BCC Strategy

Nguyen Quang Quynh

28 July 2011

AIM AND OBJECTIVES

Aims:
Help Improve Rural Sanitation and Hygiene in (specific) North-West Region Achieve higher impact of IEC activities Contribute to NTP BCC component

Objectives:
To determine directions of communication by
Developing key messages for communication Identifying key communication channels

To develop local Plan of Actions on BCC

Title

Strategy: Focusing

Focusing on target audience:

School children Child care takers (mothers/grand mothers)

Focusing on key behaviors

Access and hygienic use of latrine; Hand Washing with Soap (HWWS) Safe disposal of child' feces not a focus

Title

Strategy: Key Messages

Latrine access and hygienic use:
Convenience, Privacy and Cleanliness

Hand Washing with Soap:

Schoolchildren:
Clean hands Clean notebooks and Clean hands - Challenging the Red Stars

Adults:
Good Motherhood (use WB WSP messages and materials). Consider a message on Clean hand Good respect to ancestors

Title

Strategy: IEC Materials

Comprehensive Review of existing IEC materials Maximize the use of existing materials:
WB WSP materials/games on HWWS: duplication for use in schools and communities Educational Video and Technical guidebook/flipcharts: duplication for use by motivators at villages/schools

New IEC materials:

Video Clips on ODF/Latrine Access A pamphlet on Sanitation options (based on the informed choice booklet)

Title

Strategy: Key Communication Channels

Key channels:
Group meeting/village meeting (normally at the village head, either formal or non-formal; and WU meeting) Campaign/contest at schools and market/fair Television (when and where possible) Village Loudspeakers: messages in local languages when and where possible

Reinforcement/Complementary:
Home visits Study visits (visiting the neighbors/good example)

Title

Strategy: Roles distribution among players

Roles of CPM/pCERWASS:
Sanitation technique advisor Supervision/monitoring at sites

Roles of HEC:
Research, message development. Materials development Capacity building

Roles of Womens Union:

Promote Behavior change among their members Apply localized strategy, materials and techniques

Roles of local authorities:

Coordinating all WASH players Allocate budget for IEC/BCC properly Support local authority (especially the village head) to implement BCC activities

Title

Strategy: Capacity Building

Communication Skills for staff within the network Communication skills for local motivators Advocacy and Social Mobilization skills for key staff Capacity on R&D Study

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Strategy: Coordination and Partnership

Focal Point for BCC on WASH Agreement on using the localized BCC strategies by all WASH players in the region Information/experience/IEC material sharing and support

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Strategy: Follow up

Monitoring BCC activities:

Monitoring Framework Monitoring Indicators

Evaluating BCC impact:

Impact on WASH Impact on human resource

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