Interested in sharing their own opinions and in other opinions
Dont share just browse Source: DCCI 2010 Microblog Survey
Microblogging Platforms Reputation
13%
Qt: which microblogging service is the most famous in China?
20% Sina
14%
Netease
Tencent Sohu 19% 16% 18% iFeng 139 (China Mobile)
Source: DCCI 2010 Microblog Survey
Digital Chinas Top 15 Social Sites
Top 15 Social Platforms
1.
Qzone - Chinas largest social network is backed by the 637 million active accounts for Tencents QQ Messenger. The question for Qzone is not quantity, but rather the quality of its nickname-based social graph.
190M
Top 15 Social Platforms
2.
Renren Chinas leading real-name social network that intends to IPO soon. It is setting the standard for SNS in China but still faces challenges from other social networks, notably Tencents Pengyou and Kaixin001.
95M
Top 15 Social Platforms
3.
Pengyou Tencents latest entry into the real-name social networking
space has many users. But even more so than with Qzone, the real question is, how strong is the social graph?
80M
Top 15 Social Platforms
4.
Sina Weibo The red-hot microblogging service that threatens Chinas social networks with a new model. Can microblogging surpass social networking in terms of popularity in China? Its features now far surpass those of Twitter, including threaded comments, pictures, videos, IM, and LBS.
70M
Top 15 Social Platforms
5.
Kaixin001 Popular amongst white-collar workers via its social games
and post-forwarding features. But as the social games mania has died down and the appeal of its post-forwarding has been usurped by Sina Weibo, Kaixin001 is now struggling.
40M
Top 15 Social Platforms
6.
51.Com Enjoyed early popularity among comparatively rural users, but
now appears to be in a downward spiral. One recent report says peak simultaneous users are down to 700,000. 51.coms claim of 178 million registered users is either irrelevant or fake, a case that requires skepticism by the tonne.
40M
Top 15 Social Platforms
7.
Douban The strongest community of any social network in China. Its never had explosive growth or a massive user base (in China terms), but it attracts young urban Chinese who together over movies, books, music, and events. A good network for hipsters and creatives.
20M
Top 15 Social Platforms
8.
Taomee A social network and gaming site (similar to the Disney-owned Club Penguin) thats massively popular with Chinese children (and their mothers). Taomee is in fact the parent company that runs a number of different childrens sites, including: Moer (mole-themed), Saier (sci-fi themed), and XiaoHua (princess-themed).
20M
Top 15 Social Platforms
9.
Tencent Weibo Pushing its microblog service in order to compete
with Sina. It claims over 100 million registered users, but again with Tencent theres the concern of quality over quantity - Sina Weibo controls 87% of time spent by Chinese users on microblogs, while Tencent holds only 9%.
20M
Top 15 Social Platforms
10.
Jiayuan Chinas most popular online dating site, which is rumored to
have plans for an IPO.
11M
Top 15 Social Platforms
11.
Tao Jianghu SNS of popular e-commerce site, Taobao. Profiles are
automatically created for Taobao users. Adding a social layer is one of Taobaos key objectives for 2011.
10M
Top 15 Social Platforms
12.
Bai Shehui The white-collar society network by Sohu, one of Chinas largest internet portals. Sohu also develops its own social games for this platform.
10M
Top 15 Social Platforms
13.
Zhenai - A leading China dating site, rumored to be preparing for an IPO.
5M
Top 15 Social Platforms
14.
Baihe Yet another of Chinas leading dating sites!
2M
Top 15 Social Platforms
15.
iPartment An avatar-based dating site from Taiwan where teens and
young adults move into a virtual apartment together. Revenues come from advertising, virtual goods, and e-commerce.
1M
Digital Burson-Marsteller China
Digital Burson-Marsteller What we do? Identify audiences, tools and channels Provide actionable online solutions with measured results Partner to manage connections with stakeholders
Online Presence & Earned Media
Digital Burson-Marsteller Approach
ENGAGEMENT must be part of communications and marketing
SEARCH Strategy is essential
AUDIENCE will drive the agenda
Online Presence & Earned Media
Digital Burson-Marsteller Using the right tools to track Evidenced-based
Listen
issues that are critical to a company, gauging buzz and sentiment online is key.
Regular reporting on Measurement and ROI to business benefit.
Report
Plan
Once planning framework is in place, set up and begin engagement.
Engage
Developing a strategic framework of Online Engagement, based on experience, research and insights.
Digital Burson-Marsteller Results
Our evidence-based methodology. Delivering results driven by
LISTENING IDENTIFYING TARGETING
CONTENT STORYTELLING
WEB EXPERIENCE DESIGN
ANALYTICS MEASUREMENT ROI
Digital Burson-Marsteller Results
Synching offline with online. Integrating activities and content from the traditional media world with online media plays a key role reputation is managed.
Online storytelling planning Social media guidelines Online media events
STORYTELLING
Digital Burson-Marsteller 360 Solutions
ONLINE MEDIA RELATIONS ONLINE REPUTATION MANAGEMENT DIGITAL & SOCIAL MEDIA STRATEGIC CONSULTANCY ONLINE COMMUNITIES ONLINE EXPERIENCE DIGITAL BUZZ E-INFLUENCER RESEARCH
Digital Objectives? Contact us now Ask Burson-Marsteller China how we can help develop Digital & Social Media programs in China and globally. Zaheer Nooruddin zaheer.nooruddin@bm.com
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