Strategy :Strategy is an action plan formulated to achieve particular goal.

To ach ieve a goal with specific skills one need to formulate proper strategy and imple ment it effectively in order to get desired result. Concept of strategy : Strategy is the means by which an individual or organization utilize the ir limited resource in a way to achieve a goal. Stretagy is all about winning at the end of effectively implementation. The four factors of strategy are : 1) simple, Consistent and Long term goals. 2) Understanding of competitive environment. 3) Using strength and hide weaknesses. 4) effective implementation. To make the proper strategy, one need to go through the SWOT analysis of individual or organization. As strategy is all about making use of strength and overcoming the weaknesses. While formulating the strategy, one need to understa nd the long term goal and the goal should be simple and consistent. One need to understand the competitive environment where the strategy is implemented. The competitors position and their response is to be considered wh ile formulating the strategy. Strategy is all about winning with using the strength in a way that it h ides the weaknesses. It only focuses on effective use of strrength and we may al so say, it's attack on competitor's weak point. For example, if one needs make a strategy in war. One needs to understand the weaknesses of opponent and find th eir own strength. Using the strength in a way, that it becomes difficult for riv als to understand and to face the strategy. Last stage is to implement the strategy effectively. The example of impl ementing the strategy very effectively is in MAHABHARATA. When kauravas were imp lemented the the war strategy against Abhimanyu. They implement the strategy in a way that Abhimanyu were not able to face and he failed to defend his self. Basic Framework of Strategy : Basic frame work of strategy is to do SWOT analysis. SWOT analysis is to find the strength, waekness, opportunity and threat. While doing the swot analy sis, one need to understand the goal and vision of the organization. Finding int ernal strength and weaknesses and external opportunity and threats is main task of SWOT analysis. This will help to understand the competitors position by compa rision. It helps organization to place a new product in consumer's mind by study ing their behavior and making strategy. accordingly. To formulate the strategy and to implement it effectively the coordinati on between internal and external environment is necessary. Internal environment is SWOT analysis and external environment is their consumers, competitors and su

ppliers. Effective strategy is required in every field of business. Other than bu siness sports and war can be win on effective implementation of strategy. Let's see one example of strategy implementation in sport, cricket.

Example : Recently there is a test series going on in between India and England. B efore the series starts India were in top on World Test Ranking.Indian cricket t eam have very long and strong batting line up. With captain Mahendra Singh Dhoni came on battig at 7th place India have best batting order. On the other hand England team is strong enough to compete with World No . 1 team. While playing with team like India there is indeed to play with some s pecific strategy. Many times we had seen that some team told about their strateg y of playing by making target of wicket of players like Sachin Tendulkar or Vire ndra Sehwag. There is one weakness of Indian cricket player of playing short pitch de livery on fast pithches. England team uses the strategy to bowl short pith and b ouncer to the Indian players. As it is only weakness of players to play bouncers and short pitch ball, no single player be able to play for a long time which is basic of test match. England seamers make difficult for Indian top and middle o rder to stay on the pitch for a long time. The situation is like Batsman stays m ore on dressing room instead on ground and result is in favor of England team. T hey beat World No. 1 teat team by more than 300 runs. This way effectively implemented strategy helps England team to lead to victory.