APPAREAL & FASHION INDUSTRY

By: Miss. Manisha Varanjani (Student: MBA HR & Marketing) Amity Business School Amity University, Uttar Pradesh Lucknow Campus

INTRODUCTION The fashion industry is a thriving industry, creating the billions of dresses, suits and other clothing and accessories consumers purchase. The fashion industry works in the following way: The process for creating ready-to-wear or haute couture clothing starts with fashion market research and trend forecasting. Designers work to create the apparel drafting. After the design has been approved by the designer, apparel production begins. Once the product is complete, fashion marketing and fashion buying come into play. The process ends with fashion merchandising retail. The product is seen in department stores and high-end boutiques. HISTORY Western fashion has evolved over centuries. The 16th century in Europe saw apparel sewn with broad shoulders and heavy-cut velvet decorated by intricate lace and fine gold. This was especially seen in the fashion worn by aristocrats. Fast-forward two centuries, and women's fashion consisted of domed skirts and cinched waists. Western society leaped into the 20th century with short skirts baring leg. As the fashion industry has evolved, designers have perfected new designs and brought into style new fabrics. In the 19th century, English settlers brought the textile industry to the U.S. Women in the U.S. during the 1800s had their dresses tailor-made. As the tailors noticed similarities among the women for whom they sewed, they developed patterns. Hence, pattern making was born. Apprentices learned the patterns and how to make them, becoming designers and dressmakers. The fashion industry continued to evolve into the mega-marketing industry it has now become. The fashion industry is made up of clothing manufacturers, designers, models, behind-the-scenes make-up and hair artists, merchandisers and buyers. The single element common among these roles is that these professions are extremely creative. Each professional has been trained in a highly specialized field. The fashion industry is important to the culture of each society, as the byproducts of each designer provide a style or identification of the person wearing the clothes. Style is an identity marker, and the fashion industry is essential to transforming individuals solely by what they wear. Function Aside from designing one-piece wonders for elite clientele such as Hollywood mega stars, which serves as a catalyst for more economical couture designs, the fashion industry clothes us all. Be it famous brand-name jeans or brands marketed solely by retail chain stores, the fashion industry is the source of all the designs,

material choices and marketing via models showing off the clothes on Paris, Milan or New York runways.

TYPES

OF

FASHION

INDUSTRIES

The fashion industry is composed of two primary sectors: ready-to-wear (couture) and haute couture (high fashion). Ready-to-wear makes up the bulk of fashion because it is less expensive than haute couture and far more easily accessible. Designers showing promise might make their mark designing haute couture. Haute couture Until the 1950s, fashion clothing was predominately designed and manufactured on a made-tomeasure or haute couture basis (French for high-fashion), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from highquality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make. Ready-to-wear Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year. Mass market Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply. There is a type of design called "kitsch" design originated from the German word "kitschen" meaning "ugly" or "not aesthetically pleasing." Kitsch can also refer to "wearing or displaying something that is therefore no longer in fashion." For instance, if you wear pants from the 80's, it is regarded as a "kitsch" fashion statement. GEOGRAPHY The fashion industry spans the globe. Western societies have metamorphosed drastically since earlier centuries. Asian societies, too, like India's enormous Bollywood film industry, make use of extremely diverse and talented pools of designers who dress every movie's heroines The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, trade and employment generation all over the world. Apparel industry has short

product life cycles, tremendous product variety, volatile and unpredictable demand, long and inflexible supply processes. The industry has been in a transition over the last 20 years. Some of the its major contributors are:

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Significant consolidation in retail, Increasing use of electronic commerce in retail, and Wholesale trade

The last few weeks have witnessed a series of top level corporate exits in the apparel sector and retail space in India. Big players from Raymond to Aditya Birla, Marks & Spencer to Reliance Retail have seen a reign at the highest level. The buzz is that it could be a prelude to impending structura l changes the business of some these companies. Take Aditya Birla Nuvo for example, one of the largest players in the branded clothing space with Rs 1,115-crores in revenue, has effected changes at the highest level. Aloke Malik, who was president of Peter England Fashions and Retail Ltd, is now moving on to another group company Idea Cellular Ltd. The current president of Madura Garments Lifestyle and Retail Ltd, Ashish Dikshit, will now spearhead the de-merged operations of Peter England Fashions & Retail as well. The feeling among industry circles is this development could be the preface to impending structural changes in Aditya Birla's apparel business, which is in the midst of dismantling cost structures built-in during the boom period, as it emerges from the red. Aditya Birla may be simplifying the operational structure once again with Ashish Dikshit taking over the entire fashion brands and retail operations. Dikshit, an IIM-B graduate, was earlier with Aditya Birla Group Chairman Kumar Mangalam Birla's office before moving in as president of Madura Garments. Another contemporary case which has sent shockwaves through corporate circles is that of Deepak Khetrapal, COO of Raymond. His decision to quit came as a shock to the board, which had met to consider the companys annual financial performance for the fiscal ended March 31. After deliberating for over an hour, it decided to accept his resignation. Khetrapal, 54, was hired two years ago to turn around the company, then making losses. He refused to give reasons, other than saying that he wanted to leave when the going was good. This is the second high- profile resignation at Raymond in recent months. S Raghunathan, President, finance, a high-profile lateral appointment, resigned early this year. He had come from Hindustan Unilever but did not last for a year. Raymond recorded a net profit of Rs 6.6 crores in the March quarter against a loss of Rs 239 crores a year-ago quarter on higher sales from the textile segment. Reliance Retail too has seen a number of departures involving those in the rank of president and CEO of late. As reported earlier, Raghu Pillai, President and CEO (operations, strategy and business development), Reliance Retail, will quit by mid-year. The latest news is that Sanjeev Asthana, President and Chief Executive of the agri business and food supply chain, will leave the company in May. It may be noted that Reliance Retail undertook a major management restructuring late last year and hired about 20 expat executives, mostly from Tesco, Thailand. This team, headed by CEO Gwyn Sundhagul, has been revamping the value format, the companys flagship business.

Meanwhile, at Marks & Spencer Reliance India, Martin Jones has been appointed the new CEO. He joined Marks & Spencer UK in 1997 and has worked in various roles within retail operations and buying and merchandising. He succeeds Mark Ashman who headed the joint venture between Marks & Spencer and Reliance In a Retail since it was set up in 2008.

related news V D Wadhwa has become the new MD and CEO of Timex Group India, a subsidiary of

Timex Group USA. He has been with the company since its inception and is credited with the reestablishment of the entire distribution and retail base after the split of the Timex joint venture from the Tata

Given the current state of the industry, just-style has completely revised its estimates and forecasts of the global luxury apparel market. The authors have revisited all of the market value data tables for the key luxury markets. On balance, this is believed to provide readers with a more realistic framework for the market forecasts. The luxury apparel segment has grown globally at a pace of almost 15% a year since 2003, far outstripping the growth rate of more mainstream apparel sectors. This apparent contradiction of basic macroeconomics is due to changes in human behaviour, as well as a convergence of trends and tastes of many disparate cultures. As a result, the luxury apparel sector has adapted to this and proactively sets the --Richemont --Gucci --Chanel --Marzotto --Calvin --Armani --Polo --Hermes --Coach --Burberry --Escada --Jean-Paul --Krizia The luxury market is back and stronger than ever, growing at roughly 10-15% annually. Gaultier Ralph Lauren Klein Group (Pinault-Printemps-Redoute) t--Christian Dior Couture

With the number of global millionaires increasing to 8.2 million, greater consumer confidence in the global economy, and line extensions that bring high-end labels to the hands of mass consumers; future growth is a given for luxury fashion houses that innovate. Growth will also be fuelled by the numerous countries worldwide whose consumption for luxury fashion outweigh both salary and available luxury options, and whose economies are growing rapidly.

MAJOR PLAYERS OF FASHION AND APPAREL INDUSTRIES Mereena Creations, Apparels Impex Pvt. Clothing, Ltd, Ltd., Bangalore Chennai Bangalore Bangalore International Modinagar Fibers, Modinagar Mills, Mumbai Knitex Textiles India Sam Craft Overseas Sugar Mills Partners, Ltd., Exports, Exports, Global New New New Apparels (I) Ltd, Ltd, Ahmedabad Ltd., Bangalore Kolkata Ltd., Delhi Minneapolis Delhi Delhi Delhi

A P Fashions, Kolkata A V Birla Group, Mumbai A V Thomas, Chennai Abhishek Industries, Ludhiana Adani Exports Ltd., Ahmedabad Agrawal Polyfil Pvt. Ltd., Mumbai Alok Industries Ltd., Mumbai Arvind Brands Ltd, Bangalore Arvind Mills Limited, Ahmedabad Ashima Group, Ahmedabad ATE Marketing Pvt Ltd, Mumbai ATL Textiles, Mumbai Autofit Pvt. Ltd., New delhi Best & Crompton Engg.(Texmaco)

Meridean MGK Mittal Mittal Modipon, Modipon Morarjee Nachmo Natural New Niryat OAK Orient Panorama Parko Pearl

Investment

Limited, Delhi

Bindal Group, Surat BNT Connections, Chennai Bombay Dyeing, Mumbai Carpet Export Promotion Council, Noida Chandra Automobile, Coimbatore Chandra Textiles, Tamil Nadu Cheema Spintex, Chandigarh Chemplast (Sanmar) Group, Madras Chenab Textile Mills, New Delhi Cheslind Textiles Limited, Bangalore CMAI, Mumbai Creative Home Fashions, Noida Creative Outerwear, Mumbai Damanganga Garments, Gujarat DCM Shriram Group, Delhi Department of Commerce, New Delhi Eastman Exports, Tirupur Emperor Trading Co., Tamilnadu

Phoenix Phulchand Picup, Lucknow Pioneer, Prateek Premier Primero Priyadarshini PS R R

Injection, Exports

Sri

Lanka Ltd., Mumbai UK

Apparels, Fine Spinning Yarns, Mills Fashions Ltd, Intimates,

Bangalore Coimbatore Coimbatore Hyderabad Fabrics Apparels, Chennai

Rajasthan Spinning & Weaving Mills, Rajasthan Raymonds, Mumbai

FASHION

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APPAREL

INDUSTRY

AS

CAREER

Many are attracted to pursue a career in the fashion industry due to lucrative income opportunities. Aside from that, the idea that you can succeed on your own motivates aspirants even more. As a matter of fact, about one-third of professional fashion designers are self-employed.

In general, fashion designer professionals have innate artistic and creative qualities. They use their creative gifts and artistic talents to create unique design concepts for various fashion applications. Today, fashion designer professionals are in demand in a variety of industries. Since there is a constant demand for fashion designers specializing in a particular field, most of the aspirants focus their talent in one specialized fashion area like interior designing, merchandise displays, clothing/apparel, theatre sets and many more. In order to become an efficient fashion designer, we have to take note of these three important things:

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The primary needs of the client The focal point of the design The design's appeal to customers/consumers have to always equip you with fresh and new ideas since market and fashion trends are constantly

changing. Job Outlook

More fashion designer jobs will continue to flourish due to the consistent need for skilled and qualified fashion designer professionals. That being said, competition will become more intense. Aspiring fashion designers should prove themselves by showing their capabilities and hidden potentials.

Those who want to stand out must satisfy higher educational degrees and should possess ingenuity and persistence. Among the different fashion designer careers, those who specialized in graphic design are

projected to have higher employment growth rate. There will also be a continuous demand for interior and industrial designers. Meanwhile, visual merchandisers will just have a natural turnover due to the need to fill in soon-to-be vacant positions. Haute couture is a French term that refers to one of a kind, ornate "high" fashions, that are often

conceptual and experimental in nature. Haute couture fashion represents a chance to create the best of the best - using the highest-quality textiles, and unique materials like aged leather, chain mail, or 24 karat gold. Haute couture projects give designers the opportunity to experiment with innovative sewing techniques, hand-sewing and beading, and to create fanciful, exquisite designs that are much more prestigious than ready-to-wear (mass market) collections. Haute couture is a multi-million dollar per-year industry - though most haute couture creations are extremely costly to produce. With fashion companies expanding and retail outlets flourishing on a global scale, there is a growing need for job allocation within the apparel industry. And whether you aspire to work in such careers as fashion design, buying, merchandising or sales, virtually all positions in the apparel industry entail a broad knowledge of fashion trends, creative talent as well as excellent marketing skills and a firm understanding of consumer needs. Designer The responsibility of a designer entails a consistent creative approach towards conceptualizing the development of a fashion line. A job in this field requires that you combine your imaginative talent and skills, such as sketching, illustrating and model fitting, in order to choose the most ideal fabrics, trim themes, and color and silhouette styles, while overseeing the entire design process from the ground up. In addition, designers are also looked upon to recommend new design concepts each season and edit fashion lines. Other key tasks include consistent research on global markets in relation to design techniques, fabrics and trends. Product Manager in order to devise the most effective methods of mass-producing a fashion line. Product managers must monitor global markets and activities relating to international trade on an ongoing basis in order to identify new products and vendors. Other key duties include developing and implementing product management activities to increase sales of a fashion line. In addition, a product manager must formulate detailed strategic plans in order to reach target sales goals. Merchandiser The main tasks of a fashion merchandiser involve assessing appropriate product categories for each design, determining the product's quality level and assigning the most appropriate price points in order to satisfy consumer expectations and achieve its company's sales goals. In addition, merchandisers much evaluate other products in development, while monitoring product redesigns. Other tasks include helping to plan a company's Buyer The job of a product manager entails critical problem-solvinFashion buyers must work closely with designers, the merchandising department and product managers in order to decide which products will sell in department stores and other retail outlets. They must also monitor the development of a fashion line that is aimed towards a particular consumer market. Skills required for this position include exceptional knowledge in forecasting fashion trends and solid communication and negotiation skills in order to conduct successful business with clothing suppliers and manufactures. Fashion buyers are also expected to product development policies and objectives.

communicate with internal and external stakeholders in the company and, therefore, must possess reliable public relations skills as well. Showroom Sales Manager

A showroom sales manager is required to properly organize a designer or manufacturer's collection and present the line effectively to buyers, fashion editors and stylists. Other critical tasks involve establishing strong relationships and expanding the company's client base through effective sales techniques. Showroom managers must also be proficient in handling multiple accounts, processing orders and taking inventory. The fashion industry is a thriving industry, creating the billions of dresses, suits and other clothing and accessories consumers purchase. The fashion industry works in the following way: The process for creating ready-to-wear or haute couture clothing starts with fashion market research and trend forecasting. Designers work to create the apparel drafting. After the design has been approved by the designer, apparel production begins. Once the product is complete, fashion marketing and fashion buying come into play. The process ends with fashion merchandising retail. The product is seen in department stores and high-end boutiques. Significance The fashion industry is made up of clothing manufacturers, designers, models, behind-the-scenes make-up and hair artists, merchandisers and buyers. The single element common among these roles is that these professions are extremely creative. Each professional has been trained in a highly specialized field.

The fashion industry is important to the culture of each society, as the byproducts of each designer provide a style or identification of the person wearing the clothes. Style is an identity marker, and the fashion industry is essential to transforming individuals solely by what they wear.

Diligent efforts and intensive approach towards demand in the market, improvisation of technical support and proper merchandising will make the industry flourish day by day as there are tremendous scope of growth and advancement in apparel industry with latest fabrics, designers, and technologies mushrooming in this sector every season. OVERVIEW OF APPAREL INDUSTRY

The apparel industry covers all those companies that are largely engaged in producing various types of garments. The clothing that is manufactured includes kid's clothing, men's clothing and women's clothing. In this industry, manufactures produce finished clothing products primarily made from natural and artificial fibers like silk, wool, cotton, lycra and denim. This industry also plays a key role for the world economy in terms of investment, revenue, trade and employment generation.

Apparel manufacturing is one of the most desired business today. With the advancements in the technology, there are huge scope for the apparel industry to make great strides soon and reap in rich rewards. In apparel section, we have designer clothes by famous fashion designers that are selling like real hot cakes but then they are definitely expensive like Tommy Hilfiger, Marks Spencer, Peter England, Ralph Lauren Polo brands. These designer funky ensemble collections are expensive but act as a symbol of

passion and courage. They enhance your personality and make you feel more confident about yourself. At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business. The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed. Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.

India's strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of manmade fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers - all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the "Madras check" originally utilized for the universal "Lungi" a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is 'in' not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for

their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqu work called 'Dharaniya'. One of the significant styles of Saurashtra is 'Heer' embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqu work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.

According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It's been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper's Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: The market of and India fashion W. industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry's net worth. According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market's size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The Growth and Trends of Fashion and Apparel Industries

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The organized market for designer apparel is about Rs 250 crore Designer wear calculates to less than 1 per cent of the apparel market The global market for designer wear is 5 per cent of total apparel market The global market for designer wear industry is largely dependent on the small-scale sector Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many fashion designers and management experts foresee an average growth of about 10-12 per cent for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15 per cent, if infrastructural India and other logistical more bottlenecks and effort drawbacks to are over come.

needs

overcome

However, despite the benefits available in India there are also some disadvantages. India is not a remarkable player in the global market with reference to brands because of its inability to add value to products. This is observed by the fact that nearly 50 per cent of its exports are apparel and made-ups where value addition is essential. Likewise, 75 per cent of domestic apparel market is commoditized and unbranded and very few Indian brands do survive in the foreign markets. Evidently, the Indian market has not made a strong stand and hence it is difficult to make Indian brands that can compete with global brands in India.

Another reason for the fashion industry's inadequate growth is the limited experience of the designers and the platform they are offered. The insignificance stalks from the reality that most of the young talent is hired by the bigger names to work in their studios, thus imprinting their work with the label of the big designers. Though performing individual presentation is not an alternative choice for most of the young talent, because of the limitation of finance, a beginner designer's name fails to come to the forefront. Another thing, with regards to the ramp, is what the designers offer is barely appropriate to be worn ordinarily. You'll see there's dissimilarity between what is there on the ramp and what the Page Three crowd wears. Some believe at present the fashion is in, but the tendency hasn't changed much as it is the old ones coming back. We have had short kurtas, long kurtas, flowing skirts, etc. coming back into fashion with only a new variety of designs.

Many management consultants and professionals believe that the Indian fashion industry will be boosted if the new comers are paid proper attention. What they require is more support so that their work gets due recognition. According to the consultants and professionals there should be a panel of people who choose designers for showcasing according to their work and not their name or who they've worked for earlier, and hence selection would be purely based on quality. Besides this, the panel of judges should comprise of people from the fashion schools rather than designers.

It has been observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. No clear cut picture is provided about the feasibility of the products. Basically it is only the famous names that are being talked of. What they offer is not quite dailywear. The entire focal point of the industry is on commercialism. The discussion is only regarding how much is sold and for to what price develop and nothing global about the designs or styles. brands

Efforts

fashion

It needs innovative designers, a seamless supply chain, control over retail and distribution and concentration of quality while dealing with some image. While a few have accomplished something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been capable to track on.

A serious reason for India not being successful has been its isolation in the fashion system. Each stakeholder including designers, exporters, textile players and retail chains need to come together along with the government to make sure that the position of Indian fashion is strong in the coming years. There are various agencies and industry associations that can support in brand-building practice. Many of these agencies require attractive resources and making a global image of Indian fashion rather than independently trying to promote particular brands or textile segments.

Designers have a fundamental role to play in the future of Indian fashion scenario. There should hence be an effective process for preparing these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivating and offering business incubation to new designers and rewarding efforts through proper design awards.

Even in India, well-known designers are incapable to tap finances from well-organized resources, since a vital part of their assets are brands and design talent which are not measured in terms of money and hence it becomes difficult to judge the value. This has severely inhibited their development and capability to raise retail existence across the country and abroad. The Indian government and related agencies should also accept this aspect of textile, apparel and fashion industry sincerely if they need to see India on the global fashion Work in collaboration: designers-corporate map. efforts

The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples in this segment. These examples strongly point out that not only designers find such relationships important for development, but also corporates find these attractive for rising their profitability and growth. Likewise deals in India could go a long way in developing the brand values of corporates and designers.

If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade. CONCLUSION In the 50s, 60s and 70s, the Indian fashion scenario was colorful and stylish, in the end of 20th century it was quite subdued and with the beginning of the 21st century it has geared up and is still experiencing the growth with many spectrums of colours. Though this industry is growing at a very good pace, besides achieving a negligible share in the global market, still it needs to make severe efforts to stand amongst international Developing fashion market in various aspects. clusters

Making common infrastructure for functioning such as design and sampling, affluent treatment, product testing, etc can help in increasing the capability of the clusters since noteworthy investments could be made by the cluster itself rather than any single player.

Well-managed databases can help in decreasing search costs and through data mining, rating of players can be done so as to make the procurement process easier for buyers. Cooperative marketing programs at different clusters can also support players to grow up in the value chain by mixing their strengths within the cluster. Cluster based battle in the fashion industry is characterized by the Italian industry. The National Chamber

for Italian Fashion for example, supports the development of the fashion clusters at Milan and Florence in a well organized manner. Indian industry can learn a lot from Italy because India has a similar cluster based scattered production base, but has been incapable to link it with design and branding capability. If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade Today, around 45% of the total textile exports in India account for ready-made garments. There are various international brands which source readymade garments from the Indian markets. The future of the garment industry in India does not look bleak; on the contrary it is quite promising. The Indian garment industry alone provides employment to thousands of people, a high percentage among who are young women. Therefore, the significance of the Indian garment industry cannot be ruled out when it comes to employment generation and foreign exchange generation. The growth in the garment industry will boost the growth of Indian economy. At present, India is being considered as the next pioneer country in the readymade garment export business. It is noticed that foreign buyers are keen on dealing with Indian garment exporters. In the face of such demand, Indian garment manufacturers and exporters constantly have to maintain high quality in finished products and continuously provide variations in style and designs to attract the attention of prospective buyers.