12-Aug-11

The puzzle:
I Live in the Future & Here's How It Works
Dr. Jimmy Schwarzkopf Research Fellow jimmy@stki.info www.stki.info

Lets go for a walk

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Changes are BIG

Nicolaus Copernicus 1514 ` `

Big change or IMPLOSION

First Technological Implosion 1982-1986 Second Technological Implosion 2011 -2015

PC Ecosystem Client/server Ecosystem LAN/WAN Ecosystem Internet/Web Ecosystem X86 Ecosystem Relational DBMS Ecosystem

Mobility Devices Ecosystem Cloud Services Ecosystem Analytic tools/appliances for data management Ecosystem NO-SQL DBMS Ecosystem Social Commerce Ecosystem

12-Aug-11

What did CIOs say in 1982-1986

Are all this technologies:
Secure ? Strong enough ? Manageable in an IT environment ? Will IT loose control ? Should IT use them ?
Guess what they will say 2011 - 2012 (we are in a faster moving era) ?
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NO .. NO

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Albert Einstein said about CIOs (?):

5th Generation Of Computing

1970s 1980s 1990s
Web:

Autocratic Personal: Centralized Computing

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2000s
SOA:

2011+
Cloud/Mobility:

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Will IT change ? Will CIOs ?

What do I mean?

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2011-12 Game Changers

New CIO (Job & Responsibilities )
New Internet Operating System

legacy migrations peer-to-peer E-bizz

mobile devices management

Web 3.0

open source collaboration

24X7 connectivity

Consumerized IT

Gamification

Data Center efficiency density and monitoring

virtual clients

sensors

virtualization DW appliances

unified communication

infrastructure convergence

Game Changer 1
Consumerized IT
Personal connectivity Personal Mobile Computing Cloud based applications

Knowledge Individuals
Always connected Technology Savvy Multitasked

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video content

Storage & bandwidth Price revolutions

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IT is Consumerized .

2011: my pockets contents

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Simple business app

Square handles security and meets all PCI security standards to ensure payments are safe and secure.

In 2 years we will carry only 1

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Are You Ready for the New Peer-to-Peer Economy?

transactions happen between individuals or a group of individuals and not only between corporations and individuals.

196,802 soho ( up to 9 companies employees)

STKIs Jewish philosopher of the year

In 1959, Prof. Drucker coined the term

knowledge worker

In 2011 we can coin the term:

knowledge individual
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knowledge individual
MIXES home/work 24 hours a day

Connected to: i. World information/news ii. Education iii. Entertainment iv. Family & friends v. WORK

How does the knowledge individual make decisions today:

Company sends future rewards

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Applications used:
i. ii. iii. iv. v. vi. vii. Personal Finance Personal Productivity ENTERPRISE APPLICATIONS Data Storage Personal Entertainer Family Health others

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Future retail environment

U.S. Patent and Trademark Office published a new patent application entitled

Social Networking in Shopping Environments

Game Changer 2
Storage & Bandwidth
New networks New Technologies Reductions of price New Applications Net Neutrality
equal infrastructure services for all

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Virtually free and unlimited

Storage and bandwidth: improving while dramatic reductions of price . The marginal cost is falling to practically zero.
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We are in the midst of an historic upload

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Israeli Internet Speeds

Growth: Digital Highway

Availability of cellular and line high-speed broadband Broadband related growth (innovation) and availability of several (>2) aquatic lines to Italy will bewill push differentiator in 2010-2012 the big INNOVATION 2011-2014

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Digital Terrestrial Television (DTT)

spectrum released by TVs switch to digital broadcasting

Below 700MHs for unlicensed use by the public

White-space devices will be able to zip data along at 400-800Mbps and have ranges of several kilometers

700MHz bands for mobile-phone operators

Old TV signals travel for many kilometers, carry a lot of information, unaffected by weather and go through walls to penetrate buildings.
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Game Changer 3

New OS for the internet

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The Web Is Dead. Long Live the Internet

Mobile Appliances as internet OS client

(from GPS or cell antennas) (from Google) `

(from Waze) (from Google Streets)

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And wow wow wow

Game Changer 4

Post PC era: New generation of appliances

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When will we have Industrial Information Machines ?

It takes time not only for people to adopt technologies into their daily routines but also for technologists to figure out how to make things

33 years
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The Karl Benz Patent Motorwagen 1885,.

The Austin 7 was produced from 1922 through to 1939 by the Austin Motor Company.

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The rule: +/-30 years

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Mobility

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Like an old phone

changed form

Average time spent connected by knowledge individual

Web surfing(URL based) 59%

1995-2003
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2003-10

` adopted its own form

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In other words Aps

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Smartphones 2011

Nokia Microsoft Blackberry ` `

Israell

Decision on curator as marriage

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tech wars or religion wars

Game Changer 5
Mobile Apps
The Rise of a New Generation "specialized local apps running in conjunction with cloud-based services" across smartphones, tablets, and other devices
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Mobile Applications also changing

Your mobile application should look more like that: and Less like that:

Dont look at mobile devices as an extended PC It is a totally different device that will offer added value that a PC doesnt

How are we going to use them ?

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Or one for each machine?

PCs Mac Tablets Smart phones

Cell phones

Multichannel technologies are only that: technologies

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Change from Multichannel to Touchpoint Strategies

Technology versus Service

technologies

Game Changer 6
Web 2 + 3 + 4
Social Capital Management

Social Networks Crowd Sourcing Facebook

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Evolution of Social Media

1.053 Million 18-24 use facebook

43.36% of the population use FACEBOOK

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25-34: 893K Over 35:

606K
Over 55:

128K

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Facebook Credits are added to your account at USD $0.10 each.

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Now, its likely to be Facebook .

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Game Changer 7

GAMIFICATION (new man machine or user/interface)

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Farmville Game on Facebook

Its free but you can buy goods to enhance the experience:
1,200,000 tractors sold every single day

A team of 35 Developers release new virtual items into FarmVille twice a week 285 Million+ users without any advertising per day Parent company Zynga makes est. $2,500M / Year and has 1200+ employees
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Examples of Gamification (daily users)

Gamification: Hype or Game-Changer?

use of game play mechanics for non-game applications encourage people to adopt and engage in desired behaviors in connection with the applications
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` www.appdata.com
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Work While You Whistle

New MMI/UI based on Gamification

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Game Changer 8

SENSORS
(ie: body, location based, etc..)
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The Sensors Are Coming!

Body Sensing Comes to Smartphones Sensors could include heart monitors to keep tabs on your health. There will also be sensors that can detect perspiration and could be used to monitor your excitement level and even mood.

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More sensors

Facebook Places
The check-in icon only shows up on the day of the event and only when users are geographically close to the specified address.

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Location based services

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Where are we????

2012

Web 3.0

Web 1.0: involved go search, get data and some limited interactivity Web 2.0: involves real identities and real relationships Web 3.0: will be real identities generating massive amounts of data

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Very high volume, high speed, unstructured data analysis

Wake up call.. NOW

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