Leading Successful Transformation and Change Management

Delivering successful improvement initiatives through coherent and effective implementation of change management strategy

Prince Hotel & Residence Kuala Lumpur, Malaysia 26th & 27th September 2011
This event is endorsed by The Chartered Association of Business Administrators (CABA) and accredited with 16 CPD points for full attendance for CABA members. This event is endorsed by The Professional Managers Association of UK (PMA) and accredited with 16 CPD points for full attendance for PMA members.

The only constant is change"

Heraclitus

In todays fast-paced, demanding business environment, the ability to lead and implement successful organisational change is no longer an optional skill, its a true necessity for strategic initiatives to succeed.

Your distinguished course facilitator:

Suzette Dumfries Executive Advisor Suzette Dumfries, Dubai She has worked with some of the most respected brands assisting them in the area of business transformation and business (process) improvement, technology transformation, culture change and strategic organisational alignment. Suzette possesses a Masters in Economics and is a Certified Business Advisor and Certified Competitive Intelligence Professional. She has been consulted by some of the world most respected brands to deliver outcomes that contributed to their most spectacular growth years. Clients that have benefited from her executive advisory and consultative services include: du (Dubai, UAE) Sparq (Taiwan) Amdocs (UK) UPC (France, Netherlands) Dresdner Kleinwort Benson Bank (UK) Vodafone (UK) Hewlett Packard (UK) Unisys (Portugal)

Attend this event and gain practical insights to:

Enhance your understanding of the change process and the different dynamics that have an impact on its outcomes Learn how to apply the different frameworks, models and tools to effect change in a structured and phased manner Gain a wider understanding of the best strategic choices available to ensure successful change implementation Examine the impact on individuals, teams and the organisation as a whole Lead organisations successfully through incremental and radical changes Discover how change strategies can be created and how resistance can be minimised Eliminate the threatening aspects of change Understand the needs of key stakeholder groups along the continuum of the change curve

marcus evans courses are thoroughly researched and structured to provide intense and intimate professional development applicable to your organisation. Benefits include:
An in-depth tailored programme to address market concerns Pre-course questionnaires

Endorsers

Diverse real life case examples Comprehensive course documentation

Pre-course questionnaire
To ensure that you gain maximum benefit from this course, a detailed questionnaire will be sent to you to establish exactly where your needs lie. The completed forms will be analysed by the course leaders. As a result, we ensure the course is delivered at an appropriate level and that relevant issues will be addressed. The comprehensive course material will enable you to digest the subject matter in your own time.

Media Partner

*Early Bird & Group Discounts Ask about our savings

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Day 1

Monday 26th September 2011

Session One Navigating through evolving times: Embracing the concept of Change and Transformation Management Introduction: Understanding the concept and context of Change and Transformation Management Exploring the Change Management Framework: Taking a closer look at the fundamentals of change and their application Understanding the when and why of change in an organisational context and defining the final scope: Identifying the need for change vs. transformation Perceiving the psychology of change: Assessing appropriate change approaches for different change situations Hands-on Interactive Exercise: Understanding drivers for change Session Two Planning for triumphant change implementation Aligning change to business strategy and business objectives in order to come to the most appropriate change management strategy Developing the Sponsorship Model: Ensuring buy-in and commitment throughout the organisation Expanding change management plans in view of ensuring a structured and phased approach to Change and Transformation Implementation Outlining change objectives and non-negotiables to set the boundaries and constraints of the vision for change Session Three Considering models for change: Approaches to managing organisational change Assessing the use and application of the Kurt Lewin Model of Change Reflecting on the use and application of the Kubler-Ross Model: Stages of change Understanding and applying Gleicher's Formula Gauging the Burke-Litwin Change Model Session Four Insights into managing change and successfully administrating the change effort Understanding the relationship between concepts of organisational change and change interventions Categorising the types of change organisations face and evaluating the appropriate approached for each type Assessing and managing the impact of change The ADKAR Model: Understanding and managing the organisational and human dynamics of change Hands-on Interactive Exercise: Mapping ADKAR to key change management outcomes Session Five Critically reviewing the change management process Reviewing the eight steps to organisational transformation Managing the iterative process of change Identifying and overcoming barriers to change Incremental change vs. the fundamental change

About your course trainer

Suzette is a highly experienced, mission-focused, strategic and process minded Executive Advisor, now based in Dubai, who has a strong track record of providing data-driven and intelligence-led advisory and consulting services to leading global entities. Her core competencies and areas of interest lie in the application of analytics, strategic and competitive intelligence methodologies and tools for the purpose of decision support and solving (complex) business issues. Suzette is highly proficient in designing and restructuring critical processes and developing and implementing strategies, frameworks and models to bring about increased value and improved business performance. She possesses an unambiguous bias towards innovation and forward thinking leadership and has dedicated her career to helping global brands take on challenges that lead to the breakdown of pre-exisiting, unchallenged organisational barriers and result in profound levels of transformation and growth. Suzette possesses a Masters in Economics and is a Certified Business Advisor and Certified Competitive Intelligence Professional. She has worked with some of the most respected brands assisting them in the area of business transformation and business (process) improvement, technology transformation, culture change and strategic organisational alignment. She has been consulted by some of the world most respected brands to deliver outcomes that contributed to their most spectacular growth years. Clients that have benefited from her executive advisory and consultative services include: du (Dubai, UAE) Sparq (Taiwan) Amdocs (UK) UPC (France, Netherlands) Vodafone (UK) Hewlett Packard (UK) Unisys (Portugal) Dresdner Kleinwort Benson Bank (UK)

Programme schedule Day one & two

0830 0900 1030 -1050 1300 1400 1530 -1550 1700 Registration and morning coffee Morning session begin Morning refreshments and networking break Networking luncheon Afternoon session begins Afternoon refreshments & networking break Course concludes

About the Endorsers

Chartered Association of Business Administrators (CABA) is a professional body of business managers and administrators based in North America that grants the globally recognized Chartered Business Adminsitrator (CBA) designation. For more information, please email info@cbaphilippines.com ** Terms and conditions apply Professional Managers Association of UK is the one of the world's largest professional body in management. The Association aims to support the community of professional managers in UK by providing an environment for the exchange of knowledge, ideas, skill and experience, with the aim of furthering the level of professional expertise of professional managers. PMA offers various education program including the globally recognized Certified Professional Manager (CPM) designation program. For more information, please email info@sgcglobal.co.uk

About the Media Partner

HR Matters Magazine is Malaysias leading HR resource. A quarterly print publication, the magazine brings a global perspective in terms of editorial focus and coverage. Featuring the latest commentary, analysis, surveys and trends from thought leaders and practitioners from around the world, its readership numbers 7000. The HR Matters Magazine LinkedIn Group is an international networking group comprising both local and international readers. The HR Matters Magazine Forums are a regular networking and content-rich resource for HR Managers to meet and discuss issues in an independent and learner-led environment. Visit www.hr-matters.info

Day 2

Register Now
Contact Marketing at marcus evans Tel: +603 2723 6611 Fax: +603 2723 6622 Email: michelley@marcusevanskl.com

Tuesday 27th September 2011

Session One Creating cohesive and successful change management teams Analysing stakeholders and engagement: Understanding the needs of key stakeholder groups along the continium of the change curve Setting up the change management team: Structure, purpose and working methods Studying the required roles and responsibilities in change and transformation programs Exploring the role and importance of the change advisory board Session Two Ensuring a strong capacity for change: Indentifying leadership competencies for victorious transition Scrutinising leadership competencies for effective change management Determining change readiness in an organisational context Identifying stumbling blocks effecting change and transformation initiatives Understanding why and when change and transformation initiatives fail Session Three Communicating and reinforcing the change effort The Reinforcement Theory: Accelerating change and strengthening change leadership Communicating change: Eliminating the threatening aspects of change. Understanding why resistance to change occurs and managing it effectively Diagnosing gaps, managing resistance and reinforcing change Handson Interactive Exercise: Communicating the vision for change Session Four Managing the change management process with effective change management tools Comprehending change enablers The use and application of backward mapping as a change management tool Using the benefits realisation plan to ensure the direction for change is properly monitored Assessing change management templates and checklists Session Five Program summary and question and answer session Best practice Change and Transformation Management Reviewing case studies Summary of key learnings throughout the course In this session, delegates will benefit by writing down their questions, which will be collected before afternoon tea. These questions and other issues will be discussed and clarified by your course facilitator

Why you cannot miss this event

Lets face it, in todays fast-paced, demanding business environment, the ability to lead and implement successful organisational change is no longer an optional skill, its a true necessity. Your company or organisation is likely to go through major transformation at any certain point. Yet, change inintiatives fail over 90% of the time according to Fortune magazine. A Hay Group published research shows 97% of M&As in the UK and 91% in the EU fail to deliver on the strategic objectives expected. This is very much the case here in Asia. Often the failure comes from a less than ideal focus on leadership and the people aspects of change. Whether it's improving quality, reducing cost, increasing productivity or locating new opportunities for growth you won't achieve this without some form of change. Leading successful Transformation and Change Management is a two-day training program designed to help participants execute change more effectively in their respective organisation. During the program, participants will learn about key practices for leading change and transformations successfully and gain a thorough understanding of processes, models, frameworks and tools that you can be applied to implementing change effectively. The analysis of different types of change is a key component of the course, including the different dynamics that contribute to the success or failure of change and transformation initiatives. This program also looks at how change strategies can be created and how resistance can be minimised. Dont miss this opportunity as a leader to attain the skills to facilitate change and help your business continue to thrive efficiently

Who should attend:

Heads, Directors, Vice Presidents, General Managers Managers, and Senior Executives who are involved with change Project leaders and team members Business Process Reengineering (BPR) experts IT managers involved with change initiatives Coordinators of Company Mergers and Acquisitions Human Resources Strategic Planning Corporate Development Change management, change agents, change team leaders and team members Organisational reorganisations From: Financial Institutions Healthcare & Pharmaceuticals IT services Manufacturing And more Participants should hold mid to upper management positions within public or private sector organisations. Participants should preferably be responsible for teams, units or larger segments of their businesses. The program will be especially relevant for those responsible for or likely to lead strategic change initiatives within their organisations Applications are encouraged from several managers within the same organisation who are current or potential members of a change implementation team, and such the people fitting the following profiles are encouraged to attend: Telecommunications Oil and Gas Consumer products Energy & Utilities Development professionals involved in company

Professional In-House Courses

marcus evans would like to thank everyone who has helped with the research and organisation of this event, particularly the trainer, who has kindly committed and supported the event. If you have a number of delegates with similar event needs, then you may wish to consider having a professional in-house course delivered locally on-site. Course can be tailored to specific requirements. For further details, please use the contact information given on the last page of this brochure.

Leading Successful Transformation and Change Management

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26th & 27th September 2011 Prince Hotel & Residence Kuala Lumpur, Malaysia

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Conference fee @ USD2,295 + GST / VAT (if applicable) per delegate Premier Plus - Bring 3 or more delegates to this event and benefit from a 10% SAVINGS off the regular price
All options inclusive of course papers, luncheon, refreshments & service charge. Indemnity: Should for any reason outside the control of marcus evans conferences, the venue or course leader change, or the event be cancelled due to an act of terrorism, extreme weather conditions or industrial action, marcus evans conferences shall endeavour to reschedule but the client hereby indemnifies and holds marcus evans conferences harmless from and against any and all costs, damages and expenses, including attorneys fees, which are incurred by the client. The construction, validity and performance of this Agreement shall be governed in all respects by the laws of Malaysia to the exclusive jurisdiction of whose Courts the Parties hereby agree to submit.

Business Opportunities
A limited amount of exhibition space is available at the conference. Sponsorship opportunities covering the lunch and documentation also exist. For further details, please use the contact information given above.

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