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7C S OF COMMUNICATION

Seven C s of Communication means to write or compose correct or effective messages by applying some certain rules or principles. These principles are known as seven C s of communication which are as follows:

1- Correctness 2- Completeness 3- Conciseness 4- Clarity 5- Creativeness 6- Courtesy 7- Consideration


1- Correctness: Correctness means that there is no mistake of grammar, punctuation and spellings. It should be grammatically correct. All information should be accurate and timely. In our messages we should include fact words and figures, writing should be perfect and clean, language should be of correct level and there should be proper grammar punctuation, spelling and paragraphing. If our message or documents is not of good level of correctness then it has no effect on

reader so it may cause lot of difficulties. So the objective of communication will be failed. Double check your spellings and grammar. So proof read it before you send it. 2- Completeness: It means that our message should include all necessary facts and background information. It should include everything the reader needs for the reaction we desire. We must include all information which our reader wants. We should be answered all questions, gave examples if necessary. If our message will not be completed to bring desirable results then the reader will not be convinced by us. So we should keep it in mind that partial information would not work if we have to survive. 3- Conciseness: Conciseness means to convey information in fewest possible words. We should keep in mind the reader s knowledge of the subject and their time constraints. So our message should complete without being wordy. The writer is a looser if he was unable to convey information in fewest possible words because none have enough time to read wordy messages. So our message should be comprehensible. 4- Clarity: It means that we have a definite purpose of

writing and make sure it is clearly communicated up front. Clarity demands us that each and every points and aspects of our message should be clear to the reader. We should use right level of language, proper punctuation, right spellings and accurate facts and figure. 5- Creativeness: Creativeness means to use different formats (vs. Straight narrative) to communicate our message. It should include Q/A format, graphics, ideal list etc. Our message should include different formats so that the reader may understand our ideas without getting trouble. 6- Courtesy: Courtesy means that to show our expressions and respect to the reader. Courteous message strengthen present relations and make new friends. We should answer our mail promptly. Courteous message always makes it place in heart because it shows lot of respect and sincerity. Courtesy is more important and advantageous in business writing than it is in face to face communication and conversation. 7- Consideration: Consideration means the message with the receiver in mind. Keep your reader's needs in mind as you write. Ask yourself, 'Why should my reader

spend time reading this?' We should focus on us despite on others. And try to show reader benefit and interest in reader. We should try to visualize our readers their desires problems emotions circumstances and possible reaction to our request.

Regards; Engr. Salman Khalidi


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The 7 C's of effective communication are: Completeness, correctness, conciseness, clarity, concreteness, consideration, courtesy. 1. Completeness: Message is complete when it contains all the facts the reader or the listener need for the reaction you desired. 2. Correctness is proper check on grammar, punctuation and spelling. 3. The main purpose of conciseness is to pass message in fewest possible words in order to save time without scarifying the other C qualities. 4. Writing needs to be clear. Readers are not interested in a philosophical dialogue in which the meaning of each idea needs to be pondered. The writing needs to tell us what goes where and what we need to do. 5. Writing should be specific, definite, unambiguous and vivid rather than vague and general. 6. Consideration refers to your attitude, sympathy, the human touch and understanding of human nature. 7. Courtesy is more important and advantageous in technical writing than it is in face to face communication or conversation.