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Why Ariadne?
The partner: EZD
1
Not only geeks Tourism and territory marketing consultants Specific expertise Extensive contact network Opportunities for co-marketing.
The technology
2
The only multi-channel platform with international presence Not only online, even on the territory Social networks connected Content, user reviews and promotion.
Business model
3
Revenue sharing Turn a cost into a gain source for the territory Promoted on and offline Build cooperation and consensus.
Content sources
4
Import from existing sources Offer content from qualified sources: Tourism magazines, portals & other Crowdsourcing Built from the users for the users
At a glance
At a glance
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
You need to do what networking experts calls, Run With the Herd of the Nerd.
that can evolve with the territory without the need to rethink and rebuild the whole toy on any change to the fashion collections of geek tools.
introduce tourism folks to our geek world and show them how it can upgrade their communications work. Rather than have people come to huge tech events where any exhibitor try to sell something and be rather overwhelmed, we will take the time to be side by side, and give them the lay of the land, showing how to work with up-to-date tools, and how to connect with the people who will want to talk about their town and help tell its stories. Oh, do I said well do all this in a co-marketing venture? Thats the added value of being partner with your solution tech provider. There is no other tool that gives tourism professionals both a completely multichannel solution plus the opportunity to meet thousands of online publishers, enthusiasts, and connect with other similar territories for mutual promotion, in one economical package in one place. Tech and social media stuff moves fast, and organizations need to keep up in order to make intelligent decisions about whether to incorporate the latest whiz -bang thing into their marketing efforts. Dont feel intimidated, though; we feel strongly that technology is for everyone, not just wired geeky types. We are just one click away, looking to be your partner side by side for your the next step in your destination communication.
Need more?
There is plenty of tourist guides out there, but - most of it are only on a very limited territory - there is a very small content coming in most part from public actors, or creators small researches - most of it are free that, instead of being an advantage give the tool no reputation nor appeal - almost all of it are suited for one channel only (App, OR bluetooth, OR Augmented Reality OR) And so onAll of this this reduce dramatically the user base and the value of an IT tool; you definetly need a turnkey solution. Contact our staff today to discover how Ariadne could be tailored to suit your destinations need
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Why Ariadne?
The technology
2
The only multi-channel platform with international presence Not only online, even on the territory Social networks connected Content, user reviews and promotion.
Business model
3
Revenue sharing Turn a cost into a gain source for the territory Promoted on and offline Build cooperation and consensus.
Content sources
4
Import from existing sources Offer content from qualified sources: Tourism magazines, portals & other Crowdsourcing Built from the users for the users
Some ideas
Ariadne can virtually reach all audience in the area, from the most critical ones like blind people as well as most actives like smartphones users with geolocalized content and interact using, among others: Bluetooth, Wi-Fi, Zigbee, Augmented reality, multiplatform mobile apps, image recognition, RFID, QRCodes, DataMatrix, touch surfaces and more, to materialize informations directly where needed. Here you can see an example tab with some use case of Ariadnes channels.
Table 1: some sample use of technologies
CHANNEL FUNCTION(S) ADVANTAGES
QR Codes,
MUSEUM
Complete, engaging information system; fully suited to drive visitors to the museum, inform it on business hours, actual and future expositions and, once in, accompain it in a rich, engaging visit theyll hardly forget. Your tourists office always available for informations, subscription, booking of
QR Codes,
TOURISM OFFICE
products and services, create relationship with your tourists, measure their interaction with the territory, evaluate satisfaction and create mobile ticketing and couponing campaigns to further drive audience to local resources, typicalities, point of interest and so on Enhance your guests experience with promotional videos on dedicated IP TV channel in Rooms;
QR Codes, Bluetooth,
HOTEL
Room dedicated TV Channel; Local guide service for guests; Typical production co-marketing
Offer typical productions and local services like guided tours, museum booking, typical foods & Wines to be used as souvenir or sent directly to friends and relative home to witnesses a
IPTV,
memorable holiday; Create strong co-marketing venture with your territory to increase value perception of your users and gain favorable reviews on social sites like TripAdvisor etc
QR Codes,
GOLF COURSE
Booking of services (courses, teacher, caddy etc); Territory Co-Marketing; Interactive roadbooks;
OUTDOOR TRACK
How it works
I
nform users Tell your users about the availability of a mobile guide; we can provide you with models of flyers for offices, halls and hotel rooms; as long as complete panel guidelines to correctly expose QR Codes, Guide promotion etc.
What to broadcast
1 2 3 4 5
Point of interest info Destination Brochures Discount Coupons Videos & Photos Other Media Files
rovide app
Your users, depending on the model you choose could you their existing apps, or download Ariadnes app to start enjoying their enhanced experience.
Implementing Ariadne in your destination, you can choose between Free or paid model, with an interesting revenue sharing model that could turn the cost of co-marketing adoption on a revenue source for your territory and promotion. Ask our team for more informations.
Where to use it
E
ntertainment Venues Our solutions are perfect for entertainment venues of all varieties. Whether you would like to draw customers into the venue or point of interest, keep customers occupied during waiting times, or simply provide them with valuable content, Ariadne has the solution to fit your needs. xpos & Retail Centres and With Ariadnes solutions, destinations and businesses are able to
Who use it
D T M T
estination managers our operators unicipalities ourism offices
promote their offer within shopping centres, malls, business districts, Fairs and Expositions, all of which are frequently bustling with people. This is an
Some ideas
effective way to target large numbers of people at the same time, while simultaneously providing an incentive for Tourists and other users to visit your destination, enabling them to make decisions while they are very close to the point of interests. ublic Places Bluecasting is a very effective way to make use of busy public
T N H O T G M
heme parks aturalistic parks otels chains ther receptivity ourism consortia olf courses TB & Go-cart tracks
places in order to directly target a large number of people at a given time There are a number of places that are commonly used for Bluecasting, as they are frequently populated with large numbers of people. Airports, kiosks, bus stops, train stations, and other similar locations are great places to promote products, services and brands using Bluetooth marketing.
http://www.myariadne.com/mobile-guide-features/some-ideas/[25/02/2011 20:10:40]
Features
Integrated
Ariadne is THE ONLY PLATFORM, WORLDWIDE, that offer, in a common content repository, integration and broadcasting within the most popular IT technologies for tourism.
Flexible
Ariadne is built around a central server infrastructure to handle territorys knowledge base : routes, points of interest, activities and all other relevant informations. A multiplatform app to handle all smartphones on the market, and engage users with Augmented Reality, QR Codes and more A network of small servers that can convey information in text, audio, video, animation, augmented reality etc..
Economic
With the ability to send content automatically or on request through the smartphones, wi-fi, bluetooth etc, you can take to virtually zero information costs In addition to offering a very low base cost, the revenue sharing model
Content Management
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
[This section's content is still works in progress. We apologize for any inconvenience]
Ariadnes content management system (CMS), is built on top of consolidated proprietary and opensource solutions, and offer a collection of procedures used to manage work flow in a collaborative environment. The CMS layer offer out -of-the-box operation with a complete set of standard modules and a clean and sturdy high-performance architecture accomodating virtually every kind of custom solution or extension. Is mainly designed to: Allow for a large number of people to contribute to and share stored data Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) Aid in easy storage and retrieval of data Reduce repetitive duplicate input Improve the ease of report writing Improve communication between users [Show as slideshow]
In Ariadnes CMS, data can be defined as nearly anything: documents, movies, pictures, animations, and so forth. CMSs are frequently used for storing, controlling, revising, semantically enriching, and publishing documentation on different channels. Serving as a central repository, is a user-friendly, intuitive tool, allowing content editors to produce and maintain Content elements, using sophisticated functions in just a few clicks of the mouse. For administrators and content managers, Ariadnes CMS features an extremely detailed user
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
Interpretive signs like panels, dioramas or similar, make guest visits more enjoyable by providing a historical perspective, instruction or education that is specific to the location of the sign. Such signs are expensive to design, produce and mount and the amount of information displayed is limited by the size of the sign.
QR codes extend interpretive signage directly to the internet on Webenabled cell phones or devices. Online information in the form of: webpages video audio photo libraries
becomes instantly available to your guest right where they are standing. When guests snap a photo of the QR code with a free application that runs on their phone or mobile device your online media plays on their device. QR codes are free to produce. So the only limit to engaging your guests with extended information is your imagination.
If you are involved in visitor experiences at a park or national historic site, consider investing in the production of on-demand video and put the video on a dedicated webpage. By exclusively using the QR code to the link to the online media you will have an easy time tracking the number of visitors who make use your QR coded signage. There are many systems for hyperlinking from the real world to the Web. At any point in the future, you could make your information available on any and all of these tagging systems, just by producing a new tag linking to your online content. For now, stick with QR codes which will remain backward compatible with most smartphone apps in the future.
Bluetooth
Complete Bluecasting Solutions
Bluecasting is the broadcasting of rich media informations using bluetooth wireless communication. This channel majors asset is the ability to reach around 97% of todays devices like mobile phones, pads, iPhods, watches and so on
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
top
How it works
D
EVICE DETECTION
Wat to send
1 2
Point of interest info
Bluecasting units scan for cell phones and Bluetooth-enabled devices located within a range of 100 to 350 feet. Range is reduced by walls and other electronic equipment. Discount Coupons Destination Brochures
ERMISSION REQUEST
3 4 5
Videos & Photos
Bluecasting units send each phone a request for permission to send files. Sample request: Would you like to connect with YourCompany
ONTENT UPLOAD
Once users grant permission, Bluecasting units send files to their phones. Send phone apps, discount coupons, marketing brochures, videos, images, vCards, event reminders, and any other digital media.
Ariadnes Bluecasting solution will allow destinations to provide important information and the answers to frequently -asked questions, they are able to reduce costs by decreasing the amount of manpower required in tourist information offices, and free up the time of employees to spend on other tasks that are key in ensuring the city operates smoothly. Making the following content available to tourists and citizens would be of great use to municipalities: Maps Directions Information on landmarks Historical information on the city Information tourist attractions such as restaurants, beaches, parks, stores, and more
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
Augmented reality can further enrich any tourists experience by enhancing his or her view of the world with supplementary information and superimposed images
the first global multichannel solution for tourism and territory.
Augmented reality is an amazing technology that uses superimposed computer graphics to narrow the gap between what is real and what is computer generated using tracking technologies like digital cameras, accelerometers, and optical sensors from your smartphone, pad or a mounted/dedicated device. Augmented reality tourism gives us the ability to view historic people, places, and objects outside the boundaries of linear time. These platforms enable people to have an experience that they would otherwise be unable to have, such as the ability to view a digital recreation of a place and time in history. Augmented reality gives us the ability to recreate the sights and sounds of the ancient world, allowing a tourist to experience a place in time as if he or she were actually present when a given event in history occurred. Augmented reality museums and augmented reality tours allow environments to be recreated digitally for viewers to experience. A historic landmark that has been reduced to ruins by looting, destruction, or simply the progression of time, can be digitally recreated in real-time to its former glory through the use of superimposed images and augmented reality. By viewing a physical environment whose elements are augmented
The potential impact augmented reality can have on tourism is very exciting, and the possibilities are endless.
by computer generated images, the viewer can actually experience a historic place or event as if he or she has traveled back in time.
Imagine being able to stand in front of the ruins of the Coliseum in Rome, view the location through handheld or mounted devices, and experience the splendor of a bygone era through images superimposed upon the remaining physical structure. Augmented reality even gives us the ability to see the progression of how a landmark or structure has changed and evolved over time.
Augmented reality content stored on a central server is available to the person with its mobile phones camera on the historical site. Visitors can visualize in 3D historical
places, beautiful landscapes, or anything they desire to see in real-time locations. Augmented reality on mobile smartphones can also enhance any tourists experience. Imagine walking through a territory (indoor or outdoor) and having the ability to access additional information or images associated with a priceless, historical work of art simply by viewing it through your smartphone.
IP Tv
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
LIVE in Minutes Transition between live cameras and video clips to produce your own unique stream Work with multiple cameras and large production teams in real-time, from anywhere in the world. Embed the Player on your Website Ariadnes IPTV offer a custom player to be embedded on your website. manage.
Manage Your Content Uploading your videos, importing clips (i.e. from YouTube), and recording original broadcasts is simple and easy to
Set Top Box Alternatively you can choose the set-top-box to be installed in each Hotel Room and other wide acces area.
Do it With Style Broadcast quality graphics come as standard. Predesigned and customizable, these include a logo, RSS ticker, lower third and much more..
Powerful and Flexible Amateur friendly, but professional ready. Ariadnes IPTV delivers power, flexibility and ultimate control.
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Technology
Ariadne has integrated a world -class technology platform that leverages the Internet to deliver a consistent, high-quality viewing experience to your audience that rivals traditional television. Just as importantly, our technology infrastructure is strong, stable and scalable, inspiring confidence in some of the worlds largest tourism network.
http://www.myariadne.com/features/ip-tv/[25/02/2011 20:15:41]
Interactive surfaces
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
[Show as slideshow]
Toccoreport
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
Affordable
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ToccoReports can be used in a number of applications: * Audience Measurement: counting real exposures to a message and associated opportunities to
see, computing attention time, comparing different media and message performance. Message Targeting (formerly known as Spot mode): showing the right message to the right audience, using real-time triggers sent by ToccoReports. Touchless Interactivity (formerly known as Act mode): letting users interact with an application by just moving their heads in a natural way.
Connectorization
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
[This section's content is still works in progress. We apologize for any inconvenience]
Integrating data from different sources doesnt have to be time-consuming and complex. Ariadne takes the grating out of integrating with a focus on quick, easy, and reusable solutions. With this scope in mind we integrated in Ariadne a set of tools and techniques to build even the most complex integration processes in an easy and intuitive way that includes everything is needed to manage a connectorization project from start to finish. In order to make the deployment of your integration as quick and simple as possible, this module will proactively check every part of the integration while is built. The automated validation will alert of any errors in sources, target, operations, and processes.
no more rewriting
When implementing a new tool, the most annoying part is the need to rewrite all contents or copypaste it and do an heavy restyle to let him fit the new platform; with Ariadne this is no longer a problem, thanks to a dedicated module who can operate a bridge from the most part of existing data sources and automatically fill the content to Ariadnes CMS, ready for the optimization phase.
console includes the following tools: System Queue View and manage all operations that are currently running or
Operation Log View the status and details of all completed operations on the server. Scheduler Console Monitor and manage the status of the systems scheduling engine.
AMS Console Get a full view of the AMS services currently running on the system. At the time of deployment, transactions are first posted to the System Queue via a scheduler or an application event. Once processed, the operation status is recorded in the Log and details about the operation are posted to the corresponding history (e.g. when it started, when it completed, amount of data processed, number of files processed, which files were processed, etc.). The Queue, Log and History can be sorted, filtered and searched to quickly locate any and all information about the integration model.
http://www.myariadne.com/features/connectorization/[25/02/2011 20:17:40]
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
[This section's content is still works in progress. We apologize for any inconvenience]
The most important part of any marketing action is ocntrol and reporting; to answer all monitoring needs, Ariadne integrate a real time analytics and reporting core. It provides you with detailed reports on your contents visitors: the channels and path they used, the language they speak, your popular contents and so much more. With this module you can check out who has been visiting your destination, when, how and why. You can create Goals and track conversions. You can track unlimited number of contents, and create users with permission to view or administrate one or several content groups. [Show as slideshow]
Real time analytics reports: in Ariadne, reports are by default generated in real time. For high traffic destinations, you can
You own your analytics data: because the analytics module is installed on your server, the data is stored in your own database and you can get all the statistics using the powerful Ariadnes Analytics API Modern, easy to use User Interface: you can fully customize your dashboard, drag and drop widgets you want to display. Now also on your smartphone or pad
[Show as slideshow]
Completely modular and scalable: you can add new features and remove the ones you dont need. You can build your own analytics plugins or ask to have your custom feature built in.
http://www.myariadne.com/features/reporting-and-analytics/[25/02/2011 20:18:22]
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
We're not "typical geeks", we are tourism marketing and sustainable development consultants. Worldwide.
Thanks to a partnership with Privateglobe, Ariadne is now be able to offer, to tourists worldwide access to VIP parties, mobile ticketing for exclusive parties and a wide catalog of events on the most exclusive locations.
Thanks to a partnership with Privateglobe, a global network of hi-end event organizers, Ariadnes users will be never alone in their evening out home. PrivateGlobe and EZD Technologies signed an agreement to include, within Ariadnes activities channel list and informations on how to attend to the most exclusive parties and events worldwide. Party time, with Arianna!
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Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
We're not "typical geeks", we are tourism marketing and sustainable development consultants. Worldwide.
Ariadne lands on Abu Dhabi. Thanks to a project with one of the biggest resort management firm in UAE, Ariadne is now available on several desert resorts in Abu Dhabi. We are very pleased for this exciting expansion opportunity for Ariadnes panel of destinations. Some very attractive initiatives will take places from here. said Angelo Pallanca, EZDs Ceo on its introducing speech during project inauguration. Are you a resort manager? contact us today about integration opportunities.
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Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
We're not "typical geeks", we are tourism marketing and sustainable development consultants. Worldwide.
Ariadne is a very flexible tool, and this new project is demostrating it once again: a village tour for blind people in a very nice small villave on the South of France
Gourdon, located on the countriside of Grasse, in the French Riviera, is a delicious small village that could now add a new special asset to its touristic offer: a tour of villages points of interest especially built for blind people. Using Bluetooth technologies and a multilanguage registration process, the user who register itself on tourist office will enable its mobile to receive, during the tour, a selection of dedicated contents in different languages, chosen at registration time. The whole installation was also deployed with the lower architectural impact in mind. And since a photo is worth 1000 words: [Show as slideshow]
In addiction to this special project, a catalog of villages POI where built, and made available via QR Codes, Augmented reality and also exported to many of the most diffused multiplatform apps. Future addictions will include interactive surfaces for old lava-stone informative panels and a wi-fi area for fast access to local activities and informations with wireless-enabled devices.
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.
We're not "typical geeks", we are tourism marketing and sustainable development consultants. Worldwide.
To better answer destinations needs, Ariadne is now offering a complete turnkey IPTV solution to create a complete information and entertainment channel for hotel and conference rooms, halls, offices and so on
To inform your tourists about the services and activities your destination offer, including an astonishing mobile guide , whats better of TV?
Immediate, no need to learn how to use it and familiar to everybody worldwide, a video channel is
About
Ariadne is a project of EZD Technologies. EZD Technologies, a branch of Evolutive Zone Development SLU is a consulting-oriented company, intending to fill in the market need for a professional, R&D-focused IT scouting and consulting company for both strategic and operational activities. The company emphasizes research service and support to differentiate itself from more price-oriented consulting companies. EZD was founded by a group of visionary, successful entrepreneurs who recognize that through collaboration and strategic partnering, an efficient and effective suite of consulting services can be provided to a reburgeoning territorial marketing industry. Our clients include investor-owned and municipal utilities, government agencies, private sector mktg program providers, the trade show industry, architects, engineers, and other consultants. An experienced, focused and committed team of professionals distributed in a narrow network within EU. Indeed the firm is part of aninternational consulting groups focused on turistical marketing, offering projects and solutions in both private and public sector, with associated in Italy (Padua, Florence, Genoa) France (Valbonnes, Antibes, Monaco), UK (London), United Arab Emirates(Abu Dhabi and Dubai) and Russian Federation(Moscow) in form of EEIG (European Economic Interest Grouping) between EU partners and associated consulting group(Joint Venture) with others.
Exclusive features
There is plenty of "tech tourist guides" out there, but only Ariadne is:
Worldwide unique
the first global multichannel solution for tourism and territory.