SparkPeople Digital Marketing Media Kit Q2 2011

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

SparkPeople Is

SparkPeople is the Largest Healthy-Lifestyle Destination on the Web*

With millions of active members engaged in healthy activities: improving their health, reaching fitness goals, managing their weight, improving medical conditions, and much more. Whatever the goal, people get started (and stay on track) at SparkPeople.

Monthly Average Traffic (Jan-Feb, 2011) 6.5 million unique visitors per month 15.8 million visits per month 140 million page views per month

and Growing FAST!

8,000 new members join SparkPeople.com each day 8,0009,000 people download our mobile applications each day SparkPeople will add more than 3 million new members in 2011

The Marketing Opportunity: Introduce your brand to the largest online community devoted to building and living a healthy lifestyle.

* 2010 (full year) Comscore unique visitor comparison vs. consumer facing diet & fitness sites.

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

SparkPeople Mission

Our Mission:
To Spark Millions of People to Reach Their Goals and Live Healthier Lives

Our Results (so far):

10 Million Registered Members Reach Their Healthy Living Goals with Us They have lost almost 14.5 Million Pounds! Our members have logged nearly 1.9 BILLION fitness minutes

They have burned over 16 BILLION calories

And have consumed and tracked over 325 Million cups of water

The Marketing Opportunity:

Align your brand and its benefits with people who are setting goals and taking action to improve their lives.

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

Engagement Metrics Comparison (Comscore)

The Most Active & Engaged Healthy-Lifestyle Community In The World!

What Is SparkPeople?
WebMD (network) Weight Watchers Average Monthly Metrics*
(Jan-Nov, 2010)

eDiets

Mayo Clinic

MSN Health

SparkPeople

Yahoo Health

Pageviews (Millions) Minutes Spent (Millions)

56

58

97

299

54

28

52

40

57

286

54

31

The Marketing Opportunity:

SparkPeople attracts an engaged, high-quality audience that generates the second-highest pageview and time-spent metrics in Comscores entire health category and the highest engagement among all diet and fitness sites. This incredible stickiness provides the consumer engagement needed to help you build a true brand relationship with your target consumers.

*comScore Media Metrix (Averages) - Jan-Nov, 2010

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

The SparkPeople Community

SparkPeople Members Make Millions of Food and Fitness Choices Each Month at SparkPeople
FOOD INTENDERS
SparkPeople members make over 25 Million food decisions monthly
(Each month, our members select and track over 20 Million food choices in SparkPeoples Nutrition Tracker and download 5 million recipe selections)

SparkPeople members track 7.5 Million cups of water per month (304 Million cups total) 77% say they are likely to seek out and purchase new brands of healthy foods in the next 6 months

FITNESS ENTHUSIASTS
Members track an average of 50-Million fitness minutes each month (and have tracked 1.7 BILLION minutes over time) 77% exercise 3-4 times per week 74% say they are likely to seek out and purchase new exercise shoes or apparel in the next 6-months

The Marketing Opportunity: Create awareness and interest in your brand as food and fitness decisions are being made.

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

The SparkPeople Community

Our Members are Social Setting and Reaching Millions of New Goals, While Engaging Their Friends, Family and Community SOCIAL / INFLUENCERS
Sending 6 million internal communications per month through community posts, comments, and SparkMail 76% regularly use social media sites, including Facebook, MySpace, Twitter and LinkedIn* 95.3% say they actively try to be a positive influence on others

GOAL SETTERS
90% of SparkPeople members are actively pursuing goals most of them multiple goals 70% plan workouts and meals in advance On average, approximately 80% of SparkPeople members say they have met or achieved at least one goal since joining SparkPeople

The Marketing Opportunity: Because SparkPeople members are goal-oriented and highly social, they help proactively build buzz for your brand - both on SparkPeople and the other social sites they frequent.

*Data collected December, 2009 - current percentage is estimated to be higher.

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

The SparkPeople Community

SparkPeople Members are Positive, Proactive and Passionate

What Is SparkPeople?
PROACTIVE INFORMATION SEEKERS*
98% of members actively seek out health & wellness information 77% say they spend more than 6 hours per week using the internet (45% more than 12 hours, 20% more than 24 hours)

OPEN TO TRYING NEW THINGS*

92% say they like trying new things 58.9% say they try new and different exercises to stay motivated over time

POSITIVELY INFLUENCERS!*
95% say they are actively trying to be a positive influence on others 74% say they actively encourage/help other people on their fitness journeys After joining SparkPeople 96% claimed to have either a somewhat or very positive outlook

The Marketing Opportunity:

SparkPeople advertisers reach consumers in a very positive state of mind, when they are being informed, encouraged and supported. This helps to create a positive association with your brand in the consumers mind, increasing brand favorability and purchase intent.

* 2010 SparkPeople Member Survey. N=23,000

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

SparkPeople: The Benefits of Being Member-Based

Being Member-Based Allows SparkPeople to Provide Specific and Reliable Targeting for Advertisers, Including:
Demographic Targeting - (age, gender, height, weight, BMI, number and age of kids in household and more) - Geographic Targeting - (down to the zip code) - Health Condition Targeting - (during registration, we collect information about the health conditions that affect our members) - Activity / Purchase Behavior Targeting (we know the food brands members buy, the fitness activities they engage in and more)

Being Member-Based Allows SparkPeople to Personalize the User Experience, Through Features Like:
Personalized meal plans and fitness plans to help users reach their specific goals Featured health-condition Information that is relevant to each user Suggested teams and community groups that are relevant to the specific user

The SparkPeople.com Homepage is Different, By Design:

Our homepage is designed to convert new site traffic into registered members that we know more about and create a personalized experience for Once registered, members visit their personal home/start page and engage deeply in tools, content and community designed to support their healthy-living journey

The Marketing Opportunity:

Advertising on a member-based website provides a greater level of targeting and personalization for your brand.

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

SparkPeople User Demographics

SparkPeople Demographic Overview

General
Percent Female: * Average Age:*
18-29 = 34% 30-39 = 25% 40-49 = 19% 50-59 = 13% 60+ = 9%

85% 39*

Married/Partnered: Have Children:

69.6% 64%

Education
College Educated (some college+) Bachelors Degree or Higher Masters Degree or Higher 89.8% 52.1% 19.9%

HHI
$50,000 + $75,000+ 58.5%
35%

The Marketing Opportunity:

Because we are member-based and collect user data upon registration, we can specifically target users by age, gender, geo-location (zip code level) and even the number and ages of their kids. Geographic representation of our membership mirrors that of the U.S. population.

* Source: SparkPeople Registration Data (remaining from 2010 user survey. n=23,000)

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

Health Condition Targeting

Health-Condition Targeting
In the SparkPeople registration path, we collect health condition information that can be used to target relevant messages to users across our websites and eNewsletters.
Condition areas we currently collect information about include: Allergies Anxiety & Stress Asthma Beauty/Appearance Bladder Issues Depression Diabetes Pregnancy Osteoarthritis Sleep Problems Vision Care Womens Health Chronic Pain Heart Health / Heart Disease

Digestive Health / IBS

Emotional Health GERD / Heartburn / Reflux Mens Health

High BP / Hypertension
High Cholesterol Migraine / Severe Headache Skin Problems

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

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The Media is Buzzing about SparkPeople!

Media Buzz

In January, 2011 A SparkPeople Member was featured on the cover of PEOPLE magazines Half Their Size issue and invited to share her story on the Today show.

First for Women magazine (March 22, 2010 issue) featured a Six-page cover story sharing SparkPeoples Secrets of Success

SparkPeople was voted Best of The Web in the health category for three years in row by Business Weeks online readers.

In January, 2011, a health & fitness focused Extra issue of All You Magazine hits Walmart stores nationwide. This issue was created in partnership with SparkPeople and, from cover-to-cover features SparkPeople success stories, tips, recipes and more.

In the February 2010 issue of Good Housekeeping magazine SparkPeople was featured with the cover callout Get Thin for Free!

The online program that works

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To see other accolades, awards and P.R. stories about SparkPeople, check out our P.R. Blog.

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

A Few Brands That Have Advertised on SparkPeople

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

Media Options

SparkPeople Provides Multiple Media Options to Help You Reach Your Audience!

Targeted Display SparkPeoples powerful member-based targeting is used to target consumers across our websites and within SparkPeoples huge eNewsletter and solo-email database.

Custom Sponsorships Tailored to meet your brands specific objectives, SparkPeoples custom programs provide some of the most engaging and contextually-relevant media opportunities you will find anywhere on the web.

Mobile Our Diet & Food Tracker and Healthy Recipes applications are available for iPhone, Android, iPad & Blackberry, and provide several engaging ad/sponsorship opportunities.

Offline Opportunities
SparkPeople offers live healthy-lifestyle events, access to our experts, custom publishing and more.

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

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Engaging Custom Solutions

Custom Solutions Are Our Specialty!

SparkPeople creates engaging custom solutions to help meet the specific objectives of our advertisers and site sponsors. Custom solutions can take many forms, including: - Custom content destinations / micro-sites - Custom sponsorship of tools, content or community areas - Custom widgets - Site/section takeover - Competitive/category brand usage or activity targeting (food & fitness brands) - Mobile sponsorship opportunities - Offline sponsorship opportunities, i.e. live events and custom publishing

What Can We Create For You?

If you have specific marketing objectives that we might be able to help with, please let us know. Our team would be happy to put together some custom concepts for you!

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

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Questions / Contact Us

To learn more about how SparkPeople can help you reach your marketing goals, or to request a proposal, please contact:

Sean McCosh VP Sales & Marketing Direct: 513.484.5658 sean@sparkpeople.com

SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.

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