LAKE MERRITT/UPTOWN DISTRICT ASSOCIATION OF OAKLAND SPECIAL MEETING OF THE INTERIM BOARD OF DIRECTORS MAY 12TH, 2009, 11:00

A.M. LAKE MERRITT/UPTOWN DISTRICT ASSOCIATION OFFICE, 388 19TH STREET

MINUTES

Present: Deborah Boyer/Swig Co, CJ Hirschfield/Children s Fairyland, Chris Curtis/Metrovation, Lorie Alemania/Leamintgon, Michelle Lane/Cathedral, Andrea Kirkpatrick/Kaiser Center-Swig,

Excused Absence: Indrajit Obeysekere/Kaiser Permanente, Scott Stafford/CIM, Tani cia Jackson/Kaiser Center, Robert Wilkens/YMCA,

Staff: Marco Li Mandri, Helen Wyman, Steve Snider, Andrew Jones

DISCUSSIONS HELD AND DECISIONS MADE BY THE INTERIM BOARD OF DIRECTORS

SUBJECT DISCUSSION ACTION? Purpose of Special Interim Board Meeting Deborah called the meeting to order at 11:10 and stated that a special meeting of the Board had to be called due to the fact that a decision on funding could not be made without the Board s consent. The Board meeting had been noticed properly and Indrajit Obeysekere and Laurie Cooperman Rosen had submitted their written support for the question before the Board today. To sum up, the question before the Interim Board had to do with an allocation of funds from the DISI budget. This would not be a new allocation, rather a formal designation of funds that had been recommended from the Joint DISI Committee for action. The Downtown Oakland Association had already voted to

fund this program due to the fact that its meeting was held after the Joint DISI meeting recommendation. Chris moved and Michelle seconded that the $5,000 allocated to the DISI budget be authorized to be spent for the June 18th event. In addition, the motion authorized staff to set up a new bank account to receive the funds, so as not to comingle these special event funds with the assessment district dollars. The motion to approve use of the $5,000 for the June 18th event and set aside another $5,000 for a Downtown Oakland Fall

The question before the Lake Merritt/Update District Association, for today s consideration was as follows:

The Joint DISI Committee met after the last Lake Merritt/Uptown District Association Board meeting. During that meeting, the City reported that it wanted to turn over its "Uptown Unveiled" event, scheduled for June 18th, to the two CBDs. We would get City assistance and around 35k in underwriters support for the June 18th event. The PR Task Force had agreed that we would hook up with this event in an effort to promote the Lake Merritt/Uptown area. After a lengthy discussion with about 15 business and property owners present, the motion was made to allocate from each district as follows: 1. $5,000 from the LMUDA for the June 18th event and $5,000 from the LMUDA for a Fall Downtown event 2. $5,000 from the Downtown Association for the June 18th Lake Merritt event and $5,000 from the DTA for the Fall Downtown event. Therefore, $10,000 would be allocated, out of the existing DISI budgets, for each event. In this way, each district was supporting the other's efforts. The idea was that in one event, the June event, Lake Merritt's assets would be featured with secondary emphasis on Downtown. In the other Fall event, Downtown's assets would be featured with secondary emphasis on Lake Merritt. The funds are already in each of the CBD DISI budgets, but the Downtown Association voted later that day to event, as well as establish a new assessment district bank account was approved unanimously. (Indrajit and Laurie had already submitted their proxies of support).

allocate their $10k for the two events. Due to the fact that we are skipping our May LMUIDA meeting and meeting jointly on June 23rd, the LMUDA Board will not be meeting until after the June 18th event. It was for that reason that we had to call the special meeting of the Board, so we could vote on this one issue.

Samee Roberts has also requested that the CBD be the fiscal agent for the event. Checks coming from other sponsors would be payable to the Lake Merritt/Uptown District Association, since it has received its public benefit corporation status already.

The Downtown Oakland CBD has not received its letter from the IRS yet. The CBD staff will work with the City s Marketing Team to plan the event operating under one budget and deposit those funds in a newly established nonassessment district checking account.

Discussion followed on the value of the event and the upside potential of this event being consistent with the work of the Joint PR Task Force. Introduction of Drew Jones, Public Rights of Way Coordinator Marco introduced Andrew Jones, who is working in the capacity of a subcontractor to the Joint Associations. Andrews job is to respond to issues in the public rights of way in both districts and work with the City to mitigate hazards and obstructions. No action taken Next Board meeting The next meeting of the interim Board will be held jointly with Lake Merritt-Uptown and will take place on June 23rd at 9:00 am at the Kaiser Center, 2nd Floor Conference

Room. The next meeting date, time and location were approved by consensus Adjournment The meeting adjourned at 11:50 a.m.

Minutes taken by: Marco Li Mandri Lake Merritt/Uptown District Association