Strengths, Weaknesses, Opportunities, and Threats Analysis

Strengths My Company (Britannia) Established brand name, widespread distribution network, wide range product covering all segments. Quantity of biscuits in packet are more, very crispy. Product innovation Britannia treat, Tiger, 50-50 Gooday Advertisement,Distribution is good My Company (Britannia) Scarcely distributed in rural areas Limited resources Inability to retain target consumers. Lacking to cater the lowincome segment. Enhanced process effciency and effective substitution of material. My Company (Britannia) Lacking to cater the lowincome segment.

What are your business advantages?

USPs What are your core competencies? Where are you making the most money? What are you doing well? Weaknesses What areas are you avoiding? Where do you lack resources? What are you doing poorly? Where are you losing money? What needs improvement? Opportunities Any beneficial trends? Niches that competitors are missing?

New technologies?

Adaptation of cutting edge technologies in selecting ingredients, manufacturing technology and pack formats.

New needs of customers? Threats Obstacles to overcome? Aggressive competitors? Successful competitors? Negative economic conditions?

Increase in the target consumers every year. My Company (Britannia) Entry of foreign players in indian market Parle Parle Loosing market share due to inefficient work force.

reats Analysis
Competitor 1 (Parle) Competitor 2 (Priyagold)

Sizeable market share, offers variety Leading FMCG product, of products, deep and effective strong market potential coverage, highly advertise brand Taste Low price as compare to its competitors, Parle g, Hide n seek, Krack jack, Monaco, Burbon, Orange different size of packets are available everywhere, largest distribution network Competitor 1 (Parle) Poor packaging Lack of schmes for retailers and distributors Breakage of biscuits while delivering to retailers. Improper and irregular supply Basically provide good quality They focus on the good health of their customers Butterbite, Burbon, Coconut crunch, Cheezebit classic salt Quality maintainace Competitor 2 (Priyagold) Unable to retain their target customer Lacking to cater the low income segment Focus on the bulk order rather than the small once Loosing market share due to inefficient work force.

They should replace broken biscuits Work on marketing policies from retailers. Competitor 1 (Parle) Estimated annual growth of 20% Increasing demand for sugar free Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. Competitor 2 (Priyagold) Increase in the target customer every year Competing companies are not getting due success, Introduced a comprehensive range of exciting gift packs for the festive season of Diwali,PriyaGold has come up with international style tray packaging in biscuits.

Increasing demand for sugar free,

Increase in the target consumers every year

Competitor 1 (Parle) Competitor 2 (Priyagold) Sizeable market share, offers variety They can loose their market of products, deep and effective share due to inefficient work coverage, highly advertise brand force. Britannia Britannia Parle Parle and Britannia Decline in market reputation due to ineffective and delaying services.

Competitor 3 (Anmol) One of the leading biscuit selling brand in eastern and nothern region of india, they have fine tuned distribution network

Anmol offers various tempting flavors to suit all tastes. Focus on persistance of quality Coconutty, tip top, marie, yummy biscuits Quality, Competitor 3 (Anmol) Lack of advertisement. Lack of human resources in jhansi, lack of approp, Its product mostly face the problem short supply of those product which mostly demanded There are many probuct of anmol whose sale is zero but company regularly supply there products. Anmol should improve their product quality such as GLUCOSE.many retailer complaint that its taste in just like. Competitor 3 (Anmol)

Anmol is the oldest company in theIndian market but the company is facing tuff competition They improve their business performance through the implementation of SAP Business

Emergence of new customers segment in the market opening up of new market for the company. Competitor 3 (Anmol) Low distribution network Priyagold Parle and britania Anmol presents an assortment of biscuits and cake with an array of very satisfying tastes and flavors that ensures good health.

Competitor Information
Employees 501 - 1000 People My Company ( BRITANNIA) Competitor 1 PARLE 201-500 employees Annual Sales 3,401.31 12.82 31.81 0.5

501 Competitor 2 PRIYA GOLD to 1000 People Competitor 3 ANMOL 251-500 People

Revenue Net Income Assets iabilities L 4000 10 100 156 3,378.57 12.92 28.03 0.57 825.87 12.15 41.61 2.91 825.86 12.14 41.61 2.91