EDWARD DONFRANCESCO

Address: Edina, Minnesota 55439 Weekdays: 612.821.4206 | Mobile: 612.834.4663 E-mail: ed.donfrancesco@gmail.com | Profile: http://www.linkedin.com/in/eddonfrancesco

SALES & MARKETING DIRECTOR

OBJECTIVE
To deliver expert, tactical, sales and marketing leadership through skills development and professional growth of individual and team core competencies for enhanced performance in complex environments; and negotiating winning solutions that enhance growth and profitability for the organization.

ACHIEVEMENTS
Consistently gained recognition and attained #1 status within the organization in 1998 and 2010 with the Highest Company Dollar Retention Percentage Certificate of Achievement Award, which is the difference between gross sales income and commission dollars paid to sales associates, by influencing, motivating, and developing sales incentives to generate the highest commission rate on sales while negotiating favorable commission plans for the organization. Awarded the Highest New Agent Sales Production Certificate of Achievement in 2003 for developing the most successful and highest producing new sales associates within a 70 branch office organization. Fortified operating efficiencies and peak performance of the branch and sales team by reducing operating expenses by 9.1% Q1 2011 vs. 2010 to right-size business to the current housing market. Earned Salesperson of the Year and Listing Leader of the Year Awards for 2 consecutive years competing with over 250 sales associates at Frank Kreiser Real Estate Company. Personally exceeded annual national industry average of 6 closed sales with personal best average of 23 closed sales annually over a 7 year period.

QUALIFICATIONS SUMMARY
Competitive, innovative, and proactive sales executive and business leader, with track record of success in escalating sales, inspiring optimal performance from sales team, revolutionizing sales support services, developing and cultivating strong interpersonal relationships, and establishing focused corporate programs and strategies that exceed marketplace objectives. Powered with extensive market knowledge and business management skills combined with broad-based and handson experience, competently supervises office and sales activities. Adept at setting initiatives and identifying goals and requirements to develop innovative systems and procedures that optimize delivery of client services and grow profit. Expert in applying commercialization strategies through market evaluation, strategic planning, and sales campaigns. Highly capable of identifying and capitalizing on new growth opportunities through creative and aggressive marketing, project development expertise, and keen business instincts. Commended for establishing reputation through leadership disciplines, perseverance, commitment, and dependability that created a positive impact on the sales team and organization.

CORE STRENGTHS
Sales & Marketing Leadership Expert at providing tactical leadership, professional sales and marketing development, and performance enrichment of inside and outside sales activities by cultivating multi-level skills capabilities that enhanced individual and team performance Mentoring/Coaching Knowledgeable and proficient in coaching individuals and teams to discover their inherent abilities and skills measured to key performance indicators and performance appraisal systems Training and Development Adept at designing and delivering training solutions that drove performance and productivity, including career and business planning, coaching and feedback, branding and marketing, accountability, productivity development, negotiating skills, and performance evaluation Technology Served on Managers Technology Advisory Council (MTAC) that developed a web-based platform revolutionizing property searches for consumers and a client relationship management dashboard for sales associates Outstanding Communication Skills Comfortable interacting with diverse groups and individuals at all organizational levels, from C-level executives to consumers Resourceful Problem Solver Skilled at identifying and evaluating complex issues and negotiating winning solutions

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EDWARD DONFRANCESCO
Weekdays: 612.821.4206 | Mobile: 612.834.4663 E-mail: ed.donfrancesco@gmail.com Profile: http://www.linkedin.com/in/eddonfrancesco CAREER OVERVIEW
Managed all aspects of day-to-day operations, including staff recruitment and retention, career development, business coaching, strategic, business, and financial planning, developed the core competencies of sales associates, branch office growth and profitability. Demonstrated in-depth understanding of sales and marketing techniques that led to a strong and highly effective sales team whose sales production exceeded competitor averages while maintaining customer satisfaction. Applied comprehensive market research indicators to create competitive market presentation tools that refined and strengthened marketing and promotional strategies. Developed and implemented a unique multi-channel marketing campaign that attracted new sales talent. Authored and administered the implementation of a sales and marketing manual for new associates that provided a structured yet flexible training curriculum for cultivating prospecting skills and problem solving strategies. Significantly and rapidly improved sales and marketing performance and drove individuals sales success rate by combining systematic business coaching with accountability, confidence building, and motivation. Facilitated one-on-one weekly business coaching with sales associates for skill building, sales and marketing training, goal setting, business planning, and advanced career development. Researched, aggregated, and documented relevant market trends, legislative and legal issues, sales-oriented news articles, sales tips and scenarios, and sales events for e-newsletters produced and emailed weekly to 40 sales associates and staff. Planned and organized invigorating, motivational, and content-rich 1-hour weekly sales meetings discussing current market conditions, sales and marketing strategies, techniques and scenarios with in-depth group discussions, problem-solving dialogue, networking, and PowerPoint presentations.

WORK HISTORY
Senior Managing Sales Broker | EDINA REALTY HOME SERVICES, MINNEAPOLIS, MN | 19902011 Assistant Sales Manager/ REALTOR Sales Associate | EDINA REALTY, INC., EDINA, MN | 19851990 REALTOR Sales Associate | FRANK KREISER REAL ESTATE, EDINA, MN | 19821985

EDUCATION
Advanced Business Coursework: Business Coaching Certificate of Achievement, Integrity Coaching How to Be A Better Team Leader Certificate of Merit, Padgett-Thompson How to Write a Business Plan Course Completion, Hennepin Technical College Bachelor of Science | CAPITOL COLLEGE, COLUMBIA, MD | Graduated with Honors Associate of Science | RHODE ISLAND JUNIOR COLLEGE, PROVIDENCE, RI | Deans List

CERTIFICATIONS AND DESIGNATIONS

Certified Residential Broker (CRB) Candidate Certified Residential Specialist (CRS) Residential Finance Consultant (RFC) Short Sales & Foreclosure Resource (SFR) Certification Investment Property Specialist Certification Accredited Relocation Counselor (ARC) Graduate, REALTOR Institute (GRI)

AFFILIATIONS AND ACTIVITIES

Chair, Minnesota Association of REALTORS Professional Standards Committee, Ethics and Arbitration Past President, Southwest Community Business Association Past Director, Minneapolis Area Association of REALTORS Board of Directors Past Member, Minneapolis Area Association of REALTORS, Regional Multiple Listing Service Committee Past Member, Minneapolis Area Association of REALTORS Bylaws & Forms Committee Event Planner Volunteer, MS Society, Ride MS Event

TECHNICAL SKILLS
Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Internet Explorer