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Name : Justin James Raj Ic No 5739 : 820330-07-

Course: EDBA







Managerial Process


Managerial Roles







Managers are the community that visibly stands apart in present-day business organization, although heterogeneous and difficult to unequivocal defining. The reasons for this phenomenon are concerned with the process of ownership and managements separation, therefore with so called managerial revolution. The subject of the presented study is an attempt of defining term manager with its typology and presentation of managerial roles in the nowadays business organization. (

Managers are crucial to the success of an organisation. Management can be defined as the art of getting things done through people. This definition was expressed in 1918 by Mary Parker Follet, a notable management scholar who studied how work was accomplished in organisations. This simply means that management is best viewed as a process that is employed to accomplish organisational objectives. (Holt, Management Principle& Practice, 3e,Prentice Hall)

Organisations exist when two or more people mutually cooperate to pursue common objectives. Organisations allow us to overcome our individual limitations, through combinations of human efforts and resources, we achieve far more than we could acting independently. (Holt, Management Principle& Practice, 3e,Prentice Hall)

Managers are building blocks of the organization. A manager performs five basic functions: Planning, organizing, staffing, directing and controlling. At all the levels of management we have managers working there and performing one or more of these managerial functions. A manager's main role is to achieve effective utilization of resources in an organization. (

The main question is does the success of an organisation depend solely on the manager? It certainly does not depend solely on the manager but rather he achieves so through coordinated human efforts collaborated to achieve common objectives which determine the success and goals of the organisation.

Management has been defined as a process. Under this process (planning, directing, coordinating, motivating and controlling) many works are related with each other. These functions are known as the elements of management. Business activities have been divided into six parts which includes the process of management. These are:
(a) Technical Activities: Connected with production of company (b) Commercial Activities: Concerned with sales and purchase activities (c) Financial Activities: It Includes Sale and purchase activities (d) Security Activities: Concerned with safety of property and the safety of people. (e) Accounting Activities: Includes maintenance of accounts and statistics.

(f) Managerial Activities: Includes planning, organising and controlling.

( Singla , 2009 Principle Of Management 1e V.K Enterprise ) These subdivisions stated above clearly show that in an organisation there are many different fields of expertise which are all combined in determining the success of an organisation.

A manager has a very important role to play in achieving organizational objectives. He is responsible for aligning the individual's objectives with the organizational objectives. This is very essential for achieving long-term organizational success.

Managers have the daily responsibility to keep things on track. Managers have the duty of evaluating performance, recognizing problems, anticipating crises before they occur, and making little decisions which will determine the ultimate success or failure.

A Manager is the one who communicates organizational vision to the employees of the organization. He should ensure that there is effective communication flow in an organization and that there should no misinterpretations taking place.

2.0 2.1

Discussion Managerial Process

The functions of a manager in ensuring the success of an organisation has to be done in an articulated flow to ensure objectives are reached. The process involved in the managerial process include: Planning, Organising, Leading and Controlling. These basic functions in which the manager performs are of vital importance in determining success of an organisation.





Planning Managers develop organisational objectives by proper planning. Planning is the process of defining an organisations objectives and determining how to achieve them. Managers plan so that organisations can move forward with the best probability of success. (Holt, 1993 Management Principle& Practice, 3e, Prentice Hall)

George Steiner, a leading scholar in the field of strategic planning defines planning as deciding what is to be done, when it is to be done, how it is to be done and who is to do it.

Organising Managers must organise human and material resources to carry out their plans. The job of organising requires a configuration for the firm that defines how authority is structured, how communication flows and how tasks are accomplished. The job of organising requires special attention for the firm that defines how authority is structured, how communication will flow and how tasks will be accomplished. Being organised implies the creation of a harmonious work environment, and harmony is largely the result of effective leadership. (Holt,1993 Management Principle & Practice, 3e,Prentice Hall) Leading Leadership implies a system of inequalities in which superiors influence subordinates- in this context, managers in authority direct human behaviour to achieve organisational objectives. Managers have the authority to influence behaviour. Leadership is one of the crucial and enabling factors in the success of an organisation. Any organisation in which leadership at various levels is guided and driven by positive values and ethics develops capability and sustainability to face any challenges, even in turbulent times. (Malaysian Institute of Management) As a leading example, the MONIER Group is the worlds leading provider of building materials for pitched roofs as well as of innovative roof, chimney and ventilation systems with operations in 42 countries on four continents. MONIER also has the largest sales, distribution and production network in Malaysia. In Malaysia, MONIER is an MS ISO9001:2008 certified company.

In Monier Malaysia Berhad, people are key to the Monier organization, they are covered with strong Human Resources Policies coupled with high Occupational Safety and Health Standards throughout the organization worldwide. The organization believes in training and preparing people for the next levels. (Monier Malaysia Sdn. Bhd.) Controlling Managers have the daily responsibility to keep things on track. This function of motivating performance toward desired results is called controlling. Managers have the duty of evaluating performance, recognizing problems, anticipating crises before they occur, and making little decisions which will determine the ultimate success or failure. Managers plan to determine what to do and control to ensure it is done correctly. The three main aspects of controlling are coordinating, monitoring, and adjusting performance. (Holt, 1993, Management Principle& Practice, 3e,Prentice Hall)


Managerial roles

Managers must wear many different hats in formulating and implementing task activities related to their positions. To meet the many demands of performing their functions, managers assume multiple roles. These roles are important in determining the success of an organisation. (

The performance of managerial roles and the requirements of these roles can be played at different times by the same manager and to different degrees depending on the level and function of management. The role of a manager is basically divided into three main components. The ten roles are described individually, but they form an integrated whole. Interpersonal Roles Three of the manager's roles come into play when the manager must engage in interpersonal relationships. The three roles of figurehead, leader, and liaison are each necessary under differing circumstances. Organisational Figurehead: They perform ceremonial duties such as representing the firm at public affairs, and verseeing official company functions.

Leader: This role encompasses a range of duties including motivating subordinates, guiding workrelated behaviour, and encouraging activities that help achieve organisational objectives.

Liason: Quite often, managers are required to obtain information or resources outside their authority. The liaison role is enacted when managers make contact with other individuals, who may or may not reside in the organization, in order to complete the work performed by their departments or work units. The liason role is important for establishing relationships with suppliers, coordinating activities among work groups, and encouraging the harmony needed to ensure effective performance. (Holt, 1993 Management Principle& Practice, 3e, Prentice Hall)

Informational Roles

Monitor, disseminator, and spokesperson are the three informational roles that a manager should assume. Managers have to take the responsibility of attending gatherings often and using information to help make effective decisions. They should be able communicators who can transmit information and articulate decisions.



Managers monitor activity, solicit information, gather data and observe

behaviour. Well

informed managers are prepared for decision making and can redirect behaviour to improve organisational performance.

Disseminator: The information a manager gathers as a monitor must be evaluated and transmitted as appropriate to members of the organization. The transmittal of information by a manager activates the disseminator role. Privileged information may be disseminated to subordinates, peers, or superiors in the organization .This includes articulating plans and objectives laid out by superiors to their subordinates and making performance reports on subordinates to their superiors.

Spokesperson: The person in-charge in conveying information especially in meetings. For example, when department heads meet to discuss operating budgets, they must be prepared to present information in support of their budget requests.

Decisional Roles



The entrepreneur role comes into action when the manager seeks to improve the work unit. This can be accomplished by adapting new techniques to fit a particular situation or modifying old techniques to improve individual or group activity. Managers usually learn of new or innovative methods through information gathered in the monitor role.

Disturbance Handler: Primary responsibility of resolving problems. It might be the most stressful role, for managers seem to be constantly faced with disturbances that threaten the harmony and effectiveness of their organisations.

Resource Allocator: Managers must plan to meet their objectives and distribute resources accordingly. Resource allocation often means carefully proportioning scarce resources.

Negotiator: Negotiation of material prices and terms, conditions of employment are often the roles and responsibilities of a manager.


Interpersonal Roles
Figurehead Leader

Informational Roles
Monitor Disseminator -

Decisional Roles
Entrepreneur Disturbance handler Resource allocator

Monier Managers are skilled to manage the organization with multiple tasking. They are trained locally and internationally to cope the present challenges in the business world with competitiveness edge. Managers in Monier are capable of running the business in harmony, with all governmental regulations, ensure a safe workplace, and always keep people motivated within their local culture and environment, identify potential talents for organization and competitive benefits and remunerations.

Managers are also given personal objectives to gauge their maturity in performances. High Performances are normally rewarded handsomely. Good succession plan is in place and vacant positions are normally filled with current talents. Monier always keeps their Managers posted with the latest technology and tools to run the organization successfully. In 2009, MONIERs 9,667 employees generated sales of 1.245 billion (Euros). (Monier Malaysia Sdn. Bhd.)




Change is continuous and will become more rapid as we move forward over time. Senior management must be capable of reacting to those changes and be prepared to take advantage of them and yet stay within the overall framework and agreed strategy of the organisation.


Effectively managing an organization is a demanding task. Managers not only must develop skills related to the functional areas of management but also must learn how to integrate these activities.

The process of management is a crucial process in determining the success of an organisation. The process which includes - planning, directing, coordinating, motivating and controlling are all interrelated and should be carried out at every managerial level in reaching set objectives which determine the success of an organisation. ( Therefore, based on the various factors stated above, it shows that the success of an organisation does not depend solely on the manager but rather the manager works together with his team of staff to achieve the goals of the organisation.


References 1) Holt, 1993 Management Principle& Practice, 3e, Prentice Hall 2) Singla , 2009 Principle Of Management 1e V.K Enterprise 3) Monier Malaysia Sdn. Bhd.

4) 5) 6) Malaysian Institute of Management 7) 8)