2010-11 M.B.A.-III Sem

2010
North Maharashtra University, Jalgaon

FACULTYOFCOMMERCE& MANAGEMENT

Syllabus of Master in Business Administration (MBA)

SEMESTER: III
(w.e.f.: July-2010)
NorthMaharasht traUniver rsity,Jalg gaon

(NACCAccredit tedBGradeUniv versity)
FACU ULTYOFCOMMERCE&MAN NAGEMENT
STRU UCTUREOFMASTERINBUSINESSADM MINISTRATION(M.B.A.)
SemesterIandII(w. S .e.f.July200 09)

Paper 101 102 103 104 105 106 107 108
SemesterI S A:C CreditCourses

Mana agementScienc ce Accou untancyForManagers Mana agerialEconom mics Inform mationTechno ologyForMana agers Introd ductionToOpe erationsManagement Organ nizationalBeha avior Corpo orateSocialRe esponsibility B:Qualifyin ngNonCreditCourse Corpo orateCommun nicationSkills
Paper 201 202 203 204 205 206 207 208
Semeste erII A:CreditC Courses

Management tPractices BusinessRese earchMethods s GlobalEconomicScenario Management tInformationS SystemandER RP FinancialMan nagement HumanResou urceManagem ment MarketingMa anagement B:Qu ualifyingNonCreditCourse QuantitativeT Techniques
Se emesterII IIandIV(w w.e.f.July20 010)

Paper P
301 3 302 3 303 3 304 3 305 3 306 3 307 3 308 3
Semester rIII CreditCo ourses

StrategicManagem ment Entre epreneurship& &ProjectMana agement Legal lAspectsOfBu usiness Speci ializationI(Ma ajor)* Speci ializationII(Major)* Speci ializationIII(M Major)* Speci ializationIV(M Major)* Speci ialization(MinorI)**
Paper
401 402 403 404 405 406 407 408
Sem mesterIV Cred ditCourses

eCommerce& ExcellenceM Management FamilyBusine essManageme ent Indian Comm mercialLaws Specialization nV(Major)* Specialization nVI(Major)* Specialization nVII(Major)* ProjectReport&VivaVoce e* Specialization n(MinorII)**
*Specializ zationInMajorSubjects (AnyOne)

A B C D E F FinancialMan nagement MarketingMa anagement HumanResou urceManagem ment OperationsM Management InternationalBusinessManagement AgroBusiness sManagement t A B C D E F
**SpecializationInMi inorSubjects (AnyOne) )

FinancialManagement MarketingMa anagement HumanResourceManageme ent OperationsMa anagement InternationalB BusinessMana agement AgroBusinessManagement

FACU ULTYOFCOMMERCE&MAN NAGEMENT New Syllabus: M w M.B.A. (w.e.f. Ju -2010) uly SEM MESTER: III
301:Strate egicManagement
60+40 0Pattern:Extern nalMarks60+In nternalMarks40 0=MaximumTo otalMarks:100
RequiredL Lectures:50hou urs
1. StrategicManagemen 1 nt:Overview (15) a) Busin nesspolicyNature,Import tance,Object tives&Classif fication b) Strate egy:Meaning g,Types,Com mponents&Le evelsofstrate egyoperation ns. c) Busin nessstrategy:Concept,sta atement&De evelopment d) Strate egicintent:V Vision,Mission n,Purpose,G Goalsandobje ectives,Value es e) EnvironmentalAp ppraisal:Conc ceptsandEnv vironmentalScanning f) OrganizationalAppraisal:Capabilityfactors, ,MethodsandTechniques s g) Strate egicchoiceMeaning,Pro ocess,FactorsandAnalysisPortfolioa andSWOT h) Strate egicmanagem ment:Concep pt,Features,Risk,Benefits s,Levels&Pro ocess i) Strate Innovatio egic on:Concept,Need,Impor rtance&Analysis 2. Competit 2 tiveAdvantag ge 06) (0 a) Conceptandsourc cesofcompe etitiveadvantage b) Kinds sofcompetiti iveadvantage e:Positionan ndCapability andtheirinterrelationship c) Susta ainablecompe etitiveadvantage d) Cost Benefitanaly ysisofcompe etitiveadvantage 3. StrategyImplementat 3 tion (10) a) Strate egyImplementation:Aspe ects,Project& &ProceduralImplementat tion,ResourceAllocation, b) Struc cturalImplem mentationStructuralCon nsiderations,S StructuresforStrategy,Or rganizationD Designand Change,Organizat tionSystems. . c) BehavioralImplem mentationL LeadershipIm mplementation n,CorporateCulture,Corp poratePoliticsandUse ofPo ower,SocialResponsibilityandStrategic cManagemen nt,PersonalV ValueandEth hics. d) Funct tionalImplem mentationofS Strategies 4. StrategyEvaluationandControl 4 (0 07) a) Strate egicEvaluatio on:Nature,Im mportance,participants,B Barriers b) Strate egiccontrola andoperation nalcontrols. c) Techn niquesofast trategicevalu uationandcontrol. 5. Compreh 5 hensiveCases sonvariouss strategicsitua ationsandat tleast10case esbasedon (12) applicatio onofstrategicmanageme entmustbed discussed&s solved. REFERE ENCEBOOKS: 1. BusinesspolicyandStrategicMana 1 agementAzh harKazmiTM MH 2. MarketingStrategy&CompitativePositioningb 2 byHooleyPe earsonEduca ation 3. BusinesspolicyandStrategicMana 3 agement:Con nceptsandApplications,G Gupta,Gollak kota,Shriniva asan PranticeH HallIndia 4. StrategicManagementHunger,W 4 WheelenAd ddisonWeesle ey 5. StrategicManagementP.SubbaRaoHimalaya 5 aPub. lBooks 6. StrategicManagementUpendraKachruExcel 6 7. StrategicManagementFrancisChe 7 erunilamHim malayaPubS StrategicMan nagementSaloner,Shepard, Podolny WilleyIndia a 8. StrategicManagementBHiriyapp 8 paNewAge eInternationa al 9. StrategicManagementV.S.P.Rao 9 o,Harikrishna aExcelBoo oks 3

302:Entr repreneursh hip&Project tManageme ent

1) Entrepreneu urandEntrep preneurship (0 06) a) Entrepre eneurConcept,Function ns,Types,Cha aracteristics,Q Qualitiesand dRoleIdealEntrepreneur b) Entrepre eneurvisvi isProfessiona alManager,In ntrapreneur,Copreneur c) Distinctionbetweenw wageemploy yment,selfem mployment& &Entrepreneu urship d) Entrepre eneurialCompetencies e) Entrepre eneurandEntrepreneursh hipFactors, Barriers&Pr roblemsandP ProcessofEntrepreneursh hip f) GrowthofEntrepreneurshipinInd dia 2) Entrepreneu urshipDevelo opment (14) a) Entrepre eneurshipDevelopment:C Concepts,Fac ctorsaffecting g,Developme entCycleandStrategy b) Entrepre eneurshipDe evelopmentP Program(EDP P):Concepts, Objective,Contents, issues, Phases, E Evaluation. Institutio onsconductin ngEDPsinIn ndia c) Entrepre eneurshipDevelopmentTr raining:Impo ortance,Objec ctive,Method ds d) Role of Institutions in Entrepren neurship Deve elopment District Indus D strial Centre (DIC), Small Industries Services Institute (S SISI), Entrepreneurship Development Institute of India (EDII), National In , nstitute of Entrepre eneurship and Small B Business Units Development (NIESBUD), Natio onal Entrepr reneurship Develop pmentBoard( (NEDB) e) RoleofC CentralandStateGovernm mentinEntrepreneurshipDevelopment t 3) Emergingar reasinEntrep preneurship (0 07) a) WomenEntrepreneu urship:Types,Challenges,O Opportunities,Achieveme ents,Problem ms,RemedialM Measures &suppo ortingInstitutionsandRole eModelsofW WomanEntre epreneursinIndia,SelfHelpGroups, b) RuralEn ntrepreneursh hip:meaning, ,need,Proble ems,Develop pment,Roleo ofNGOs,Entr repreneurship pin agricultu ure,TRYSEM. c) SocialEn ntrepreneurship:Genesis& &Characteris stic d) Internat tionalEntrepr reneurship e) EEntrepreneurship:Concept,Pur rposeandEss sence. 4) Project (0 09) a) Project: :Concept,Cla assification,Id dentification,ProjectDesig gn,ProjectAp ppraisal,ProjectPlanning, b) Formula ationofProjec ctReportCo ostBenefitAn nalysis,Techn nicalFeasibilit ty,FinancialF Feasibility,Managerial Feasibility,andMarketSurvey. c) Financin ngoftheProje ectSources sofFinance d) RoleofF FinancialInstitutionsCom mmercialBan nks,IDBI,ICIC CI,SIDBI,SFCs s,IFCI,NABAR RD,VentureC Capital. 5) ProjectMan nagement (14) a) ProjectM Management tLifeCycle:ProjectInitiation,Planning,Execution,C Closure b) ProjectM MonitoringandControlParameters,Process c) Monitor ringandControlofgroupo ofProjects d) TechniquesofProjectMonitoringandControl PERT,CPM, ,Networktec chnique e) ComputerbasedProj jectManagem ment f) IntegratedProjectManagement Managemen ntofProjectF Finances,Mat terialsProd ductionMar rketing PersonnelManageme ent. g) ProjectA Audit 4
302:Entrepreneurship&ProjectManagement
REFERENCEBOOKS:
Entrepreneurship 1. DynamicsofEntrepreneurshipDevelopmentandManagementVasantDesai,Himalaya 2. EntrepreneurshipDevelopmentsmallbusinessEnterprisesPoornimaCharantimathPearson 3. Entrepreneurship,RobertD.Hisrich,MichalP.Peters,TataMcGrawHillEdition 4. EntrepreneurshipbylallandSahai,ExcelBooks 5. EntrepreneurshipDevelopmentandProjectManagementbyNeetaBaporikar,Hiimalaya 6. EntrepreneurshipDevelopmentinIndiabyGupta,SrinivasanSultanChand&Sons 7. EntrepreneurshipManagementbyArunaKaulgudThomson 8. EntrepreneurshipDevelopmentbyS.S.KhankaS.Chand 9. PatternsofEntrepreneurshipbyJackM.Kaplan,WilleyPublications 10. EntrepreneurshipDevelopmentbyCynthiaL.Greene,CenageLearning ProjectManagement 1. ProjectManagementbyGray,LarsonTataMcGrawHill 2. ProjectManagementbyVasantDesaiHimalaya 3. ProjectManagementbyMaylorPearson 4. ProjectsPrasannaChandraCFMTMHProfessionalSeriesTataMcGrawHill 5. ProjectManagement:ManagerialApproachbyJackR.MeredittsandSamuelJ.MantelJr.,Willey Publications 6. ContemporaryProjectManagementbyTimothyJ.Kloppenborg,CenageLearning 7. ProjectManagementandControlbyNarendraSingh,HimalayaPublishingHouse 8. ProjectManagementbyPanneerselvam,SenthilkumarPHI 9. ProjectManagementbyNagarajanNewAgeInternational

Pape er:303:Lega alAspectsO OfBusiness

1) LawofContr ractIndian nContractAc ct,1872 a) Introduc ction,Meanin ng,Definitions&Essentials sofContract b) Classifica ationofCont tract (i) Void d,Voidable& &ValidContra act (ii) WageringAgreement,ContingentContact ts&Quasicontracts c) Discharg geofContract t d) Breacho ofContract& &Remedies e) SpecificContracts i) Inde emnity&Gua arantee ii) Agen ncy iii) Bailm ment&Pledg ge 2) LawofSaleo ofGoodsS SaleofGoods sAct,1930 a) Contract tofSaleofGo oods i) Itse essentials&ty ypesofGoods ii) Distinctionbetwe eenSale&AgreementtoSale b) Conditio on&Warrant ties i) Diffe erencebetwe eenCondition n&Warranty y ii) Expr ress&Implied dconditions& &warranties iii) Doct trineofCavea atEmptor c) Transfer rofProperty i) Rule esregardingT TransferofPr roperty ii) Tran nsferofTitle& &Transferof fTitlebyNon owners d) Perform manceofContractofSaleDelivery,modes,rulesetc c. e) Unpaids seller&hisrig ghts f) BuyersrightagainstSeller tofAuctionSale g) Concept 3) LawofPartn nershipPartnershipAct t,1932 a) Definitio on&Natureo ofPartnership pPartners,F Firm&FirmN Name b) DifferencebetweenP Partnership& &Company c) KindsofPartnerships f s d) Rights& &DutiesofPartner e) Relation ns&Liabilities sofaPartner raswellasFir rmtoThirdparties f) Dissolution i) Met thodsofDisso olution ii) DissolutionofFir rm&DissolutionofPartne ership
(6)
(9)
(5)
4) LawofNegotiableInstrumentsNegotiableInstrumentAct,1881 a) Introduction,Definition&Characteristics b) PartiestoNegotiableInstruments c) Specimen&itsEssentialsPromissoryNote&BillofExchange d) ChequeBearer&Crossed,TypesofCrossing e) Holder&Holderinduecourse f) Rights/PrivilegesofHolderinDuecourse 5) LawofEnvironmentProtectionEnvironmentProtectionAct,1986 a) Scope&Object b) PollutioncontrolAir,Water&Environment c) EnvironmentalAuditMethodology 6) IntellectualPropertyLawPatent,Copyright&Trademark a) ThePatentsAct,2002 i) ApplicationforPatent ii) GrantofPatent iii) RightsofPatentee iv) WhatinventionsarenotPatentable? v) RevocationofPatents b) CopyrightAct,1957 i) Introduction ii) DurationofCopyrightprotection iii) RegistrationofCopyright iv) InfringementofCopyrightExceptions c) TheTradeMarksAct,1999 i) Introduction ii) ClassificationofGoods&Services iii) ProcedureforregistrationofTradeMarks iv) Groundsforrefusalofregistration 7) CasestudiesinLegalAspectsofBusinessTypicalcasesbasedontheabovetopicsonly. REFERENCEBOOKS:
(4)
(4)
(12) (4)
(4)
(4)
(10)
1. 2. 3. 4. LegalAspectsofBusinessbyAkhileshwarPathakTataMcGrawHill LegalAspectsofBusinessbyR.R.RamtirthkarHimalayaPublishingHouse MercantileLawbyS.S.GulshanExcellBooks Mercantile&CommercialLawbyRohiniAggrawalTaxmanPublication
Specializa S ationA Financia alManage ement NorthMaharasht traUniver rsity,Jalg gaon

304AMa anagemento ofBanks&F FinancialSer rvices

SectionI IManageme entofBanks s

1) Introduction ntoBanking (0 08) a) BankingSysteminInd dia b) Commer rcialbankingStructure:Meaning,Role&Functionso oftheBanks c) Liabilitie es&assetsof ftheBanks d) NewCon nceptsinBan nking:RetailB Banking,Micr rofinance,Cre edit/debitca ards,ATMs,O Onlinebankin ng,Mobile Banking e) Nonban nkingFinancia alCorporations:Role&Gr rowth,Types ofNBFCs,Re egulations&R RBIscontrol f) Opportu unitiesinbanking g) Qualityo ofCustomers servicesinco ommercialBanks h) Latestin nBanking i) Auto onomypackagesinBanks ii) Bank kingCashtransactiontax iii) Serv vicetaxonFin nancialServic ces iv) Divid dendpolicyfo orBanks v) Corp porateDebtR Restructuring(CDR) vi) Depositorysystem msNSDL,D Dematerializat tion 2) CooperativeBanking (0 03) a) Meaning g,Natureand dTypes b) Governa ance&reform msincooperativebanking g c) StateCo oopagricultu ure&RuralDe evelopmentb banks 3) BankManag gement (0 04) a) Objectiv ves,Evolution n,Scope&fun nctionalareas sofbankMan nagement b) Function areas: De nal eposit Mobil lization, cred planning & Managem dit ment, Asset M Management Liability t, Management, Liquid Managem dity ment, Investm ment Manag gement, man nagement leg departme gal ent, office management, 4) Creditplann ning&Manag gement (10) a) Objectiv ve,Need,Imp portance b) Maintain ningRatioasperRBIDirec ctories c) CreditCulture i) FinancialAnalysis sCreditrating g,InterfirmC Comparison,ProjectAppra aisal, ii) ConsortiumLend ding,loanSyndication, iii) Documentation,Disbursemen nt d) PriorityS SectorLendin ngaspertheRBIdirectives e) NPAmanagement: i) Mea aning,Impact t,Identificatio on ii) Reco overymechan nismandman nagement iii) Com mpromiseproposalsasper rRBIdirective es iv) Secu uritizationand dothermeas suresavailable v) DebtRecoveryTr ribunal(DRT)andLegalrec course vi) Prov visioningrequ uiredasperR RBIdirectives 8
Section II Financial Services 1) FinancialServices: (03) a) MeaningSignificance,functions,features,constituents,problems, b) EvolutionoffinancialservicesinIndia 2) Insurance (03) a) Insurance:Meaning,Principles&Roles b) Types of insurance Life (normal & health), General, Agricultural & Bancassurance, Reinsurance, Group insurance&microinsurance., c) TypesofPolicies d) RegulatoryframeworkinIndia,Claims 3) MutualFunds (05) a) Mutualfunds:Meaning,Evolution,Performance&itsmeasures,Advantages,GrowthinIndia b) TypesofmutualfundsSchemes,Regulatoryaspects,Financialrisk c) Openv/sClosed,Debtv/sEquity d) Taximplications&transparencyinMFs e) IntroductiontoHedgefunds&Participatorynotes 4) Merchantbankingservices (03) a) merchantbanking;Meaning,Scope,Functions b) SetupofmerchantbankinginIndia:Registration,issueManager, c) MerchantbankinginIndia&itsFutureprospects. 5) CreditRating (04) a) Meaning,Evolution,Importance,Scope,Need,benefits&criticismofCreditrating b) Creditratingprocess&framework c) IPOrating d) CreditratingagenciesinIndia&itsregulations 6) Capitalmarkets (05) a) Capitalmarkets:functions,Structure:Primary&SecondaryMarket b) TypesOfSecuritiesTraded,StockMarketInIndia c) Investmentinstocks d) Variousintermediariesincapitalmarkets e) EssentialformalitiesininvestinginCapitalmarkets f) RoleofFIIsincapitalmarkets 7) Regulatoryframework (02) Regulatoryframework/governingguidelinesofgoverningauthoritiesinrelationtotheabovementioned financialservices REFERENCEBOOKS: 1) IntroductiontoBanking:VijayaragavanIyengarExcelBooks 2) BankingTheory&Practice(19thEd.):K.C.&LekshyShekhar,VikasPublication 3) ManagementofBanking&FinancialSystembyPaulPearson 4) MerchantBanking&FinancialServicesDr.KRavichandranHimalaya 5) IndianFinancialSystemDr.G.RameshBapu,HimalayaPublishingHouse 6) EBanking&DevelopmentOfBanksVerma,Gupta,&Sharma,Deep&Deep 7) IndianEconomy:Datta&Sunderam,(2009),S.Chand&Company 8) IndianEconomy:Mishra&Puri(2009),HimalayaPublishingHouse 9) BankingandEconomicsGrowth.B.ML.Nigam 10) LawandPracticeofBanking.S.R.Davar 9

305ATa axManagem ment 60+4 40Pattern:Exter rnalMarks60+I InternalMarks4 40=MaximumT TotalMarks:100 0

1) DirectTaxes sI (2 25) a) Introduc ctiontoTheF FinanceAct b) BasicconceptsfromT TheIncomeT TaxAct1961:Agriculturalincome,Asse essee,Assessm mentyear,In ncome, Person,Grosstotalin ncome,Previo ousyear,Cap pitalandReve enueReceipts s,CapitalandRevenueExp penditure, Exempte edIncomes,R ResidentialSt tatus. c) HeadsofIncome i) Inco omefromSala ary:Salary,Al llowances,pe erquisitesand dretirementb benefits,deductions,computation ofsa alaryincome, ,Practicalpro oblemsoncom mputationof fsalaryincom me,Deduction noftaxatsou urce. ii) Inco omefromBus siness:Deprec ciationandot therpermissi ibledeductions,Disallowableexpenses s,income andexpensesofillegalbusine ess,computat tionofBusine essincome,D Deductionoft taxatsource. iii) Inco ome from oth sources: Specific inco her ome, deductions, grossing gup, comput tation of inco ome from othe ersources,pr racticalproble ems,Deductionoftaxatsource. d) Deductio from Gross total inc ons comes Deductions available to indiv vidual under sections 80C, 80CCC, 80CCE,8 80D,80DD,80 0E,80G,80GG,computationoftotalincome.Practic calproblems. . e) Submiss sion of retur through Tax Return Prepares, Fil rn T ling of Return in Electro onic form, P PAN, Self assessm ment,Summar ryAssessment. f) TaxDeductedatSour rceIntroduc ction,Provisionspertainin ngtoTDSfrom mSalaries,Int terestonSecurities, InterestotherthanIn nterestonSec curities,Paym menttoContr ractorsandSubcontractors,Commissio onand ge,RentandFeesforProf fessionalandTechnicalSer rvices. brokerag g) Dutyofapersondeductingtax,co onsequencesoffailuretod deducttax,TDScertificate e,Furnishing stateme entoftaxdeductedandret turn.TaxDed ductionAccou untNumber. h) Advance ePaymentoftax:Introduc ction,Liability yforpayment tofAdvancetax,computa ation,installm mentsof advance etaxandduedates,Intere estfordefault t. 2) DirectTaxII I (0 07) a) WealthT TaxAct1957ChargeofW WealthTax ValuationDa ateLocation nofAssetsAssetsDeeme edAssets Exemp ptedAssetsNetWealth Computatio onofNetWea alth(IncludingProblems),ValuationofAssets Returno ofWealth 3) CentralExcis se (0 08) a) CentralE ExciseAct,19 944andtherelatedRules,CentralExcis seTariffAct,1 1985 b) Nature of Excise dut Basic con ty, ncepts Asse essee, Goods and Excisab Goods, Classification of Goods, s ble Factory, Manufactur & Product re tion, Deemed Manufacture, Manufact d turer, Sale & Purchase, W & Wholesale eTariffPrinciplesofClas ssificationVa aluationofEx xcisablegood dsSpecificdutyvs.Ad DealerCentralExcise valoremdutyMaxim mumRetailS SalePriceCE ENVATCredit tRegistratio onProcedure e,Computatio onofDuty payable, ,PaymentofDuty,Interes stondelayedpaymentofd duty. 4) ServiceTax (0 04) a) Service T : Basic co Tax oncepts, Exemptions and threshold lim mits, Valuatio of Taxable Services, Pa on e ayment of Servicet tax,RegistrationValuatio onFurnishin ngofReturn,Anoverviewoftaxablese ervices 5) SalesTax (0 06) a) CentralS SalesTaxAct1956 b) Important Terms and Definitions Inter Stat Sale, Inter State Sale by Transfer of Documents, Sale s te r outside the State, Goods, Dealer Sale, Sale in the course of Import, S r, e Sale in the course of Exp port, State 10
relevant to Dealer, Determination of Taxable Turnover RegistrationDeclared Goods RatesofCentral SalesTax,VariousformsusedOnlineapplicationfortheseCSTforms.AssessmentandReturnsunderCST Act.
NoteTheAcademicYearoftheexaminationshallbetheAssessmentYearforstudyofdifferentprovisionsoftheAct
REFERENCEBOOKS:
(NoteLatesteditionsofthebookscontainingprovisionsrelevanttotheAssessmentYearunderstudybereferred.)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
StudentsGuidetoIncomeTax,VinodK.SinghaniaKapilSinghaniaTaxmannPublications,NewDelhi. IncomeTax:LawandPracticeNHariharanTataMcgrawHill IncomeTaxLaw&Accounts,Mehrotra:SahityaBhavan,Agra. LawandPracticeofIncomeinIndiaBhagavatiPrasad:,NewAgeInternationalPublishers,NewDelhi. DirectTaxesDr.GirishAhuja&RaviGuptaBharatPublications DirectTaxesT.N.Manoharan,SnowWhitePublications. IndirectTaxes:V.K.SAREENandMAYASHARMA,KalyaniPublishers. IndirectTaxes:V.S.DATEYTaxmannPublications. CentralSalesTax,LawandPracticeV.S.DateyTaxmannPublications. Students Guide to Indirect Taxes : Yogendra Bangar, Vandana Bangar, and Vineet Sodhani Aadhya PrakashanPvtLtd.,Jaipur SystematicApproachtoIndirectTaxesDrSanjivKumarBharatLawHousePvt.Ltd.,NewDelhi. ServiceTax:Law,Practice&ProcedureC.Parthasarathy,SanjivAgrawalSnowWhitePublicationsPvt. Ltd.,Mumbai A handbook on Service Tax (Law, Practice & Procedure) by C. Parthsarathy, Dr. Sanjeev Agrawal & Raja Chelliah GovernmentofIndiaIncomeTaxManual IncomeTaxActandLatestFinanceAct
11

306A AStrategicFinancialManagement
1) Managemen ntinPublicSe ectorUndert taking: a) RoleofF FinancialAdvisor, b) Financia alObjectives, c) Capitalb budgeting,Disinvestment, d) Financia alReporting:EfficiencyAu udit,Propriety yAudit 2) FinancialStr rategyandPl lanning a) Strategic cPlanning:M Meaning,Proc cess,Necessit ty b) Strategic cFinancialManagement:M Meaning,Nee ed, c) Financia alPlanningAn nalyzingFinan ncialPerforma ance d) Approac chestoFinanc cialPlanning e) ShortT TermFinancia alPlanning. f) Strategic cDecisionMa akingFramew work, g) Interface eofFinancialPolicy&Stra ategicManagement, SustainableG h) Balancin ngFinancialG Goalsvisvis Growth 3) TurnaroundManagemen nt a) CorporateSickness: i) Definition,Cause es&Symptom msofsickness s, ii) TheMagnitude iii) Diffe erentInterpre etationofSickness iv) FinancialManage ementinSickUnits v) Pred dictionofSick kness,RevivalofSickUnits s. b) Turnaround i) Type esofTurnaro ound ii) BasicApproaches s iii) Surg gicalvs.Huma ane iv) Phas sesinTurnaro oundManage ement. c) MergerandAcquisition: i) Mer rgers&Acquisitions:Kinds s,Motives,Re easons,Stages&Mechanic cs ii) Cost tBenefitsofM Merger,Term msofMerger& &MajorCaus sesofM&Afailures iii) FinancialFrameW Work iv) Mer rgerasaCapitalBudgeting gDecision v) Lega alandTaxAsp pects vi) Post tMergerInte egrationIssue e. d) Takeove ers, i) Kind dsofTakeovers, ii) Joint tventures,M Managingandacquisition, iii) Acqu uisitionVs.Ta akeover iv) CodesandProceduresTechn niques,Defen nsiveStrategi iesCrossBo oarderDeals. 12
(0 04)
( (10)
(14)
4) CorporateRestructuring (10) a) CorporateRestructuring:Meaning,Need,Areas,Implications,Techniques b) FinancialRestructuring:Steps,FinancialReconstruction c) PortfolioRestructuring d) OwnershipRestructuring e) DistressRestructuring f) StrategicAlliances g) Divestiture h) LeveragedBuyouts i) SellOffs j) LeveragedRecapitalizations 5) StrategicCostManagement (12) a) CausesandSymptomsofBrokenCostSystemRemedies b) ImportanceofCostSystems c) ObjectivesofCostManagementSystems d) ValueChainanalysis e) StrategyandCostManagement f) StrategyFormulationandCostSystemDesign g) AlternateStrategies h) CostofQualityandLongTermProfitability i) ActivityBasedCostingPrinciples j) ActivityBasedManagementTargetCosting&StrategicControlsystems REFERENCEBOOKS: 1. StrategicfinancialManagement,RaviM.Kishore,TaxmannPublication 2. StrategicfinancialManagement,A.N.Sridhar,ShroffPublishers&DistributorsPvt.Ltd 3. StrategicManagementSharplinMcGrawHill 4. ManagerialFinanceWestonJ.Fred&E.F.Brigham;DrydonPress 5. FinancialManagementPrasannaChandraTataMcGrawHill 6. FinancialManagementandPolicyJames.C.VanHornePearson 7. StrategicfinancialManagement,ICFAIPublication 8. FinancialServices3rdEdition.M.Y.Khan,TataMcGrawHill 9. PrinciplesofCorporateFinanceRichardA.BrealeyandStewatC.Myers,TataMcGrawHill. 10. InnovativeCorporateTurnaroundsPradipM.Khandwalla,,SagaPublications,NewDelhi. 11. ThefourthEye,PradipM.Khandwalla,SagaPublications,NewDelhi. 12. Company Resource: How to Manage a Business Turnaround Khar baunder O.P. and Stallworthy E.A, (Heinemann,London). 13. FinancialManagementandPolicyBhallaV.K.Himalaya 14. FinancialManagementI.M.PandeyVikas 15. FinancialManagementbyBerkPearson 16. PrinciplesofFinancialManagementR.P.Rustagi. 17. FinancialManagementSimplifiedPrasunRakshitElegantBooksPvt.Ltd.,Kolkata
13

307AFina ancialDeriva atives

1) Introduction ntoFinancial lDerivatives (0 08) a) Financia alDerivatives: :Meaning,ne eed,Features s,Types,Uses s,Critiques b) Derivativ vemarketsparticipants&functions c) GrowthofFinancialD DerivativesinIndia d) Theregu ulatoryframe eworkofDeriv vativestradin nginIndia 2) Futures&Fo orwards (12) a) Financia alFutures:Contracts&Typ pes b) FutureM Market:Funct tions&Opera ators c) Forward dcontracts:Concept,Featu ures&Classif fications d) FutureV VsForwards e) Pricingo ofFutureandForwards f) Hedging gstrategieshedgingwith hStockIndexFutures,type esofmember rs&marginingSysteminIndia g) FuturestradingonBS SE&NSE 3) OptionsMarket&Pricing g (12) a) Options:Meaning,Ne eed,Termino ology,Valuatio on b) Optionsv/sFutures c) Typesof fOptionscon ntractsCall& &Putoptions s,Covered&Uncoveredoptions d) TradingStrategiesinv volvingOptio onsbasicOp ptionPosition nsmargins Optionsons stockindices e) Optionm marketsinInd diaonBSE&NSE f) Intrinsic value&Time evalue,Pricin ngatExpiratio on g) Factorsa affectingOpt tionspricing,PutCallParit tyPricingRela ationship h) Pricingm modelsIntro oductiontoB BinomialPricingmodel,Bla ackScholesO OptionPricing gmodel 4) Swaps (0 08) a) Swaps:C Concepts,Nat ture,Evolutio on,Features& &Structureo ofSwaps b) TypesInterestrateSwaps,Curre encySwaps,C CommoditySwaps,EquitySwaps c) Swapvariant,SwapD DealerRole d) EconomicFunctionso ofSwaptrans sactions. 5) Hedging&C CreditDerivat tives (10) a) Concept t b) FixedHe edgingwithoptionsconcepts c) Naked& &coveredPos sitions d) Strategie es e) Hedging goptionPortf folio f) CreditD Derivatives:Co oncept,feature,growth,B Benefits&Cre editderivativ vesinIndia 14
307AFinancialDerivatives
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. REFERENCEBOOKS: FinancialDerivatives:Theoryconcepts&problemsS.L.GuptaPranticeHallIndia Options,Futures&OtherDerivativesHullCJohnPearsonEducationsPublishers DerivativesAndRiskManagementJayanthVermaTataMcgrawHill FuturesMarkets:theory&practiceSunilKParmeswaranTataMcGrawHill. FinancialDerivativesBishnupriyaMishra,SwaroopExcelBooks RiskManagement:insurance&derivativesKotreshwarHimalaya DerivativesValuation&RiskManagementDavidThomas,DubofskyMillerOxfordPublication FinancialDerivativesAnintroductiontoFutures,Forwards,&OptionsReadHeadPrenticeHallofIndia DerivativesT.V.SomnathanTataMcGrawHill. FinancialDerivative&RiskManagementO.P.AgrawalHimalayaPublication
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Sp pecializat tionB Marketin ngManage ement NorthMaharasht traUniver rsity,Jalg gaon

304BMa arketingResearch
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n (0 07) Introduction a) Marketingresearch:Meaning,Sco ope,Purpose, ,Uses,LimitationsandThr reatstoMark ketingResearch b) MarketingResearcha andMarketin ngManageme ent c) Business sresearchanditsapplicationvisvism marketing d) Marketingresearchp process cesystem: e) MarketingIntelligenc i) Concept,Components,Scope, ,Significance ii) MISandMarketin ngDecisionS SupportSystem(MDSS) f) Ethicsin nMarketingR Research DataCollect tion (0 06) a) PrimaryVsSecondary ydata b) Useofin nternetforpr rimarydata c) Uses,Ad dvantagesand dDisadvantag gesofSecond daryData d) Locating gandEvaluati ingSecondary ydata e) SourcesofSecondary ydata:esour rcesandothe er MarketSurv veyasameth hodofDataC Collection (12) a) Markets survey:Natur re,Meaninga andObjective esofMarkets survey b) Typesof fMarketsurv vey c) Fieldwo ork:Designing gaQuestionn naire/ConductingaSurvey d) Conduct tingConsume erPerceptionsurvey e) Conduct tingConsume erSatisfaction nsurvey f) Conduct tingConceptT Testingsurve ey g) Preparat tionofRepor rtbasedonth heconductedsurvey (12) DataAnalys sisTechniquesandInterpr retation a) Regressi ionAnalysis, b) FactorA Analysis, c) ClusterA Analysis, d) DiscriminantAnalysis s, e) Conjoint tAnalysis, f) MultiDi imensionalAn nalysis g) TheInte errelationship pbetweenAnalysisandInt terpretation i) Improperinterpr retation is ii) ImproperAnalysi h) Theinte erpretativeprocess 16
5) SpecificResearchApplications (13) a) ContinuousMarketingResearchTechniques b) TestMarketing c) AdvertisementResearch:PromotionResearch,BrandEquityResearch,BrandNametesting d) IndustrialMarketingResearch e) ExportMarketingResearch f) SalesAnalysisforecasting g) PricingResearch h) ConsumerBehaviorResearch i) RuralMarketing REFERENCEBOOKS: 1. MarketresearchG.C.BeriTataMcGrawHill 2. MarketingResearchNareshMalhotraPearson 3. MarketingResearchBurnsandBushPearson 4. MarketingResearchLuckandRubinPrenticeHallPublications 5. MarketingResearchRajendraNargundkarTataMcGrawHill 6. MarketingResearchbySLGuptaExcelBooks 7. MarketingResearch,Concept&CasesCooperSchindler.TataMcGrawHill 8. MarketingResearchSujaNairHimalaya 9. ResearchforMarketingDecisionsPaulGreen,DonaldTull,GeraldAlbaurnPrenticeHallPublications 10. MarketingResearchbyRamanujMajumdarNewageInternational 11. MarketingResearchbyD.M.SarawteEverest
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30 05BPromotionManagement
1. Introduc ctiontoProm motion (0 08) a. BasicconceptofPromotion&Commu unication b. IntegratedM MarketingCom mmunication:Conceptand dProcess,Ma arketingComm municationm mix;The valueofIMCplans c. RelationshipBetweenstudyofconsum mersbehaviorandIMCpla an d. Promotionan ndMarketing gMix e. Branding:Bra andName,po ositioningand dBrandequit ty f. Promotionby yNGOs. g. DirectMarke eting:Techniq ques,UtilityandLimitation ns 2. Advertis sing (12) a. Meaning,Fea atures,Objectives,Importance,LimitationsandType es b. Differencebe etweenAdvertisingandPe ersonalSelling c. Audienceselection d. AdvertisingO Objectives,A AIDA&DAGM MAR, e. Functions&P Perspective f. Classification nofadvertisin ng g. Creativityina advertising:C ConceptofCo opyTheme&Appeal h. Copywriting,Artdirection nandProduct tion i. Evaluationof fAdvertizingeffectiveness s j. AdvertisingB Budget: i. Mean ning,Respons sibilityofPreparation,Pro ocess, ii. Facto orsinfluencin ngadvertising gbudget iii. Meth hodsofadver rtisingbudget t (0 3. OtherPr romotionalM Media 08) a. MediaDecision:Types,MediaMix,Me ediaselectionPlanning&S Strategy&Factorstobeco onsidered b. PrintMedia,ElectronicMedia,Outdoo or&Transitsu upplementary yMedia c. OtherMedia: i. Shop psignsandWindowdisplay y ii. Point tofPurchasematerial iii. Spon nsorshipandE Eventmarket ting d. Specialityadv vertizingandComarketingprograms e. AdvertisingA Agency:Types s,Functions,A Advantages,Remunerationmethods,C ClientRelation nship 4. Promoti ionManagem ment (0 09) a. Promotion:M Meaning,CapabilitiesandLimitations,M ManagingPro omos,Strateg gicUseofPromos, Belowthelin neactivities b. SalesPromot tion: i. Mean ning,Importa ant,Target,To oolsandTech hniquesofPromotion ii. Relat tionshipbetw weensalespro omotionandadvertising iii. Deve elopment&Evaluationoft theSalesPromotionprogr ram c. TradePromo otion:Meanin ng,ObjectiveandUtility d. ConsumerPr romotion:Me eaning,Schem mesConsum merpremium, ,ConditionalconsumerPremium, LimitationDirectpremium m,andEvaluation e. DealerPromo otion:Meaning,SchemesandImportan nce 18
5. Salesmanship (08) a. Salesmanship:Definition,ProspectingandProblems b. Sellingprocessandskillsforeffectivesalesmanship,salesleads,salespresentations c. Typesofcalls,effectivesellingtechniques, d. Roleofrelationshipmarketinginpersonalselling,toolsforpersonalselling,valueaddedselling. e. Salesforcemanagement:Recruiting,Training,Evaluation,Motivation&Compensation 6. PublicRelations (05) a. PublicrelationandAdvertizing b. TypesofPRactivities c. PublicRelationstools d. Corporateidentity e. DecisionmakinginPublicRelations REFERENCEBOOKS: 1. AdvertisingSales&PromotionManagementS.A.ChunawalaHimalayaPublishingHouse 2. AdvertisingManagement(Concept&Cases)ManandraMohanTataMcGrawHill 3. AdvertisingMurthyBhojanaExcelBooks 4. AdvertisingandsalesPromotionbyKazami,BatraExcelBooks 5. MarketingmanagementPhilipKotlerPearson/PHI 6. MarketingmanagementSherlekarHimalayaPublishingHouse 7. AdvertizingPrinciplesandPracticeWells,Burnett,MoriartyPearson 8. SalesManagement:Decision,StrategyandCasesStill,Cundiff&GovoniPearson 9. Advertising&PersonalSellingRajput&VasishthHimalayaPublishingHouse 10. Advertising&Promotion(AnIMCapproach)ShimpCengageLearning 11. FundamentalofAdvertisingTheoryandPractice.S.A.Chunawala,K.C.SethHimalayaPublishingHouse
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North hMaharas shtraUni iversity,Ja algaon

306BSer rvicesMarke eting

1) Introduction ntoServices (0 06) a) Serv vice:Concept, ,Characterist tics,Compone ents,classific cation&Packa ages b) Serv vicefacilityde esign&Layou ut,ProductVs sServices c) Serv vicemarketing:Concept,fe eatures,impo ortance d) Glob bal&Indiantrendsemerginginservicesector. 2) ThesevenP PsofServiceMarketingM Mix (12) a) Prod ductDecision,ProductserviceContinu uum b) Prici ing:Strategie es&tactics,Capacityplann ning,Measure estorespond dtochangesi indemand,Reshaping dem mandusingeff fectivepricing g. c) Prom motion:Settin ngCommunic cationobjecti ive,Implicatio onforcommu unicationstra ategies. d) Phys sicalDistribut tion:Strategiesforservice es,challenges sindistributio on,RoleofInt ternetindistribution. e) Peop ple:ThekeyR RoleofServic ceemployee,ServiceMark ketingTrainin ngStrategiesf forTraining& & Deve elop. f) Phys sicalEvidence e:Nature,Importance,Tan ngibilizingofPhysicalEvidence,andSel lfService Tech hnologies. g) Proc cess:Servicea asaprocess& &asasystem m,Differentas spects&man nagementcha allenges,Strat tegiesfor man naginginconsistency. 3) StrategicMa arketingMan nagementfor rServices (0 08) a) Mat tchingDeman nd&supplyt throughcapac cityplanningandsegment tation b) InternalMarketin ngofservices s c) Exte ernalversusIn nternalorient tationofserv vicesstrategyStrategiesfo orReducingcu ustomerDefe ections, d) C.R.M 4) DeliveringQ QualityServic ces&Custom merSatisfactio on (0 08) a) Serv viceQuality:M Meaning,Mea asurement,T TotalServiceQ QualityMana agement,Man nagingpeople e& tech hnologies,Per rceivedqualit ty,controlling gquality b) Caus sesofservice esqualitygaps c) ThecustomersEx xpectationve ersusperceive edservicegap p; d) ThecustomerExp pectationver rsusperceived dservicegap; e) Fact tors&techniq quetoResolv vethisgapGap;inservice es. f) Serv viceQualityM Models (1) PalsuramanZ ZeithamalBit tner(PZB)Gap pModel (2) SERVQUALan ndSERVPERF (3) GronzoosMo odel g) Theservicesperf formancegap p h) StrategiesforS.P P.G.promisev versusDeliveryGap. 20
5) ServicesMarketingPractices (16) Concept,Classification&Implicationsof a) FinancialServices:Banking&Insurance b) HealthcareServices c) HospitalityServices d) Travel&Tourism:Medicaltourism e) ProfessionalServices f) PublicUtilityServices g) Education&ExtensionServices h) IT&CommunicationServices:telecom,Courier i) Media&EntertainmentService REFERENCEBOOKS: 1) ServicesMarketing2ndEdRajendraNargundkar,TataMcGrawHillcompanies 2) ServicesMarketingS.M.JhaHimalayaPublishingHouse 3) ServicesMarketing:People,Technology,StrategyChristopherLovelockPearsonEducationAsia 4) ServicesMarketingGovindApteOxford 5) ServiceMarketing:conceptplanning&ImplementationCBhattacharyaExcelBooks 6) ServiceMarketingRaghu&VasanthiVenugopalHimalaya 7) ServicesMarketingRaviShankarExcelBooks 8) DeliveringQualityServicesTheFreePress,MacmillamZeithaml,Parasuraman&Bery. 9) TheServiceEdgeRonZemke&DickSchaaf 10) ThomasJDelong&AshishNanda:ManagingProfessionalServicesTextandCases,McGrawHill International,2006. 11) ValerieZeithaml&MaryJoBitnerServicesMarketingMcGrawHill
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307B BGlobalM MarketingMa anagement

1) Introduction ntoInternati ionalMarketing (12) a) Internat tionalMarket:Meaning,Ex xpansion,Gro owingAttract tiveness b) Internat tionalMarketing:Meaning g,Need,signif ficance,Participants,Moti ives,Problem ms,Complexiti ies, Decision ns&Future c) Internat tionalOrienta ation&Stages s d) Scopeof fMarketingIndianProduc ctsAbroad e) Internat tionalmarketorientationEPRGframew work;Internationalmarket tentrystrate egies. f) Internat tionalMarketingEnvironm ment: i) Internal,External,Domestic,E Economic,Social,Cultural,Demographi ic,Technological,PoliticalandLegal ii) InternationalTradingEnvironm ment iii) Trad dingBlocs&G GrowingIntra aRegionalTra ade g) Internat tionalMarketEntryStrateg gies&Mode,EntryStrateg giesofIndian nFirms 2) Internationa alMarketingMix (3 30) a) Internat tionalProduct tStrategy: i) Leve els&Hierarch hyofproduct,Productline eanalysis,Pro oductdesignStrategy ii) Prod ductLifeCycle eManageme ent, iii) New wProductDev velopment,ProductPositio oning&ProductAdoption n,RepositioningStrategies s iv) Prod ductplanning gMatrix,Dime ensionsofProductStrateg gies v) Prod ductplanning gforglobalmarkets; vi) Stan ndardizationv v/sProductadaptation; brands:Bran vii) Man nagementofinternational ndDrivers viii) Pack kagingandlab beling b) Internat tionalPricing i) Role eofPricing,O Objectives,Fac ctorsaffectin ngPricing,Pric cingdecisions s ii) Prici ingMethods,PricingStrategies,Costba asedpricing,Transferpricing,Dumping g,Exportprice e structure,Skimm mingPricing,P PenetrationPricing,Priced discounts,Dis scriminatingP Pricing iii) Price eMarketrela ationship,Pric ceEscalation:costofexpo orting,Taxes,tariffs&Adm ministrativeco osts, Exch hangerate iv) Price econtrol:Approachestolesseningpric ceescalation,Leasinginint ternationalm markets c) Internat tionalPromot tions i) Prom motionDecisi ions:Complex xitiesandissu ues;Internati ionaladvertis sing ii) Mar rketingEnviro onment&Pro omotionalStrategies iii) Role eofExportPromotionOrganizations,Tr radefairsand dExhibitions iv) InternationalMarketingComm munication:M MajorDecisio ons,CommunicationMix,P Problemsin InternationalMarketingComm munication v) InternationalPer rsonalselling,Salespromo otionandpub blicrelations. d) Internat tionalDistribu ution i) DistributionChan nnels:Policy,issues,Funct tions&typesofchannels; ii) InternationalCha annelconflict t&ChannelD Decision iii) Func ctionalExcellenceinDistri ibutionPlanning iv) Internationallogi isticsdecision ns&Management,Develo opinglogisticStrategy
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3) ExportManagement a) ManagingExportDecisions b) ExportContract:costdescriptions,riskcoverage c) Exportprocedure&Documentation,Modesofpayment d) Exitpolicy REFERENCEBOOKS:
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1. InternationalMarketing:Text&CasesFrancisCherunilamHimalaya 2. InternationalMarketingCateora,Graham,SalwanTataMcGrawHill 3. GlobalMarketingManagementbyKeeganPearson 4. InternationalMarketing:TextAndCasesJustinPaul&RamneekKapoorTataMcgrawHill 5. InternationalMarketingRajgopalVikasPublications 6. InternationalMarketingRajendraNargundkarExcelBooks 7. InternationalMarketingRShrinivasanPranticeHall 8. GlobalMarketing:ForeignEntry,LocalMarketing&GlobalMgmt.JohanssonTataMcgrawHill 9. InternationalMarketing&ExportManagementByAlbaumPearson 10. InternationalMarketingJainS.C.CBSPublications,NewDelhi
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Speci ialization nCHum manReso ourceMan nagement t NorthMaharasht traUniver rsity,Jalg gaon
304C IndustrialR Relations& TradeUnion n

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IndustrialRe elations a) Concept t,scopeobjec ctives,import tance; b) Develop pingsoundind dustrialrelations;industria alrelationsin nIndia c) Measure estoImprove eIndustrialRe elation IndustrialDi iscipline a) Concept t,Objectives,Importance,Principles,As spects,&ApproachesofD Discipline b) TheRedHotStoveRu ule c) Procedu ureofDisciplin naryAction(a asperIndustrialEmployment(Standing gorder)act19 946) IndustrialDi isputes a) Concept t,ManifestationofConflict t,FormsofIn ndustrialDispute b) Causes& &ConsequencesofIndustrialDispute c) DisputeSettlementM Machinery d) Industria alDisputesin nIndia e) Preventi ionofIndustr rialDisputes GrievanceProcedure a) Employe eeGrievance: :Meaning,Na ature,&Caus ses b) Stepsingrievancesettlement;grie evancemachinery. c) Mediatio onTypesand dessentialso ofmediation d) Conciliat tion i) Type es;preliminar rystepstowa ardsconciliati ion; ii) ConciliationOffic cerQualitiesofaconciliat tor,roleofco onciliator iii) Conciliationprocedure. e) Arbitrati ionTypes,Pr rocedure. f) Adjudica ationTypes,threetiresys stemofadjud dication. CollectiveBa argaining&N Negotiation a) Objectiv ves&importa ance b) BargainingStrategies s c) BargainingProcess d) Essentia alsofCollectiv veBargaining g. e) Importanceofnegoti iation f) Qualities sofagoodne egotiator. TradeUnion nism a) Types,ro ole&importa ance b) Recognit tionofTradeUnion c) TradeUnionMoveme entinIndia d) Problem moftradeunionsinIndia. e) Measure esforstrengt theningTU f) WhiteCollar&ManagerialTradeU Unions:Grow wth,Need&N NatureofManagerialTU g) TheTrad deUnionAct1926:Definit tions,Registra ation,Duties, ,Rights&Liab bilitiesofTradeUnion 24
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304CIndustrialRelations&TradeUnion
REFERENCEBOOKS: 1) IndustrialRelationsTradeUnion&LabourLegislationsbyPRNSinha&ShekherPearson 2) IndustrialRelations&LabourLawsbyB.D.SinghExcelbooks 3) IndustrialRelationsbyArunMonappaTataMcGrawHill 4) DynamicsofIndustrialRelationsbyC.B.Mamoria;HimalayaPublishingHouse 5) IndustrialRelationsofDevelopingEconomybyBishwanathGhoshHimalaya 6) EssentialsofHRM&IRbyPSubbaRaoHimalaya 7) HumanResourceManagementbyS.S.Khanka;S.Chand&Co.Ltd.NewDelhi. 8) HumanResourceManagementbyK.AshwathappaTataMcGrawHill
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NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2010) SEMESTER: III
305C:LabourWelfareandAdministration
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours
1) Introduction a) Meaning,importanceandobjectiveoflabourwelfare. b) Typesofwelfareservices c) NecessityandscopeoflabourwelfareinIndia d) Agenciesoflabourwelfare e) Qualificationandroleoflabourofficer 2) SocialSecurity a) Concept,scope,Objective,need. b) Typesofsocialsecurity c) SocialsecuritymeasuresinIndia 3) WorkersParticipationinManagement, a) WPMDefinition,meaningandobjective b) FormsofWPM c) CausesandfailureofWPM d) Makingworkerparticipationeffective e) WPMinIndia 4) Empowerment a) Meaning,coordination. b) Approachesofempowerment c) Characteristicsofempoweredorganization. d) Formsofempowerment. e) Empowermentprocess. f) Barrierstoempowerment. 5) Industrialhygiene a) WorkingCondition. b) Lighting,temperature,humidity,noise,duelfirmsandradiationsetc. c) Workbehavior i) Industrialaccidentsandfatigue ii) Causesofaccidents iii) Fatigueandeffectoffatigue iv) SafetyProgrammer 6) LabourCosting a) Labourcost,computationsandcontrols. b) AbsenteeismandlabourturnoverCost,causesanddetermination. c) Labourproductivity:Laboursstudyandtimesstudy d) Treatmentofovertime.Idealtime.Nightshift,allowances,leavespay. 7) India&InternationalLabourOrganization a) Objectives,StructureofILO b) ImpactofILOonIndiaLabour c) RecommendationsofILO 26 (08)
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305C:LabourWelfareandAdministration
ReferenceBooks: 1. HumanResourceManagementbyAshwathapaTataMcGrawHill 2. LabourWelfareTradeUnion&IndustrialRelationsbyPunekar,Deodhar&SankaranHimalaya Publications 3. HumanResourceManagementbyS.S.KhankaS.chand&Sons 4. EssentialofHRMandIndustrialRelationsbyP.SubhaRaoHimalayaPublications 5. HumanResourceManagementbyGaryDesslerPearson 6. HumanResourceManagementbyC.B.GuptaSultanChand&Sons 7. HumanResourceManagementbyChhabraDhanpatRai&Sons 8. IndustrialRelationsbyArunMonappaTataMcGrawHill 9. HumanResourceManagementbyA.MSharmaHimalayaPublications 10. HumanResourceManagementbyV.S.PRaoExcelBooks 11. HumanResourceManagementbySnellBohlanderCengage 12. HumanResourceManagementbyMondyPearson
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FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2010) SEMESTER: III
306C:StrategicandeHumanResourceManagement
1) EffectiveManagementofPeople a) SystemofHR&OrganizationsPerformance b) ManagerialapproachvisvisChangeagent c) StrategicHRVsTraditionalHR d) RoleofHRduring i) Organizationalgrowth ii) Retrenchment iii) OrganizationalTurnaround 2) StrategicHumanResourceManagement a) Introduction,Meaning,DefinitionofSHRM b) Importance&StepsinSHRM c) BarrierstoStrategicHR i) HR&OrganizationalStrategies ii) HR&CorporateStrategy iii) HR&BusinessStrategy iv) HRStrategyFramework d) StrategicProcurement,StrategicRecruitment&StrategicStaffing 3) StrategicJobAnalysis,Jobdesign&RedesigningofWorkSystem a) Concept,Process&MethodofJobAnalysis b) Meaning,Issues&ConceptofJobDescription,JobSpecification&JobAnalysis c) ModernManagementTechniques d) DesigningofworkSystems e) OrganizationalDesignProcess&FactorsaffectingDesignProcess f) EmergingissuesinOrganizationalDesign g) GoalSetting i) MeaningofGoalSetting ii) RequisitesofGoalsetting&itsrelationshipwithVision&Mission iii) Approaches,Process&CharacteristicofGoalsetting 4) StrategicPerformanceManagement a) EthicalIssuesinStrategicHRM i) CoreConcepts&EthicsatWorkplace ii) EthicalIssuesinLabourManagementrelations&ConflictofInterest b) StrategicDimensionsofPerformanceAppraisal c) AShiftfromAppraisaltoPerformanceManagement i) BalanceScoreCards&ItsImportance ii) EconomicValueAdded 5) DevelopingHRasStrategicValueadditionFunction a) GainingcompetitiveAdvantagethroughHR b) HRasaStrategicBusinessPartner c) TheVRIOFramework d) Changingrole&FutureChallengesofHR 28
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6) StrategicHR&InformationTechnology a) TechnologiesAffectingHRM b) HRInnovations c) ConventionalHRMtoWebBasedHRM d) VariousApplicationSoftwareforHRPractices
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REFERENCEBOOKS: 1. StrategicHumanResourceManagementbyJeffreyMello.CengageLearning 2. StrategicHumanResourceManagementbyRajeeshViswanathanHimalaya 3. Strategic HumanResourceManagementbyGreerPearson 4. Strategic HumanResourceManagementbyArmstrongKoganPage 5. StrategicHumanResourceManagementbyRajibDharExcelBooks 6. HumanResourceStrategybyDreher&DoughertyTataMcgrawHill 7. HumanResourceManagement,10/ebyMondyWaynePearsonEducation 8. ManagingHumanResourcesByFisherCengageLearning

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FACULTYOFCOMMERCE&MANAGEMENT NewSyllabus:M.B.A.(w.e.f.July2010) SEMESTER:III
307CHRLegislations
1) FactoriesAct,1948 a) Object&Definitions b) HealthProvisions c) SafetyProvisions d) WelfareProvisions e) ObligationsofWorker&Occupier f) Offences&Penalties 2) ApprenticeAct,1961 a) Object&Definitions b) Obligationofemployers, c) Obligations&Rightsofapprentices. d) ContractofApprenticeship 3) MinimumwagesAct,1948 a) Object,Applicability&definitions b) fixationofminimumrateofwages c) Procedureforfixingandrevisingminimumwage, d) Offences&Penalties e) ObligationsofEmployers 4) PaymentofwagesAct,1926 a) Object,Applicability&definitions b) TimeofpaymentofWages. c) Deductionsfromwages. d) ObligationsofEmployers&Employees. e) Offences&Penalties 5) PaymentofBonusAct1965 a) Object,Applicability&definitions b) CalculationofBonus, c) Timelimitforpayment d) EligibilityforBonus e) AmountofBonus,ClaimforBonus,exemption f) Calculationofallocablesurplus, g) Setonandsetoffofallocablesurplus 6) WorkmensCompensationAct,1923. a) Object,Scope&definitions b) Liabilityofemployers c) AmountofCompensation d) ObligationsofWorkmen&Employer e) DistributionofCompensation f) Occupationaldiseases g) Penalties 30
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ContractLabour(Regulation&Abolition)Act,1970. a) Object,Applicability&definitions b) ProhibitionofContractLabour c) Registration&Licensingofcontractors d) WelfareofContractLabour e) Obligationsofprincipalemployer&contractor EmployeesstateinsuranceAct,1948 a) Object,Scope&definitions b) ObligationsofEmployers&Employees. c) Contribution d) Benefitstoemployees MaternityBenefitAct1961 a) Object,Applicability&definitions b) Righttopaymentofmaternitybenefit c) Forfeitureofmaternitybenefit d) Paymentofmaternitybenefitincaseofdeathofawoman e) Paymentofmedicalbonus f) Leaveformiscarriage g) Leaveforillnessarisingoutofpregnancy,delivery,prematurebirthofchild,ormiscarriage h) Nursingbreaks TheChildLabour(Prohibition&Regulation)Act1986 a) Object,Applicability&definitions b) ProhibitionofChildLabour c) RegulationofConditionsofChild d) Offences&Penalties
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REFERENCEBOOKS:
1. LabourLawsbyB.D.SinghExcelBooks 2. IndustrialJurisprudenceandLabourLegislationbyA.M.SharmaHimalayaPublications 3. ElementsofMerchantileLawbyN.D.KapoorSultanChand&Sons 4. IndustrialRelations,TradeUnions&LabourLegislationbyPRNSinha,InduSinha,SeemaShekharPearson 5. LabourLawsBareActs
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Sp pecializati ionDO Operation nsManag gement

304 4DWorldC ClassManuf facturing&ProcessManagement

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4)
5)
ManufacturingManagem ment (0 04) a) Manufac cturingactivit tyscheduling g b) Manufac cturingresou urceplanning c) CurrentTrendsinMa anufacturingi inIndia WorldClassManufacturi ing (0 08) a) Characte eristicofRee engineeredpr rocess. b) Managerialresponsib bilityinglobalization: c) Software einuse,Prob blemsofimplementationo onthesystem m. d) Optimize edProductionTechnology y(OPT), e) Automat tioninDesign nandmanufa acturing,Role eofRoboticsetc. f) StateofInternationalBusinessM ManagerialAt ttitudeandChallenges. g) Environm mentPollutio onFactors,E EffectandCo ontrol. InnovativeM Manufacturin ngSystem (10) a) LeanMa anufacturing:Concept,Too ols&Techniq ques,Advanta agesAndDisa advantages b) FlexibleManufacturin ngSystem:Differentproductionsystem mofFMS&itsConfiguratio on c) GroupT Technology:Concept&app plicationsofG GT d) CellularManufacturin ngSystem:Co oncept e) AgileMa anufacturing:Concept f) ComputerIntegrated dManufacturing(CIM):Co oncept ProcessMan nagement (10) a) Processe es:Meaning,Types&Scop pe b) Processplanningand dselection c) Processdesign:Scope e,Factorsaffectingandop perationdesig gn d) Majorprocessdecisio ons e) Processanalysisandprocessflowcharts f) ProcessImprovemen nt:Methods KaizenUmbrella,Process sManagemen nttools g) ProcessManagementtools&Tech hniques:Desi ignofExperim ments(DOE),TaguchiMet thod,QualityFunction Deploym ment(QFD),S SingleMinuteExchangeofDie(SMED),VisualContro ol(VC) h) ProductDesignConce epts:Designf formanufacture(DFM),DesignforAsse embly(DFA),DesignforOperations (DFO) Maintenanc ceManageme ent (0 08) a) Mainten nanceFunctio onandStrateg gies b) Mainten nanceeconom mics c) SparePa artsManagem ment:Typeso ofSpares&In nventoryPlan nningforSpar reParts d) Measure ementofMai intenanceperformance: i) Tota alProductiveMaintenance e ii) ConceptofReliab bility,ReliabilityImprovem ment iii) ConceptofMaint tainability,M Maintainability yImprovemen nt. 32
6) ManagementofIndustrialSafety a) SafetyAnalysis b) Safetyprogramsandorganization c) Safetyandproductivity d) Causes,problemsandsourcesofindustrialaccidents e) Theoryofaccidentoccurrences f) Accidentpreventionandcontrol g) InvestigationandAnalysisofaccident h) Dutiesofplantsupervisorandsafetyinspector i) Welfareandsafety 7) TechnologyTransfer a) DefinitionandClassifications b) ChannelsoftechnologyFlow c) InternationalTechnologyTransfer d) IntrafirmTechnologyTransfer REFERENCEBOOKS: 1. OperationsManagementbyBMahadevanPearson
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(04)
2. ProductionandOperationsManagementbyN.G.NairTataMcGrawHill 3. Production&OperationsManagementbyUpendraKacharuExcelBooks 4. GlobalManagementSolutionsDemystifiedSeth,RastogiThomsonPress 5. TotalQualityManagement:Text&CasesKShridharaBhatHimalaya 6. ProductionandMaterialsManagementbyK.ShridharBhatHimalaya 7. ManagementofTechnologybyTarekKhalilTMH 8. ProductionandOperationManagementbyKanishkaBediOxford 9. OperationmanagementbyRaywildThomson 10. ProductionandOperationManagementbyChunnawalaPatelHimalaya 11. MaterialsandPurchasingManagementbyS.A.ChunawalaHimalaya
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305D MANAGE D EMENTOFTE ECHNOLOGY

1. Introduction ntoTechnolo ogyManagem ment: (0 08) a) Concept tandmeaning goftechnolo ogy, b) Evolutio onandgrowth hoftechnolog gy, c) roleand dsignificanceofmanagementoftechno ology, d) Impacto oftechnology yonsocietyandbusiness, e) Formsoftechnology: :processtech hnologyandp producttechn nology. 2. Competitive eadvantagesthroughnew wtechnologie es: (0 08) a) Productdevelopmentfromscien ntificbreakth hroughtomar rketableprod duct b) RoleofG GovernmentinTechnology yDevelopme ent. c) Linkagebetweentech hnology,deve elopmentand dcompetition n, d) Managin ngresearchanddevelopm ment(R&D), e) Managin ngIntellectua alProperty. 2) Technologic calForecastin ng: (0 08) a) Exploratory:Intuitive e,Extrapolation,GrowthC Curves, b) Technolo ogyMonitoring,Normativ ve:RelevanceTree,Morph hologicalAnal lysis,MissionFlowDiagram m 3) TechnologyAssessment: : (0 08) a) Technolo ogyChoice,T TechnologicalLeadershipa andFollowership, b) Technolo ogyAcquisitio on.MeaningofInnovation nandcreativity, c) innovationmanagem ment 4) Technologystrategy: (0 06) a) concept,types,keyp principles,fram meworkforf formulatingte echnologystr rategy, b) Technolo ogyforecasting:technique esandapplica ation. 5) Technologydiffusionand dabsorption: : (0 06) a) RateofD Diffusion;Inn novationTime eandInnovat tionCost, b) SpeedofDiffusion. c) Projectm management tinadoptionandimpleme entationofne ewtechnologies. 6) TechnologyTransferManagement: (0 06) a) Technolo ogytransferprocess; b) outsourc cingstrategic cissues;jointventures, c) Technolo ogysourcing. . 7) HumanAspe ectsinTechn nologyManag gement: (0 05) a) IntegrationofPeople eandTechnol logy, b) Organiza ationalandPs sychologicalF Factors, c) Organiza ationalStruct ture. 8) SocialIssues sinTechnolo ogyManagem ment: (0 05) a) Technolo ogicalChange eandIndustr rialRelations, b) Technolo ogyAssessme entandEnvir ronmentalImpactAnalysis s.
34
305DMANAGEMENTOFTECHNOLOGY
REFERENCEBOOKS: 1) ManagementofTechnologyTarekKhalliMcGrawHill. 2) ManagingTechnologyandInnovationforCompetitiveAdvantageVKNarayananPearsonEducationAsia 3) StrategicTechnologyManagementBetz.F.McGrawHill. 4) StrategicManagementofTechnologicalInnovationSchillingMcGrawHill,2nded. 5) StrategicManagementofTechnology&InnovationBurgelman,R.A.,M.A.Madique,andS.C.Wheelwright. Irwin. 6) HandbookOfTechnologyManagementGaynorMcgrawHill 7) ManagingNewTechnologyDevelopmentSouder,W.C.andC.M.CrawfordMcGrawHill. 8) ManagingTechnologicalInnovationTwiss,B..Pitman. 9) BringingNewtechnologyToMarketKathleenRAllenPrenticeHallIndia 10) ManagementOfNewTechnologiesForGlobalCompetitivenessChristianNMaduJaicoPublishingHouse
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306DL Logistic&Su upplyChainManageme ent

1) SupplyChain nManageme ent a) Concept t,SupplyChai inLinkage b) Mapping gthesupplyc chain c) EBusine esssolutionfo orsupplycha ain d) Supplyc chainFlows e) CycleVie ewofSupplyChain f) Processcycletime ChainRelation nships:SupplierBuyerrela ationship g) SupplyC h) Function nalStrategies sthatimpactSCMperform mance i) Paramet tersforSCMDesign j) Informat tionFunction nalityofSupplyChain k) Principle esofSupplyc chainInforma ation l) Informat tionSystema activity m) Technolo ogyUsedinS SCM 2) LogisticMan nagement a) Definitio on,ObjectiveFunctions&Scope b) Custome ervaluechain n c) Logistica alcompetenc ce,competitiv venessandco ompetitivead dvances d) Logisticforbusinesse excellence e) Logisticsolution f) RoleofL LogisticinSup pplyChain 3) CustomerSe erviceAndDe emandMana agement a) Relation nshipbetween ncustomeranddemandm management b) Custome erserviceforcompetitiven ness c) Custome erservicepha ase d) Servicea attributes e) Custome erservicestra ategy f) Valuead ddedlogistica alservice 4) LogisticPlan nningAndStr rategy a) Hierarch hyofplanning g b) Relation nshipbetween nlogisticstrategyandcorp poratestrategy c) Thestrategiclogisticplanandaud dit objectives d) Logisticmissionando e) LogisticStrategies&Formulation ngLogisticals system f) Designin
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5) LogisticMix a) Warehousing i) Concept&Functions ii) WarehouseOptions iii) WarehouseSiteSelection&LayoutDesign iv) WarehouseCosting v) WarehousingStrategies vi) WarehousinginIndia b) MaterialHandlingSystems i) RoleofMaterialHandling ii) MaterialHandlingGuidelines c) MaterialStorageSystems i) Concept ii) StoragePrinciples iii) BenefitsofStorageDesign iv) StorageMethods d) Transportation i) TransportationInfrastructure ii) FreightManagement iii) FactorsinfluencingFreightcost iv) TransportationNetwork v) RoutePlanning vi) Containerisation e) LogisticalPackaging i) ConsumerVsLogisticPackaging ii) PackagingasUnitisation iii) DesignConsiderations iv) PackagingMaterials v) ReturnableLogisticPackaging vi) PackagingCost f) LogisticInformationsystem(LIS) i) LogisticInformationNeeds ii) DesigningLogisticInformationsystem iii) DesiredCharacteristicofLIS REFERENCEBOOKS: 1. LogisticManagementbyV.V.SoplePearson
(16)
2. Logistic&SupplychainmanagementbyK.ShridharaBhatHimalaya 3. ExploringthesupplychainbyUpendrakachruExcelbooks 4. SupplyChainLogisticsManagementDonaldBowersox,DavidCloss,M.BixbyCooperTataMcGrawHill 5. SupplychainmanagementbyJanatShahPearson 6. LogisticalManagementbyDonaldBowersox,DavidClossTataMcGrawHill 7. SupplychainmanagementConceptandcasesbyRahulV.AltekarPHI 8. OperationsManagementalongtheSupplychainbyRussell&TaylorWILEYINDIA 37

307DOpe erationsRes search

1) Introduction ntoOperatio onsResearch a) Definitio ons,characteristic&Scope eofOperationsResearch b) RoleofO OperationsRe esearchinMa anagerialD/M M c) RoleofC Computersin nOR d) Limitatio onsofOR 2) TransportationModel a) Formula ationofTransportationPro oblem. b) MethodsofFindingIn nitialSolution n. i) Nort thWestcornerrule ii) Row wMinimaMet thod iii) Colu umnMinimaM Method iv) Leas stCostMetho od v) Voge elsApproxim mationMetho od 3) AssignmentModel a) ComparisonwithTransportationM Model b) Formula ationofAssign nmentModel c) Hungaria anorreduced dMatrixMet thod 4) TheoryofGa ames a) CompetitiveGames b) Termino ology c) Rulesforgamestheo ory d) 2X2Gam mes,2X3Gam mes,3X3Games 5) SequencingProblem a) Processi ingnjobsthroughtwoma achines b) Processi ingnjobsthroughthreem machines c) Processi ingTwojobsthroughmm machines 6) Replacemen ntDecisions a) ReplacementofItemDeteriorates swithtime ntenancecost tIncreasewit thTimeandv valueofMone ey b) ReplacementofItemWhoseMain 7) Investment tAnalysis a) Breakev venanalysis b) Payback kPeriodMeth hod c) Average eRateofRetu urnMethod d) Discount tedCashFlow wMethod 38
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8) Simulations a) MeaningofSimulation b) ReasonsforusingSimulation c) Advantages&LimitationsofSimulation d) MonteCarloMethodofSimulation(Theoryonly) REFERENCEBOOKS: 1. OperationsResearchbyV.K.KapoorSultanChand&Sons
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2. OperationsResearchbyD.SHeera&P.K.GuptaS.Chand&Sons 3. QuantitativeTechniquesinManagementbyVohraTataMcGrawHillCompany 4. OperationsResearchbyNatarajanPearson 5. QuantitativeTechniquesinManagementbyJaishankarExcelBooks 39
Speciali izationE EIntern nationalB BusinessM Managem ment

304EInter 3 rnationalBu usiness

1) Introduction ntoInternati ionalBusines ss(IB) a) Concept tofInternatio onalBusiness b) Internat tionalVsDom mesticBusines ss c) Evolutio on,Development&Factors sleadingtoG GrowthofIB d) Internat tionalOrienta ation e) GlobalisationofBusin nessStructure 2) ModesofIn nternationalB Business a) DeterminantsofEntr ryMode i) coun ntryspecific, ii) Indu ustryspecific, , iii) Firm mspecific, iv) Proj jectspecific b) EntryModeSelection n&Choices i) Trad deRelated ii) Cont tractual iii) Inve estmentBase ed 3) TheoriesofInternationalTrade a) Mercant tilism b) Theoryo ofAbsoluteco ostAdvantag ge c) ComparativecostAdv vantageTheo ory vantageTheo orywithMoney d) ComparativecostAdv e) CountrySimilarityTheory StrategicRival lryTheory f) GlobalS g) FactorP ProportionsTh heory h) ProductlifeCycleThe eory i) PortersNationalCom mpetitiveadv vantageTheory 4) Internationa alBusinessEn nvironment a) Meaning gofIBEnvironment,IBEnvironmentalFactors b) Sociocu ultural&Ethic calEnvironme ent c) EconomicEnvironme ent d) PoliticalEnvironment t e) Technolo ogicalEnviron nment 5) Internationa alBusinessSt trategies a) Strategy y:Role&Choices b) Strategy yformulation:Approaches s,Spectrum,L Levels c) Planning g,Organizatio on&Control d) Internat tionalMarketingStrategy 40 (0 06)
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e) InternationalInvestment&FinancingStrategy f) InternationalHRMStrategies 6) GlobalTrade&Investment a) WorldTradeOrganization i) EstablishmentofWTO ii) OrganizationStructureofWTO iii) AntiDumpingMeasures iv) DisputesettlementMechanism v) TRIMS&TRIPS vi) WTO&India b) Conflict&NegotiationsinIB i) FactorscausingConflict ii) HostCountryVsTransnationalCorporations iii) InternationalNegotiations iv) RoleofInternationalagenciesinConflictresolution c) ForeignDirectInvestment(FDI) i) Concept,Reasons&TrendsinFDI ii) Costs,Benefits&DeterminantsinFDI iii) TheoriesofFDI (1) IndustrialOrganisationTheory (2) ProductCycleTheory (3) MacDougallKempHypothesis (4) LocationspecificTheory iv) ForeignDirectInvestmentInIndia REFERENCEBOOKS: 1) InternationalBusiness:conceptEnv.&StrategiesVyuptakeshSharanPearson 2) InternationalBusiness:K.AshwathappaTataMcGrawHill 3) InternationalBusinessHill&JainTataMcGrawHill 4) InternationalBusiness:Text&CasesP.SubbaRaoHimalaya 5) InternationalBusiness:conceptEnv.&StrategiesSumatiVarmaAneBooks 6) InternationalBusinessJustinePaulPranticeHall 7) InternationalBusinessShyamShuklaExcelBooks 8) InternationalBusinessEnvironemt&Management:V.K.BhallaAnmolPublications 9) InternationalBusinessO.P.AgrawalHimalaya
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305EInte ernationalFinance
1) Fundamenta alofInternat tionalFinance e a) Nature,Scope,Dimen nsion&Impo ortanceofInte ernationalFin nance b) Domesti icVsInternat tionalFinance e c) Recentc changesinGlobalFinancia almarkets. d) Globalization&internationalFinancialManage ement e) Emergin ngchallenges&Responsib bilitiesoffinanceManager r 2) Internationa alMonetarys system a) Evolutio onofInternationalMoneta arySystem b) Alternat tiveExchange eRateRegime e c) Internat tionalMonito oryFund(IMF)classificationforexchan ngeRateRegim me d) Selection&managem mentofexcha angeRateReg gime e) MonetaryPolicy&ex xchangeRatepolicy f) Emergen nceofEuro g) Exchang gerateofIndi ianRupee h) Convertability&Currency i) Sterilizat tion 3) BalanceofP Payment a) Structur reofBalanceofPayment b) Function n,Principles& &AccountingofBalanceo ofPayment c) Equilibri ium&Disequ uilibrium d) Adjustm ment&Approa achestoAdju ustment e) BalanceofPaymenta andExchange eRate f) IndiasB BalanceofPay yment 4) Internationa alParity a) Exchang geRateDetermination b) FactorA AffectingExch hangeRate c) PurchasingPowerParity(PPP)the eoryofExchan nge. changeRate& &RealEffectiv veExchangeRate d) RealExc e) InterestRate&Excha angeRate f) Covered dInterestRate e&InterestR RateParity,Fo orwardRateParity g) TheFischerEffect geRateForeca asting h) Exchang 5) TheForeignExchangeMarket a) Structur reofforeignE ExchangeMarket b) MarketParticipant& &marketmakers c) Markets segment 42
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MarketsforCurrencyOptions&Futures ForeignExchangeRate ArbitrageTwoPoint&TriangularArbitrage Forward&futurespotrate InternationalTransactionMechanismNostro,VostroandLoroAccount,SWIFT,CHIP,CHAP,Telegraphic Transaction(IT) i) TheIndianForeignExchangeMarket. (08) 6) FinancialDecisionsofMultinationalCorporations a) Generalisedtradetheory b) MNCs:Definition,rationale,Merits&Demerits,Role&impact c) CostofCapital:Meaning&Factors,DifferencebetweenCostofcapitalforMNCs&Domesticfirm d) Capitalstructuredecisions e) OperationalStrategiesofMNCs:ChangeStrategy,technologyadaption,qualityimprovement&control, Mergers&Acquisition f) SourcesofFundsforMNCs:longterm&shortterm 7) InternationalFinancialInstitutions (05) a) InternationalBankforReconstructionandDevelopment b) InternationalDevelopmentAssociation c) InternationalFinanceCorporation d) AsianDevelopmentBank e) InternationalMonetaryFund REFERENCEBOOKS: 1) InternationalFinanceManagementbyThumuluriSiddaiah(IFM)Pearson 2) InternationalFinanceManagementbyP.G.ApteTataMcGrawHill 3) InternationalFinanceManagementbyvyupleshsaranPrenticeHall 4) InternationalFinancebyMauriceD.LeviRoutledge 5) InternationalFinanceManagementbyV.A.AvadhaniHimalayaPublishingHouse 6) InternationalFinanceManagementbyV.KBhallaAnmolPublications 7) InternationalFinanceManagementbyO.P.AgrawalHimalayaPublishingHouse 8) InternationalFinanceManagementbyCheolS.Eun&BruceGResnick,TaleMcGrawHill 9) InternationalfinanceMarketingbyN.R.MachirajuHimalayaPublication 10) InternationalFinanceManagementbyK.AswasthapaTataMcGrawHill
d) e) f) g) h)
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306 6EInternationalLogist tic&Supply yChainMan nagement

1) SupplyChain nManageme ent a) Concept t,SupplyChai inLinkage b) Mapping gthesupplyc chain c) EBusine esssolutionfo orsupplycha ain d) Supplyc chainFlows e) CycleVie ewofSupplyChain f) Processcycletime ChainRelation nships:SupplierBuyerrela ationship g) SupplyC h) Function nalStrategies sthatimpactSCMperform mance i) Paramet tersforSCMDesign j) Informat tionFunction nalityofSupplyChain k) Principle esofSupplyc chainInforma ation l) Informat tionSystema activity m) Technolo ogyUsedinS SCM 2) LogisticMan nagement a) Definitio on,ObjectiveFunctions&Scope b) Custome ervaluechain n c) Logistica alcompetenc ce,competitiv venessandco ompetitivead dvances d) Logisticforbusinesse excellence e) Logisticsolution f) RoleofL LogisticinSup pplyChain 3) CustomerSe erviceAndDe emandMana agement a) Relation nshipbetween ncustomeranddemandm management b) Custome erserviceforcompetitiven ness c) Custome erservicepha ase d) Servicea attributes e) Custome erservicestra ategy f) Valuead ddedlogistica alservice 4) LogisticPlan nningAndStr rategy a) Hierarch hyofplanning g b) Relation nshipbetween nlogisticstrategyandcorp poratestrategy c) Thestrategiclogisticplanandaud dit objectives d) Logisticmissionando e) LogisticStrategies&Formulation ngLogisticals system f) Designin
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5) LogisticMix a) Warehousing i) Concept&Functions ii) WarehouseOptions iii) WarehouseSiteSelection&LayoutDesign iv) WarehouseCosting v) WarehousingStrategies vi) WarehousinginIndia b) MaterialHandlingSystems i) RoleofMaterialHandling ii) MaterialHandlingGuidelines c) MaterialStorageSystems i) Concept ii) StoragePrinciples iii) BenefitsofStorageDesign iv) StorageMethods d) Transportation i) TransportationInfrastructure ii) FreightManagement iii) FactorsinfluencingFreightcost iv) TransportationNetwork v) RoutePlanning vi) Containerisation e) LogisticalPackaging i) ConsumerVsLogisticPackaging ii) PackagingasUnitisation iii) DesignConsiderations iv) PackagingMaterials v) ReturnableLogisticPackaging vi) PackagingCost f) LogisticInformationsystem(LIS) i) LogisticInformationNeeds ii) DesigningLogisticInformationsystem iii) DesiredCharacteristicofLIS REFERENCEBOOKS:
(16)
1. LogisticalManagementbyDonaldBowersox,DavidClossTataMcGrawHill 2. LogisticManagementbyV.V.SoplePearson 3. SupplyChainLogisticsManagementDonaldBowersox,DavidCloss,M.BixbyCooperTataMcGrawHill 4. Logistic&SupplychainmanagementbyK.ShridharaBhatHimalaya 5. ExploringthesupplychainbyUpendrakachruExcelbooks 6. SupplychainmanagementbyJanatShahPearson 7. SupplychainmanagementConceptandcasesbyRahulV.AltekarPHI 8. OperationsManagementalongtheSupplychainbyRussell&TaylorWILEYINDIA 45

307EInternationa alMarketing gManageme ent

1) Introduction ntoInternati ionalMarketing (12) a) Internat tionalMarket:Meaning,Ex xpansion,Gro owingAttract tiveness b) Internat tionalMarketing:Meaning g,Need,signif ficance,Participants,Moti ives,Problem ms,Complexiti ies, Decision ns&Future c) Internat tionalOrienta ation&Stages s d) Scopeof fMarketingIndianProduc ctsAbroad e) Internat tionalmarketorientationEPRGframew work;Internationalmarket tentrystrate egies. f) Internat tionalMarketingEnvironm ment: i) Internal,External,Domestic,E Economic,Social,Cultural,Demographi ic,Technological,PoliticalandLegal ii) InternationalTradingEnvironm ment dingBlocs&G GrowingIntra aRegionalTra ade iii) Trad g) Internat tionalMarketEntryStrateg gies&Mode,EntryStrateg giesofIndian nFirms 2) Internationa alMarketingMix (3 30) a) Internat tionalProduct tStrategy: i) Leve els&Hierarch hyofproduct,Productline eanalysis,Pro oductdesignStrategy ii) Prod ductLifeCycle eManageme ent, iii) New wProductDev velopment,ProductPositio oning&ProductAdoption n,RepositioningStrategies s iv) Prod ductplanning gMatrix,Dime ensionsofProductStrateg gies v) Prod ductplanning gforglobalmarkets; vi) Stan ndardizationv v/sProductadaptation; brands:Bran vii) Man nagementofinternational ndDrivers viii) Pack kagingandlab beling b) Internat tionalPricing i) Role eofPricing,O Objectives,Fac ctorsaffectin ngPricing,Pric cingdecisions s ii) Prici ingMethods,PricingStrategies,Costba asedpricing,Transferpricing,Dumping g,Exportprice e structure,Skimm mingPricing,P PenetrationPricing,Priced discounts,Dis scriminatingP Pricing iii) Price eMarketrela ationship,Pric ceEscalation:costofexpo orting,Taxes,tariffs&Adm ministrativeco osts, Exch hangerate iv) Price econtrol:Approachestolesseningpric ceescalation,Leasinginint ternationalm markets c) Internat tionalPromot tions i) Prom motionDecisi ions:Complex xitiesandissu ues;Internati ionaladvertis sing ii) Mar rketingEnviro onment&Pro omotionalStrategies iii) Role eofExportPromotionOrganizations,Tr radefairsand dExhibitions iv) InternationalMarketingComm munication:M MajorDecisio ons,CommunicationMix,P Problemsin InternationalMarketingComm munication v) InternationalPer rsonalselling,Salespromo otionandpub blicrelations.
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d) InternationalDistribution i) DistributionChannels:Policy,issues,Functions&typesofchannels; ii) InternationalChannelconflict&ChannelDecision iii) FunctionalExcellenceinDistributionPlanning iv) Internationallogisticsdecisions&Management,DevelopinglogisticStrategy 3) ExportManagement a) ManagingExportDecisions b) ExportContract:costdescriptions,riskcoverage c) Exportprocedure&Documentation,Modesofpayment d) Exitpolicy REFERENCEBOOKS: 1. InternationalMarketing:Text&CasesFrancisCherunilamHimalaya 2. InternationalMarketingRShrinivasanPranticeHall 3. InternationalMarketingRajgopalVikasPublications 4. InternationalMarketingRajendraNargundkarExcelBooks 5. InternationalMarketingCateora,GrahamTataMcGrawHill 6. InternationalMarketingJainS.C.CBSPublications,NewDelhi
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Spe ecialisatio onF:Ag griBusin nessMana agement

304 4FAgriBu usinessManagement

1) Introduction ntoABM a) Meaning g,definition,history,Impo ortanceandscopeofagrib business b) Changingdimensionofagricultura albusiness c) Agribus sinessManagementdistinctivefeatures s,natureand dcomponents s d) FiveYearsPlansandagribusiness s,characterist ticsofplan
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2) FarmManag gement (14) a) Organiza ationandope erationoffarmbusiness b) Toolsoffarmbusines ssorganizatio onandoperat tion c) Stepsinfarmbusines ssorganizatio on d) Evaluationofavailableresourcesi inForming&itsoptimumUtilization e) Appraisa alandgoalso offarmbusine ess f) Approac chtoreorganizationofthe efarmbusiness g) Farmadjustmentpro ogramunderuncertainty h) Jobofpr roficientfarm mplanner,far rmaccountan ncy i) Constra aintsinagribusinessmana agementinfra astructure,te echnological,social&cultu ural.Analysisoffarm records,Farminventories 3) AgroProces ssingManage ement (16) a) Roleofa agroprocessi ingindustries sintheIndian neconomy b) StatusandpotentialofIndianagro oprocessingindustries.Foodgrains,c commercialc crops c) Policyen nvironmento ofagroproces ssingindustri iesDevelopm ment,manage ementstructu ureand commun nication. d) Workpe erformanceefficiency,pub bliccontactan ndpublicparticipationinagroprocess singindustries e) Decision nmakingproc cessandentrepreneuriale efficiency f) Governm mentpoliciesrelatingtoag groprocessin ngunit g) Interdep pendenceofa agroprocessi ingindustries s h) Problem mofagroproc cessingunits i) Guidelin neforfinancin ngofagropro ocessingindu ustriesinIndia a riBusinessManagement (0 06) 4) HRMInAgr a) Develop pmentofHum manResource einAgricultur ralTraining b) ImportanceofHumanResourcein nAgricultural ss c) H.R.M.developmentprogramforAgribusines 48
5) EmergingTrendsInABM a) AgroTourism b) OrganicFarming c) ContractFarming d) HerbalFarming
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REFERENCEBOOKS: 1. Dhondyal,S.P.Farm Management:AnEconomicsAnalysis.FriendsPublications, 90,Krishnapur,Meerut 250002 2. Johl, S.S. and T.R. Kapur. Fundamentals of Farm Business Management. Kalyani Publishers, 11 Rajendra Nagar,Ludhiana114008,P475 3. Kahlon, A.S. and Karan Singh. Economics and Farm Management in India: Theory and Practice. Allied PublishersPvt.Ltd.15JNHerediaMarg,BallardEstateMumbai400038 4. SinghI.J.ElementsofFarmManagementEconomics.AffiliatedEastWestPress,Pvt.Ltd.NewDelhi. 5. Srivastava, U.K. Vathsala. Agroprocessing Strategy for Acceleration and Exports Oxford University Press YMCA,LibraryBuilding,JaiSinghRoad,NewDelhi110001. 6. Rajagopal.OrganizingRuralBusinessPolicyPlanningandManagement.SagePublication,NewDelhi. 7. Pandey,MukeshandDeepakTiwari.RuralandAgriculturalMarketingInternationalBookDistributionCo. NewDelhi. 8. Diwase, Smita. AgriBusiness Management. Everest Publishing House, Everest Lane, 536, Shaniwar Peth, AppaBalwantChowk,Pune4110030 9. SivaRama,K.,K.RameshandM.Gangadhar.HumanResourceManagementinAGRICULTURE.Disscovery Publication,NewDelhi. 10. Talwar, Prakash, Travel and Tourism Management, Gyan Books Pvt. Ltd., Main Ansari Road, Darya Ganj, NewDelhi110002 11. Bagri, S.C. Trends in Tourism Promotion 2003. International Books Distributors, 9/3, Rajpur Road, Dehradun248001Uttarakhand(India)
49

305FManagementofAgriculture 3 f e&AlliedSciences
1) AnimalProd ductionMana agement (10) a. Scopeof flivestockinIndianecono omy b. Livestockcensusandtrendoflives stockproduction ologyusedin livestockcar re,poultrycareandmana agementofliv vestockandp poultryi.e.ca alf,heifer, c. Termino milkinga animal,dryanimal,pregna antanimal,draftanimalan ndbreedingb bull d. Stressm management.Housingofdifferentlivest tockandpoultry e. Routinefarmmanage ement.Prepa arationofanimalfordiffer rentpurposes s ttle,sheep,go oat,buffaloa andpoultry f. Variousbreedsofcat g. Nutrient trequirementoflivestockandpoultry h. Mainten nanceofrecordsonlivesto ockdairyandpoultryfarms i. Animalh healthcover,structureofudderandlet ttingdownof fmilk,cleana andhygienicm milkproducti ion j. Reprodu uctive system of male an female, es ms nd strus cycle, pregnancy and parturition. Systems of breeding, d artificialinsemination n 2) ValueAdditioninAnimalProducts (10) a. Present status of da airy, poultry, meat, wool and hide in ndustries in W WTO regime. Milk composition of different tspecies b. Production,packing, ,marketingofmilk,meata andtheirproducts c. Import,exportofanimalandpoul ltryproducts d. Pricereg gulationinan nimalproduct ts.Factorsinf fluencingprice e. Trendsinmarketinga andutilizationofanimalp products f. Importanceofhidesa andbones,qualitystandardsandstora age g. Markets standardsandregulationo ofanimalpro oducts 3) PostHarve estTechnolog gyofHorticulturalCrops (14) a. Importanceandpres sentstatusof fpostharvest ttechnology inhorticulturalcropsinIn ndiaandMah harashtra. Maturity y,harvestingandhandling ginrelationtoextendeds shelflifeandstoragequali ityoffruits,v vegetables andflow wers b. Maturity yandharvest tingindicesof ffruits,veget tablesandflo owers c. Factorsresponsiblefo ormaturity,r ripeninganddeterioration nofhorticultu uralproduce ing,grading,p packaging,storageandtra ansportoffru uits,vegetable esandflower rs d. Methodsofprecooli e. Importanceandscop peoffruitsandvegetablep preservation f. Selectionofsiteforfruitandvege etablepreserv vationunit.Principlesandmethodsofp preservation g. Preparat tion of jams, jellies, marm , malades, squashes, juices syrups, pre s, eserves, cryst tallized fruits, chutney, , picklean ndketchups h. Spoilage eofprocessed dproducts.P Postharvestm managementofcutflowers.Controlof fpostharves stdiseases ofimpor rtantfruitsan ndvegetables s
50
4) BiofertilizersandMushroomProduction (06) a. Biofertilizers:Introduction,importanceanddefinition b. Typeofbiofertilizers,Economicsofbiofertilizerproduction c. Mushroom:Introduction,importanceandtypesofmushrooms.Requirementsformushroomscultivation: differenttools,equipments,substratesandchemicalsrequiredforcommercialcultivationofmushroom (10) 5) InformationTechnologyinAgriBusiness a. InformationTechnology:meaning,roleandimportanceinAgribusinessandAgriculturemarketing b. ImportanceofCommonServiceCenters(CSC),CommonissuesofCSCs,Expertdecisionsupportsystemin Agriculture c. InformationTechnologyforAgricultureMarketing d. Onlinemarketinformation,onlinemarketstatusinIndia e. WebsiteonAgriculturemarketingandexport f. RoleofprivatecompaniesinonlinemarketingeChaupal,HLLShakti REFERENCEBOOKS: 1. Banerjee,G.C.TextBookofAnimalHusbandry.OxfordandIBMPublishers,NewDelhi. 2. Sashry,N.S.R.C.K.ThomasandR.A.Singh.FarmAnimalManagementandPoultryProduction.NSR,Vikas PublishingHousePvt.Ltd.Delhi. 3. HandBookofAnimalHusbandry,ICAR,NewDelhi. 4. Panda,B.andetal.FeedingPoultry.ICAR,Publication,NewDelhi 5. Singh,R.A.PoultryProduction.Publishers,NewDelhi. 6. Maske,ONorton.CommercialChickenProduction.ManuelAVIPublishers,INCWestPort. 7. Ling.E.R.TextBookandDairyChemistry.ChapmanHallLtd.,London 8. Devendra,CandG.B.McElroy.GoatandSheepProductioninTropicsLongmanGroupLtd.,London. 9. Pantastico,E.R.,B.PostHarvestTechnology,Handling,UtilizationofTropicalandSubtropicalFruitsand Vegetables.TheAVIPublishingCo.,WestPost,Connecticut,USA. 10. Salunke,D.K.andDesai,B.B.PastHarvestBiotechnologyofVegetables.IICRCPress,BocaRaton,Florida. 11. Varma,L.R.andV.K.Joshi.PostHarvestTechnologyofFruitsandVegetables,Vol.II.IndusPublishing Company,NewDelhi110027 12. Dixon,R.O.D.andC.T.Wheeler,NitrogenFixationinplants.BlackieUSA,ChapmanandHall,NewYork. 13. MotsaraI.M.R.,P.BhattacharyyaandBeenaSrivastava,BiofertilizerTechnology,MarketingandUsageA sourceBookcumglossary,FDCO,NewDelhi. 14. Bahl,N.HandbookonMushrooms.OxfordandIBHPub.Co.Pvt,Ltd,NewDelhi. 15. Kapoor,J.N.MushroomCultivation.SterlingPub.Co.,NewDelhi16. 16. PaulMcConnell.Measuringtheimpactofinformationondevelopment.IDRC,1995 17. Recciuti,M.DatabasevendorshawkwaresonInternet.InfoWorld,172,Jan9,10. 18. Melone,T,Yates,JandBenjamin,R.ElectronicMarketsandHiersrchies.CACM485. 19. ShahJignesh.CommodityFutureBenefitsstartflowinginTheHinduSurveyofIndianIndustry. 51

306FAgric 3 culturalEcon nomics

1) Introduction ntoAgricultu uralEconomic cs (0 08) a. Meaning g,concepts,d definitionssco opeandimpo ortanceofAg griculturalinN NationalEcon nomy b. Land:Co onceptLandu useclassificat tion,Landow wnershipandd distributiono ofland,Mana agementofLa and c. Agricultu urallaborand dcapital d. FarmMe echanizationanditsscope eandeffectsonAgricultur re 2) Structure&Dynamicsof fIndianAgricultural (0 08) a. PlaceofagriculturalinNationalec conomy b. Specialc characteristic csofagricultu ureinIndiane economy c. Patternofagricultura alholdings d. Agricultu uralproductiv vity:Trends,c causesandc consequences soflowprodu uctivityinInd dia e. Greenre evolution:Ne ewstrategyin ndevelopmen ntofIndianag griculture 3) IndianAgric culturalPolici ies (16) a. Meaning g,typesandimportance b. Evolutio onofagricultu uralpolicy c. FamineCommissionReport d. RoyalCo ommissionon nAgriculture:Recommend dations e. Drought tProneAreaP Programme(DPAP) f. LandRef formPolicy g. NationalInsurancePo olicy h. Naturea andobjective esoflandrefo orms i. Tenancy yreforms,Cra ashSchemefo orRuralDeve elopment j. Majorag griculturalinp putpoliciesin ncludingseed d,fertilizer,pe esticides,cred ditandirrigat tion k. NationalRuralEmplo oymentAssur ranceProgram mme&other rrecentAgric culturalDevelopmentProg grams l. NewAgr riculturalExportPolicesfo ordifferentcommodities 4) FinancialM Managementi inAgriBusine ess (18) a. Naturea andscope,im mportanceofagriculturalfi inance b. Agricultu uralfinancea asapartofpu ublicfinance c. Sourceo ofcapitals:Meaningandconceptofagr riculturecred dit d. Classifica ationandformsofcredit,3Rs,5Csan nd5Psofcre edit e. Creditcr reationandcreditcontrol f. Creditra ationingandp planning g. Legalaspectsofcredit sedcredit,Cr reditdemand dandsupply h. Supervis i. Creditin nstitution,cre editpolicyand dneededcha anges j. Portfolio omanagemen nt k. Financia alratioanalys sis,Breakeve enanalysisan ndInvestmentanalysis l. CapitalM Market
52
306FAgriculturalEconomics
REFERENCEBOOKS: 1. Agrawal,A.N.IndianAgriculture:Problems,ProgressandProspects.VikasPublishingHousePvt.Ltd., Delhi. 2. Mamoria,C.B.AgriculturalProblemsofIndia.KitabMahal,Allahabad 3. OwenOliver,NaturalResourcesConservationandEcologicalApproach.MacMillanCo.866,ThirdAvenue, NewYork10022. 4. Mamoria,C.B.AgriculturalProblemsofIndia.KitabMahal,Allahabad. 5. Bansil,P.C.AgriculturalProblemsofIndiaVikasPublishingHousePvt.Ltd.,Delhi. 6. Jain,S.C.AgriculturalPolicyinIndia.AlliedPublishersPvt.Ltd.Mumbai,Kolkatta,NewDelhi. 7. JamesP.G.AgriculturalPolicyinwealthyCountries.AgueandRobertsonPublishers,Sydeny. 8. Karla,O.P.AgriculturalPolicyinIndia.BombayPopularPrakashan,Mumbai. 9. Datta,K.K.andK.P.M.Sundaram.IndianEconomy.LatestEdition,S.ChandandCo.,Ltd.,7361,Ram Nagar,QutabRoad,NewDelhi110055. 10. Banerjee,G.C.TextBookofAnimalHusbandry.OxfordandIBHPublishers,NewDelhi. 11. Mahanta,K.C.AnimalHusbandryinIndia. 12. Patnkar,S.V.FinancialManagement.EverestPublishingHouseEverest,ParshuramApartment,12, SankalpSociety,PaudPhataRoad,Opp.JogHospital,Pune411038 13. Jain,S.C.ManagementinAgriculturalFinance.VoraandCompany.PublishersPvt.Ltd. 14. PrasannaChandra.FinancialManagement.TataMcgrawHillPublishingCo.Ltd.,NewDelhi. 15. Kahlon,A.SandKaramSingh.ManagingAgriculturalFinance:TheoryandPractice.AlliedPublisherPvt. Lt.,165,J.N.HerediaMarg,BallardEstate,Mumbai400038.
53

307FAgric 3 culturalMar rketing

1) Introduction ntoAgricultu uralMarketin ng (0 06) a. Scope,c concepts&ob bjectives b. DifferencesinAgricu ultural&cons sumerMarket ting intsinAgriculturalmarket ting c. Constrai d. Problem msofAgri.Ma arketing:Trad ditionalagro.Marketingan ndpresentst tatus,suggest tionforimpro ovements e. Presentstatus&prob bleminvariousmarketing gfunction f. Standard dizationandG Grading 2) Problemsof fAgriculturalMarketing (12) a. Defectsintraditionalagri.marketingsystemandsuggestionsforimprov vement b. Standard dization: Stan ndards and s standardizatio aims of s on, standardizatio significan of standa on, nce ardization, demeritsofstandardization.Basis sofstandards c. Grading:Amarketing gfunction,Im mportanceofg gradinginagr riculturegrad dinginIndia d. Channels of Marketing: Meaning, definition, m , marketing co osts, margin, price spread, factors affe , ecting the cost of marketing, re easons for hi igher marketing costs of f farm commo odities, ways of reducing m marketing cost e. Study of Market Inte f elligence and Market Inte d egration : Me eaning, defin nition, types of market integration, market function, AG GMARK, price trends, ma e arket informa ation. Coope erative agricultural marketing and publicag genciesinvolvedinagricu ulturalmarket tingviz.FCI, NAFED,STC, etc.Function nsofpriceme echanism, interrela ationship bet tween prices of inputs and output. Nature and supply of agricultural products, s d marketa ableandmark ketedsurplus s.Typesand reasonsforp pricemoveme entsandtheireffectonag gricultural pricesta abilizationan ndpricesuppo ortpolices. f. Warehousing:Statea andCentralW WarehousingCorporations s,objectives, functions,ad dvantages,speculation, futuretr radingandhe edging g. Hedging g:Meaning,ch hieffeaturesofhedging,k kinds,purpose e,benefitsan ndlimitations sofHedging h. FutureT Trading:Chara acteristicsoffuturetradin ng,organizedtradeinfutu ures 3) RetailMark keting (12) a. Concept t,typesofret tailers,superm markets,facto oryoutlets,h hypermarkets s b. Nonstor reretailing.R Retailermark ketingdecisio ons.Directsel lling,onetoo oneselling,m multipleselling,direct marketin ngandmultip plemarketing g c. Majorty ypesofretailorganization, ,cooperative echainstores s,voluntaryc chain,retailer rsandconsum mer cooperatives d. RetailCh hainManagem mentbyCorp porateHouses e. Procurementdecision,Price,prom motionandpl lacedecision f. Packagin ngandMarke etSegmentationinRetailMarketing g. StoreManagement:R Retaillocation,merchandi ising,usingpr ricetostimulatemarketsa ale h. Branding gStrategy:M Manufacturersbrand,priva atelabel,brandforasale i. Trendsinretailing.R Retailingstra ategies j. Impacto ofretailingon neconomyan ndsociety
54
4) SupplyChainManagement/Sales&Distribution (05) a. UnderstandingSupplyChain b. DecisionphasesinSupplyChain c. DriversofSupplyChainperformance d. TheRoleofTransportationinaSupplyChain,FactorsaffectingtransportationDecisions,Tailored Transportation e. ManagingSupply,ManagingDemandinSupplyChain (05) 5) PromotionofAgriProducts a. BasicConceptofPromotion b. FundamentalofAdvertising c. MarketAnalysisforAgriProductssegmentation&Targeting d. DirectMarketing e. SalesManagement,PersonalSelling&Salesmanship f. SalesRelatedMarketingPolicies 6) TradingofAgriculturalMarketing (10) a. Importanceofagriculturalcommoditiesinagriculturalmarketing b. Marketingofcerealsrice,wheatandjowar c. Marketingofpulsesmango,tur,gram,udidetc d. Averagecostofprocessingwheatintowheatflour,paddytorice,wholepulsesintosplitpulses, comparisonofdifferentricemillingmethods e. Studyonpricespreadofimportantcropsandproducersshareinconsumerrupee f. Marketingofmango,citrusandgrapes g. Marketingofvegetables h. Improvingefficiencyincommoditymarketing i. Roleofcooperativeandregulatedmarketincommoditymarketing j. Marketingofcommercialcropswithspecialreferencetoallfunctionsandpriceanalysis k. CommercialcommodityTradingcotton,sugarcane,onion,grapes,banana,citrus,mango,cutflowers roses,gerbera,gladiolus,etc.vegetablescauliflower,cabbage,tomato,potato,onion,ladies,finger, brinjal l. Existinglevelsofprocessingandfuturepotential.Exportandexportpotential REFERENCEBOOKS: 1. Acharya,S.S.andN.L.Agrawal.AgriculturalMarketinginIndia.OxfordandIBMPublishingCompanyPvt. Ltd.,66Janpath,NewDelhi110001. 2. Gupta,A.P.MarketingofAgriculturalProduceinIndia.VoraandCompanyPublishersPvt,Ltd.,3,Round Building,Kalbadevi,Mumbai400002 3. Mamoria C.B. and R.L. Joshi. Principles and Practice of Marketing in India. Kitab Mahal, 15, Thorn hill Road,Allahabad. 4. PhilipKotler.MarketingManagement.PearsonEducationPublishers,NewDelhi. 5. Panvar,J.S.BeyondConsumerMarketing.ResponseBooks,SagePublications,NewDelhi. 6. Pandey, Mukesh andDeepakTiwari. Rural andAgricultural Marketing. International Book Distribution Co.,NewDelhi. 7. SwapnaPradhan.RetailManagementTataMcGrawHill 8. Acharya,S.S.andN.L.Agrawal.AgriculturalMarketinginIndia.OxfordandIBHPublishingCompanyPvt., Ltd.,66,Janpath,NewDelhi110001 9. Mamoria,C.B.andR.L.Joshi.PrinciplesandpracticeofMarketinginIndia.KitabMahal,15,Thornhill Road,Allahbad. 10. SunilChopra,PeterMeindl,SupplyChainManagement.PrenticeHallPublication 11. Panvar,J.S.BeyondConsumerMarketing.ResponseBooksSagePublications,NewDelhi. 12. S.A.Chunawala,Advertising,SalesandPromotionManagementHimalayaPublishingHouse 55

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2010

North Maharashtra University, Jalgaon

Syllabus of Master in Business Administration (MBA)

NorthMaharasht traUniver rsity,Jalg gaon

FACU ULTYOFCOMMERCE&MAN NAGEMENT

STRU UCTUREOFMASTERINBUSINESSADM MINISTRATION(M.B.A.)

SemesterIandII(w. S .e.f.July200 09)

SemesterI S A:C CreditCourses

Paper 201 202 203 204 205 206 207 208

Semeste erII A:CreditC Courses

Se emesterII IIandIV(w w.e.f.July20 010)

Semester rIII CreditCo ourses

Sem mesterIV Cred ditCourses

*Specializ zationInMajorSubjects (AnyOne)

**SpecializationInMi inorSubjects (AnyOne) )

NorthMaharasht traUniver rsity,Jalg gaon

NorthMaharasht traUniver rsity,Jalg gaon

302:Entr repreneursh hip&Project tManageme ent

NorthMaharasht traUniver rsity,Jalg gaon

Pape er:303:Lega alAspectsO OfBusiness

1. 2. 3. 4. LegalAspectsofBusinessbyAkhileshwarPathakTataMcGrawHill LegalAspectsofBusinessbyR.R.RamtirthkarHimalayaPublishingHouse MercantileLawbyS.S.GulshanExcellBooks Mercantile&CommercialLawbyRohiniAggrawalTaxmanPublication

Specializa S ationA Financia alManage ement NorthMaharasht traUniver rsity,Jalg gaon

304AMa anagemento ofBanks&F FinancialSer rvices

SectionI IManageme entofBanks s

NorthMaharasht traUniver rsity,Jalg gaon

305ATa axManagem ment 60+4 40Pattern:Exter rnalMarks60+I InternalMarks4 40=MaximumT TotalMarks:100 0

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

NorthMaharasht traUniver rsity,Jalg gaon

NorthMaharasht traUniver rsity,Jalg gaon

307AFina ancialDeriva atives

Sp pecializat tionB Marketin ngManage ement NorthMaharasht traUniver rsity,Jalg gaon

NorthMaharasht traUniver rsity,Jalg gaon

North hMaharas shtraUni iversity,Ja algaon

306BSer rvicesMarke eting

NorthMaharasht traUniver rsity,Jalg gaon

307B BGlobalM MarketingMa anagement

3) ExportManagement a) ManagingExportDecisions b) ExportContract:costdescriptions,riskcoverage c) Exportprocedure&Documentation,Modesofpayment d) Exitpolicy REFERENCEBOOKS:

304C IndustrialR Relations& TradeUnion n

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2010) SEMESTER: III

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. July -2010) SEMESTER: III

6) StrategicHR&InformationTechnology a) TechnologiesAffectingHRM b) HRInnovations c) ConventionalHRMtoWebBasedHRM d) VariousApplicationSoftwareforHRPractices

FACULTYOFCOMMERCE&MANAGEMENT NewSyllabus:M.B.A.(w.e.f.July2010) SEMESTER:III

1. LabourLawsbyB.D.SinghExcelBooks 2. IndustrialJurisprudenceandLabourLegislationbyA.M.SharmaHimalayaPublications 3. ElementsofMerchantileLawbyN.D.KapoorSultanChand&Sons 4. IndustrialRelations,TradeUnions&LabourLegislationbyPRNSinha,InduSinha,SeemaShekharPearson 5. LabourLawsBareActs

Sp pecializati ionDO Operation nsManag gement

NorthMaharasht traUniver rsity,Jalg gaon

304 4DWorldC ClassManuf facturing&ProcessManagement

NorthMaharasht traUniver rsity,Jalg gaon

305D MANAGE D EMENTOFTE ECHNOLOGY

NorthMaharasht traUniver rsity,Jalg gaon

306DL Logistic&Su upplyChainManageme ent

NorthMaharasht traUniver rsity,Jalg gaon

307DOpe erationsRes search

8) Simulations a) MeaningofSimulation b) ReasonsforusingSimulation c) Advantages&LimitationsofSimulation d) MonteCarloMethodofSimulation(Theoryonly) REFERENCEBOOKS: 1. OperationsResearchbyV.K.KapoorSultanChand&Sons

2. OperationsResearchbyD.SHeera&P.K.GuptaS.Chand&Sons 3. QuantitativeTechniquesinManagementbyVohraTataMcGrawHillCompany 4. OperationsResearchbyNatarajanPearson 5. QuantitativeTechniquesinManagementbyJaishankarExcelBooks 39

Speciali izationE EIntern nationalB BusinessM Managem ment

NorthMaharasht traUniver rsity,Jalg gaon

304EInter 3 rnationalBu usiness

NorthMaharasht traUniver rsity,Jalg gaon

NorthMaharasht traUniver rsity,Jalg gaon

306 6EInternationalLogist tic&Supply yChainMan nagement

NorthMaharasht traUniver rsity,Jalg gaon

307EInternationa alMarketing gManageme ent

Spe ecialisatio onF:Ag griBusin nessMana agement

NorthMaharasht traUniver rsity,Jalg gaon