You are on page 1of 14

Mega Trends 2020

Presented by Manoj Menon Partner / Managing Director Asia Pacific


#1 Connected Devices: 80 bn + by 2020

The Home Network

Mobility on steroids

Internet of things
S Citizen

S Business

S City Planning

S Buildings

S Mobility

S Energy

8-10 Devices per home Universal Remote

5-6 Devices per individual Touch as the default input mechanism

500 per sq km Smart cities

6 bn

20 bn

80 bn

#2 Cloud Computing
A pool of compute, memory and i/o resources, applications or operating environments with seemingly infinite scalability, delivered as a service over a network, be it private or public
On Demand, SelfService

Service Types

Deployment Models PUBLIC

Enterprise Public Cloud

Pay As You Use, Metered Consumption

Enterprise Private Cloud

Rapid Elasticity, Scale Up/Down

Enterprise Enterprise 2 1 Community Cloud Enterprise 3

Shared Pools, Illusion of Infinite Resources Broad Network Access using Standard Internet Protocols

Enterprise Private Cloud Public Cloud

Increasing adoption has created a > US$1.1 billion Cloud Computing market
APAC ex Japan Cloud Computing Market Size, 2010

US$1.1 billion

Source: Frost & Sullivan

With a 90% share of the market, SaaS is the dominant segment of the Cloud market in the Asia Pacific region.

Almost one-fourth of enterprises in APAC have started using Cloud Computing

Adoption level and type of cloud Amongst cloud users, 91% use SaaS, 69% IaaS, 47% PaaS. 1/3rd of cloud users currently use all three. Points to a decreased time to adoption amongst existing users

N = 330
Source: Frost & Sullivan

#3 Social Trends

World Population in 2020: Out of 2.56 Billion Gen Y Population Around 61% from Asia Alone
2010 World Population: Breakdown by Region (Global), 2020
Around 37% of Gen Y Around 37% of Gen Y Population Will Live in India Population Will Live in India and China Alone and China Alone

2020 7.55 Billion


6.83 Billion




Note: Gen Y : Population between 15 34 Years

Source: US Census Bureau, 2010 and Department of Economic and Social Affairs of the United Nations

Social Networking most popular activity online

Generation Y: Goods and Services Catered to Values, Beliefs, Interest and Lifestyle
Personalization and Individualization
Personalized Search and News

Techno Savvy and Connected 24 X 7

Gaming Gizmos

Civic and Environmentally Friendly

Demanding and Impatient Fast and the Furious

Eco- Transport

Instant Text Messaging

Smart Phones Social Networking Profiles Bag-For-Life (Paper Bags Instead of Plastic) Instant Chat

Facebook-on-the Move

Personalized Products Paperless Banking Microblogs Speed Oriented Gaming (Car Racing)


Key Strategic Conclusions


Key Strategic Conclusions

1. Mega trends are connected and inter-wined which suggests synergetic opportunities between them 2. It is important to understand the eco-system of the mega-trend and the elements of the value chain which have most profitability 3. All these trends are global and have global ramifications thereby offering scalable opportunities 4. These forces are changing rapidly and bringing new competencies into play at half the life-cycle speed of the past decade 5. Organisations need Mega Trend champions and teams within their organisation structure to best exploit the opportunity


How To Take Mega Trends from Information to Strategy Implementation?






When the rate of change inside the business is exceeded by the rate of change outside the company, the end is near. Jack Welch