BLS INSTITUTE OF MANAGEMENT, Mohan Nagar, GZB

OBJECTIVE OF CORPORATE INTERNSHIP

The purpose of corporate internship for a minimum time of 6 week is to connect theory and practice, obtain knowledge &awareness of the functioning of various departments of the corporate and its environment which is utmost necessary for the success of the budding managers. The basic objectives of the summer internship programme for PGDM students are:

1. To understand the business and competitive environment in which the organization is operating.

2. To analyze and understand the financial position of the organization viz -aviz competitors.

3. To practice and test what we have learnt in the foundation courses in the first year.

4. To get a feel of corporate life and its functioning & understand various interaction styles

Products / Services : We are into Web Applications, Web Sites Customised Software Development, Networking Solutions, IT Solutions, Multimedia Presentation, E-Learning, ERP Packages, DOT NET Softwares, ASP

Softwares, ASP Applications, Web Hosting, WIFI etc.

Corporate mission and vision of Wizard Infosolutions.com

MISSION: To become the world largest IT services &product company in terms of business and employee strength within the domains of IT service, solution, products & consultancy for industries, people and mankind VISSION: To provide customer-centric, value adding solution that enhances the customer s profitability in their own market segment WORKING CULTURE: Our people are our most valuable asset. Value form the foundation for everything that happens in their workplace. We believe for survival in the market innovation and creativity is must. We are continuously trying to improve the services for our valued customer. Having years of experience, Innvy is fortunate to have some of the most talented people working in Indian IT industry today. We believe in friendly working environment. Our organization structure is our backbone that searches creativity from day to day life & research it to provide its solution with u nmatched features.

PORTFOLIO ANALYSIS: The best possible definition of portfolio analysis can be as follow analyzing element of a firm s product mix to determine the optimum

allocation of its resources. Two most common measures used in a portfolio analysis are market growth rate and relative markets share A company portfolio is simply a collection of items such as products, projects, customer, company division, and so on. Portfolio analysis is the study of how a portfolio performs under different scenarios, and it is used to determine the optimal portfolio composition for getting the best value possible. Impeccable group of companies, rajnagar Ghaziabad, has fore verticals in which Wizard Info solutions Private limited is one of them rest three verticals are Impeccable Education Trainers Pvt. Ltd. Impeccable jobs.com,Impeccable consultancy services . WIZARD INFOSOLUTIONS: In terms of popularity revenue generation this vertical can be called the star of the company, wizard enjoying 3 years of rich experience in this field and has done various projects and carrying a sound satisfied clientele data base. Company has been promoted by some very experienced professional dedicated to provide all IT solution under one roof. It possesses not only the latest technology but also the most experienced hands to offer under friendly customized solution. Wizard basically providing its services in 4 domain i.e. Creative solution, web application solution, offshore development and internet marketing are there. All 4 domains are equally compatible and have been checked true on customer satisfaction. Wizard info solution have a very diverse and extensive portfolio, the work done by the company is in itself reflect its potential and company promises to fulfill their clients busin ess needs. Some of the list of client is as follow Impeccable jobs Ghaziabad, Impeccable educational trainers Ghaziabad, Panchawati Awas samiti

Khurja, Bio-med Ghaziabad, CERT Merrut.GoldenRathiSariya. Recent project handled by company Veena International and funtech amusement are the recent project handled by company apart from it company has already done many project successfully.

COMPANY PROFILE Wizard Info Solutions Private Limited is a company in Software and Website Solutions Under Impeccable Group. Wizard Info Solutions providing a concept of Earn while you learn for the students of the different engineering and management institutes with Wizard Campus solution, First time in the industry. Wizard Team will be selecting candidates in the institutes and make the team within the Institute from different streams to work in real environment. Our team will guide those Teams to get client requirements in real market and those requirements will be fulfilled by the teams of institutes under the guidelines of the Wizard Team. Teams will be doing marketing of services and products, HR team will manage the Manpower and the clients, finance team will be managing the collections by the team Members and distribution of that collection among the team members, IT team will be developing the IT solutions as per the market needs. Total revenue generated by teams will be divided in three segments y 50% for the team of students y 25% to the institutes y 25% to the Wizard Info Solutions The institute will provide the candidates and infrastructure required to develop the Products and services and finally deliver them. Wizard Info Solutions will provide the support for training the selected students and get the work done. Wizard will provide the experience certificate for the

students for that period. The students will getting the live experience and stipend along the free training support and experience letter that will help them in better placements. No money has to be spend by the instit ute or the candidates. Best candidates can be absorbed by the Impeccable Group of Companies after the interview. Teams will be managed online though our portal

www.wizardinfosolutions.co.in by keeping track of activities and progress for defined period. If your feel that the proposal is useful to your students and institute and need a presentation in your institute kindly send us mail on info@wizardinfosolutions.co.in or SMS Wizard Campus on 9868611066.

Introduction : Wizard Info solution private ltd is a flagship company under Impeccable group of companies, which provides leading solution for b2b services, web hosting and promotion, customized software solutions and Enterprise applications. It was established in 2006. Impeccable group of companies consist of four different verticals. Excepting wizard Info solutions Pvt. ltd. Other three verticals are given below :
y Impeccable Education Trainers pvt. Ltd.: It is training &Consultancy organization to provide Trainings for the corporate institution and individuals on demand in the area of information Technology and Management and placements for the candidates of different institutes as per industry requirements. Impeccable Jobs: This is an online service being designed to provide people with an easy cut to grasp their dream job. Under this service Job seekers an account is being created in the system. His/her account will be consisted all details regarding your preferences Qualification, Experience, Job Profiles, Job

Location etc. Companys HR team finds out jobs exactly matching to their profile. These preferences are being provided to then by phone, mail & sms with all details of job requirements, company profile &address, contact details with suggestions over how to apply. Impeccable Consultancy Services: Impeccable Consultancy Services is a company of Impeccable Group established in 2008 which deals in different kind of services like recruitment, career services, and admission support to various institutes and setting up institutes. Along this we provide support in information and security and training related support to various institutes.

The Wizard Info solution pvt. Ltd. Has been promoted by some highly Experienced Professionals dedicated to provide total IT solution under one roof .It possesses not only the latest technology gadgets but also the most knowledgeable and experienced hands to offer most user friendly customized solutions. Competitors Analysis : This Report has containing competitors analysis with two perspective first from the perspective of the whole company and second one is with the perspective of this product level, it can be say like first one is on micro level. Today all sectors have got imperfect competition, and availability of substitutes and new entry of firm are in practice. Every firm and big industry got its competitors, even world no.1 IT industry Intel also got its competitor AMD. Similarly there is lots of company working on same domain in which Wizard info solution is working. Like Atari Informatics Ltd Baan Info System India Pvt. Ltd ,Hex aware Technologies Ltd Influx Solution Ltd, IGATE Global Solutions Ltd, Infosys Technologies Ltd, Larsen & Toubro Ltd, Mastek Ltd, NIIT Ltd, IBM India Aftek, Nucleus Software, Vakrangee Softwares, Cybertech Systems,Eonour Technologies Ltd. In this list some companies are dealing with large investment and popular to all over the world like hcl, ibm etc but Wizard is not popular and not very big firm in term of investment. Hence these companies cannot be called real competitors of wizard. SWOT analysis of Wizard Info solutions.com : 1. Three years of rich experience. 2. Support of mother company as well as its 3 others subsidiary companies. 1. Lack of proper infrastructure. 2. Misbalanced inclination of management towards its 1 vertical.

3. A good Client base. 4. Using expertise in their business. 5.Good and attractive web portal 6. Process of booking online order and payment option.

3.Unattractive website 4. Vision and mission of the company is not defined. 5. Small firm, not known widely. 6. Not very strong from the financial side. 7. Less working staff.

Opportunity: 1. Company is having a diverse experience in various field so it can expand its legs in others field as well. 2. The field and vertical in which company deals are so exhaustive that it all has the capability to be separate vertical.

Threat: 1. Improper management can disturb the productivity of this company.

At Product Level :(comparison) Wizard info solutions pvt .ltd. has launched the product Wedding services .co .in a online portal which will provide a one step plate form for all service provider related with wedding or marriage like farm houses ,banquet halls, beauty salons and all at free of cost for its end users. Source of revenue for this site would be first the service provider which would be registered at this site because this will do a promotion and advertisement for them and second from advertisement from at this site. Study has identified two main competitors for this site. i.e Shadionline.com and marriagearrangement.com apart from this all yellow pages and just dials like services are also going to give hard to hit this site. One of the main competitors is shadionline.com, how their services and portfolio is similar and different from this one is given below.

About Shadionline.com:
Shad online, the wedding services management company ,subsidiary of world cast technology ltd. Shadionline is one step solution for all sort of wedding requirements. Shadionline promises to its customers uniqueness, convenience and value for money during planning, coordinating and executing wedding

requirements. Whether the special day involves just the couple or the family and friends, tying the knot making it memorable are the core objective of the wedding planners. Shadionline wedding planner is trained professional consultant, a friend guide who assist the family for a great wedding!.The Shadionline design team is drawn from leading institutes such as National Institute of design, Ahmadabad and Indian institute of management, Kolkata.

The company has working arrangements with the Government of Malaysia to promote weddings in Malaysia, a hitherto new concept.

As part of bringing worldwide trends to India, shadionline has conducted workshops on wedding services with international speakers from across the world. Shadionline also offer specialized services ranging from conceptualization thematic ambience (decor), dining concepts, wedding stationary and special highlights for memorable moments, entertainment and other services. Shadionline offers a range of services to make wedding ceremony a grand one. Starting from the planning the whole event, to choosing the wedding theme ,venues, and all other wedding requirements, and most importantly implanting those successfully -Shadionline does it all for you. The list of services offered by shadi Online are wedding Themes, Wedding venues, Accompanishments, Trousseau Packing, Invitation, Gifts ,Catering, Floral Decors ,Mehendi, Lighting, Music, Still and Video Photography,Transportation,Accomodation,Accommodation,Rentals/Hiring . Strength 1. Old and well establish portal entity in business. 2.Working on many vertical, like Wedding arrangements, Wedding Planner, Honeymoon package etc. 3. Get recognized by many popular media like aaj tak, Times Now, Zee TV and CNBC. 4. Provide free of cost information of service provides to their end users to increase their popularity. 5. Known to all over the country. Weakness 1. Complex web portal. One has to do effort in locating information about the wedding service providers. 2. Data of service providers are only of Delhi and Mumbai. They are not covering rest of the cities. 3.Complex web portal for simple (not having too much knowledge about internet) 4. Provider simple information with address, not exact location with the help of maps. 5.No extra information about the service vendors like location, shop photo, special services etc.

6. Approaching abroad for expand its business to international level.

7. Take Care of CSR by providing free information about customs and rituals. 8. Feedback form for their end users. 9. Give rating to service providers and recommended them on portal through an option link. 10. High budget organization. 11. Special section of bride wearing for high end users. Opportunity 1. Make good profit for their business. 2. Can be a integrate and complete service provider by making a tie up with others cross services.

Threat 1. Others yellow pages services will give it a hard hit in term of competition. 2. Services are limited only in two cities so if any other company with this concept will enter in market with multiplicity concept can create threat for it.

Similarity between Shadionline.com and Wedding services.co.in : 1. Both are providing marriage arrangement services. 2. Both are free of cost for its end users. 3. Source of Revenue for both sites are Ads, banners and charges from service providers.

Dissimilarity b/w shadionline.com and wedding services.co.in 1-Unstructured website. 2-Very congested look. 3-Not very user friendly 4-Providing information regarding rituals and customs as well 5-Have any expert opinion and honeymoons packages INDUSTRY ANALYSIS COMPANY IN INDUSTRY y y y y y y Aditya technologies Pvt. Ltd Asset InfoTech Ltd Atari Informatics Ltd Baan Info System India Pvt Ltd HCL Info system Ltd Hex aware Technologies Ltd 1-Structured website. 2-Free and open look. 3-User friendly. 4-No any such information. Dont have any expert opinion and honeymoons packages.

y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y

Influx Solution Ltd IGATE Global Solution Ltd Infosys Technologies Ltd Larsen & Turbo Ltd Mastek Ltd NIIT Ltd IBM India Aftek Nucleus Software Vakrangee Software Cybertech System Eon our Technologies Ltd Patni Computer System(P) Ltd Polaris Software Lab td B-Commerce Info system Pvt Ltd Cerulean Information Tech Pvt Ltd CMS Ltd CMS Computers HCL Corporation Ltd Stayam Computer Services Ltd Tata Consultancy Services Tata InfoTech Ltd Wipro Ltd Cranes Software Geometric Software Solution Computer Tech International Encore Software DSQ Software Digital Global soft Dan law Technologies Salora International InfoTech Vmoksha Technologies Am Soft System Mega soft Appulse Retail Software Solution Spray Engineering Devices Market Size The excellent performance of the Indian software and services industry in 2005-06 once again reinforces the confidence that the industry is on course to meet the target of $60 billion export by 2010,as projected in the Nasscom McKinsey Report. The Industry performance in 2005-06 was primarily due to large client wins, mergers and acquisitions, movement of the industry towards stable

pricing model and global outsourcing. The growth is also reflected in the employment trend ,which is estimated to go up to 4.3 million by 2011 from 1.29 million in 2005-06.The overall Indian software and services industry has witnessed CAGR of over 21 percent in last three year which would continue going forward. The IT and BPO export have grown by 33.3 percent to $23.60 billion in 2005-06 and during 2006-07 the same are likely to grow at relatively lower rate of 27-30 percent to garner $29-31 billon as per Nasscoms projections. The expected lower growth is attributed to the rising export base of the industry. However a large market opportunity exists for the sector as currently only less than 10 percent of the market is addressed. This will ensure sustained demand led growth. Factors like evolution of global delivery shares, and the large contract value due for renewal over next two years are some of the positive indicators for the sector. Growth Opportunities for Indian IT Services Companies y Tap new service lines The Indian IT Services industry has tapped only two services line to any significant extent which is application development and application outsourcing. As the off sourcing models become more mainstream, Indian IT companies are expected to penetrate new service lines such as packaged Software Support and Installation; IT consulting; Network infrastructure management; System integration; IS outsourcing; IT Training and Education; Hardware support and installation; and Network consulting and integration y Focus on under penetrated geographies While established markets such as the US and UK have been tapped to a marginal extent (below 3 percent), large non-English speaking markets in Japan and Western Europe remain under penetrated by Indian IT companies. These two markets alone offer the Indian Industry over $5-6 billion in export potential. Indian companies have also great opportunities in English speaking geography like Canada, Netherlands, Sweden and Australia. Together these markets account for 6.7 percent of the worlds IT spend and represent an opportunity of US $1.2 billon by 2008.Germany has the potential to emerge as a high -growth geography for Indian companies in the next 2-3 years followed by France, Italy and Japan. But there are challenges in terms of awareness, cultural openness to off shoring, conduciveness of regulatory environment and penetrable language barrier that Indian companies need to overcome y Target high potential verticals

Indian companies have focused primarily on three key verticals (Financial Services, Telecom and Manufacturing) that account for nearly 45% of the industrys revenues today. Indian companies need to aggressively target under penetrated verticals for the next wave of growth. Verticals like Retail, Telecom Service Providers and Healthcare are likely to offer the next wave of opportunities for the industry. Companies need to priorities on the verticals they want to target and look at securing lighthouse customers and develop tailored value proposition. In parallel, Indian IT vendors should also work towards building a domain knowledgeable front end and vertical specific skill in key industry applications? y Tapping product centric opportunities

While India has been able to establish its strong credentials in the services arena, India has not been able to make a dent in the software products market. India has only been able to capture a meager 0.2% of the US $ 180 billion market. A broader spectrum of opportunities is areas such as embedded Software; development and delivery of specialized component; tapping offshore product development opportunities; product acquisition and enhancement and developing shrink wrapped products.

Year IT software and service exports ITE-BPO export Domestic market Total

2003-2004 9.2 3.6 3.9 16.7

2004-2005 12.0 5.2 4.8 22.0

2005-2006 15.2 7.3 6.0 28.5

LEGAL AND REGULATORY ISSUES : 1.Delays in visa issuance: The delays in visa issuance for a legitimate applicant has also related in lost business opportunities for EU companies, delayed projects or movement of projects abroad, loss of jobs in some industries, workforce shortages and other economic stresses. 2. No consistency in the period of visa granted: While some countries like Germany, give a 90 days multiple entry visa, others give a single entry for a very limited period only. There is also problem in getting Schengen Visa; applicable in some EU countries.

3. Work Permit: Indian IT companies has businesses across the EU countries and therefore requires its employees to work on short term in multiple countries on various IT projects. The present EU norm does not allow this and require each country to issue a work permit. This is virtually impractical as the project execution needs are so dynamic and short term while the processes of obtaining the work permits are very complicated and long. 4. Social Security Contribution: Indian Social Security norms matter a lot to all the employees and very reasonable through PF,ESI etc.EU countries should accept and respect the social security agreements of India and should not try imposing their format on us. 5. Frequent Changes in visa & work permit procedures: There are frequent changes in visa & work permit procedures and availability of information about it, which lead to confusion and interpretation issues. 6. Countries do not have a written law for non-immigration visas: Most of the countries do not have a written law for non immigration visas. This leads to lengthy & cumbersome processes including documentation. 7. In case of visit to multiple countries, the application for visa requires passport and this kills time of top ex ecutive at multiple offices. 8. Long processing time for work permit in most of the countries. Most countries take an average of 3 months to get the necessary approvals.

STANDARDS: Bureau of Indian Standards: In 1947 Indian Institution established as a registered Society (ISI).Then in 1986 it became statutory Institution under Bureau of Indian Standards Act 1986 to promote Harmonious development of the activities of standardization, Marking and Quality Certification of goods and attending to connected matters in the country.

Roles and Responsibility of Bureau of Indian Standards: y Formulation of national standards.

y y y y

Certification and quality assurance. Laboratory administration and testing. Participation in International standardization and cooperation with other countries. Standards Promotion.

Training Support, Consultancy and Training Services.

External Environment-Pest Analysis: 1. POLITICAL: 1.Political Stability :Indian Political Structure is Considered Stable enough expect the fact that there is a fear of hung parliament.(no clear majority) 2. U.S government has declared that outsource IT work to other locations other than U.S. will not get tax benefit. 3. Government owned companies and PSUs have decided to give more IT projects to Indian IT companies. 4. Terrorist attack or war. Positive

Deep Negative

Positive

Negative

2. Economics: 1.Global IT Spending (demand) 2.Domestic IT Spending (demand):Domestic market to grow by 20% and reach approx USD 20 billion in 2008-09NASSCOM 3. Real Estate Prices: Decline in real estate prices has resulted reducing the rental expenditures. Negative positive

Mildly positive

Chart Title
    
163 233 157 221 151 210 144 199 138 189

Projec B se

O sourc g

Support & Training

Total Global Spending 869

2010

473 816 438 763 402 711 368 665 338

2009

2008

2007

2006

up f T G IT p n ing Figu Th global IT sp n ing is expected to decline steeply below the expected levels of $869 billion by 2010.

Index on a scale of 4
3.22 3.19 2.93
2.84

INDIA

THAILAND

CHINA

MALAYSIA

Figu e: Financial Attractiveness of Top 5 Global Services Locations on a scale of 4 India c ntinues to the leader in terms of FI ANCIAL ATTRACTIVENESS
 

2.64

BRAZIL

3. Social: Language Spoken: English is widely spoken language in India, English medium being the most accepted medium of education. Thus, India boasts of large English speaking population. Education: A number of Technical Institutes and universities over the country offer IT education. Working age population Highly Positive

Highly Positive

Positive

Figure: Number of IT Graduates in India

As per NASSCOM Strategic Review Report, India is one of the few countries to have an increasing share of working population. 4. Technological: 1.Telephony : A. India has the worlds lowest call rates (1-2 US cents). B.Expected to have total subscriber base of about 500 million by 2010. C.ARPU for GSM is USD 6.6 per month. D.India has the second largest telephone network after china. E.Teledensity-19.86% F.Enterprise telephone services, 3G, Wi-max and VPN are poised to grow. 2. Internet Backbone: Due to IT revolution of 90s, Indian cities and India is well connected with undersea optical cables. 3.New IT technologies : Technologies like SOA,Web 2.0,High-definition content, grid computing,etc. and innovation in low cost technologies is presenting new challenges and opportunities for Indian IT industry. Highly Positive

Positive

Positive

5. Legal: 1. IT SEZ Requirement: IT companies can set up SEZ with minimum area of 10 hectares and enjoy a host of tax benefits and fiscal benefits. 2. Contract /Bond requirements: Huge debates surrounding the bonds under which the employees are required to work, which is not legally required. 3.IT ACT :Indian Government is strengthening the IT act,2000 to provide a sound legal environment for companies to operate esp. related to security of data in transmission and storage, etc. Positive

Positive

Positive

6. Enviornmental: Energy Efficient Processes and Equipments :Companies are focusing on reducing the carbon footprints, energy utilization, water consumption etc. Positive

DETAILS OF THE SPECIFIC FIELD BASED PROJECT ASSIGNED DURING THE INTERNSHIP

GOAL OF THE PROJECT :

1. TO ANALYSIS OF BASIC PRODUCT PLAN THE MADE BY THE COMPANY. 2. To do the feasibility study of a web portal weddingservices.co.in that company is going to launch in the market.

3. To gather the information required for the designing of the web portal. 4. To make a basic framework of marketing plan and strategies for a year of this product. METHODOLOGY: 1. Analysis of Basic product Plan: A web portal weddingservices.co.in is coming from Wizard Info solutions Pvt. Ltd as their new product which is in development phase.

Product plan: The product has a basic plan of providing a platform for giving a one point search of the information of services and businesses needed for wedding arrangements. The product will generate revenue from its 2 phase strategy one is from the banners and adds t he website will get due its popularity. Second is by charging service providers for putting their information in our website.

Product Design: The Present product design is to provide just the names of the services providers for particular category in specific area but not the address and contact details will be given service providers will no longer be interested in purchasing our services. Services Categories: Type 1: Complete information including images, flash animations, enquiry form and video along with static and dynamic map with Google maps, with maximum limit of 10 pages in our portal. For Rs.10, 000/Type 2: Detailed information including image, flash animation, enquiry for, static and dynamic Maps, maximum of 5 pages on our portal. For Rs 5000/Type 3: Brief information about service provider, using image, flash, and animations, static and dynamic maps on our portal. Max.of 1 page. For Rs.2000/Type 4: Address and contact information of service provider with dynamic maps. For Rs 1000/Progress:

The basic designing of the product according to existing plan has been done and marketing has already been started. The website has already launched on internet. The basic form for gathering information, questionnaires for conducti ng a basic research on product need has already been designed. The research and marketing will go hand in hand according to existing plan. The market will be approached on the basis of whims and heuristics with no set approach. The marketing will be conducted by the trainees of the company and also they will be paid only by incentive plans subject to bringing business.

Project Analysis: Information technology growth has shown its strong evidence in the past and it seems that IT will bring the revolutionary change in the lifestyle of the people as it has bought in the west and other developed countries. Even these developed nations will al so face a shift in their day to day activities with development of IT.IT is becoming integral part of life in metros where people had started thinking of internet for their daily needs. This is providing businesses to cash this opportunity and for which one can see everyday some new portal comes in this digital world. IDIVA and IXIGO are some of the examples showing how the world is changing. The project under discussion is coming to make its mark in the growing internet age. This web portal will become a very depend on easy design, adequate and quality information. At present there seems to be need to understand the feasibility of the project. The feasibility study requires a basic research on need of the product, competitor analysis, financial feasibility etc. The basic analysis on this project identified some drawbacks in the planning. The data is a primary need to develop this product. The marketer need a good product without which all the selling efforts goes in vein. The product development here requires a database development, for which there is a need to give good amount of efforts. It will be primary data collection. The primary data collection is chosen because it will give most recent and updated information, with high integrity and validity as well as comprehensiveness. Secondly the simultaneously that is communicating designed plans that product is offering to service provider categorized in type -I and type -4 .The present plan of putting limited information about service providers with no contact details (in free list).This plan is having its own limitation as the end users of this product will be people visiting this website and if adequate information is not present they will not visit again.

Hygiene factors 1.Adequate Data gathering 2.Appearance of site 3. Accuracy of data. Neutral Factors 1-Awareness 2-Popularity 3-Launching

Critical factors 1. A required and specific no. of data from every area. 2. Latest and updated data. 3. Availabilty of information. Enhancers 1-Intensity of information 2-Mode of information 3-Rating

Recommendations after basic study of the project: y y y A research should be conducted to find out if there is a need of the product in the market. Registration form seems unable to cover all the information needed, it requires a redesigning. Changes needed in the portal designing : The portal must contain the name and the contact information of the service providers in particular area, district or town. As mentioning just the name of the service providers will not serve the purpose of the users using this service. The company should stop doing promotional activities for this web portal as the portal is not ready and intern will lead to dissatisfaction of those visiting the website and will not turn back again to this website. The website should withdrawn and must say under construction on front page and the company should decide on the date of relaunching considering sufficient time for its redesigning. At present the company should focus of data collection of service providers and designing of portal so at time of launch they will have a good product. Data collection will require some investments, the company should decide on budget and the plan to execute the data collection part. The agents collecting data should be provided with the payment slip for on spot assistance to interested people. There is a need to redesign a filter that company is using for communicating its paid advertising plans.

y y

2. Basic Research designed for the feasibility of the product: Research Proposal:

Impeccable group of companies has 4 subsidiaries are wizard Info solutions Pvt. Ltd. Impeccable Educational Trainers Pvt. Ltd. and Impeccablejob.com. Wizard Info solutions pvt. Ltd. which is operating in IT solutions is looking forward to launch a new product Web portal. This web portal will provide information regarding Service providers needed in wedding arrangements. The product is basically a kind of online yellow pages of businesses providing merchandizing and services needed in arrangements of wedding ceremonies with roadmaps to reach the particular business entity. The basic research done by the company has identified around 27 business domains which needed to be recovered in this Web portal. The portal can attract all those who need information about the businesses falling in these domains .The success of a product depends on its need and how that product depends on its need and how that product can fulfill that need. The objective of the resay.earch is to identify if there is a need of such product and ways to fulfil that need in a better way. Specific Objectives: 1. To Find out the difficulties faced by a person while arranging a wedding ceremony (main focus would be on the difficulties faced in finding out the proper information). 2. To identify the level of difficulty in gathering information regarding Service Providers in home town and unknown city. 3. To identify which mode of information is being frequently used and which is more reliable to them (relatives, friend, and etc/internet)

Methodology: The research will be conducted using survey technique of data collection. The respondents will be asked question directly by the interviewer through personal intercept interviews. The measurement instrument will be structured direct questionnaire and responses will be filled by an interviewer .The research will be conducted in Ghaziabad district taking a sample size of 200 having 100 male and 100 female respondents. The ratio of Male and Female will be maintained equal in all the randomly picked areas of Ghaziabad district. Sample will be taken as : 40 from Asoka Nagar 40 from Gandhi Nagar

40 from Turab Nagar 40 from Indirapuram 40 from Nehru Nagar

The analysis of the data so obtained will include techniques like: y y y y Cross Tabs Correlation and Regression ANOVA Indirect Techniques (Perceptual Maps )

Plan of action of executing research: 1. Data collection from Raj nagar, Shastri Nagar and Dasna 2. Data collection from Sahibabad and Nehru Nagar. 3. Screening the data, coding and punching. 4. Data analysis and drawing interpretations. 5. Findings, conclusion and Report writing. Enclosure: Survey tool-Questionnaire After preparing this basic product plan and research proposal I divided the work into following 3 phases I-Research proposal and analysis existing market plan II-Data collection of Services providers III-Creating Marketing and Promotion plan

I-Research Proposal and Analysis of Existing market plan The 1st work how to approach for the feasibility study and need identification has already been done by me now it was the time to analyze the work done by the company on this factor. There was no any such sort of research program took place by company, whether company has prepared a questionnaire and that was also without doing any Pilot testing. I prepared a separate questionnaire (it attached in annexure) and done its pilot study as well this questionnaire was warmly accepted by company. After this part I along with my teammate selected 4

areas on the basis of random selection for research areas were Gandhi nagar,Turab nagar,Nehru nagar and Indirapuram.After selecting these 4 areas i along with my teammates went there and had completed the research. The purpose of research was a pure research no sort of communication or promotion and at the same time I tried my best level to not to be any sort of interviewer bias. After this the work of screening data, coding and punching then findings, conclusion was the work of tremendous effort. 2-DATA COLLECTION After completing this feasibility study and need identification part I moved the second phase of our project which was carrying the crucial part for this product that is Data collection. Data collection was the phase at which I had already raised my finger regarding that incentive part. So that just before preceding like a blind I thought to work out slightly on the financial part carried a role. After having a talk with B.P.Sharma I came to know that company havent that much budget for extensive data collection so I found out a new way which I had learned as a concept in OPERATION MANAGEMENT by Robert Johnson and Ghram Clark i.e. there is a factor for satisfaction Hygiene factor, Critical Factor, Neutral Factor, and Enhancers. HYGIENE FACTORS CRITICAL FACTOR 1.Adequate Data gathering 1.A required and specific no. of 2.Appearance of site data from every area 3.Accuracy of data 2. Latest and updated data. NEUTRAL FACTORS ENHANCERS 1.A wariness 1.Intensity of Information 2.Popularity 2.Mode of information 3.Launching 3.Rating By Silvestre and Johnson Hygiene factor are those which dont satisfy people but they prevent dissatisfaction so that it prepare a base or platform for other factors one of the factor was adequate data gathering i.e. a equal data gathering from all region in which I suppose to gather data. So I thought and decided that if we collect at least 10 datas from 1 region then may be possible that it would not be delight customer but it can satisfy customer so that I decided to collect this much of data in our preliminary phase .So I learned how to create satisfaction with limited data and with limited money. After this planning I had a study the map study of Ghaziabad region and also had taken the survey for the purpose to make my further work easy. At this point of time company was ready to pay the convenience for data collection

and provided a team of 11 members. In this project I was working along with my 3 teammates so under the supervision of each the team of 3 member had been allotted. But still the work was not over, all those team members who were working with us from technical background some were M.tech, B.tech and some were having MCA background ,means no relations form marketing at all and they were not having their interest also in marketing, it was just might be due to the force of Mr.B.P.Sharma and over then this they were suppose to work without any salary and in the summer season of June and July so lack of motivation was very obvious. So that I decided to work out something in this way in which it leaded their interest like I conducted a GD and took PD classes for them so they can think and mold themselves towards learn something. After it I prepared an excellent presentation for them as well to reveal that how this marketing can prove helpful for their technical career. After this I prepared a script for them to create the standardization in this process for communication in market place. Team had been handled by me and 3 else my team members. Initially I took the communication with service providers at field just for showing them the way of approach and content at later part I had provided this part to my team member as well. 3. Creating Marketing and Promotion Plan : It was the 3rd phase of our proposal but because company had already launched the product in market before due date so that our marketing promotion part was also going on simultaneously. Regarding this I prepared pamphlets, flairs and Catalogues along with my teammate had done an analysis in which we find that this site will get the hit rate of around 30000 in its initial month after promotion. Date for launching of this site had been decided by us that is 19 September 2011 the 1st day of Navaratra because this day is one of the most auspicious days for Hindus as well as at this day market carries a new hype for purchasing so people need the service provider and it was the best suited possible day. I after consulting with my project mentor decided that all promotional activity i.e. banners pamphlets will be start before 2 weeks of launching. 4. Work done for promotion of the product in company: This is the listing of work which I had completed there in the company during my Phase I a nd Phase II i.e during feasibility study and Data collection. As I have mentioned earlier that in the

1st meeting I had analyzed the all research related material prepared by the company and done a Pilot Study and after that I came to know that much of them was not that much good to raise something productive from market. So that I prepared document related with Basic research and related with promotional plan as follow: Below written documents and forms are attached in annexure: 1. Registration Form Redesigning 2. Designing of the flier 3. Recommend payment slip 4. Script writing & communicating ways for the data collection team 5. Handouts for the team members which gives the information of product. 6. Presentation and Group discussion to evaluate the communication skill of the 7. Data collection team MARKETING EXPERIENCE AND LEARNING: Constraints faced: 1. Not proper budget was allocated for data gathering. As the team which go for data collection need a motivation factor and that one can be get by giving them good incentives. 2. The team was prepared with the member of 12 and after two days of data gathering it left with 5 members 3.Data collection from few markets like Turab nagar,Gandhi nagar etc can easily be got by walk, but service provider in the markets like Raj nagar,Kavi nagar,Vaisali are far away from each other.So,gathering data by walk is more time and effort taking. So there should be provision of commuting resources for data collection in these markets. 4. Lack of interest from service provider side because they believe that internet communication as ineffective media for advertisement. 5. Dont have time to listen because they are busy at times with the customers. 6. Providers already have overcrowded customers in their shops 7. Product is in its embryonic phase so many service provider who were famous, became uninterested with such a portal which is not popular at all yet. 8. Many service provider were associated with brand like Blackberry and Lakme, hence brand association and brand recognition was sufficient for them REQUIREMENT FROM PERSONNEL FOR MARKETING : 1.Well dressed (formals)

2. Proper communication training should be given to all team members, because somehow consciously or unconsciously they can miss-communication or over-promising which leads Dissatisfaction. 3. Team should equip with all the documents like registration form, receipt, visiting cards, fliers etc. 4. Team should be properly aware about the product features 5. They should be aware about the strength and weakness of the competitors. As sometimes the service providers are aware about our competitors. So they should know how our product is more valuable than theirs. Preparation required before going to market: 1. There should be proper team assigned for data collection work. 2. There should be proper meeting before leaving for market for data collection like what, how, when should be done? 3. Everybody should be on time for this purpose 4. A-team head should be there in the data collection team, who will report to the project manager/HR with day-wise report. 5. Moreover each team members should go with all the documents, forms and business card with them required at th e time of data collection. 6. There should be an alternate days meeting with the project manager regarding the problem faced by team in last two days. How to overcome the various difficulties faced: 1. A proper budget allocation should be done for the data collection which can help out to boost the teams moral up 2. Conveyance facility for commuting in the market like Vaisalli should be provided for economical data gathering. 3. Team should be aware about the pros or cons of all the facts related to product. 4. In Team alternate days meeting their queries and difficulties should be properly solved. 5. Before sending the teams in the market, market area should be checked out so that there would be less time and efforts consuming by the team during their visit. 6.Do try to select out only those members in team who are having their own commuting vehicle, it will be comparatively affordable for company and at the same time efficiency of team members will also increase. 7. There should be no expectation from the team to get business from market at this phase of data collection.

Evaluation teams performance: Teams Performance can be measure on certain factors: 1. Effective and valuable information gathering. 2. Getting out other business like web site, from the market. 3. Regularity. 4. Leads, if any. 5. Their efforts. 6. Knowledge about the product. 7. Problems faced by them during conveying product and data gathering.

Why they are not performing: 1. No motivational factors. Incentives are on business which is not at all easy at the moment when product is not developed. 2. Their own busy schedule like clashing of their daily work with marketing time. 3. Not job, but a mandate. 4. Any personal problems. 5. Illness.

Reasons behind performance: 1. Those that have zeal for learning. 2. Those that is enthusiastic for these works. 3. These people are more adjustable with timings, environment and other people.

What kind of attitude required: 1. Enthusiasm 2. Curosity 3. Learning orientation in every field. 4. Good behavior with others. RECOMMENDED MARKETING PLAN

Marketing of wedding services.co.in-A Recommendation Introduction: Planning is one of the most important roles of management. A companys corporate or business plan runs the company. A companys marketing plan is the key input to the business plan. on the similar lines company needs to decide on the marketing plan for products in its portfolio. Every product has its unique requirement and their comes marketing planning for every individual product. Wedding services is an idea to contribute to growth of this internet age. This web portal has idealized the challenging dimensions of life style where the products like bharat matrimony, just dial etc are embarking their success. Wedding service is an effort to reduce the search time and make weddings easy. It will provide a platform for interaction of service providers and service consumers. The marketing of this product will also give company an exposure of around 95% of the businesses which does not have websites.Hence,company cannot compromise on the planning part before going market with this product as will reflect the image of the company. This can help the company to effectively serve the website business where they have the said expertise. Executive Summary The report is structured around the marketing needs for the product weddingservices.co.in from Wizard Info Solution Pvt.Ltd. This report aims at providing a basic idea for the approach that the marketers take for marketing their product. Also it tries to explain theoretically concepts that can make marketing effort of this product effectively taking in view of the present marketing situation. The product is analyzed on the basis of STP marketing and the 4Ps of marketing which are essential of marketing. This report tries to identify various ways to proceed for marketing needs of this product. There is a clear distinction provided between the present and the future needs of the market and how these can be served has been tried to be explained with our understanding of the market and the present day context. The approach taken is quite scientific. It has given a proper attention to the available text and its validity in this particular case. The market survey has also provided the understanding of the present market and the reaction of the people for this kind of product. Market survey is done on the basis of one to one interview with the structured

open ended questions. In the report it has notified wherever the need of research is identified. Due to the constraint of time this report is not including the design of various researches required.

Basic Customers Segmentation for weddingservices.co.in Segmentation is a backbone of every marketing strategy and it gives insight about the customers. This helps marketer to design a perfect marketing mix for each segment. Every marketer starts with segmenting its customers to provide them unique identity. The segmentation and tested with the homogeneity and heterogeneity tests.

1. User of the portal for the services it provides. Major Customer Segment

2. Customer for those it will serve as advertisement media.

Homogeneity Test for these customer segments : Segment 1 All the customers falling in this category are having similar needs in a way.  Usability Segment 2 Customer in this segment need :

 It should attract large no. of users.

 Affordability (in terms of their time and efforts )  User friendliness  Adequate information  Precise and goodness of information.

 It should help them in some way to increase their visibility.  It can help their business grow.

Segment 2 can further be categorized in segment 2.1 and segment 2.2 : Segment 2.1 It consist of the service providers like beauty parlors, carters ,farm houses which do not provide tangible things.The credence value for these services is very high due to their specialized roles. Segment 2.2 IT consist of the service providers which provides tangible merchandize like apparel stores,bangle stores,etc.

Targeting : There is no single perfect way to approach the customers but good marketer designs it according to the customer segment which requires understanding of that customer segment which require understanding of that customer segment and their needs.Designing a marketing mix is not a single day task but it requires thinking on various aspects and dimensions.these are some of the suggested ways that can be taken into consideration,but this again needs a final refinement and planning with expert study backed by a research. Segment 1 :It will comprise of those who will use this portal as a service i.e. information seekers.this is our prime segment and,this segment must be satisfied by our service because our because our other segments depend on this segment.Until this segment gets satisfied our site will not get good hit rate which is a source of revenue generation and major contributor in making it a good advertisement media.We are considering them as a customer even when they are not contributing with any monetary value but they are spending their valueable time and efforts. Approach for segment 1 : These are the end users of the website and really need a prime attention.The suggested way for approaching this segment is as follow : 1-We need to provide clear and up- to-date data for creating the value for their time and effort.

2 Customers falling in this segment should be assisted individually,if he needs any more information. 3 we can provide information with different package of services for various segments of customers.

For instance a high profile customers who always takes service from brande services provider,he would like to have such a place where he can avail all the brands at same place.Giving him all branded and nonbranded mix at same place he might get dissatisfied may be due to same treatment with low cost customers.

Promotional strategy : Approach for promotion in segment 1 can be like this 1-By participating in various local communities,so that more and more people will come to know about your product. 2-By communicating through mass marketing media like local news paper use of flairs and pamphlets is also a good idea. 3-By organizing some events like teej special, navratra chanchar dance,etc.

Segment 2 :

This is our service provider group which will use our service as an advertisement media for their businesses;with our basic understanding we have divide this segment into parts. 1st is service providers and 2 nd is merchandisers who are selling the tangible goods. Approach for segments 2 : Need of this segment is a popular web portal,which can act as a good medium for promotion and advertisement for them increase their customer base and letting other people know about their existence and services.

1-This segment need a media of high visibility,so we need to quantify the popularity (in terms of no. of hits,logged duration,etc)of our web portal current and projected in future.(when current is considerable enough) 2-showing comparative advantage over other advertisement media in terms of cost,visibility and other factors. Positioning : Positioning is the last step in STP marketing,positioning is being done the way in which the company wants to project its product in the mind of its users.simply positioning is the image of product in the mind of customers for the product. The company needs to decide on what should be the position of weddingservices.co.in,Does the company wants to make it a portal which provides just information of the service providers,or it want to serve as a complete wedding solutions for wedding arrangements or If it wants to serve as a complete wedding solution ,or solutions for wedding arrangements or If it wants to position itself as other matching concept websites which charges from its end users.this should b e decided on market demand and the feasibility for the company.

The product once decided on its positioning need to be consistence on the same identification only,any furtherdilution for any purpose like integrated service providers will only devalue the services then it can position it in a different way.At present it must stick to that one unique identity in all its promotion and communications.

4P Analysis :

Web portal- wedding services.co.in is an advertisement media for mass market.Ther are 4ps analysis which required to be worked out for any effective marketing campaign.These 4Ps of analysis are product ,price,place,promotion. 1.Product :The product weddingservices.co.in which is aweb portal is same for all the clients.Everyone has the accessibility to the product with different types of paying packages. 2.Price :The applicability of prices of different packages is same for all the clients.

3.promotion : For advertising and promotion of the product,company can approach in different ways depending on the budget allocated for it.

Media : I) II) Web-site - Banners on the other websites can help to gain the attention to already existing clients on other portals. Newspaper Taking consideration of budget allocated company can go for the advertisement in a local and a national Newspaper .like the Times of India and Amar Ujala.For that we need to get the data about the prices,popularity and distribution etc of the newspapers in Ghaziabad.So that we can advertise our product more economically and cautiously. Direct mailing : this is very cost effective and speedy advertisement method.It gives a sense of personal attention to the receiver. Events : This is one of the costly but very effective media.Road shows,occasion driven events have high recall value. Product Launch : The product launch is an important event and generally an isolated promotional campaign to be designed for the purpose .it should be done keeping in the mind that to whom you want to communicate. Community Development :These exercises ar e generally welcomed and it gives credit to the company on CSR.

III)

IV) V)

VI)

4. Place : Place represents the location where a product can be purchased.It is often reffered to as the distribution channel.It can include any physical store as well as virtual stores on the internet .So following measure should be taken for the website : I) No matter what the size of your website,you should include a detailed,text-based site map,with a link to every page and preferably,a short description of what each page offers. II) When designing your site navigation menu,use logical headings and link descriptions e.g. Home >Travel >UK >Bristol >Bed & Breakfasts. III) Theres nothing worse than browsing a site or following a link only to find it leads nowhere. Make sure you check your site at least once a month for any broken links.There are low cost link checking tools such as link defender available to help you keep

on top of this.make sure your HTML code is designed to display correctly in different browser versions. IV) A user friendly website provides the visitor with the ability to search the site for specifickeywords. V) People are in hurry-they want to find what they seek quickly and easily with the least hassle possible.You can help them in this quest by ensuring your site pages use simple language and easy to grasp concepts throught. VI) The website should be updated with all the information that helps the end user to satisfy its need. VII) There should be proper feed back for an enquiry by the customer.

What a product is and can be : Presently this product is an information selling portal and this information is acting as a mode of advertisement for service provider for it we are charging them.This product is working for mass market but in future when it will get its brand identity then there will be a separate portion for the niche and high and profile segment,which is also provide separate collections for various reputed designers in every vertical,like in the category of apparels Ritu Wear,Chabbra 555 etc.This concept will attract the niche market as well.

Pricing : Pricing for any product is not just a mere tag of cotton or labelling,it needs a proper research according to segment because it acts as one of the prime factor for sale of your product.If price is so high then people may consider it as a good product but product will go out from the hand of lower segment which will contribute a lot.On the other periphery if it is very cheap then people may doubt on its quality. Currently company is running on sustainable pricing concept w ithout looking for any sort of profit until its product does not get that much of reputation.The pricing of each service basket is veryflexible and genuine and ranging from 500/year to 10,000/year,it mean it is for all.In future

we can merge the service basket of 500 and 1000 together and can provide them both service package together in 1500/year. Recommendations : i. Need to do extensive research before implementing any strategy suggested by this research has been conducted at small level,context and resources which are depend on time and environment that can vary. Company need to arrange proper resources for this product,as per with observation we realised there is no any separate resources has been allocated for it. Research is not mere a data collection as people consider it many time,it needs a truly experienced and unbiased people who can give a actual scenario of situation,so that if in future company need it then,this points must keep in consideration.

ii.

iii.

Notification/self Declaration : This is to notify that the above recommended basic framework for marketing of the product weddingservices.co.in is on the basis of our understanding of the subject,the context and learning of the market that we have got during information gathering phase of our internship.The part mentioned above is requires brainstorming and exhaustive research on various dimensions. T his report is to provide with the basic frame work that today marketers are using.We recommend reading it ,but considering the notification that we have mentioned throughout the report.

Project Analysis :

The research aims at identifying the need of the product weddingservices.co.in by Wizard Info solutions pvt.ltd. in the market.Our analysis depends on primary data collected by us in person using direct response structured questionnaires.this paper is a summary of main findings from multivariate statistical analysis adapted from the text available on business research methodologi es and statistical techniques.We considered space for open ended responses for not compromising on the quality of data and used

brainstorming as a method to select some of the quality responses.the explanation of the important aspects has been given using (1) the future expectation of groth in the population using Internet.(2) Responses of the people who know the use of internet. The product foresights the changing dimensions of this internet Age.Already there are products like just dial which provides similar kind of services but every service needs some uniqueness for its success,which is coming from the concept of wedding arrangements.

The objective of the research is to identify if there is a need of such product and ways to fullfill that need in a bet ter way. Findings from the survey : I) 96 % respondents according to the survey have attended the wedding. II) The most important item according to the survey to attend the mairrage ceremony is clothes/apparel and gifts which is accepted by 93 % respondents and 75 % respondents gives second preference gifts for wedding .

 Genderwise,male respondents prefer flower vendors and female prefer beauty parlors for attending the wedding ceremony.
34% of respondents prefer to conduct marriage ceremony in their home town;however 16% respondents prefer to conduct the ceremony outside the home town. Male respondents find more difficulties to determine comparative prices of various service providers in other city (4.06) rather than in home town (3.40) on the other hand female respondents consider more difficult in gathering information about available service providers in other city (mean4.17)rather than in home city(2.78) Thedifficulty level of arranging marriage ceremony in other side the city is more rated (4.25) than in home town (2.91) Note :the Scale of difficulty level is 1 to 5

 40% respondent are in favour for taking information regarding the service providers through internet whenever they have to attend any marriage.

 In response of question to get information about needed service providers in wedding ceremony,70%respondent prefer internet as an option.From gender wise,male respondent rated 2.09 to internet option where as female respondent rated 1.90  More over if we analyze this part from profession wise then hig hest rating 2.34 and 2.03 are given by businessman and serviceman respectively to internet option.
Note : Here rating is from 1 to 4

 On the question of using the internet,42% of respondent from age 15-25 use it frequently.  22% respondent of age 36-45 uses it rarely.  More than 50% of respondents in Ghaziabad region are educated and know how to use the internet service.

Note : Here we are considering graduate respondents as educated respondent

 78% of respondents belong to hindu religion.  Mean of male respondent who like to visit of website for getting information about service provider is equal to female respondent.  There is a significant difference in the opinion of male and female on the difficulty in determining the comparative prices in home town.(male finds it more difficult)  There is a difference in the opinion of male and female respondents over locating service providers in both home town and other city.(male finding more difficult in home town,female finding more difficult in other city)  Male and female respondents are indifferent on difficulty in gathering information about the availability of service provider in town.  There is no significant difference in the mean of all stated difficulties among male and female respondents.  We can analyze that ther are 40% of people who are ready to visit a portal which consist of all information regarding service providers in any marriage they attend.  Out of simple survey of 100 people ,no of people in the age of 26-35years are 35 who like to get information of service providers from their own experience. Then in

other ways of getting information like from relatives referances the number of people are same in the same age ranges. There are more number of people (49 out of 100) in income range 1.5-4 lakh,who like get information of service providers in all different ways given above. There are number of males then females who use internet for different informations.The people in the age range of 26-35 years use more internet.Moreover the people having family income in range 1.5-4 lacs,use more internet and then come the student in using the internet. Out of total sample size 85% people think that internet can be the source of information for marriage arrangement. There are more male than female who use internet rarely.The people in the range of 15-25 years 26-35 uses internet frequently then other ranges.The people in the ranges of family income 4-7 lacs per annum use more internet then other income group people.The decreasing order of internet users according to occupation-wise is service,stundent,homemaker,businessman,retired.All over people uses internet frequently.If we take religion wise category then hindu uses more internet than other religion people.

An ERP System.......

An ERP system is primarily a combination of integrated modules which should be able to gather all the data in individual modules which should be able to gather all the data i n individual modules as well Enterprise Resource Planning is a term originally derived from manufacturing resource planning (MRP).ERP systems typically handle

the manufacturing,logostics,distribution,inventory, As Shipping,invoicing and accounting for a co mpany. ERP software can aid in the control of many business Activities,like Sales ,marketing,delivery,billing,production,inventory management,quality management and human resource management. ERPs are cross-functional and enterprise wide.All functional departments that are involved in operations or production are integrated in one system.In addition to manufacturing,warehousing,logistics,and information technology,this would include accounting,human resources,marketing and strategic management.

ERP delivers a single database that contains all data for the software modules,which would include :  Manufacturing  Supply Chain Management  Financials  Human Resources  Customer Relationship Management  Data Warehouse

Analysis : No.of products ERP Marriage vortal IT services No.of co. visited 30 40 20 No.of person intrested 5 8 12 Result 1 5 3

Costing :

ERP-costing Rs.5 lacs to 20 lacs

Marriage VortalCosting1000-2000500010,000

IT servicescosting-Rs 3000-Rs 5000

This diagram shows the costing of the product : 1.ERP :Rs.5 lakhs to 20 lakhs 2.Marriage vortal :There are four type in wedding services : I) Rs 1000 per year II) Rs 2000 per year III) Rs 5000 per year IV) Rs 10,000 per year

3.IT servi es : Rs 3000 to Rs 5000

Gr
1.ERP :

i l Re rese t ti

ERP
9%

No.of co.visited
No.of person intrested Result

34%

57%

60% 50%

40% 30% 20% 0%

0% No.of co.visited No.of person intrested Result

2.Marriage Vortal :

Marriage Vortal
9% No.of co.visited

% 57%

No.of person intrested Result

60% 0%
0% No.of co.visited %

20%

No.of person intrested

3.IT Services :

"!

"! #

Marriage Vortal
57%

9% Series1 Result

IT Services
9% 34%

No.of co.visited No.of person intrested Result

57%

60% 50% 40% 30% 20% 10% 0%

No.of No.of co.visited person intrested Result

Series1

Projec - Concl s ons & ecommendations

% $

Concl sions
% )

earning from experience : I) .In int rnship I h v learned how to wor in a gro p as well as how to make o t the work from people working under me. II) I got to know the consumer behaviour of the service providers in market as well as the end consumer of this product. III) I got to know various problems that start up company,faces for launching a new product in market. IV)I used the various concept of marketing in the practical field. V) I learned how to read the financial statements and uses of different financial ratios.
3 4 2 0 1 3 0

'

&

VI) Growth and trend of IT industry.

Prob em area and imitation in the organization : I) Unstructured organization : As web infosolutions Pvt. Ltd is start up company,that s why it doesn t has well structured system. II) Fewer funds for new product : The Company doesn t have good funds for the investment in different products. III) No motivational factor : The people allocated for the data collection were team of MBA s,PGDM s,B-tech s students.These students started working without any stipened. IV) Conveyance Problem in data collection : There was no conveyance facility for the data collection team.Team has to go by auto or by bus to different market area which is time consuming as well as costly. V) No Proffesionalism : The project manager working on the weddingservices.co.in was not having any professional knowledge regarding management.

Meeting its mission : This product of company definitely meets the mission.This product helps the people to use an integrated service in the form of a web portal where they can find the information regarding various service providers for arranging a marriage.

Three-Primary Strength :

1. Confidence : Taking to customers or client. 2. Persistence: Even when there is no motivation factor from company side,I continued to do work in company. 3. Regularity:Go there regularly.

Im rovement need : 1.Communication: Reading articles and books 2.Networking: Try to meet different start-up Ceo s in NCR. Recommendations: What would you like to recommend to the organization? Would you like to be associated with this organization in future or any other organization and in what manner? How can you help the organization to meet its goals and objectives?Please give suggestions for improvement in the overall working of the organization. 1.There is a need of dedicated team for project weddingservices.co.in 2.There is need of proper structuring of the company. 3.Monitoring and evaluation of the team on the project should be done. 4.The company should properly follow marketing plan for one year provided by us.For that there is also need for few more research too. Yes I would definitely like to associate with the co mpany.Even the company CEO asked me to continue to work on this product on the part time basis. TAKE AWAY?KEY LEARNING: 1.Marketing plan and strategy 2. Financial ratio analysis 3.Basic research method and analysis. 4.Porter s five force model 5.Team Building

Re erences :

1. I M Pandey,Financial Management,Vikas publication house pvt.ltd,517541. 2. www.about.com 3. Philip kotler & Kevin Lane Keller,Marketing Management,pages239 268,pages 567-579. 4. Ken Black,Business Statistics,Page 340-375 5. Sheridan j coakes & Lyndall steed,SPSS version -13.0,Page51-66 6. http://www.ficci.com/information-technology1.htm 7. http://www.economywatch.com/business -and-economy/softwareindustry.html

8. http://www.paniit.iitd.ac.in/indest/tutorial/pdf/tutindianstandards.p df

ANNEXURE Annexure 1 :

Wedding Services.co.in Shaadi Ke Liye...... Form No.:............ Name of Business Entity............................................................ Address : ................................................................................... Land mark (If any): ................................................................... Dial No.: .......................................................................... .......... E-mail ID : .................................................................................. Web-site : .................................................................................. Services You Provide : ............................................................... Extra Services : .......................................................................... Speciality of yours : ................................................................... Advertisement of yours : ........................................................... Monthly Advertisement Budget : .............................................. Specification : ............................................................................

Thanks !

With best regards !

Weddingservices.co.in

Grow your business! Reach out to more customers!

Kya koi aur advertisement hai isse sasta aur accha Internet is future of this fast developing country. People are using internet fortheir daily needs shown by a growth of online purchases, internet ticketing, etc. To sustain any business in this growing world you need to have access to digital media.WeddingServices.co.in is an effort to provide a platform even for smallest kirana shops,Mehendi walas and Shere walas to have acess to digital media. Wedding services is starting its journey of becoming a national product from your city Ghaziabad. The website will help your customers to locate you sitting @home. If you want to be a part of this growth rally partner with us !

By connecting with us : Low cost of Advertisement(as low as Rs.1.4 a day) Reach to large No. of customers, bringing new customers Customer can easily locate you with proper road maps.

Plans to connect with us Types of Cost (For one packages year) Type 1 Rs.1000

Content of the packages Address only with contact information and dynamic map.

Type 2

Rs.2000

Type 1 +image, flash animation, pricelist. Type 2 +enquiry form, up to 5 static pages mini website on our portal. Type 3 +video, google maps up to 10 pages website on our portal.

Type 3

Rs.5000

Type 4

Rs.10,000

The cost of maintenance from next year on wards for Type 1 & Type 2 is Rs.500 and for type 3 & 4 Rs 1000 a year. Call us @ +919212578877 or write us @:prachi.singh@impeccablegroup.com we will visit you soon!

Weddingservices.co.in

Wizard Info solutions private limited Raj Nagar, Ghaziabad (up)

Date.....................

Receipt no. ............

We thank and congratulate you for becoming a part of weddingservices.co.in .You have signed for our type -----------Category by paying Rs...........................by (cash, cheque details) ...................................which is onetime payment for the year from.................................to................................ Thanks! Office seal Signature Auth

Wizard Info solutions Private Limited

Raj nagar, Ghaziabad. Date: ..................... Receipt No.................

We thank and congratulate you for becoming a part of weddingservices.co.in. You have signed for our Type ...........................category by paying Rs................ by (cash/cheque details)..................... ...............which is on time payment for the year from .....................................to.......................................... We serve you our best! Agent s Name:............................ Agent s ID.....................................

Thanks!

With best regards!

Office seal and signature

Annexure 4 :

Communication via standard Script Communication plan Introduction Script Good Morning (time greet) Sir................. Sir, I am from weddingservices.co.in and want to talk about our servicewith you for few minutes. Sir, we are launching a new web portal which will provide information regarding services providers and businesses needed in wedding arrangements. Sir, this web portal will serve as a platform for interaction between customers and businesses. Sir, it will build and grow businesses by increasing its customer base..... Sir, this web portal will increase the awareness and approachability of businesses for customers. Sir, we need to place your information on our portal so that more customer will able to learn about your business for that we need your support will able to learn about your businesses for that we need your support in providing this information.

Sir please provide us with certain details Form will be filled next interviewing the clients Required script for assisting in form and same time communication like........your advertisement cost is also your printing cost of plastic packets etc. After interview see the monthly advertisement expenditure and calculate roughly for a year Promotional communication: Sir, we have taken your information which we will put on our portal..... Sir we do have certain other plans by which you can advertise to a larger segment at no cost. Sir, as your annual advertisement expenditure go around....................sir you can advertise at a cost as low as Rs.1.40 a day, a cost even at which we don t get a tea at corner stalls. Sir, if you want you can place your details like what are the prices you offer, what kind of services you offer, why the customer should visit you can also put your photograph, you can provide your customers a road map to your shop/office/business which can help the customers to easily find your shop even if the customer coming from distant areas will find it easy (Sahibabad, Nehru Nagar etc) Bene its of using our product: Larger segment of market Lower cost of advertisement As low as Rs 1.4 a day and can give you a business in thousands Only interested customers see your advertisement As only those who need some information visits the website so all those who see your information are your real customers Easy to locate with proper road maps and smallest of the details available will bring customers for you.................... Our launching plans expected no. of hits monthly after lunch
A

Launching will be done with a solid promotion plan and our expected to be around 20,000 and our monthly average No. hits will remain around 30,000 a month of 6 months term. Thereafter we expect the growth of around 25 % in the hit rate with due promotion done in the previous term and opening up of new areas. Term 3 will make it 50,000 hits per month. 30,000 hits a month with that 5000 people will view your address and contact information. At least 1000 people will view your advertisement of which 200 people will revisit you getting at least 50 new customers for your business.

Annexure 5: Induction PPT s: About Company: Weddingservices.co.in is a web portal from Wizard Info solutions Pvt.Ltd. providing all marriage related service providers from all over India at one platform to help the parents looking for marriage to their son & daughters anywhere in India .All service providers like farm houses, Banquet halls, caterers, Beauty parlors,jewellers etc.Along with social groups engaged in marriages like Brahmin samaj , Aggrawal Samaj , Jain Samaj etc.are invited to join the initiative. It will help the people in hassle free marriage arrangements anywhere in india.It is a kind of Business to customer portal to provide clientage to the business for more business and more profit .We provide detail information along with map to reach the customers directly to the service providers. Venues Bridal Make Up Hair Saloon Clothing Catering Jewelers Lighting Photographers Firework Car Decoration Mehndi Music Transportation Invitation Card Special Dances Wedding Show Anchors Rental hiring Event Managers Bands Tent Houses Sweet Shops Flouriest Wedding Planner

Decorators Hotel Reservation Shoes Ghora Baggi Daj Wari Pooja Samagri Honeymoon Packages

Types of packages Type 1

Cost 1000 per year

Content of the packages Address only with contact information and dynamic map. Brief information including image, flash animation, static and dynamic maps on our portal. Detailed information including images, flash animations, enquiry form, video along with static and dynamic map with goggle maps up to 5 pages mini website on our portal Complete information including images, flash animations, enquiry form, and video along with static and dynamic map with goggle maps up to 10Pages website on our portal.

Type 2

2000 for 1st year And 500 per year thereafter

Type 3

5000 for 1st year and 1000 per year thereafter

Type 4

10,000 for 1 st year and 1000 per year there after

First time in your city............................... To make you all service providers at one platform. This is possible only by our website weddingservices.co.in which will consist of all the information of different types of wedding service providers. So that the customers can feel hassle free for arranging the marriages. As it is the age of internet, so that it is the right time to connect your business with IT. So connect your self with weddingservices.co.in.

By Connecting with us : Your Service will be visible to the customers living outside your area. Contacting customers will be the real customers of yours as they already decided to buy your services by checking out your service on our To connect with us: Register yourself by using any of the packages given below as per the information of your services you want to put on the website. For type-1 package you have to pay the amount by cash and for other packages you have to do payment by check or draft on our account.After payment your information will be updated on the site.

Annexure 6 INDEPENDENT SAMPLES TEST Levene s Test for Equality t-test for Equality of means

of variances

Sig. t

df

Sig.(2 tailed )

Mean differanc e

Std.Er ror or Differ ence .25 2 .25 7

95% confidence Internal of the difference Lower Uppe r

4)a.Equal 1.4 question of variances 65 questionnair e assumed Equal variances not assumed

.120 .23 2 .477 .466 50 42.3 3 .63 6 .64 4 .120

.385

.625

.399

.639

4)b. Equal .49 question of 3 variances questionnair e assumed Equal variances not assumed 4)c. Equal .14 question of 0 variances questionnair e assumed Equal variances not assumed

.48 6

.844 .835

50

.40 3 .40 8

.286

.33 9

.395

.968

45.1 0 6

.286

.34 3

.404

.977

.71 0

1.01 1

50

.31 7

.370

.36 6

.365

1.106

.370 1.01 4 47.7 6 4 .31 6 .36 5 .364 1.105

4)d. 5.6 Equal 42 question of variances questionnair e assumed Equal variances not assumed

.02 1

1.79 8

50

.07 8

.592

.32 9

-.069

1.254

-.047 1.86 2 49.7 8 7 .06 9 .592 .31 8 1.231

4)e. Equal .29 .58 46 question of 6 9 .579 variances questionnair e assumed Equal variances not -.601 45.5 assumed 7 3 4)f. Equal question of variances questionnair e assumed .00 3 .95 6 .155 26

.55 4

-.188

.31 5

-.821

.446

.55 1

-.188

.31 2

-.817

.441

.87 8

.062

.40

.89 .76 1 6

.156 Equal variances not assumed .105

24.07 0

.87 8 .595

.062

.40 2 .76 7 .89 2

.749

.538

26

.146

.271

4(i) Equal question of variances questionnair e assumed Equal variances not

.70 3 .41 1

assumed

4(ii) Equal question of variances questionnair e assumed Equal variances not assumed

4(iii) Equal question of variances questionnair e assumed Equal variances not assumed

. 1 9 7

.6 6 1

.4 8 6

2 5 1

.6 3

-.150

.308

.78 5

.48 5

.30 -.150 -.492 24.52 9 .62 7 5 .77 9 .47 9

4(iv) Equal question of variances questionnair e assumed Equal variances not assumed 4(v) Equal question of variances questionnair 1.2 0 .28 3 -.642 26 .52 6 -.250 .38 9 .550 1.050

e assumed Equal variances not assumed

-.653

25.09 7

.52 0

-.250

.38 3

.538 1.038

4(vi) Equal question of variances questionnair e assumed Equal variances not assumed

.07 9

.78 1

-1.162 26

.25 6

-.417

.35 9

.320 1.154

-1.174 24.69 6

.25 1

-.417

.35 5

.315 1.148

Significant difference in the opinion between the male and female groups are there for the difficulties in determining comparative prices in both home town and other city even after knowing their addresses,determining availabitlity of service provider in other city. Questionnaire Design Questionnaire Dear Sir/Madam We are from impeccable group doing a survey to know the public opinion about a web portal which we are planning to launch that will provide information for wedding services Locality____________________ City________________________________ 1.Have you ever attended any wedding ceremony? i. Yes ii.N o(skip to question no.5)

2.What you look before attending the wedding ceremony? i.Clothes/Apparel

ii.Beauty Parlour/Saloons iii.Gift Stores iv.Flower Vendors If any other(please specify) 3. Do you have any idea or experience of arran ging any wedding ceremony? i.Yes If Yes,then a) In your own town b) In other cities c)both ii.No(skip to question no.5)

4.What difficulties do you find in the arrangement of marriages? Please rate the following difficulties on a scale of 5. Very Easy Very difficult 1 2 3 4 5 Other Home i.Listing of items. ii.Gathering information about availability of the services in the town. iii.Determining comparative prices of various service provider available in the town. iv.Difficulty in locating the service providers even after getting their addresses v.Difficulty due to busy schedules (advance booking in peak seasons)of service providers Other (specify)______________________________________________________________________ _________________________________________ 5.Would you like to visit a website where you can get all information about service providers needed in weeding arrangements? i.Yes,if marriage is in my family. ii.Yes ,if marriage is of my close friend iii.Yes,if marriage is of my close friend. iv.Yes ,whenever I have to attend any marriage v.Never 6.What are the various modes of information you use for knowing about the service providers availability?

i.From your own past Experiences ii.References from Relatives iii.References from Friends iv.Internet 7.Do you think that internet can be the source of information for marriage arrangements i) Yes ii)No Give Reason_______________________________________________________________________ _________________________________________ 8.How frequently you use internet? i) frequently ii)Rarely iii)Never(Go to 10) 9.Do you use internet for gathering information? i)Regarding Services a)Yes b)No i)Regarding Purchases a) Yes b)No 10.Sex : i)Male ii)Female 11.Age : i) 15-25 ii) 26-35 iii) 36-45 iv)46-55 v) Above 12.Family Income(in lakhs) i)0-1.5 ii)1.5-4 iii) 4-7 iv) Above 7 13.Do you have computer at home ? i)yes ii)no 14.Do you have internet connection? i)yes ii) no 15. Occupation i)Student ii)Service iii)Business iv)Home maker v)Retried 16.Education : i)10th ii)12th iii) Graduation iv) Post-Graduation 17.You Live in i)Joint Family ii) Nuclear Family 18.Religion : i)Hindu ii)Muslim iii)Sikh iv)Christian v) others.......... 19.Samaj you relate yourself with : i)Brahamin ii)Aryan iii)Vaishyya iv)others................. 20.Any Suggestion............................................................................ ..................................................................... ...................................... ..............................................................................................................

Thank you for your time and efforts.

Self Certification by the Intern :

I hereby certify that I, Prashant Kumar Choudhary have successfully completed my internship with WIZARD INFO SOLUTION PVT LTD From 1st June 2011 to 23rd july2011.This is to certify that this report is an original product and no unfair means like copying etc.have been used for its completion.

Certificate from the corporate internship providing organization

This is to certify that Prashant Kumar choudhary has successfully completed his / her internship with us in the month of 1st June to 23 rd July 2011.We wish him/her all the best for all his/her future endeavors.

Name of the supervisors: Signature: Date:

Acknow edgements:

No task is a single person effort, same is with this project. Thus I would like to extend my sincere thanks to all faculty members, especially Dr.D.K.Maheswari, Director of BLS Institute of Management, Ghaziabad for providing me wonderful opportunity and guidance. I would like to express my gratitude to Mr.P.C.Mishra, Dean Academics of BLS Institute of Management, Ghaziabad for providing excellent supervision for the successful completion of this project. This project provided me a platform to increase my knowledge and empowered me with a better understanding of concepts in the real world scenario. And last but not the least special thanks to wizard info solutions pvt. Ltd. This accepted me in spite of my in experience in the field and gave

me the opportunity to work and learn with them. My special thanks are also special to my Corporate Internship Supervisor Mr.Ramesh Tiwari, Project Manager who guided and helped me in completing this project in spite of his busy schedule.

Tab e of contents :

Seria Number 1. 2. 3. 4. 5.

6. 7. 8. 9.

Topic Corporate Internship objective Corporate Internship Abstract Internship Organization Profile vis-vis its competitor Industry Analysis Details of the specific field based project assigned during the internship Analysis Project-Conclusion and Recommendations Key Learning s Annexure and References

CORPORATE INTERNSHIP REPORT Details of the work done:I have done my summer internship from one of the vertical of impeccable groups of companies i.e Wizard Info solution pvt. ltd. The company office is located at Raj Nagar, Ghaziabad. Being a startup company it consists of only three departments Marketing department,HR department, Designing department. I have completed my internship by dividing it into three phases. First phase was to do the Basic research on the feasibility of the product; second phase was data collection and the third was making of a recommended marketing plan for the product. The conclusion drawn from the basic research shows that there is a feasibility of product in market. Then in phase 2, teams were formed for the data collection of different service providers. This team was choose on the basis of group discussion and enthusiastic they have shown for working over this project. Moreover I have learned about the consumer behavior of the service providers and end users which also known as the observation research. This was done during data collection and questionnaire fills up phase. I have also learned how to build teams and various factors which can create an enthusiasm in them. In report I have shown the market size and growth trend of the IT industry. I have also studied porter s model, various legal and regulatory issues, standard made for this field, PEST analysis, Existence of monopolies, Patents held by other companies ,Technological/Procedural Advancements, Foreign Trade policy, Comparative Valuation of competitors, macro economic analysis of IT in India, macro economic analysis of IT from global perspective etc. Our team of MBA s/PGDM has designed fliers, Payment form and Communication Script. Even we have got few leads of cost INR 500 and a website designing case of INR 10,000 during data collection in market. I have done the financial analysis of web Info solution Pvt. Ltd. And big giants Infosys and Wipro too. At last our team has prepared a recommended marketing plan for th is product. It was really a great and learning experience for me to work with CEO of Web Info solution Pvt.Ltd. MR.B.P.SHARMA over this project. I learned a lot of things from his organization, staff, and him because of supportive attitude. I will definitely try to work with him in coming future.

SUMMER TRAINING REPORT ON

WEDDING SERVICES IT SOLUTION &ERP

FOR WIZARD INFO SOLUTIONS PVT.LTD.

UNDER THE SUPERVISION OF Mr. Ramesh Tiwari (Project Manager)

Submitted by : Prashant Kumar Choudhary PGDM BLS INSTITUTE OF MGMT. Roll No.1254442010

Submitted to : Mr. P.C.Mishra DEAN ACCADEMICS BLS INSTITUTE OF MGMT.