Downtown Oakland Association/Lake Merritt-Uptown District Association Joint (D.I.S.I.

) District Identity and Streetscape Improvement Committee March 25th 12:00 pm 388 19th Street, CBD Conference Room Present: Andrea Kirkpatrick, Salwa Ibrahim, Tom Tewksbury, Chris Curtis, Laurie Cooperman Rosen Staff: Marco Li Mandri, Steve Snider, Andrew Jones, Tori Decker, Tim Gallen, Andrew Neilly
388 19th Street Oakland, California 94612

Minutes
Introductions Welcome to newcomer Salwa Ibrahim from Friends of the Oakland Fox and Oaksterdam University. See p. 5-7 in meeting packet. Andrew Jones explains in detail issues Staff has encountered with the City of Oakland generally and Public Works specifically regard installation of CBD logo branded the trashcans. Nothing can move forward without permission from the City. Doug Furgeson with PWA was prepared to sign an agreement with the CBDs allowing for the installation of the cans, but backed out at the last second after 6 months of negotiations. Staff is working on getting a blanket encroachment permit that will allow the CBDs to handle ALL issues related to encroachment permits. Steve Snider described the progress that has been made before and during the March 18th planning Charette. The project seemed to be further along than staff originally thought. Here is what will be happening with the project over the next few months: 1) landscape architect and the recommended artist, with guidance from Agency and Public Art staff, will be digesting what at came out of the charette. The group will also collaborate to produce an initial schematic design. There will be an opportunity for No Action Taken

Approval of Minutes from February 25th meeting Project Updates from CBD Staff 1) Trashcan Installation and Branding Placards (Andrew Jones) 2) 17th St BART Gateway Planning Charette (Steve Snider)

Minutes Approved Unanimously No Action Taken

CBDs to comment on a draft of this initial schematic design, as it turns out likely in late July/early August. 2) Contract with the recommended artist. Some of the milestones City is targeting: May-4 City Council Recommend approval of Artist consultant design contract Jun-8 If approved at Council, Artist design contract executed (5 weeks) Jul-26 Initial Schematic Design Due (7 weeks) Aug-2 Initial Schematic Design Presented to Public Art Advisory Committee Sep-13 Final Schematic Design Presented to PAAC (5 weeks) This schedule is contingent upon Council approval of the recommended artist. CBDs will be continually updated by the City on progress made and will request further input. Update on Current DISI Projects: 1) Website 2) Website Task Force 3) Social Networking 1) Website Update from Steve Snider. Master Events Calendar has been posted. New CBDs videos have been posted and were announce through a Gallen Neilly PR campaign. New articles have been posted with a new, more attractive lead in design. 2) Web Site Task Force meeting has been on hold until basic edits and progress had been made such No Action Taken

as the above listed items. Task Force will be meeting in the next two weeks after a preliminary meeting between Staff and Gallen and Associates. Tim Gallen stressed the importance on focusing much of our PR and Marketing energy on the websites development. He recommends we clean up the site design and pare down the content. He would like for the Task Force to get completely clear on the message and the target audience. Laurie Cooperman requested that the Task Force focus on advertising vacancies on the site. She further suggested that Staff look further into the built in vacancies template provide by the Association Voice website template. She also requested to participate on the Task Force. 3) Social media and networking. Steve received the usernames and passwords form Maria who was responsible for the Twitter and Facebook

accounts last year and forwarded them to Gallen and Neilly to begin doing regular updates and announcement while building a following. PR RFP Response Update Staff only received one official proposal from Gallen & Associates after posting the RFP for 3 weeks on California Downtown Association (CDA). The CDA reaches a statewide audience. There was one other inquiry from the San Francisco-based firm Allison and Partners. They respectfully declined to submit saying that the contract was too small for their firm. Motion to Accept PR proposal from Gallen & Associates. Chris Curtis moved. Andrea Kirkpatrick seconded

Special Events Task Force Update and Budget Recommendations

The Special Events Task Force came with specific recommendations for funding for the CBD related events. 2010 Special Events Funding Recommendations equal $78, 000, up $5,000 from the strategic plan. The extra $5,000 is taken from the 2010 unallocated funds. Much discussion took place regarding budget allocation for the 2010 special events calendar. There were a total of three DISI Task Force meetings in March: 1) Midtown Oakland Arts District Formation meeting 2) First Friday Art Walk: Art Murmur and Mid Oak Arts Walk 3) Special Events Task Force (general meeting) Marco raised issue with the Board policy of a $3,000 cap on all event sponsorships and made it clear that the committee must adhere to this funding policy or move to change the policy altogether. There is a clear funding distinction between events we are partnering on or producing ourselves vs. those events we are sponsoring. If we are only sponsors the cap is currently $3,000. General Update on community collaborations given by Tom Tewksbury and Steve Snider. Tom and Steve discussed the two groups that could assist in First Fridays large scale projections and lighting. Tom, Debbie Acosta with CEDA and Andrew Jones did a site survey tour of the Districts to document possible sites for light based installations. Staff is creating sponsorship proposals for the

Special Events Funding Recommendation to The Board are as follows: 1) Great Wall ($25,000) 2) Midtown Oakland Arts District ($12,000 total 2010 allocation -however CBDs will review and approve all expenses related directly to these funds). 3) Downtown Unveiled ($15,000) 4) LMUDA Tree Lighting ($5,000) 5) DOA Tree Lighting ($5,000) 6) Old Oakland Music Series ($10,000) 7) Art & Soul Sponsorship ($3,000 perhaps more if City can justify request) 8) WOBO/Oaklavia (Presentation required on April 27th for Funding consideration ($3,000 Max) 9) Holiday Parade ($3,000 if requested) 10) Oakland Running Festival ($0)

two potential partners: Obscura and Associated Lighting Representatives.

Gallen & Neilly PR Update and Recommendations

1) Tim Gallen recommends that the committee look closer at investing further in the website design and content development. Being that the sites are the most

No Action Taken

Other Action Items

prominent marketing tool for the CBDs it is essential that we hone our message and make the sites exciting and accessible. Tim recommends the CBDs do not fund another marketing supplement in 2010 but instead hire a consultant to work with the Website Task Force to bring the sites to the level the PR team would like to see. Tim further states his concerns regarding the needs for additional support for CBD staff in completing and managing all of the tasks associated with on-going website/social networking development and maintenance. 2) Recommendation to reproduce 300 updated Registry Supplement Maps for distribution throughout the Districts. 3) Broadway Shuttle update. Still on Track with a June 2010 launch. Name will be most likely the B-Line or The B. Tim suggests trying to get the insert maps updated and redone for posting in the shuttle. Staff to do the following: 1) research and get price quotes on the reprint of 300 Registry maps and also 2) Pressure wash the Horse trough at Latham square 3) Send Fred Karrons contact info to Gallen and Neilly to follow up lead on the new tenant story as well as gather stats on number of new businesses and tenants that have

No Action Taken

come into the districts since we have started the programs. Next Meeting

2 p.m. on Tuesday, April 27th, 2010 at CBD Conference Room-388 19th St.

Minutes taken by Victoria Decker and Steve Snider, CBD Staff