PEPSI YEH HAI YOUNGISTAN MERI JAAN

  Brand History Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion.  Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single largest selling soft drink brand in India is actually a formula concocted a century ago in a faraway continent.  1886, the US. Caleb Bradman, a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brads drink. The potion was to become Pepsi Cola in 1898, and eventually, Pepsi in 1903.  Since its inception, Pepsi has always been at the forefront of the beverage industry and has come up with revolutionary concepts such as Diet Pepsi, 2l bottles, recyclable plastic cola bottles and the enviable My Can.   Brand Advantage Pepsi has become a friend to youth and youth culture. Over generations, youngsters have grown up with Pepsi and have shared an emotional connect with it unlike with any other cola brand. Be it parties, hangouts with friends, or just another day at home, a day is never complete without the fizz of Pepsi!  Pepsi, cricket and Bollywood have been joined at the hip since the colas entry into India. Shah Rukh Khan, Sachin Tendulkar, Saif Ali Khan, Amitabh Bachchan, Kareena Kapoor, Priyanka Chopra, Virender Sehwag, M.S. Dhoni, John Abraham, Ranbir Kapoor and Deepika Padukone are some of the celebrities who have endorsed Pepsi.  The Pepsi My Can is undoubtedly the most popular cola pack of all time. It is not just a pack but a definitive style.      QUICK BRAND FACTS Flagship brand of PepsiCo. 100 year old brand loved by over 200 million people worldwide. An iconic youth brand in India. The single largest selling soft drink brand in India.

Our Worldwide Code of Conduct

PepsiCo is committed to 'Performance with Purpose'. Simply put, this means doing business the right way: operating responsibly with integrity and with high ethical standards. Our Worldwide Code of Conduct embodies those principles. It is PepsiCo's statement of how we expect our employees to do business. The Code of Conduct provides guidance for dealing with other employees, customers, suppliers, our shareholders, the public and our competitors in an ethical and appropriate manner. The Code of Conduct, by its very nature, cannot describe every possible situation that our employees may experience. What it does provide is the foundation for the Purpose behind our Performance. Our Worldwide Code of Conduct is available is 34 languages and can be found here. Our Code is a blueprint for living our Values. Click here to learn more Our Code reflects our commitment to protecting Human Rights. Click to see our Human Rights Workplace Policy We encourage all employees, vendors, contractors and customers to speak up about business situations that might conflict with the Code.

About PepsiCo PepsiCo India Region: Leadership through Performance with Purpose

PepsiCo entered India in 1989 and in a short period of 20 years has grown into the largest and one of the fastest growing food & beverage business in the country. PepsiCo Indias growth has been guided by PepsiCos global vision of Performance with Purpose. This means that while businesses maximize shareholder value, they have a responsibility to all the stakeholders including the communities in which they operate, the consumers they serve and the environment whose resources they use. Large investor: One of the largest US multinational investors in the country with an investment of over $1 billion, PepsiCo India provides direct and indirect employment to over 1,50,000 people across the country. Its beverage and snack food business is

supported by 36 beverage bottling plants, (13 company and 23 franchisee owned) and three food plants. PepsiCo Indias diverse portfolio includes iconic brands like Pepsi, Lays, Kurkure, Tropicana 100%, Gatorade, Quaker and young but immensely popular and fast growing brands such as Nimbooz and Aliva. No.1 food & beverage business in India: PepsiCo India has not only grown to become the countrys largest food and beverage business but has also become a powerful and consistent driver of PepsiCos global growth. Over the last two years, India's beverage and foods businesses have been the largest volume growth contributors to PepsiCo across the globe. PepsiCo India has been frequently recognized for its industry-leading human resource practices, indovations, corporate values, and talent, and was one of the five top marketers of the country in 2009. A third of PepsiCo India's portfolio today comprises healthier products: PepsiCos portfolio reflects its commitment to nourish consumers with a diverse range of fun and healthy products, making the healthful choice an easier choice. As PepsiCo grows, the portfolio transformation will continue with a systematic plan to reduce added sugar, sodium and saturated fats in its products. Today, the portfolio includes several healthier treats like Quaker Oats, Tropicana juices, rehydrator Gatorade, Pepsi Max and Cheetos Whoosh. PepsiCo was the first in India to introduce the use of healthier oils for its snacks -- Lays Potato chips, Kurkure and Cheetos. Model partnership with over 22,000 farmers: PepsiCo has pioneered and established a model of partnership with farmers and now works with over 22,000 happy farmers across ten states. More than 45% of these are small and marginal farmers with a land holding of one acre or less. PepsiCo Indias farming program has improved their livelihoods and incomes by providing assured buy back of their produce at pre-agreed prices thus insulating them from open market price fluctuations. PepsiCo provides 360 degree support to the farmer through quality seeds, extension services, disease control packages, bank loans, weather insurance, and latest technological practices. Global leader in water conservation: In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo system to achieve Positive Water Balance (PWB). This means that it replenishes more water than it consumes in its manufacturing operations. This has been validated by Deloitte Consulting. PepsiCo is leading a pioneering initiative to replace transplanting of paddy with direct seeding technology which has helped reduce water consumption in paddy cultivation by over 30% and has also cut down GHG emissions by 75%. In 2010, PepsiCo India saved 10.1 billion litres of water through various initiatives. For water related environment initiatives, PepsiCo India has received numerous awards such as CII National award for water management, Water Digest award for water practices and Golden Peacock award for water conservation among others. Care for the environment: Following its success in water conservation, the company is now focused on reducing its carbon footprint. Nearly 30% of its energy is today generated from renewable sources such as rice husk boilers and wind turbines. Initiatives such as agriculture waste boilers in our plants, installation of wind turbines, reduction of use of chemicals, reduction in weight of packaging and film used in product packaging, reduction in weight of metal crowns/polypropylene caps for plastic bottles, conversion of potato waste into bio gas help reduce load on the environment. PepsiCo India also partners NGOs and local administrations in three states of India to recycle household solid waste in an endeavor to keep cities clean. Its award-winning "waste to wealth" recycling program reaches 450,000 families. Exemplary employment practices: PepsiCo India believes in providing employment and growth opportunities to local talent. Its College of Leadership, ensures early identification of talent, and employees focused development through critical experiences. PepsiCo strongly believes in Winning with Diversity and Inclusion. PepsiCo has been offering employment to women employees at the same employment terms and equal growth opportunities as men. Today women comprise more than 25% of the companys leadership team in India. PepsiCo India currently employs over 100 differently-abled people and has won the prestigious Hellen Keller award from the National Centre for Promotion of Employment for Disabled People (NCPEDP

Our Mission and Vision

Our Mission
Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors even as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Our Vision
PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environmental, social, economic creating a better tomorrow than today. Our vision is put into action through programmes and a focus on environmental stewardship, activities to benefit society and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability. Learn more about Performance with Purpose.

PepsiCo Foundation
PepsiCo Foundation activities in India PepsiCo's philanthropic anchor, PepsiCo Foundation is committed to developing sustainable partnerships and programmes that provide opportunities for improved health and inclusion and a better environment.

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The total funding for India has been $11mn (200810) The programmes have benefited more than 300,000 people in nine States of India The foundation supports projects in the following focus areas:

Health: Food security; Improved and optimum nutrition; Energy balance Health Alliance
Project: This research project focuses on reducing chronic diseases by promoting healthy diets and physical activity and controlling tobacco use. The project is being implemented through integrated interventions to drive policy and environmental changes. Impact: Lower rates of obesity and chronic diseases (cardiovascular problems and diabetes). Reach: 12,000 people in Kerala. India grant: $1.13mn during 200710.

Save the Children

Project: The project catalyzes community-based interventions to deliver integrated health and nutrition solutions to children under 5, young mothers and pregnant and lactating women. Save the Children works with community health educators to provide families important information about health, nutrition, water, sanitation and hygiene. Reach: 100,000 people in Rajasthan. (The project reaches 50,000 beneficiaries including children under 5, young mothers and pregnant and lactating women through health and nutrition interventions. It reaches another 50,000 people through water and sanitation initiatives. India grant: $4.4mn during 200911.

Environment: Water security; Sustainable agriculture; Adaptive approaches to our changing climate Earth Institute at Columbia University
Project: The project tests methods that deliver 'more crop per drop'. This approach focuses on water security through water harvesting, recharging, watershed management and innovative irrigation practices. It is envisaged that the project will empower

private and public communities with practical new methods to use water more efficiently both now and in the future. The project is developing research, tools, and strategies to improve agricultural income and water use through policy reform and private sector contributions to the agricultural value chain in terms of market development, technology transfer and risk management. Reach: 500 farmers across Punjab and Gujarat. India grant: $1.15mn during 200810.

Safe Water Network

Project: This project focuses on providing affordable potable water at the community level by harvesting rainwater, installing small water village kiosk purification systems and building cisterns and community tanks. Reach: 55,000 people across Rajasthan and Andhra Pradesh. India grant: $1.1mn during 2008

Water.org
Project: The project acts as a catalyst to introduce microfinance to the water and sanitation sector and provides household water connections and toilets. Reach: 150,000 people in Tamil Nadu, Karnataka, Andhra Pradesh, Orissa and Maharashtra. Water.org is one of the Foundation's largest partnerships in terms of reach. India grant: $3.64mm during 200810.

7UP

7UP MOOD KO DO LEMON KA LIFT

Brand History 7UP, the refreshing clear drink with a natural lemon and lime flavour was created in 1929. 7UP was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. During the brands early years in India, 7UP gained market leader status in the lemon lime category by being one of the first to be nationally distributed besides being marketed as a healthier alternative to other soft drinks

Aliva

ALIVA CHATPATE CRACKERS WITH WHEAT AND DAAL

About the Brand With the launch of Aliva, Frito-Lay India aims to create a new segment of great tasting baked savoury crackers. After Kurkures enormous success, Aliva marks Frito-Lay Indias creation of yet another category, borrowing ingredients and textures from biscuits, and flavours from namkeens. The Aliva product range has been developed in India, specifically for the Indian consumer and is a significant step ahead in the companys journey of portfolio transformation, providing healthier and tasty snacking options in line with local consumer needs. Aliva is available in four distinct chatpate Indian flavours, created with the Indian palate in mind

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Special Pindi Masala Tomato & Roasted Spices Caramelized onion and cooked Indian tomatoes with a hint of fried curry leaf and lentil. As these flavours explode in the mouth, you will savour the aroma of toasted wheat notes with the tang of tomatoesthe unforgettable experience ends with the heat of black pepper and spicy red chillies.

Mint Flavour with Herbs Fresh shades of mint combine with the engaging taste of toasted wheat, lentils and cumin. The taste melts away with the mild tang of amchurthe warmth of black pepper, a dash of green chillies and herbs give a great finish.

Original Salted The classic touch of salt, a simple treat that youd love anytime.

Aquafina

AQUAFINA THE PUREST PART OF YOU

Brand History Aquafina was first launched in the US in 1994. With its unique purification system and great taste, Aquafina soon became the bestselling brand in the country. In India, Aquafinas journey began with its launch in Bombay in 1999 and it was rolled out nationally by 2000. On the strength of its brand appeal and distribution, Aquafina has become one of Indias leading brands of bottled water in a relatively short span of time.

Gatorade

Brand History Gatorade, the Worlds No.1 Sports Drink, was born on the field of sport! Gatorade was launched in India in 2004 and over the years, has become an integral part of the kitbags of many leading sportspersons. Gatorade has been tried and endorsed in India by the top sports stars and professionals, including Sachin Tendulkar, Irfan Pathan, Md. Kaif, S. Sreesanth Ramji Srinivasan and Javagal Srinath. The Gatorade Story In the summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat-related illnesses. The researchers Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada soon discovered that two key factors were causing the Gator players to wilt: the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players bodies used for energy were not being replenished. The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction Gatorade. Brand Advantage What is Gatorade? Gatorade is an optimal mix of water, carbohydrates and essential mineral salts that get absorbed instantly to rehydrate, replenish and refuel like no other beverage can.

Kurkure

Brand History Launched in 1999, this perfect namkeen snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors.

Lays

LAYS BE A LITTLE DILLOGICAL

Brand History Lays, the worlds largest and favourite snack food brand, has steadily established itself as an indispensable part of Indias snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lays has established itself as a youth brand and continues to grow in the hearts and mind of its consumers.

Lehar Namkeen

Brand History Lehar was launched in 1996, with innovative small packs and traditional flavours. The brand positioned itself by emphasizing its irresistible taste and using modern imagery. Lehar was re-launched in 2006 and positioned itself using the plank Taste zyaada kyunki oil taza. It promised to deliver good taste through the use of fresh oil in the manufacturing process.

Mirinda

MIRINDA WEEKEND AAYE THO PAGALPANTI CHAYE

2010 Brand Campaign In 2010, Mirinda launched the Weekend Pagalpanti campaign, based on the insight that todays youth love to spend fun time with their friends and families on weekends, and any unwanted interruption causes annoyance. Mirinda helps young people to

enjoy themselves spontaneously and drives away all unwanted weekend interruptions. The campaign was launched with interesting advertising copy, innovative outdoors, radio contests, DTH activation and in-store presence. Brand History Mirinda is an international soft drink brand from Spain that was launched in India in 1991. Mirinda has always been about the irresistible taste of oranges that is now synonymous with the brand. The message was successfully communicated through our 1996 Mirinda Men campaign, the 2000 Taste Pe Atka, Mirindaaaa campaign and the Taste Aisa Chaye Character Fisla Jaye campaign of 2003. Mirinda evolved to evoke not just great taste but a lot of fun as well. This was conveyed through another spate of memorable campaigns Fun Ka Naya Mantra, Mirindaaaaa starring Asin and Zayed Khan in 2007 and the Pagalpanti Bhi Zaroori Hai campaign with Asin in 2008. In 2009, orange was established as the core of the brand with the Orange Dikha Toh Mooh Bola Mirindaaaaa campaign.

Mountain Dew

MOUNTAIN DEW DARR KE AAGE JEET HAI

Brand History The main formula of Mountain Dew was invented in Virginia. The drink was named and first marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948. In India, Mountain Dew set the soft drink category ablaze in 2003 with its iconic launch campaign Cheetah Bhi Peeta Hai. Brand Advantage It is a soft drink that exhilarates like no other because of its active, high-energy, extreme citrus taste. The idea of daring, challenges, a can do attitude, adventure and exhilaration are deeply entrenched in its brand DNA. The brand has always celebrated the bold, adventurous and rebellious spirit of youth. This is reflected in the high-adrenaline advertising of the brand and its connection to outdoor adventure.

Nimbooz

NIMBOOZ EKDUM ASLI INDIAN

Brand History Nimbooz was launched in India on the 28th of February 2009. It is the latest addition to the Pepsi beverages portfolio. Brand Advantage The brand delivers very strongly on certain expectations

Pepsi

PEPSI YEH HAI YOUNGISTAN MERI JAAN

Brand History Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion.

Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single largest selling soft drink brand in India is actually a formula concocted a century ago in a faraway continent.

1886, the US. Caleb Bradman, a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brads drink. The potion was to become Pepsi Cola in 1898, and eventually, Pepsi in 1903.

Since its inception, Pepsi has always been at the forefront of the beverage industry and has come up with revolutionary concepts such as Diet Pepsi, 2l bottles, recyclable plastic cola bottles and the enviable My Can.

Quaker

QUAKER OATS SAY GOOD MORNING TO YOUR HEARTS

Brand History Pepsico had acquired Quaker Oats globally in 2001. Quaker Oats was launched nationally in India in 2006 and has seen a series of successes in the last few years.

Brand Advantage
Quaker Oats makes for a nutritious breakfast that helps reduce cholesterol.

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Why is Quaker Oats good for you? Quaker Oats helps reduce cholesterol. The Indian Medical Association recommends 3g of oats soluble fibre (B-glucan) everyday. B-glucan acts like a sponge to trap cholesterol and remove it. Each serving of Quaker Oats provides 50 percent of ones B-glucan requirement (not found in wheat, rice or corn).

Slice

SLICE PURE MANGO PLEASURE

Brand History Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category. In 2008, Slice was relaunched with a winning product formulation that made consumers fall in love with its taste. With new pack graphics and clutter-breaking advertising, Slice has built a powerful appeal.

Tropicana

Brand History Tropicana was founded in Bradenton, Florida, USA, in 1947. It is now enjoyed almost everywhere in the world. Carefully nurtured for over 50 years, Tropicana has matured into one of the most respected beverage brands. Widely regarded as the world's no. 1 juice brand, it is today available in 63 countries. Since 1998, Tropicana has been owned by PepsiCo, Inc.Tropicana Premium Gold was re-launched as Tropicana 100% in 2008. Brand Advantage Tropicana continues to select the best fruit to manufacture high-quality juices and original products, pioneer innovative processes and explore new markets for its products. It is committed to fostering healthy lifestyles by ensuring that its products are naturally nutritious and provide the daily benefits that one needs. In India, Tropicana comes in two categories: 100% Juices (sold as Tropicana 100%) and Juice Beverages & Nectars (sold as Tropicana).

Uncle Chipps

UNCLE CHIPPS BOLE MERE LIPS, I LOVE UNCLE CHIPPS

Brand History Launched in 1992, Uncle Chipps was a pioneer in branded potato chips in India. The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. After the acquisition, the hugely popular brand has grown from strength to strength and has built a powerful connection with consumers. Uncle Chipps is warm, playful, lively, companionable and traditional at heart, just like the good-natured uncle everyone in the family relates to and no family gathering is complete without!