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LIST OF TABLES TABLE NO 4.1 4.2 4.3 PARTICULARS GENDER OF THE RESPONDENTS EDUCATION OF THE RESPONDENTS RATING OF GOOGLE PAGE NO 26 28 30

4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16

VALUABLE RESULTS ACCESSING SPEED OF GOOGLE WEBSEARCH EXPERIENCE IN GOOGLE DIRECTIONS OF GOOGLE MAPS AUTHENTICATION PROVIDED BY GOOGLE INSTANT SEARCH IM FEELING LUCKY COLUMN IN GOOGLE UPDATING INFORMATION BOOK SEARCH PROVIDED BY GOOGLE ADVERTISEMENT PROGRAMS DIFFICULTIES EXPERIENCED IN GOOGLE SERVICES PREFERENCE ON OTHER SEARCH ENGINES

32 34 36 38 40 42 44 46 48 50 52 54 56

LIST OF CHARTS CHART NO 4.1 4.2 PARTICULARS GENDER OF THE RESPONDENTS EDUCATION OF THE RESPONDENTS PAGE NO 27 29

4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16

RATING OF GOOGLE VALUABLE RESULTS ACCESSING SPEED OF GOOGLE WEBSEARCH EXPERIENCE IN GOOGLE DIRECTIONS OF GOOGLE MAPS AUTHENTICATION PROVIDED BY GOOGLE INSTANT SEARCH IM FEELING LUCKY COLUMN IN GOOGLE UPDATING INFORMATION BOOK SEARCH PROVIDED BY GOOGLE ADVERTISEMENT PROGRAMS DIFFICULTIES EXPERIENCED IN GOOGLE SERVICES PREFERENCE ON OTHER SEARCH ENGINES

31 33 35 37 39 41 43 45 47 49 51 53 55 57

CHAPTER-I INTRODUCTION AND DESIGN OF THE STUDY

1.1 INTRODUCTION TO THE STUDY

The Search engine is defined as A program that searches documents for specified keywords and returns a list of the documents where the keywords were found. Although search engine is really a general class of programs, the term is often used to specifically describe systems like

Google, AltaVistaand Excite that enable users to search for documents on the World Wide Web and USENET newsgroups. Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses

a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. The term search engine is most commonly used to refer to Web search engines, although other types of search engines exist. Web search engines attempt to index a large portion of pages on the World Wide Web. Other search engines are topic-specific, region-specific, and even site-specific.There is also some confusion about the different between a search engineand a search destination. A search engine powers the search process and provides results for a search destination. A search destination can use its own engine, a 3rd-party engine, or a combination.

History of search engine The first Web search engine was "Wandex", a now-defunct index collected by the World Wide Web Wanderer, a web crawler developed by Matthew Gray at MIT in 1993. Another very early search engine, Aliweb, also appeared in

1993 and still runs today. One of the first engines to later become a major commercial endeavor was Lycos, which started at Carnegie Mellon University as a research project in 1994. Soon after, many search engines appeared and vied for popularity. These included WebCrawler, Hotbot, Excite, Info seek, Inktomi, and AltaVista. In some ways they competed with popular directories such as Yahoo!. Later, the directories integrated or added on search engine technology for greater functionality. In 2002, Yahoo! acquired Inktomi and in 2003, Yahoo! acquired Overture, which owned All the Web and AltaVista. In 2004, Yahoo! launched its own search engine based on the combined technologies of its acquisitions and providing a service that gave pre-eminence to the Web search engine over the directory. In December 2003, Orase published the first version of its new real-time search technology. It came with many new functions and the performance increase a lot. Search engines were also known as some of the brightest stars in the Internet investing frenzy that occurred in the late 1990s. Several companies entered the market spectacularly, recording record gains during their initial public offerings. Some have completely taken off their public search engine, and are marketing Enterprise-only editions, such as Northern Light which use to be part of the 8 or 9 early search engines after Lycos came out.

Origin of GOOGLE search engine Google is one of the best search engine in the world. The main reason is that is so good at putting the best and most relevant sites at the top of the result list. It achieves this by rating sites according to how many other sites there are that

link to it. Links from popular or important sites counts more than links from smaller, unknown sites. The search engine figures that if many high quality sites link to a particular site, that site must contain some high quality information. They are so confident about this, that they have included a "I feel lucky" button that brings you directly to the first result on the hit list. It actually works most of the time. Google is unique in that it includes files in a wide variety of formats in its regular index, not only traditional WebPages, including Microsoft Office files and Acrobat PDF. Google Search, a web search engine, is the company's most popular service. According to market research published by comScore in November 2009, Google is the dominant search engine in the United States market, with a market share of 65.6%. Google indexes billions of web pages, so that users can search for the information they desire, through the use of keywords and operators. Despite its popularity, it has received criticism from a number of organizations. In 2003,The New York Times complained about Google's indexing, claiming that Google caching of content on their site infringed on their copyright for the content. In this case, the United States District Court of Nevada ruled in favor of Google in Field v. Google and Parker v. Google. Furthermore, the publication 2600: The Hacker Quarterly has compiled a list of words that the web giant's new instant search feature will not search. Google Watch has also criticized Google's Page Rank algorithms, saying that they discriminate against new websites and favor established sites, and has made allegations about connections between Google and the NSA and the CIA. Despite criticism, the basic search engine has spread to specific services as well, including an image search engine, the Google News search site, Google

Maps, and more. In early 2006, the company launched Google Video, which allowed users to upload, search, and watch videos from the Internet. In 2009, however, uploads to Google Video were discontinued so that Google could focus more on the search aspect of the service. The company even developed Google Desktop, a desktop search application used to search for files local to one's computer. Google's most recent development in search is their partnership with the United States Patent and Trademark Office to create Google Patents, which enables free access to information about patents and trademarks. One of the more controversial search services Google hosts is Google Books. The company began scanning books and uploading limited previews, and full books where allowed, into their new book search engine. The Authors Guild, a group that represents 8,000 U.S. authors, filed a class action suit in a New York City federal court against Google in 2005 over this new service. Google replied that it is in compliance with all existing and historical applications of copyright laws regarding books. Google eventually reached a revised settlement in 2009 to limit its scans to books from the U.S., the UK, Australia and Canada. Furthermore, the Paris Civil Court ruled against Google in late 2009, asking them to remove the works of La Martinire from their database. In competition with Amazon.com, Google plans to sell digital versions of new books. Similarly, in response to newcomer Bing, on July 21, 2010, Google updated their image search to display a streaming sequence of thumbnails that enlarge when pointed at. Though web searches still appear in a batch per page format, on July 23, 2010, dictionary definitions for certain English words began appearing above the linked results for web searches. Google's algorithm was changed in March 2011, giving more weight to high-quality content.

Various search engines MSN Search MSN Search is a service offered as part of the Microsoft network of web services, although it only developed its own search index at the start of 2005. Prior to this, MSN Search used to display search results from our services, most notably Inktomi, which was the leading 'white label' search provider for many years. Microsoft was surprisingly slow to enter this field, with Bill Gates famously doubting the opportunities being offered by the Internet during the 1990's. However, once Microsoft realised that there was potential here, they launched their Internet Explorer browser (to the detriment of the established Netscape product) and started to dominate the market in their usual fashion of 'bundling' products together with their operating system and core software products. Microsoft was slow to recognise the potential of search and have watched Google establish itself as the leading force in this market - and potentially a serious competitor to some of Microsoft's other established areas of market dominance.

Microsoft started to commit to search in 2003 and, rather than purchase an established service, they developed their own search database, which was launched in Spring 2005. They have also developed their own pay-per-click advertising service, rather than continue to share revenues with Overture (which is owned by Yahoo) and following initial testing, this launched in Spring 2006 with a range of new management functions not seen elsewhere.

The story has been the same with MSN Search. This is an impressive search engine that reflects much of what is good about Google, although the overall quality of results has yet to be proven. Despite this, the search functions offer some new filtering tools and Microsoft is also developing local search, image search and news search options to compete with Google and Yahoo. Supported by the Microsoft network and product integration, MSN Search is already a significant player in the search market and is likely to be the main challenger to Google's current dominance. ASK Search In 1996, "Ask Jeeves" was founded by David Warthen, who had founded EyeGames - a children's video game company, and Garrett Gruener, a venture capitalist. At its start, the concept of the Ask.com search engine was to allow searchers to type questions in natural language in order to get results, rather than to type in a random string of keywords (although that would work as well). The Jeeves character, based on the butler in the Jeeves and Wooster books by P.G. Wodehouse, was designed as the company's main identifier. Jeeves was phased out in 2006 in a humorous manner, with the engine saying he was retiring, and the company was renamed simply Ask.com and the search engine was reborn. In June 2007, Ask, still one of the top Internet search engines, launched "Ask3D." Part of this new direction was to allow users to add "skins" - or customized images - to the Ask.com search engine home page. The 3D offering also meant that results would be customized based on the user's search. This meant that, in a similar manner as Google's Universal Search concept, a user's search for a location would get not only pages about that location but also maps and details

about it. If the user searched for music, he might also be able to listen to song clips or read news stories about the artist. In addition, the Ask.com search engine included a preview feature for its search results. When available, users can click on an icon of binoculars next to a result and see a small screen capture of that page. Plus, a new toolbar was added to the left-hand side of the page, giving searchers options for narrowing down a search. Today, Ask is searching - pun intended - for a new direction as it tries to keep its small piece of the search engine pie or regain its state of being at least one of the top Internet search engines. Layoffs are happening, although the company is holding onto Teoma, the technology that powers the engine, and the company is looking to focus on a specific subsection of searchers rather than to try to serve as a competitor to the other top Internet search engines, like Google and Yahoo!. It remains to be seen whether or not the Ask.com search engine can hold onto its existing niche and/or expand its search engine market share. The company seems to be working on finding a direction and a focus, but it just hasn't yet. I will update you in future articles as to what the status of Ask.com is and whether or not it has managed to remain a key player in the industry.

Yahoo Yahoo! Search is a web search engine, owned by Yahoo! Inc. and was as of December 2009, the 2nd largest search engine on the web by query volume, at 6.42%, after its competitor Google at 85.35% and before Baidu at 3.67%, according to Net Applications.

10

Originally, Yahoo! Search started as a web directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In the late 1990s, Yahoo! evolved into a full-fledged portal with a search interface and, by 2007, a limited version of selection-based search.Yahoo! Search, originally referred to as Yahoo! provided Search interface, would send queries to a searchable index of pages supplemented with its directory of sites. The results were presented to the user under the Yahoo! brand. Originally, none of the actual web crawling and storage/retrieval of data was done by Yahoo! itself. In 2001 the searchable index was powered by Inktomi and later was powered by Google until 2004, when Yahoo! Search became independent.

On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. All Yahoo! Search global customers and partners are expected to be transitioned by early 2012.

1.2 STATEMENT OF THE PROBLEM

Information is the seed for an idea, and only grows when it's watered. In todays competitive world, Search engine plays a vital role in accessing the valuable information from various parts in the world. It also helps to get a relevant information according to the wish of the users.

11

Information is worth. Now a days informations can be easily accessed through various sources especially through search engines. In this competitive world, many search engines are available. Among those search engine companies, many concerns are trying to compete others. In order to do that they are providing advanced features to the users. The need of the study areas to know the students preference towards Google search engine will also help to know the attributeswhich made the reduce to preference of Google.

1.3 OBJECTIVES OF THE STUDY 1. To study students preference towards GOOGLE search engine.

2. To know about attracting features of GOOGLE which students highly preferred.

12

3. To offer suitable suggestions to enrich the students preference on GOOGLE search engine.

1.4 SCOPE OF THE STUDY

The study is conducted to know the students preference towards Google search engine. This may help the company to decide upon their new ventured.

13

The research focuses on the several features of Google search engine which may help the company in furtherdevelopment of the search engine services.

The research provides a complete feedback on Google search engine which maysincere a backup for their future plans with respect to design area.

1.5RESEARCH METHODOLOGY

Research Design Research Design is descriptive as well as analytical, because I used facts or information already available and analyzed these to make aevaluation of the material.

14

Primary data collection Primary data was collected with the help of a structured questionnaire.The questionnaires were administered to the selected 72 respondents of Google search engine. Technique of data collection The questionnaire has been designed and used to collect the neededprimary data. Both open ended and close ended questions were used. Area of the study The study ofstudents preference towards Google search engine has been limited to Students in Velammal college of engineering and Technology in Madurai. Period of the study The period of the study covers one month during March - April 2011.

Sources of Data The validity of any research is based on the data collected for the study.The present research is based on both primary as well as secondary data. Theprimary data were collected from the selected sample respondents in the study area. Stratified sampling has been used to do sampling in this research work. Stratified sampling means all students in sampling frame are divided into "strata"

15

(groups or categories). Within each stratum, a simple random sample is selected. Students were divided in to different segments depending upon their educational back grounds. Questionnaire was the main tool used for collecting the first handinformation from the respondents. Hence, great attention was given to construct the questionnaire. The questionnaire was prepared with the help of the researchguide and experts. The questions were framed in a sample manner, capable of being answered easily and quickly by the respondents.The possible answer to every question and to put a tick mark by therespondent whenever was applicable.The study also consists of secondary data, which are collected from various internet sources and news papers.

Secondary data collection Secondary data is data, which already has been collected by someone else for another purpose. Statistics and reports issued by governments, trade associations and authors views about the topic so on, are some sources of secondary data.The primary advantage of secondary data is that obtaining secondary data is almost always less expensive than acquiring primary data. In addition, secondary data can usually be obtained rapidly. In this research work a lot of data has been used from various internet sources and from the research already conducted by researchers in other parts of world. Sample Size The sample size selected for the study is 72 respondents.The respondents are selected by simple random sampling method.

Sampling Techniques

16

Data on the various aspects directly and indirectly related to theinvestigation were gathered through questionnaires to the respondents.The questions were necessary to ensure the reliability of the information.The questions were simple to understand and to contain the choice of questionsmeans simple alternative choice, etc., so that information should be collectedfrom various respondents. It should be seen that parties are not biased orprejudiced and are mentally sound.

Stratified sampling has been used to do sampling in this research work. Stratified sampling means all students in sampling frame are divided into "strata" (groups or categories). Within each stratum, a simple random sample is selected. Students were divided in to different segments depending upon their educational back grounds.

Tools for analysis: In order to analyze the consumer preference of respondents, the followingtables of analysis were used to obtain the various objectives of the study.

(i) Percentage analysis Percentage refers to a special kind of ratio percentages are used in makingcomparing between preferences, awareness and satisfaction with various otherfactors. Observed data

17

Percentage = --------------------- x 100 Sample size

(ii) Chi square Test A family of probability distribution, differentiated by this degree offreedom is used to test a member of different hypothesis about

variances,proportions, and distributional goodness of fit. (O - E)2 E Degree of freedom = (R -1) (C -1) Wherein, O = Refers to the observed frequency E = Refers to the expected frequency R = Refers to the number of rows C = Refers to the number of columns

Chi-square test ( 2 ) =

1.5 HYPOTHEISIS: In order to realize that objective of the study the following hypothesis hasbeen formulated.There exists significant relationship between level of preference of gender and educational qualification.

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The probabilities indicate the extent of reliance that can be placed on conclusion drawn. The same technique is used incase of chi- square test and thetable value chi- square are available at various probabilities level. These levelsare called level of significance. Usually the value of chi- square is at 5% level ofsignificance.

Null hypothesis (Ho) Null hypothesis is one that would be true if the alternative hypothesis were false. It is a very useful tool in testing the significance of difference. Itasserts that the there is no real difference in the sample and the population in theparticular matter under consideration. It is usually denoted by the symbol Ho.The level of significance is always same percentage (usually 5%) whichshould be chosen with great care, thought and reason. Ho will be rejected when the sampling result is less than 0.05 probability of occurring it Ho is true and vice versa in case of 5% level of significance.

1.6 LIMITATION OF THE STUDY 1. The sample size is only 72. 2. The period of study is limited 3. There is no comparative study made.

19

4. The result of analysis made in the study depends fully on theaccuracy; reliability of informations given by respondents.

CHAPTER-II REVIEW OF LITERATURE

20

Syed Mustajab Ali ZAIDI (2006)had undergone a research on Study about Search Engine marketing in United Kingdom. The purpose of this research is to address that how rapidly and effectively Search Engine Marketing is growing in United Kingdom.The research investigates to find that if Google is the best available solution for Search Engine marketers.

Hangwi Tang, respiratory and sleep physician, Jennifer HweeKwoon Ng, consultant rheumatologist (2006) had undergone a research on study of Googling for a diagnosisuse of Google as a diagnostic aid: internet based study To determine how often searching with Google (the most popular search engine on the world wide web) leads doctors to the correct diagnosis.

2006.Syed Mustajab Ali ZAIDI, marketing researcher United kingdom. Sep 22nd 2006.Hangwi Tang, respiratory and sleep physician, Jennifer HweeKwoon Ng, consultant rheumatologist.

CHAPTER-III PROFILE OF GOOGLE SEARCH ENGINE

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INTRODUCTION OF GOOGLE Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D.students at Stanford working on the Stanford Digital Library Project (SDLP). The SDLP's goal was to develop the enabling technologies for a single, integrated and universal digital library." and was funded through the National Science Foundation among other federal agencies. In search for a dissertation theme, Page consideredamong other thingsexploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph. His supervisor Terry Winograd encouraged him to pick this idea (which Page later recalled as "the best advice I ever got") and Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role ofcitations in academic publishing in mind). In his research project, nicknamed "BackRub", he was soon joined by Sergey Brin, a fellow Stanford Ph.D. student supported by a National Science Foundation Graduate Fellowship. Brin was already a close friend, whom Page had first met in the summer of 1995 in a group of potential new students which Brin had volunteered to show around the campus. Page's web crawler began exploring the web in March 1996, setting out from Page's own Stanford home page as its only starting point. To convert the backlink data that it gathered into a measure of importance for a given web page, Brin and Page developed

the PageRank algorithm. Analyzing BackRub's outputwhich, for a given URL, consisted of a list of backlinks ranked by importanceit occurred to them that a search engine based on PageRank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page). A small search engine

22

called "RankDex" from IDD Information Services (a subsidiary of Dow Jones) designed by Robin Li was, since 1996, already exploring a similar strategy for sitescoring and page ranking.The technology in RankDex would be patented and used later when Li founded Baidu in China. Convinced that the pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally the search engine used the Stanford website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google Inc., on September 4, 1998 at a friend's garage in Menlo Park, California. Both Brin and Page had been against using advertising pop-ups in a search engine, or an "advertising funded search engines" model, and they wrote a research paper in 1998 on the topic while still students. However, they soon changed their minds and early on allowed simple text ads. The name "Google" originated from a misspelling of "googol," which refers to the number represented by a 1 followed by one-hundred zeros (although Enid Blyton used the phrase "Google Bun" in The Magic Faraway Tree (published 1941)). Having found its way increasingly into everyday language, the verb, "google," was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet."

23

By the end of 1998, Google had an index of about 60 million pages. The home page was still marked "BETA", but an article in Salon.comalready argued that Google's search results were better than those of competitors like Hotbot or Excite.com, and praised it for being more technologically innovative than the overloaded portal sites (like Yahoo!, Excite.com, Lycos,

Netscape's Netcenter, AOL.com, Go.com andMSN.com) which at that time, during the growing dot-com bubble, were seen as "the future of the Web", especially by stock market investors. In March 1999, the company moved into offices at 165 University Avenuein Palo Alto, home to several other noted Silicon Valley technology startups. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003. The company has remained at this location ever since, and the complex has since become known as the Googleplex (a play on the word googolplex, a number that is equal to 1 followed by a googol of zeros). In 2006, Google bought the property from SGI for $319 million. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. In 2000, Google began selling advertisements associated with search keywords. The ads were textbased to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and click throughs, with bidding starting at $.05 per click. This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing). While

24

many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue. Google's declared code of conduct is "Don't be evil", a phrase which they went so far as to include in their prospectus (aka "S-1") for theirIPO, noting, "We believe strongly that in the long term, we will be better served as shareholders and in all other ways by a company that does good things for the world even if we forgo some short term gains." In 2010, Google Energy made its first investment in a renewableenergy project, putting up $38.8 million into two wind farms in North Dakota. The company announced the two locations will generate 169.5 megawatts of power, or enough to supply 55,000 homes. The farms, which were developed by NextEra Energy Resources, will reduce fossil fuel use in the region and return profits. NextEra Energy Resources sold Google a twenty percent stake in the project in order to get funding for project development. Also in 2010, Google purchased Global IP Solutions, a Norway based company that provides web-based teleconferencing and other related services. This acquisition will enable Google to add telephone-style services to its list of products. On May 27, 2010, Google announced it had also closed the acquisition of the mobile ad network, AdMob. This purchase occurred days after the Federal Trade Commission closed its investigation into the purchase. Google acquired the company for an undisclosed amount. In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of energy for 20 years. On April 4, 2011 the Globe and Mail reported that Google bid $900-million for six thousand Nortel Networks patents. CHAPTER IV

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DATA ANALYSIS AND INTERPRETATION ANALYSIS Analysis refers to the methodical classification of data gives in thefinancial statements. INTERPRETATION The term Interpretation means explaining the meaning and significanceof the data so arranged. It is the study of relationship between various factors. ANALYSIS AND INTERPRETATION Analysis and Interpretation are closely related. Interpretation is notpossible without analysis and without interpretation analysis has no value.Hence the term analysis is widely used to refer both analysis and interpretation.Studentssatisfaction is an important element of marketing function which decides the profitability of any concern. In this chapter an attempt is made to analyze the main factors influencing the purchase decision of the selected samplerespondents in the study area. For the purpose of the analysis, variables are classified into two important strata viz., dependent variables and

independentvariable. The independent variables used in the study are age, sex, educationalstatus, occupation, and income of the respondent, size of the family andawareness of the sample respondents.The study uses both primary as well as secondary data; primary datawas collected through field survey method. For collecting the data questionnairewas used as a main tool. The data thus collected were tabulated systematically inan orderly form. Simple statistical too like percentage age, and chi-square testwere employed.
TABLE NO: 4.1

26

GENDER OF THE RESPONDENTS

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Male

42

58%

Female

30

42%

Total

72

100%

INFERENCE It is identified from the above table shows that out of 72 respondents 58%of the respondents belong to male category and 42% of the respondents belong tofemale category.

From the analysis, it is concluded that maximum of the respondents areprefer belong to male category.

CHART NO: 4.1

27

GENDER OF THE RESPONDENTS

42

Male Female

58

TABLE NO: 4.2

28

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Under graduate

21

29%

Post graduate

51

71%

Others

0%

Total

72

100%

INFERENCE It is identified from the above table infers that 29% of the respondents belong to the Undergraduate and 71% of the respondents belong to Post graduate,0% of therespondents are belong to other.

It is concluded from the above analysis, the maximum(71%) of therespondents who prefer Google Search engine , are at the Post graduate level.

29

CHART NO: 4.2 EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

80 70 60 50 40 30 20 10 0 U.G P.G

71

29
U.G P.G Others

Column1 Others

30

TABLE NO: 4.3 RATING OF GOOGLE

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

70

97.3%

No

2.7%

Total

72

100%

INFERENCE The above table shows that 97.3% of the respondents are saying that Google is a best search engine but 2.7% of the respondents are saying that Google is not a best search engine.

31

CHART NO: 4.3 RATING OF GOOGLE

3%

Yes No

97%

32

TABLE NO: 4.4 VALUABLE RESULTS OF GOOGLE

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

69

96%

No

4%

Total

72

100%

INFERENCE The above table shows that 96% of the respondents are saying that the results provided by Google arevaluable but 4% of the respondents are saying that the results provided by Google is not valuable.

33

CHART NO: 4.4 VALUABLE RESULTS OF GOOGLE

4%

Yes No

96%

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TABLE NO: 4.5 ACCESSING SPEED OF GOOGLE

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

65

90%

No

10%

Total

72

100%

INFERENCE The above table shows that 90% of the respondents are accessing the informations faster in google while comparing other search engines and only 10% of the respondents are saying that google is slower in accessing the informations.

35

CHART NO: 4.5 ACCESSING SPEED OF GOOGLE

10%

Yes No

90%

36

TABLE NO: 4.6 WEBSEARCH EXPERIENCE IN GOOGLE

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

25 36 8 1 2 72

35% 50% 11% 1% 3% 100%

INFERENCE It is understood from the above table that 35% of the respondents are highly satisfied with their experience in google, 50% of them are satisfied, 11% of them are neutral, 1% of them are dissatisfied and 3% of them are highly dissatisfied.

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CHART NO: 4.6 WEBSEARCH EXPERIENCE IN GOOGLE

60

50 50

40 35 30

20 11 10 3 1 0 Highly satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

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TABLE NO: 4.7 DIRECTIONS OF GOOGLE MAPS

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

59

82%

No

13

18%

Total

72

100%

INFERENCE The above table shows that 82% of the respondents gets the right direction through google maps while 18% of the respondents are not.

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CHART NO: 4.7 DIRECTIONS OF GOOGLE MAPS

18%

Yes No

82%

40

TABLE NO: 4.8 AUTHENTICATION PROVIDED BY GOOGLE

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

14 37 18 1 2 72

20% 51% 25% 1% 3% 100%

INFERENCE

It is understood from the above table that 20% of the respondents are highly satisfied with the authentication provided by google, 51% of them are satisfied, 25% of them are neutral, 1% of them are dissatisfied and 3% of them are highly dissatisfied.

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CHART NO: 4.8 AUTHENTICATION PROVIDED BY GOOGLE

60 51 50

40

30 25 20 20

10 3 1 0 Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

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TABLE NO: 4.9 INSTANT SEARCH

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

66

92%

No

8%

Total

72

100%

INFERENCE The above table shows that for 92% of the respondentsinstant search provided by google is helpful and for 8% of the respondents it is not useful.

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CHART NO: 4.9 INSTANT SEARCH

8%

Yes No

92%

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TABLE NO: 4.10 IM FEELING LUCKY COLUMN IN GOOGLE

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

54

75%

No

18

25%

Total

72

100%

INFERENCE The above table shows that 75% of the respondents likes Im feeling lucky column in google while 25% of the respondents doesnt like.

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CHART NO: 4.10 IM FEELING LUCKY COLUMN IN GOOGLE

25

Yes No

75

46

TABLE NO: 4.11 UPDATING INFORMATION

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

64

89%

No

11%

Total

72

100%

INFERENCE The above table shows that 89% of the respondents gets updated information from google while 11% of the respondents are not getting updated information.

47

CHART NO: 4.11 UPDATING INFORMATION

11

Yes No

89

48

TABLE NO: 4.12 BOOK SEARCH PROVIDED BY GOOGLE

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

15 34 19 2 2 72

21% 47% 26% 3% 3% 100%

INFERENCE It is understood from the above table that 21% of the respondents are highly satisfied with book search provided by google, 47% of them are satisfied, 26% of them are neutral, 3% of them are dissatisfied and 3% of them are highly dissatisfied.

49

CHART NO: 4.12 BOOK SEARCH PROVIDED BY GOOGLE

50 45 40 35 30

47

26 25 21 20 15 10 5 0 Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied 3 3

50

TABLE NO: 4.13 ADVERTISEMENT PROGRAMS

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

16 25 25 3 3 72

22% 35% 35% 4% 4% 100%

INFERENCE It is understood from the above table that 22% of the respondents are highly satisfied with the advertising programs given by google, 35% of them are satisfied, 35% of them are neutral, 4% of them are dissatisfied and 4% of them are highly dissatisfied.

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CHART NO: 4.13 ADVERTISEMENT PROGRAMS

40 35 35 35

30

25 22 20

15

10 4 4

0 Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

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TABLE NO: 4.14 DIFFICULTIES EXPERIENCED IN GOOGLE

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

20

28%

No

50

72%

Total

72

100%

INFERENCE

The above table shows that 28% of the respondents experienced some difficulties while working in google but 72% of the respondents are not.

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CHART NO: 4.14 DIFFICULTIES EXPERIENCED IN GOOGLE

28

Yes No

72

54

TABLE NO: 4.15 SERVICES

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Yes

60

83%

No

12

17%

Total

72

100%

INFERENCE The above table shows that 83% of the respondents recommended to improve the services of google while 17% of the respondents are not recommended.

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CHART NO: 4.15 SERVICES

17

Yes No

83

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TABLE NO: 4.16 PREFERENCE ON OTHER SEARCH ENGINES

FACTORS

NO. OF RESPONDENTS

PERCENTAGE

Bing MSN Wikipedia Yahoo Others Total

3 3 42 18 6 72

4% 4% 58% 25% 8% 100%

INFERENCE It is understood from the above table that 4% of the respondents preferring bing, 4% of the respondents preferring MSN, 58% of the respondents preferring Wikipedia, 25% of the respondents preferring Yahoo and 8% of the respondents preferring others.

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CHART NO: 4.16 PREFERENCE ON OTHER SEARCH ENGINES

Others

Yahoo

25

Wikipedia

58

MSN

Bing

10

20

30

40

50

60

70

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CROSSTABULATION BETWEEN EDUCATION AND WEB SEARCH EXPERIENCE

WEBSEARCH EXPERIENCE P.G Highly satisfied Satisfied Neutral Dissatisfied 16 26 6 1

EDUCATION U.G 9 10 2 0

TOTAL

25 36 8 1

Highly dissatisfied

TOTAL

51

21

72

Source : Survey data

(H0) :There is no significant relationship between education and websearch experience. (H1) :There is significant relationship between education and websearch experience.

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CHISQUARE TEST

Calculated 2 Value = 1.883 Degree of freedom = 4 Table value = 9.488 Significant level = Significant at 5% level

INFERENCE It is observed from the above table that the calculated value of chisquareis lesser than the table value. Hence the null hypothesis is accepted and it isconcluded that there is no significant relationship between education and web search experience.

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CHAPTER V FINDINGS, SUGGESTIONS, CONCLUSION

5.1 FINDINGS

 Maximum of the respondents are prefer belong to male category.  Maximum (71%) of the respondents who prefer google search engine, are at the Post graduate level.  Maximum (97%) of the respondents says google is a best search engine.  96% of the respondents gets valuable results from google.  Maximum (90%) of the respondents says that google is faster in accessing the information when compared to other search engine.  Only 50% of the respondents are satisfied with their websearch experience in google.  51% of the respondents are satisfied with the authentication provided by google.  92% of the respondents gets benefits through instant search provided by google.  Maximum (75%) of the respondents likes Im feeling lucky column in google.

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 89% of the respondents answers that the informations google search engine are up-to date.

accessed from

 Only 47% of the respondents are satisfied with the google book search.  72% of the respondents doesnt face any difficulties while working in google search engine.  83% of the respondents says that google search engine has to improve its services.

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5.2 SUGGESTIONS The following are the suggestion offered to increase the satisfaction levelof Google search engine based on students opinion and analysis of the data.

 Only 51% of the respondents are satisfied with the authentication provided by google. So, google should increase its security level. If it is not, then the users will switch over to some other search engine which providing good authentication to the users.

 Most of the students are not satisfied with the book search provided by google. It should improve its eBook search so that users will satisfy with the service provided by google.

 Most of the students recommended to improve its services.

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5.3 CONCLUSION

Google search engine plays a vital role in students community in accessing information from various parts of the world. Whatever the keywords Google displays the WebPages which looks closer to those keywords in rank basis. It should take care of its authentication given to its users and also it should improve its services in order to satisfy the users.

64

BIBLIOGRAPHY

Websites

 www.bookwormlab.com  www.google.com  www.mbaguys.net Books

 Kothari, C.R, Research methodology, methods and Techniques  Krishnaswamy, Business research methods.

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ANNEXURE

STUDENTS PREFERENCE ON GOOGLE SEARCH ENGINE

1. Name: 2. Gender: 3. Education: 4. Current city: 5. Do you think that GOOGLE is the best search engine? a)Yes b)No

6. Can u get valuable results from GOOGLE? a)Yes b)No

7.Do you think that GOOGLE displays the results faster than other search engine? a)Yes b)No

8. How satisfied are you with your overall Web Search experience in GOOGLE? a)Highly satisfied d)Dissatisfied b)Satisfied c)Neutral

e)Highly dissatisfied

9.Does GOOGLE maps provide right directions for the route you look for? a)Yes b)No

10.How satisfied are you with the authentication provided by GOOGLE for the results produced by them?

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a)Highly satisfied d)Dissatisfied

b)satisfied

c)Neutral

e)Highly dissatisfied

11.Does instance search provided by GOOGLE is helpful? a)Yes b)No

12.Do you like Im feeling lucky column in GOOGLE? a)Yes b)No

13.Does GOOGLE provide up-to-date informations? a)Yes b)No

14.How satisfied are you with book search provided by GOOGLE? a)Highly satisfied d)Dissatisfied b)satisfied c)Neutral

e)Highly dissatisfied

15.How far you satisfied with the advertising programs given by GOOGLE? a)Highly satisfied d)Dissatisfied b)satisfied c)Neutral

e)Highly dissatisfied

16.Is that Advertising programs useful for you? a)Yes b)No

17.Which feature attracts you to work with GOOGLE search engine?

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18.Did you experienced any difficulties while working in GOOGLE? a)Yes b)No

19.Do you think that GOOGLE has to improve their services? a)Yes b)No

20.Which search engine would you like to use other than GOOGLE? a)bing d)Yahoo b)MSN Search e)Others c)Wikipedia

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