013 to around 55 Million by the end of the period. Our research provides in-depth analysis of the various factors and issues that will play an important role in the 3G market growth (Times Of India).
(LaBarbera and Mazursky 2008). The report provides extensive research

on the global 3G market. It discusses the factors and trends that have led to its global deployment. It also provides an insight into the regional 3G market by technology and studies the key opportunity areas that have emerged due to the global take-up of 3G.
FICCI President Rajeev Chandrasekhar has said the introduction of 3G

services would also help bring in large new investments in infrastructure.

Robins (2008) This paper is about marketing the next generation of

mobile
telephones. The study is about third generation of cell phone technology,

what is usually known as 3G for short. There are various issues about that new innovative. One is how to price 3G handsets and services at a level which will enable telephone operating companies to recoup the high prices they have already paid to governments for operating licenses. Second the technology is not yet complete, there are no agreed international standards and companies do not yet know what new services the technology will prove capable of delivering effectively. All variants of 3G remain dependent on largely unproven technology. Marketing 3G is going to be about services which are new and in many cases, yet to be designed. At the same time, it will involve services which can also be obtained by computer and other means. It follows that the marketing task will be high risk. First, 3G has no obviously unique selling proposition to build on except, perhaps, the combination of live video and easy portability. Second, the potential customers have not yet had adequate opportunity to signal their service likes

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and dislikes. Third, the cost and complexity of service provision leave doubt about the markets reaction to price.

CHAPTER-3 RATIONALE OF STUDY

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RATIONALE OF STUDY
The reason that the mobile services are rising is that the mobile handset is more acceptable for the consumers. Until 1992 it is very difficult to obtain a mobile phone because of the high prices. Mobiles used to be luxury products. Today the mobile is a first need product for everyone. Now in Indian market there are more than 653.92 million mobile subscribers,(according to TRAI) so the industry needs to convince existing users to upgrade their mobiles rather than find new users for buyers.

Because there is wide scope of 3G markets in the developing countries with underdeveloped network infrastructure and low per capita income. These countries are continuously involved in their infrastructure development to reap the value of mobility.

Individuals can perform a lot of operations like sending data and getting them via wireless capabilities. You can obtain data regardless of the time or location. 3G is the current mobile tech and is now the most rapidly growing host amongst mobile handsets, providing you with the higher speeds, in comparison to different techs before it.

You get to have quicker connection, music entertainment with better quality and faster access to the Internet. You also receive the advantages of video
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calling because of the quicker speed, enjoying calls to family as well as friends across the world using the video call facility. The calibre as well as clarity are heightened, with the ability usable as long as the people are employing the new 3G tech.

CHAPTER 4 RESEARCH METHODOLOGY

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1) OBJECTIVES

1) To know the level of awareness about 3G services.

2) To know the acceptance level of 3G services in Indore.

2) SAMPLE UNIVERSE

INDORE (M P)

3) SAMPLE SIZE
So for as this research is concern the sample size 100.

4) SAMPLE TECHNIQUES
Sample random techniques in random sampling each item or element of the population has on equal chance of being choice at each draw. A sample is random of

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the method for obtaining the sample test the criterion of randomness (each element having choice at each draw) the actual composition of the sample itself does not determine whether or not it was a random sample

5) METHOD OF DATA COLLECTION

In total 100 individual people in Indore city fill the questionnaire answer to find the objects .(a)From these sample size, an individual was randomly selected for the survey .

To be eligible for the survey, the individual must be a Indore Citizen or 18 years and above

6) DATA INTERPRATATION & ANALYSIS

The data so collected was analysed in SPSS software with the help of frequency distribution and bar chart.
a) Data Interpretation

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1) Awareness level of service class people about 3G services is more than student business class and housewives. They are described as follows:
Occupation Frequency Valid Student Business Service Housewife Total 51 16 30 3 100 Percent 51.0 16.0 30.0 3.0 100.0 Valid Percent 51.0 16.0 30.0 3.0 100.0 Cumulative Percent 51.0 67.0 97.0 100.0

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INTREPRETATION:-According to my survey 51% students are using the 3G services and 16% are used by business, 30% are used by services, 3%used by housewives respectively.

2) People who aware about 3G mobile services?

Know 3G services Frequency Valid yes no Total 95 5 100 Percent 95.0 5.0 100.0 Valid Percent 95.0 5.0 100.0 Cumulative Percent 95.0 100.0

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INTERPRETATION:- According to Data95 % of peoples are aware about the 3G mobile services while 5 % of people say that they dont know about 3G mobile services of the sample size of 100 people.

3) People interested with the news on 3G?

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Interested with 3G Frequency Valid very some little no Total 57 25 16 2 100 Percent 57.0 25.0 16.0 2.0 100.0 Valid Percent 57.0 25.0 16.0 2.0 100.0 Cumulative Percent 57.0 82.0 98.0 100.0

INTERPRETATION :-According to data A majority of people (57%) very say that are interested with the news on 3G. people(25%)some,(16%)little and (2%) people are not interested with 3G .The above graph shows how people are interested with the news on 3G.

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4) People who know the video call service in mobile:

About Video call Frequency Valid yes no Total 87 13 100 Percent 87.0 13.0 100.0 Valid Percent 87.0 13.0 100.0 Cumulative Percent 87.0 100.0

INTERPRETATION: - According to data On the question of knowing about video call services in mobile 84% people say that they know the service while 16% say that they do not know the service of 100people of sample size.

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5) People who know the availability of fast web service in mobile:

Fast web service in mobile Cumulative Frequency Valid yes no Total 75 25 100 Percent 75.0 25.0 100.0 Valid Percent 75.0 25.0 100.0 Percent 75.0 100.0

INTERPRETATION: - According to data here 75% people know about fast web &25% they dont know about 3G services of 100 sample size

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6) People who feel 3G multimedia service is important for them:

3G Multimedia services Frequency Valid Often Sometimes Occasionally Never Total 41 40 18 1 100 Percent 41.0 40.0 18.0 1.0 100.0 Valid Percent 41.0 40.0 18.0 1.0 100.0 Cumulative Percent 41.0 81.0 99.0 100.0

INTERPRETATION: - According to data 41% of people are find that 3G multimedia service some time important for them while 40% of people find in

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important often and 41% sometimes and 18% occasionally lowest 1% people find it important never.

7) People who are having 3G mobile

You have 3G mobile Cumulative Frequency Valid yes no Total 67 33 100 Percent 67.0 33.0 100.0 Valid Percent 67.0 33.0 100.0 Percent 67.0 100.0

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INTERPRETATION: - according to data 67%people have 3G mobile phones and 33% people do not have 3G mobile phone

8) Familiarity level of people about 3G multimedia services

application level on 3G Frequency Valid excellent good average below average Total 34 46 18 2 100 Percent 34.0 46.0 18.0 2.0 100.0 Valid Percent 34.0 46.0 18.0 2.0 100.0 Cumulative Percent 34.0 80.0 98.0 100.0

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INTERPRETATION:- According to data above graph show thatb 34 % of people says that they are excellent and 46% good but with the application level on 3G multimedia services while 18% of people familiar with the service on an average and 2% peoples are below average

9) What kind of 3G multimedia services you can use from 3G multimedia services?
Ans: Generally people think of : Video call, online game, online payment when we talk about 3G multimedia services. People are less interested on other 3G multimedia services& online real time news.

Video call Online multimedia Web browsing Location information services E-wallet Tickets booking Video email Clip downloading

91% 44% 49% 26% 25% 38% 42% 64%

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Online payment Online real time news

80% 16%

Here we have two variable 1for yes & 2 for no than count variable yes and show the graph Data interpretation:- according to my survey majority go with video call, online payment & downloading.

10) People who like to use 3G services in near future:

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Use 3G services in Future than now Frequency Valid definitely probably not sure No Total 100 100.0 100.0 35 50 10 5 Percent 35.0 50.0 10.0 5.0 Valid Percent 35.0 50.0 10.0 5.0 Cumulative Percent 35.0 85.0 95.0 100.0

INTERPRETATION:- The above graph shows that how people 35% are

interested to use 3G multimedia services in the near future. The majority of people says that they would like to use 3G multimedia services probably in near future.
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11) People who feel close relation between 3G multimedia services and services that they need today:
Relation 3G multimedia services and services now Frequency Valid distant edge middle closer tight Total 30 30 16 16 8 100 Percent 30.0 30.0 16.0 16.0 8.0 100.0 Valid Percent 30.0 30.0 16.0 16.0 8.0 100.0 Cumulative Percent 30.0 60.0 76.0 92.0 100.0

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3G multimedia services and service in future Frequency Valid distant edge middle closer tight Total 100 100.0 100.0 13 23 32 18 14 Percent 13.0 23.0 32.0 18.0 14.0 Valid Percent 13.0 23.0 32.0 18.0 14.0 Cumulative Percent 13.0 36.0 68.0 86.0 100.0

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INTERPRETATION:- According to data majority of people feel that there are middle 32% relationship between 3G multimedia services and others diatant 13% and age 23%and closer18%,tight14% relationship between 3G services the services that they need in near future.

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13) Why we dont prefer 3G services:

Don't prefer 3G services Frequency Valid dont know about 3G not available not convenient no use Total 100 100.0 100.0 5 32 24 39 Percent 5.0 32.0 24.0 39.0 Valid Percent 5.0 32.0 24.0 39.0 Cumulative Percent 5.0 37.0 61.0 100.0

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INTERPRETATION: According to data above graph show that 40% people are no use and than 24% not convenient with 3Gand 32%not available and 5% people they dont know about 3G.

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CHAPTER 5 RESULT

RESULTS & FINDINGS

The shift from 2G to 3G not only gives users fresh ways to communicate but also a variety of new services such as browsing the Internet, e-mail, instant messaging, video-conferencing and digital television.

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 3G also makes guidance, presence, and location-based services available to mobile users

It is important to consider user acceptance of 3G services and to classify

different user needs. it is essential to understand the different situations in which consumers and business users use mobile services. Another important factor affecting future of 3G is the availability of reasonably priced handsets. Pricing of the 3G services is definitely one of the biggest challenges facing telecommunication companies
Setting the right price for service usage is difficult. Private use of mobile data

services

is

heavily

dependent

upon

pricing

issues.

LIMITATION OF THE STUIDY

The Study is limited to areas of Indore only. There may be some bias in the responses of the respondents which cannot be ruled out fully. Merely asking questions and recording answers may not always elicit the actual information sought. Due to continuous change in environment, what is relevant today may be irrelevant.

CONCLUSION
According to my survey more than half of the mobile users who are using the mobile services used via 3G networks are already available in current 2G networks

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(GPRS) such as browsing the Web, sending and receiving multimedia messages (like pictures and video), and e-mailing. Here fore, 3G should not be viewed as a new technology surpassing the existing 2G networks, or a revolution in mobile communication. Instead, 3G should be considered to be evolution of existing mobile communications. In the light of the discussion in this paper, there is strong evidence to suggest that the main outcome of using 3G networks and services will be to get access to the same services with faster data connection speed. Furthermore, it seems that the success of 3G lies in its ability to serve not only mobile users but in providing access to the Internet with data cards inserted in laptops. Thus, 3G networks will serve the same purpose as LAN and WLAN networks. The most eager group ready to adopt 3G was power users largely made up of working professionals and youth. A third of these consumers indicated a strong disposition towards 3G adoption. Other, less tech reliant groups, were less enthusiastic about the next wave of mobile services.

4) SCOPE FOR FUTURE WORK

Future studies should concentrate on country specific research to provide a more detailed understanding of the phenomenon at hand. On this basis, future research that identifies additional factors or views the factors presented in different light would contribute to the understanding of 3G acceptance.

5) REFRENCES

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1. Louden D. L. "Consumer Behaviour: Concepts and Applications," MC graw Hill, London 1988. 2. Marketing Management: A south Asian perspective" 13th ed. Person, Prentice hall 2009. 3. Robins, F. 2003. The marketing of 3G. Marketing Intelligence & Planning, 21 (6), 370-378. 4. Shankar, Ravi (2002). Services Marketing An Indian Perspective. New Delhi: Excel Books 5. Maheshwari, Yogesh (2002). The Changing Face of Indian Banking In, Upinder Dhar, Santosh Dhar , Mala Srivastava (Eds.), Local Champions To Global Masters . New Delhi : Excels Books. 6. Sunder, K. Shyama (2002). Coming closer to the customers Indian management. December 49-51 7. Kallol, bose and bansal H.S. (2001). Regain management: issues and strategies. Advertising and marketing, 90-92. 8. Virmani, B.R (1997), Economic Restructuring Technology Transfer and Human Resource Management, Response Books, New Delhi. 9. Curwen, P. 2000. Next generation mobile: 2,5G or 3G? Journal of Policy, Regulation and Strategy for Telecommunications, 2 (5), 455-476. 10. Dholakia, R. R., & Dholakia, N. 2004. Mobility and markets: emerging outlines of mcommerce. Journal of Business Research, 57 (12), 1391-1396. 11. Dziong, Z., Khan, F., Medepalli, K., & Nanda, S. 2002. Wireless Internet access using IS-2000 third generation system: a performance and capacity study. Wireless Networks, 8 (4), 325-336. 12. Harmer, J. A. 2003. Mobile multimedia services. BT Technology Journal, 21 (3), 169- 180. 13. France Telecom R&D. 2004. UMTS: the era of mobile multimedia. http://www.rd.francetelecom.com/en/technologies/ddm200401/dossier.php.

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14. Kanter, T. G. 2003. Going wireless, enabling an adaptive and extensible environment. Mobile Networks and Applications, 8 (1), 37-50. 15. www.bsnl.in/faq/ 16. www.ieeexplore.ieee.org/Xplore/ 17. www.oppapers.com/essays/ 18. www.scribd.com/doc/36928674/3G-in-Greece 19. www.rcom.com 20. www.mobilein.com/3G.htm 21. www.symbian.com/technology/glossary.html#h. 22. www.rd.francetelecom.com/en/technologies/ddm200401/dossier.php.

QUESTIONNAIRE
49

CONSUMER AWARENESS AND ACCEPTANCE OF 3G SERVISES IN INDORE Dear respondent, I am carrying out a major research project on a study of consumer awareness and acceptance of 3G services in Indore You are requested to pay some of your valuable time to answer the given questions. This project is purely academic in nature and no part of the data will be made available to the public. PERSONAL INFORMATION:Name __________________________________________ Sex: M Age: 18-25 _ F 26-35 Over 35

Your occupation Student housewife

Business

Service

1. Do you know about 3G mobile services? Yes No 2. How interested are you with the news on 3G? Very Little Some No

3. Do you know about video call services in mobile Yes No 4. Do you know availability of fast web service in mobile. Yes No 5. Do you find any 3G multimedia services important to you? Often Sometimes Occasionally Never 6. Do you have any 3G mobile ? Yes, No 7. How would you rate your familiarity/application level on 3G multimedia services?
50

Excellent average

Good

Average

Below

8. What kind of 3G multimedia services you can use from 3G multimedia services?
Please response the following 3G services as your requirement /use, 1for the most important & 10 for the least important.

a. b. c. d. e. f. g. h. i. j.

Video call Online multi-users/single-user games Web browsing Location information service E-wallet Tickets booking, such as movie tickets Video Email/E-card Video/movie prevue, MTV clip download Online payment Online real-time news notice, such as breaking news, sports news, finance news

9. Would you like to use more 3G multimedia services in the near future than you do now? Definitely Not sure Probably No

10. How close do you feel the relation is, between 3G multimedia services and services you need today?

Distant Closer

Edge Tight

Middle

11. How close do you feel the relation supposed to be, between 3G multimedia services and services you need in the near future?

Distant Closer

Edge Tight

Middle

12. Why dont you prefer 3G services?

51

a. b. c. d.

Dont know about 3G. Not available. Not convenient. No use.

52