Company Profile

Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. It's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings. The Company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. As of September 25, 2010, the Company had opened a total of 317 retail stores, including 233 stores in the United States and 84 stores internationally.

Event Concept
1

Apple birthday party will be held in press conference on July 1, 2011 at Grand Mulia Hotel Ballroom, Jakarta. Based on Steve Jobs, The Head of Apple who suffered cancer Apple held a Charity event for cancer via Yayasan Kanker Indonesia and private coorporate gala dinner party on 1st April 2012 at Grand Mulia Hotel Ballroom, Jakarta.

Ballroom Design

Invitation Design

 Event Purpose

Apple birthday party aims to : Increase sales by selling Apples product which the 15% profit of the product will be donate for charity To get a better image and reputation To maintain a good relationship with employees

Rundown

19.00 - 19.10 : Remark from Apples CEO 19.10 - 19.20 : Cutting a birthday party cake
4

19.20 21.00 : Gala Dinner

Gantt Chart

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J U LY

A U G U S TS E P T E M B E R O C T O B E R N O V E M B EDRE C E M B E R

1 8 15 22 1 8 15 22 1 8 15 22 1 8 1522 1 8 15 22 1 8 15 22 1 8 1522 1 8 15 22

M a r k e t in g E v e n t P la n n in g
M e e t in g E v e n t P la n in g D e te rm in e Ev e n t O b je ctiv e s D e te rm in e Ev e n t T y p e D e v e lo p e E v e n t S ch e d u le D e te rm in e Ev e n t B u d ge t

Ven ue
Se le ct Ev e n t Lo ca tio n V isit Lo ca tio n Sign V e n u e C o n tra ct

M e d ia
P r e ss C o n f e r e n ce In v ita tio n P re ss C o n f e re n ce C re a te P re ss R e le a se Se n d P re ss R e le a se

Ven do r
C a te rin g E n te rt a im e n t ( m u sic) P rin tin g D e co ra tio n

EVEN T
Eve n t Ru n d o w n

E v a lu t io n
E v e n t R e su lt (m a te ria l) Ev e n t R e su lt (n o n -m a te ria l)

Press Release
PRESS RELEASE to be reported Cancer Care Funding as A Birthday Celebration for Apple Indonesia inc. We want to help the right people, who really need help,Dunari Iskandar, Head of Project.

Jakarta, 1 July 2011 - Apple Indonesia has just announced their new Cancer Care Fund with initial donation (coming from their own pockets) as much as 1.2 billion rupiah, as a way to celebrate their birthday next year, at 1st April 2012, and as homage to Steve Jobs (Apple CEO), who is knowingly a cancer patient. Also, they are planning to donate 15 percent of their sales per product to this fund.

Apple Indonesia is going to accept letters from people who are less fortunate and in need of help (or in case, people representing them), and go trough research to decide for the nominal usage, to wichever hospital the patient choose. Eventhough the prior money we have is only enough for about 30 patient, I believe that we can help more in time, until April next year. Said the head of project, Dunari Iskandar. This is not just one time project: this is on-going. And it is all as a homage to Apple and Steve Jobs himself, as quoted.

Dunari also stated that Apple Indonesia is working together with YKI (Yayasan Kanker Indonesia) in order to determine whos in need of the fund. The future checking and research, and maybe some choosement will be with YKI helps, Dunari said, We want to help the right people, who really need help.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. END For Further Information, Sylvia Theresia Manager Public Relations (021) 5679870 Apple Indonesia

Marketing Strategy

Invite media to press conference to inform that Apple give 15% charity for all product sale Put 15% label for charity in packaging Inform the charity through official Apple website

Budget

Donate for cancer = Staff uniform

: 30 persons x Rp 40.000.000,Rp 1.200.000.000,: 10 persons x Rp 45.000,- = Rp 450.000,: 30 persons x Rp 30.000,- = Rp 900.000,-

Lunch box for cancer patient Venue Including : Standart lighting Standar sound system Screen Stage

: Rp 75.000.000,-

Design venue and stage Buffet Orchestra Documentation Including : Photo Video

: Rp 8.000.000,: 500 persons x Rp 590.000,- = Rp 295.000.000,: Rp 33.500.000,: Rp 10.000.000,-

Event banner

:1 m x 2m @ Rp 50.000 x 10 packs = Rp 500.000,-

Administration Unexpected cost

: Rp 1.000.000,: Rp 10.000.000,-

TOTAL BUDGET

: Rp 1.624.350.000,-

Attachments
Mulia, design graphis, orkes