in partnership with

MBA Business in Emerging Markets Specialisation

here are business opportunities in abundance throughout the emerging markets of the world; however the unique challenges that accompany profitable growth in these regions must be fully understood to succeed in these nascent economies. Our MBA with a Specialisation Track in Business in Emerging Markets offers a comprehensive look at these emerging markets as they integrate with the global economy. The programme provides the context for understanding the unique social, political, environmental, and ethical questions associated with doing business in emerging markets. This Specialisation Track also explores the tensions between the governments of emerging markets and international organisations, and examines the concepts and practices behind the creation of successful public-private partnerships for social change.

inallaspectsofmanagement,while enablingyoutocustomiseyourstudyto meetparticularworkandcareerneeds. Thecoremodulescovercorporatestrategy, themanagementofpeople,resources,the environmentandchange.Additionally,youcan focusonaspecificareabyfollowingapre-defined SpecialisationTrackinBusinessinEmerging Markets,InternationalBusiness,Entrepreneurship, Marketing,Finance&AccountingandLeadership. TheSpecialisationTrackinBusinessinEmerging Marketsexaminestheuniquechallengesand opportunitiesassociatedwithlaunchingnew venturesinemergingmarkets.Acomprehensive analysisofemergingmarketsfromeithera privatecapitalperspective,oraprivate-public partnershipperspective,ispresentedwiththis programmetosuityourprofessionalneeds. EFMD CEL accreditation

Programme outline
OurMBAprogrammeoffersacomprehensive educationandpostgraduatequalification

TheEuropeanFoundationforManagement Development(EFMD),anorganisationthat hasprovenitscommitmenttointernational

in partnership with

MBA Business in Emerging Markets Specialisation

Business in Emerging Markets Specialisation

businesswithEQUISAccreditation,hasnow developedanaccreditationdedicatedto raisingthestandardsoftechnology-enhanced learningprogrammesworldwide. In2007,EFMDawardedaccreditation forteChnology-EnhancedLearning(CEL Accreditation)totheUniversityofLiverpools OnlineMBAprogrammedeliveredin partnershipwithLaureateOnlineEducation. TheUniversityofLiverpoolonlineMBA programme,withspecialisationsinFinance &Accounting,Marketing,Entrepreneurship, InternationalBusiness,BusinessinEmerging MarketsandLeadership,isdeliveredfullyonline, andhasastudentbodyfrom175countries. Programme structure TheMBAprogrammecomprisesfivecore modules,twospecialisationmodules,oneelective moduleandculminatesinadissertation.Thefirst moduleis9weeksinlengthwhichstartswitha weeklongintroductiontotheprogramme,the learningplatformandthencontinueswiththe modulecontent.Eachfollowingmoduleiseight weeksinlength.Bytakingonemoduleatatime, youcanexploreaspecificsubjectin-depth. Personalised study Studentscancustomisetheirdegreeaccording totheirindividualrequirements. A Core modules - - - - - C orporateStrategy M anagingPeople M anagingResources M anagingtheEnvironment M anagingChange

B Specialisation modules Studentsarerequiredtotaketwooutof thethreemodulesspecifiedbelow.Itisalso stronglyrecommendedtostudytheBusiness in Emerging Marketsmodulepriortothe Entrepreneurship in Emerging markets module. - BusinessinEmergingMarkets - EntrepreneurshipinEmergingMarkets - SocialEntrepreneurship C Elective modules Studentsareencouragedtooptfortheremaining specialisedmodulefromthelistabovetogaina morethoroughunderstandingoftheirspecialisation area.Alternatively,studentsmayalsochoosefrom oneoftheremaininggeneralMBAelectives. - MarketingResearch - ervicesMarketing S - umanResourceManagement H - onsumerBehaviour C - usinessFinance B - nvestmentStrategies I - uantitativeBusinessAnalysis Q - inancialReporting F - dvancedManagerialAccounting A - arketinginaGlobalEnvironment M - ntrepreneurship E - usinessLeadership B - dvancedConceptsofe-Business A - nternationalBusiness I - nternationalFinance I - inancingtheEntrepreneurialOrganisation F - lobalLeadership G D Dissertation Studentsrefinetheirdissertationtopicin conjunctionwiththeirPersonalDissertation Advisor,anacademicsupervisorwhowillprovide supportthroughoutthewritingprocess.

Programme duration Theprogrammetakesonaverage30months tocomplete.However,sincestudents progressattheirownpace,youmaychoose tocompleteyourstudiesinaslittleas24 monthsorspreadthemover60months.

Managing Resources Aim: To provide a sound theoretical and practical foundation in accounting, finance, and operations management. Thismoduleequipsstudentstoapplyaccounting andoperationsmanagementconceptstoreal-life businesssituationsandtounderstandaccounting andfinanceterminology.Studentswillgainan appreciationofthenatureandvalueofthe resourcesavailabletoanorganisationandhow besttomanagethemtoincreaseefficiency, competitiveness,andreturnoninvestment. Managing the Environment Aim: To provide managers with the strategic outlook necessary for organisations to succeed in international markets. TheManagingtheEnvironmentmoduledraws fromthecloselyrelateddisciplinesofstrategy andmarketing.Itprovidesstudentswiththetools necessarytoanalysemicroandmacrobusiness environmentsandpreparemarketingplansadapted tothevaryinghasbeendevelopedtocomplement therelatedcoremodulesofManagingPeople, ManagingResources,andManagingChange. Managing Change Aim: To provide an understanding of how organisations change and enable you to develop appropriate strategies to manage change to the benefit of the business. ManagingChangetouchesallelementsofan organisation,includingpeople,finances,materials, marketing,infrastructureandthebusinessprocesses, whilepreparingyoutodevelopchangemanagement strategiesandprocesses.Akeysuccessfactorfor anybusinessisitsabilitytomakechangesthat areinlinewithitsgoals.Thismodulehelpsyou developaholisticphilosophytomeetthischallenge andcreateasustainedbusinessadvantage.

Core modules
Corporate Strategy Aim: To develop strategic thinking skills and an understanding of the principles of strategic management. Youwilllearntoseebeyondfunctions,such asfinance,accounting,informationsystemsor marketing,inordertoassesstheentirebusinessand understandtheenvironmentinwhichitoperates. Youwillalsounderstandtheinternal,external, controllableanduncontrollableforcesthatimpact thebusinessenvironment.Usingcasestudies,you willdocumentyourdecisionmakingandthought processes,comparingthesetowhatthereal managementdidandtheresultstheyachieved.As themoduleprogresses,youwillrefineyourskills inordertobeabletodeploysoundbusinessand managementstrategyinavarietyofcircumstances. Managing People Aim: To provide an understanding of the principal research, practices, and concepts surrounding managing people in complex organisations. Thismoduleintroducesstudentstothedynamic fieldoforganisationalbehaviour.Studentswillgain asoundtheoreticalfoundationthroughtextbook researchandlearntoapplythevariousconcepts tomanagingpeopleintheirownworkplace.

in partnership with

MBA Business in Emerging Markets Specialisation

Business in Emerging Markets Specialisation

Specialisation modules
Business in emerging markets Aim: To examine the social, political, environmental and ethical questions of business in emerging markets and develop a clear understanding of the tensions that exist between developed and developing country institutions. Thenatureofbusinessinemergingmarketsis addressedinthismodulewithamajoremphasison theglobalenvironmentandthetensionthatexists betweentheideologiesofdevelopedanddeveloping countries.Agreaterappreciationofthechallenges andrisksfacinginternationalfirmsinemerging markets,andthemeansthattheyadopttoovercome them,willbeofgreatvaluetoyouasyoulearn howtheeconomic,socialandpoliticalenvironment operatewithininternationalfirms.Deliberationon theroleofglobalorganisations,suchastheWorld BankandtheIMF,aswellastheopportunitiesoffered togovernmentsandfirmsinemergingmarketsdue tothegrowthoftheglobaleconomy,areresearched andscrutinisedmethodicallyinthismodule. Entrepreneurship in Emerging Markets Aim: This module explores the intricacies of launching or expanding micro and small businesses within a developing economy by providing the student with an appreciation of the specific risks and barriers that confront entrepreneurs in a diverse range of emerging markets. Thismodulewillteachyouhowtobecome proficientinresearching,analysingandpreparingan operationallyviablebusinessplanforanemerging smallmarketbasedbusinessenterprise.Thistalent willstemfromanin-depthstudyofthesimilarities anddifferencesinlaunchinganentrepreneurial businessinanemergingmarketsetting,from anindigenousperspective,ascomparedwitha developedcountry.Yourabilitytocomprehendthe theoryandapplicationofalternateentrystrategies indiverseemergingmarketsettingswillbeofthe utmostimportanceattheendofyourstudy.

Social Entrepreneurship Aim: The objective of this module is to examine the characteristics and goals of the social entrepreneur as well as an in-depth view into the practices of creating social value for individuals and communities. Yourabilitytodevelopandimplementsocialchange willincreasesignificantlyasyoubecomeacquainted withthetheoriesofsocialentrepreneurshipand learnhowtoidentifythecharacteristicsofthe socialentrepreneur.Uponcompletionofthis stronglyrecommendedmodule,youwillalsobe abletoevaluatetheorganisationalstructure, humanresources,funding,marketingand stakeholderparticipation;allvitalsuccessfactors inasocialchangeprojectThestudyofthetheories andpracticeofcreatingpartnershipsforsocial change,theaptitudetoresourceinitiativestolink communityneedsandthetalenttodevelopaplan toimplementsocialchangewillallbecoveredinthis comprehensivestudyofsocialentrepreneurship.

andevaluatetheirpracticalapplicationacrossarange ofbusinesses.Youwilldevelopgreaterunderstanding ofmanyissuesthatareuniquetothemarketing ofservices,includinghowtosustaincompetitive advantageandimplementservicemanagement. Human Resource Management

dividendpolicyandtheriskreturnrelationship, aswellasshorttermfinancing,workingcapital management,mergersandacquisition,and corporaterestructuringandgovernance,giving youanunderstandingofbusinessdecisions fromafinancialprofessionalsperspective. Investment Strategies

Aim: To provide you with an understanding of the principal themes of Human Resource Management, specifically the links which exist between organisational structure, culture and strategy. Thismodulecoverstheprincipalthemesandlatest practicesinHumanResourceManagement,giving youtheabilitytoevaluatetheimpactofavarietyof HRstrategiesandapproachesontheachievement oforganisationalgoals.Youwilldevelopa thoroughunderstandingofarangeofmodelsfor thedeliveryofHRservicesinorganisations,and beabletochooseandapplytheminpractice. Consumer Behaviour

Elective modules
Marketing Research Aim: To provide you with techniques for conducting marketing research, then analysing and applying the resultant data as a decision-making tool. Anoverviewofthemethodsbywhichmarketing dataisobtained.Youwillmasterarangeofmarket researchtechniques,thendiscoverhowbestto collect,analyseandusethedata.Themodule alsoaddressesissuessuchasdatamining,data privacyandethics.Youdonotneedadvanced knowledgeofstatisticstotakethismodule. Services Marketing Aim: To provide an understanding of the unique factors that influences the marketing of non-tangible products and services. Youwillgainanappreciationofthetheoretical conceptsusedbyavarietyofglobalserviceproviders

Aim: To provide an understanding of the many complex factors that influence consumer purchasing behaviour. Thismoduleexplainshowtoevaluateandanalysethe cultural,social,personal,andpsychologicalfactors thataffectcustomerbehaviour.Youwillcometo understandtheimportanceofcognitivepsychology, externalinfluences(suchasculture)andconsumer research,anddiscoverhowtoapplysuchknowledge tothedevelopmentofmarketingstrategieswithin theinternationalcontextandacrosscultures. Business Finance Aim: To provide an overview of business finance in the global context, familiarising you with modern finance techniques and equipping you to apply them. Thismoduleintroducesstudentstotheterminology ofbusinessfinance,thefinancialenvironmentand theroleofthefinancemanager.Youwillexamine issuessuchasraisingfinance,capitalstructure,

Aim: To gain familiarity with the potential and uses of contemporary investment theories and techniques and critically evaluate and apply the appropriate techniques within the global business environment. Thismoduleservesasanintroductiontoglobal investmentstrategies,providingyouwithan understandingofsecurityandportfolioanalysis aswellastheglobalnatureoffinancialmarkets. Youwilldevelopanunderstandingofthe methodologiesusedtoanalysesecurities,industries, andmarkets,aswellasthetheoriesinvolvedin securitiesandportfolioperformanceanalysis.You willalsogaininsightintotheprocessesinvolved insuccessfulinvestmentselectionandportfolio managementfortheindividualandthefirm. Quantitative Business Analysis Aim: To involve students in the analysis, critique, and application of applied, real-world data. Thismoduleisareviewofquantitativemethodsas theyareappliedinthedecision-makingenvironments ofbusiness.Youwillbecomeproficientinthe statisticaltechniquesusedtoanalysebusiness problemsandalsogainanunderstandingofresearch methodologies,samplingtechniques,thenatureof primaryandsecondarydataandotherrelatedissues. Youwillbeintroducedtoquantitativecomputer toolsthatwillhelpyouenhancetheoperation, growthandperformanceofyourbusiness.

in partnership with

MBA Business in Emerging Markets Specialisation

Business in Emerging Markets Specialisation

Financial Reporting Aim: To give you an understanding of the functions of regulatory financial reporting for organisations and of issues in corporate governance and capital markets. ProvidesanunderstandingoftheroleofFinancial Reportingfromthestandpointofauserrather thanatechnicalexpert.Youwillbeintroduced toregulatoryreportingrequirements,corporate governance,andinternationalaccountingstandards, enablingyoutounderstandandusetheAnnual Reportsfromyourownandothercompanies. Advanced Managerial Accounting Aim: To provide an understanding of the complex accounting functions that inform strategic business decisions within the company. Youwilldiscoverhowtouseadvancedaccounting toinformmanagementdecisions.Thismodule isaimedatthehighlevelexecutive,notthe technicalexpert,withafocusoninternational bestpracticesincostmanagement,in commercialandnot-for-profitorganisations. Marketing in a Global Environment

Entrepreneurship Aim: To provide the knowledge and skills needed for a strategic business plan to launch innovative new business ventures. Bydevelopingabusinessplan,youwillexplore myriadmeanstocreating,organising,financing andnurturinganexternalentrepreneurialor internalentrepreneurialventureineither thepublicorprivatesector.Youwillgainan appreciationoftheimportanceofinnovationand entrepreneurshipincorporatecompetitiveness andthesuccessfactorsinvolved. Business Leadership Aim: To provide a theoretical and practical approach to understanding issues affecting leadership in the workplace. Youwillanalysethetheoriesandtechniquesof leadershipand/orfollowership,andtheirpractical application.Themodulewillcoversupervision, performancemanagement,stressmanagement, problemsolving,conceptsofhumanbehaviour, discipline,counsellingtechniquesandthe currentsocialissuesfacingtheworkforce. Advanced Concepts of e-Business

cultures shape the unique nature of regional markets and business practices. Thisisathoroughexaminationofthewaysin whichsustainabilityandethicsareaddressedby organisationsinglobalbusinesspracticesandthe impactthesepracticeshaveonlocalandglobal communities.Theimpactthatinternational,regional andindividualcountryinstitutions,andpolitical environments,haveonglobalbusinessstrategyand decisionmakingwillalsobeevaluated,aswillthe implicationsofinternationaltradetheory,exchange ratesandregionaleconomicintegration.Alternative financialmanagementandlogisticalstrategies, internationalbusiness-relevantconceptsanda comparisonofforeignmarketentryglobalisation strategiesallplayavitalroleinthismodule. International Finance Aim: The objective of this module is to examine the organisational structure of international finance from a corporate perspective by gaining a practical understanding of how trends in the balance of trade, payments, and global demand for commodities affect organisations that are linked through a global economy. Ifyouwanttoexplainhowtheglobalmarket phenomenaimpactscorporatefinancialdecisions, analysis,taxmanagement,theconsolidationof financialstatementsandoperatingoptions,then looknofurtherthanthismodule.Youllacquire theskillstounderstandglobalriskconsiderations anddemonstratetheabilitytoeffectivelymitigate orhedgeglobalrisk.Howtradeorganisationsand associationsaffectglobalcommercetoincludean individualcountrystrade,labour,andenvironmental policieswillalsobefullyexplainedinthismodule. Financing the Entrepreneurial Organisation Aim: To provide a clear understanding of the processes applicable to the entrepreneur on a global scale as well as examine how financial tools and techniques can be enhanced to

match the risk, innovation and variability that define the entrepreneurial environment. Thismodulewillhelpyoutodeterminehowto identify,compareandsecureentrepreneurial financingandfundingonagloballevelwhile gainingproficientanalyticinsightintotheobjectives ofvariousfinancialandfundingproviders. Youwilllearnhowtoprepareafinancialplan, determinethecostsofcapitalandevaluatean earlystagebusinessproposalfromtheperspective ofboththeentrepreneurandtheinvestor.An examinationofnon-traditionalsourcesoffinance tomeetthegrowthandoperationalneedsofthe entrepreneurialfirmisalsowellrepresentedinyour eightweekstudy.Youwillalsobecomeadeptat applyingalternatemethodsofbusinessvaluation andevaluatingtherisk-returnlinkbetween entrepreneurship,innovation,andwealthcreation. Theknow-howtoestablishthereciprocal relationbetweenethicalbehaviour,social responsibilityandentrepreneurialstrategywill alsoaccompanythecompletionofthismodule. Global Leadership Aim: The objective of this module is to examine the implications and challenges faced by leaders from different cultures, social structures, religions, and languages who participate in a globalised landscape and workforce. Thebenefitsandchallengesofeffectiveglobal leadershiparethoroughlyexaminedinthis module.Youwillevaluatehowinstitutions influencegloballeadershipandanalysethe challengesandopportunitiesfacingleaders intodaysglobalenvironment.Theleadership associatedwiththemanagementofglobalteams andtheshiftingexpectationsthataccompany thestatusofagloballeaderwillalsobeanalysed intheaccommodatingvirtualclassroom.

Aim: To build upon the basic marketing knowledge gained in the core modules by introducing more advanced issues relating to a global context. Thismoduleinvestigatesadvancedmanagement conceptsintheareasofmarketsegmentation, multiplemarketchannels,competitiveintelligence, integratedmarketing,ande-business. Inparticular,thismoduleintroducesstudents tomarketingconceptsusedbydomesticand foreigncompaniesseekingtomarketproducts globally.Thismodulealsoprovidesanin-depth experienceoftheprocessofdevelopingeffective marketingplans,strategies,andtacticsinterms oftheoreticalaswellasreallifeperspectives.

Aim: To learn how e-Business is conducted and managed and what the major opportunities, limitations, issues, and risks associated with it are. Explainsthetheoryandconceptsofe-Businessand reflectsonthenewindustrialorderitiscreating, fromconsumermarketingtobusiness-to-business. Asyouexaminetheinherentopportunitiesand risks,youwillgainapracticalunderstandingof theimportanceofstrategyandmanagementin implementingsuccessfulWeb-basedcommerce. International Business Aim: This module provides an introduction to how institutions, organisations and