Print Syllabus

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Syllabus
Course Information

Course Name:

Marketing Management

Course ID: Section: Session: Location: Day Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8

Tuesday Tuesday

MKT308 1546
Aug/Sep

Online
Time
6:00PM 6:00PM Aug 2, 2011 Aug 8, 2011

Date

Tuesday
Tuesday Tuesday Tuesday Tuesday

6:00PM
6:00PM 6:00PM 6:00PM 6:00PM

Aug 15, 2011

Aug 22, 2011 Aug 29, 2011 Sep 5, 2011 Sep 12, 2011

Tuesday

6:00PM

Sep 19, 2011

The Course Description, Prerequisite Course(s), Required Textbook(s), Supplemental Materials, Course Learning Outcomes can all be found on your classroom welcome page on MyWIU

Version 8

Faculty Information
Faculty Name: Primary Number: Work Number: FAX Number: E-Mail: Alternate E-Mail:
Eric Freeman 5035243323

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Same as above N/A Efreeman@mywiu.wintu.edu

efreeman6@frontier.com

Office Hours:

Please know that you can reach me with course related questions on Friday from 3-5 PM PT by email or phone 503.524.3323

Biographical Sketch of Faculty Member

Eric Freeman is a 30 year resident of Oregon. He is an alumnus of Portland State University where he received his Bachelor of Science Degree in Marketing. In 1999, Mr. Freeman also completed his Master of Business Administration Degree in Marketing from the University of Portland. Eric Freeman instructs at Western International University. On the personal side, Mr. Freeman enjoys traveling, playing basketball and spending time with his family.

Teaching / Learning Philosophy

The course will include lectures, case studies, class discussions and individual projects. A varied format is designed to balance the course materials in a relevant and interesting manner. Students are encouraged to use their own companies as the basis for discussions whenever appropriate in order to enhance their learning experience and their professional advancement.

Course Outline and Assignments

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Academic weeks begin on the day of the class meeting and end at 11:55PM AZ Time the day before the following class meeting. All class assignments are due by the end of the specified academic week. All assignments must be submitted by the final night of class. Assignment Points

Marketing Spotlight (4 x 6=24pts)

Marketing Plan

4 points each (24pts)

25 Points

Marketing Plan Presentation

Discussion Question and Participation In-Class Participation or Alternate Participation Total:

15 Points
4 points each (28 points total) 1 point each (8 points total) 100 points

Week One
Topic: Course Assignments Chapters 1, 2, 3 1) Readings
Principles of Marketing

Due Date

Discussion board assignment: You will need to post a minimum of 3 posts (1 main post and 2 replies to your classmates posts and/or instructor posts) by Sunday evening, preferably much sooner. 2) Assignments Begin research on your marketing spotlight article/presentation.

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Week Two
Topic: Course Assignments Chapters 5, 6, and 7 1) Readings
Understanding Buyers and Market Analysis

Due Date

Discussion board assignment: You will need to post a minimum of 3 posts (1 main post and 2 replies to your classmates posts and/or instructor posts) by Sunday evening. Marketing Spotlight (due on August 8th, 2011)- Each week students are required to provide an oral presentation of a current article (no later than 6 months) that is related to any of the marketing concepts discussed in class. If you attend a live session, you will Aug 8, 2011 need to: Produce a 3 slide PowerPoint presentation (on your article). Please email me your PowerPoint prior to our live session. If you choose not to attend the live session: You will need to produce (in order to receive full credit) a 3 slide PowerPoint presentation and you will receive credit for this assignment.

2) Assignments

Week Three
Topic: Course Assignments Chapters 8 and 9 1) Readings

Segmenting, Targeting and Positioning: Three Tools of Smart Marketing

Due Date

Discussion board assignment: You will need to post a minimum of 3 posts (1 main post and 2 replies to your classmates posts and/or instructor posts) by Sunday evening. Marketing Spotlight (due on August 15th, 2011)- Each week students are required to provide an oral presentation of a current article (no later than 6 months) that is related to any of the marketing concepts discussed in class. If you attend a live session, you will Aug 15, 2011 need to: Produce a 3 slide PowerPoint presentation (on your article). Please email me your PowerPoint prior to our live session. If you choose not to attend the live session: You will need to produce (in order to receive full credit) a 3 slide PowerPoint presentation and you will receive credit for this assignment.

2) Assignments

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Week Four
Topic: Course Assignments Chapters 10, 11, 12 1) Readings
Developing and Managing Products & Services

Due Date

Discussion board assignment: You will need to post a minimum of 3 posts (1 main post and 2 replies to your classmates posts and/or instructor posts) by Sunday evening. Marketing Spotlight (due on August 22nd, 2011)- Each week students are required to provide an oral presentation of a current article (no later than 6 months) that is related to any of the marketing concepts discussed in class. If you attend a live session, you will Aug 22, 2011 need to: Produce a 3 slide PowerPoint presentation (on your article). Please email me your PowerPoint prior to our live session. If you choose not to attend the live session: You will need to produce (in order to receive full credit) a 3 slide PowerPoint presentation and you will receive credit for this assignment.

2) Assignments

Week Five
Topic: Course Assignments Chapters 13, 14, skim 15, 16 1) Readings

Pricing and Marketing Channels

Due Date

Discussion board assignment: You will need to post a minimum of 3 posts (1 main post and 2 replies to your classmates posts and/or instructor posts) by Sunday evening. Marketing Spotlight (due on August 29th, 2011)- Each week students are required to provide an oral presentation of a current article (no later than 6 months) that is related to any of the marketing concepts discussed in class. If you attend a live session, you will Aug 29, 2011 need to: Produce a 3 slide PowerPoint presentation (on your article). Please email me your PowerPoint prior to our live session. If you choose not to attend the live session: You will need to produce (in order to receive full credit) a 3 slide PowerPoint presentation and you will receive credit for this assignment.

2) Assignments

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Week Six
Topic: Course Assignments Chapters 18 and 19 1) Readings
Advertising and Promotion Strategy

Due Date

Discussion board assignment: You will need to post a minimum of 3 posts (1 main post and 2 replies to your classmates posts and/or instructor posts) by Sunday evening. Marketing Spotlight (due on September 5th, 2011)- Each week students are required to provide an oral presentation of a current article (no later than 6 months) that is related to any of the marketing concepts discussed in class. If you attend a live session, you will Sep 5, 2011 need to: Produce a 3 slide PowerPoint presentation (on your article). Please email me your PowerPoint prior to our live session. If you choose not to attend the live session: You will need to produce (in order to receive full credit) a 3 slide PowerPoint presentation and you will receive credit for this assignment.

2) Assignments

Week Seven
Topic: Course Assignments Chapters 18 and 19 1) Readings

Effective E-Marketing Strategies

Due Date

Discussion board assignment: You will need to post a minimum of 3 posts (1 main post and 2 replies to your classmates posts and/or instructor posts) by Sunday evening. Marketing Spotlight (due on September 12, 2011)- Each week students are required to provide an oral presentation of a current article (no later than 6 months) that is related to any of the marketing concepts discussed in class. If you attend a live session, you will Sep 12, 2011 need to: Produce a 3 slide PowerPoint presentation (on your article). Please email me your PowerPoint prior to our live session. If you choose not to attend the live session: You will need to produce (in order to receive full credit) a 3 slide PowerPoint presentation and you will receive credit for this assignment.

2) Assignments

A link to the End-of-Course Survey will be E-mailed to your MyWIU E-mail address the day after Session 7. These must be completed by midnight, three days following Session 8.

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Week Eight
Topic: Course Assignments None 1) Readings
Final Presentations

Due Date

Your written marketing plan is due prior to the start of our final live session. You will then have 10-15 minutes to present your marketing plan to the class.

2) Assignments

Sep 19, 2011

Online Students: No Alternate Assignment will be offered in the 8th week of class for missing the Live Lesson.

Late Assignment Policy:

Late assignments will be accepted. However, please note that for each day past the due date, you will be penalized by 10% unless there is an extenuating circumstance preventing you from submitting your assignment by the required date. Prior approval must be given for students to submit a paper past the due date without penalty. Note: Please know that I will not accept late discussion board assignments as the discussion has ended (no exceptions).

Discussion Questions
You will have weekly Discussion Questions (DQs) to complete. Your responses to these DQs will help to start our more informal class discussions. As you reply to others' initial DQ responses by asking questions, adding ideas, making connections to the readings, etc., you will be creating the substantive messages that will count toward your grade. Note: The requirement for WIU students is that you must post two substantive notes in the Message Board in addition to your original response to the Discussion Question posted by your instructor. The initial response will be due within 48 hours of the live class each week. The two substantive notes will be due by the end of the academic week. In order for students to get full credit for DQ participation, all three posts cannot be submitted on the same day. Students must post on a minimum of two different days.

Meaning of Substantive
For this class, substantive means that your message has substance and helps to further the discussion of course content. Substantive messages will often include contributions of additional ideas and sources, insights or questions about classmates' comments, connections to the course readings, ways of applying the lessons from the course, etc. As a rule of thumb, your substantive comments should be at least several sentences in length. Short comments, such as "Good idea" or "I agree," do not constitute substantive posts on their own. Neither do comments that are unrelated to the topics at hand (for example, I saw that movie, too!) If you say you agree about something, please explain why you agree, and add an additional insight or question.

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Tips for Creating Substantive Participation

Explain why you agree or disagree, and add some examples to support your belief. Relate your personal or work experiences to the topic at hand. Ask additional questions of your classmates. Make connections between the topics at hand and the readings in the text. Add ways you can apply the lessons from the class in your work and educational life. As a rule of thumb, your substantive messages should be at least 100-150 words.

This rubric allocates points for student responses to discussion questions

WIU Discussion Question Rubric

Points 2

Initial Response

Student provides a relevant and engaging response.

Substantive Responses

Student provided a substantive follow-up comment to other students.

Substantive Responses

Student provided a substantive follow-up comment to other students.

Total Points per Week

Discussion Question Due Dates Monday Classes: Initial Response Due by 11:55PM AZ Time on Wednesday; Substantive Responses Due by 11:55PM Sunday. Tuesday Classes: Initial Response Due by 11:55PM AZ Time on Thursday; Substantive Responses Due by 11:55PM Monday. Wednesday Classes: Initial Response Due by 11:55PM AZ Time on Friday; Substantive Responses Due by 11:55PM Tuesday. Thursday Classes: Initial Response Due by 11:55PM AZ Time on Saturday; Substantive Responses Due by 11:55PM Wednesday. Friday Classes: Initial Response Due by 11:55PM AZ Time on Sunday; Substantive Responses Due by 11:55PM Thursday. Saturday Classes: Initial Response Due by 11:55PM AZ Time on Monday; Substantive Responses Due by 11:55PM Friday.

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Grading Scale:
WIU uses the following grading system to evaluate students' performance:

% Points 93 - 100 90 - 92 87 - 89 83 - 86 80 - 82 77 - 79 73 -76

Grade A AB+ B BC+ C

Grade Points 4.0 3.67 3.33 3.00 2.67 2.33 2.00

% Points 70 - 72 67 - 69 63 - 66 60 - 62 < 60

Grade CD+ D DF P I

Grade Points 1.67 1.33 1.00 0.67 0.00 Pass Incomplete

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Additional Information
Assignments Marketing Spotlight- Each week students are required to provide an oral presentation of a current article (no later than 6 months) that is related to any of the marketing concepts discussed in class. If you attend a live session, you will need to: Produce a 3 slide PowerPoint presentation (on your article). Please email me your PowerPoint prior to our live session. If you choose not to attend the live session: You will need to produce (in order to receive full credit) a 3 slide PowerPoint presentation (with speaker notes) and you will receive credit for this assignment. Marketing Plan (Paper) - You will be responsible for producing a 5-10 page marketing plan for a particular product or service (your choice). Your paper must contain the following sections: *Executive Summary *Product/service description *Marketing objectives *Situational Analysis (Internal/External Environments/and SWOT analysis). *Marketing strategy: Target Market + Marketing Mix (Product/Place/Price/Strategy *Competitive advantages: How will you differentiate your strategy in order to realize competitive advantages? *Summary Presentation - The presentation should consist of 8 10 slides and cover your marketing plan paper. The presentation should be 10-15 minutes long. Please post it to the WIU assignment forum and I will upload it for presentation to the class. Please make sure your technology equipment is working as this presentation is an important part of the overall course.