Bharti AXA

Submitted By, Amit Kumar Jha- 10064 Anusha Vijayakumar- 10068 Ashish Arora- 10071 Eldhose Peter- 10076 Loma Progesh Desai- 10086 Swosti Panda- 10113

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Contents
Stakeholders ........................................................................................................................................ 3 Location ............................................................................................................................................... 3 Business............................................................................................................................................... 3 Health.................................................................................................................................................. 3 Motors................................................................................................................................................. 4 Accidents: ............................................................................................................................................ 5 Current Market Share .......................................................................................................................... 5 Strategy ............................................................................................................................................... 6 Strategy Differentiators ....................................................................................................................... 6 Level of IT integration in their business ................................................................................................ 7 IT Service Providers for Bharti AXA: ..................................................................................................... 8 CDC Software Corporation: .................................................................................................................. 8 Centum Learning:................................................................................................................................. 9 eYantra ................................................................................................................................................ 9 Consilium Software .............................................................................................................................. 9 Dhruv Technology Solutions ............................................................................................................. 10 Intense Technologies:......................................................................................................................... 11 E-Meditek Solutions Ltd ..................................................................................................................... 12 Negocios IT Solutions ......................................................................................................................... 12 IT Innovations in organizations........................................................................................................... 13 References......................................................................................................................................... 14

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Stakeholders
Bharti AXA Life Insurance Co. Ltd. is a joint venture between Bharti, one of India s leading business groups with interests in Telecom, Agri Business and Retail; and AXA, world leader in Financial Protection and Wealth Management. Bharti Group holds 74% of equity and AXA holds 26% of the equity. It entered the Indian market in 2006, has 1%
market share with a total premium of Rs 543-crore as on August 31, 2009.

Location
Bharti AXA has its headquarters in Bangalore, India.

Business
Health
Bharti AXA General Insurance has made available an array of health insurance policies that can be relied on for protection in various kinds of circumstances. Following are the different health insurance products offered by Bharti AXA General Insurance:

Smart Health Insurance Policy:

Bharti AXA s Smart Health Insurance Policy covers hospitalization expenses, domiciliary hospitalization, day care treatment, pre and post-hospitalization expenses, pre-existing diseases critical illness like cancer, coronary heart/artery disease, bypass surgery, etc including symptoms or conditions existing when the policy cover comes into force for the first time, after four continuous renewals with Bharti AXA. y Smart Health Essential Insurance Policy: The road to recovery is always shorter when the mind is at ease. Often, the worry of daily expenses in a hospital is the bitterest medicine to take. When medical emergencies and extended stays at hospitals are unavoidable, allow us to help lighten the worries of the wallet? Think-smart! Smart Health Critical Illness Insurance Policy: The most cherished moments in life are the ones spent with your family and those dear to you. An uncertain future should not stand in the way of you living life to the fullest. To certify a secure future for yourself and your loved ones, think smart! Bharti AXA's
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Smart Health Critical Illness Insurance Policy is simple and yet comprehensive. This policy covers all expenses incurred towards critical illnesses such as cancer, coronary heart/ artery disease, coronary artery bypass surgery, heart valve surgery, surgery to aorta, strokes, kidney failure, aplastic anaemia, end-stage lung disease, end-stage liver failure, coma, major burns, organ / bone marrow transplantation, multiple sclerosis, fulminant hepatitis, motor neuron disease, primary pulmonary hypertension , terminal illness and bacterial meningitis. One can either opt for a reimbursement/payment of hospitalization expenses for treatment of critical illnesses, once diagnosed, or a payment of compensation on diagnosis of critical illnesses and on survival for more than 30 days. y Smart Health High Deductibles Policy: Your physical health and those of your family must be paid honest heed to. With medical costs on a daily rise, providing quality health care to your loved ones can prove to be an expensive task. Equipping yourself with adequate financial protection for contingencies is the need of the hour. But now you can relax with the Smart Health High Deductibles Insurance Policy. It offers extended coverage for hospitalization expenses incurred for treatment of disease, illness and injury after applying the deductible that you have opted for. You can enjoy benefits like hospitalization expenses including doctor fees, room charges, expenses towards surgery and medicine costs, incurred for treatment of disease, illness or injury. Pre and post hospitalization expenses that reimburse medical expenses related to disease or injury, requiring hospitalization for a period of 30 days prior to hospitalization and for a period of 60 days post hospitalization. Pre-existing diseases covers expenses incurred for treatment relating to pre-existing diseases, illness or injury, after 4 continuous renewals with Bharti AXA. It also includes transplantation of organs, ambulance charges, in-patient physiotherapy charges and accompanying person s expenses.

Motors y Smart drive Car Insurance:

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It provides protection for loss or damage to your car arising out of any unfortunate eventuality. It further provides cover for liability, death or property damage of third parties. The Policy covers your motor vehicle used for social, pleasure and domestic purposes as well as professional purposes.

y Smart drive Two-wheeler Insurance:

It provides protection for loss or damage to your two-wheeler arising out of any unfortunate eventuality. It further provides cover for liability, death or property damage of third parties. The Policy covers also covers auto-cycles and mechanically assisted pedal cycles.

y Smart drive Commercial Vehicle Insurance:

The Smart Drive policy for Commercial Vehicle attends to your various requirements because you have the options of including Personal accident cover to named persons as well as legal liabilities to employees and passengers.

Accidents: y Smart Personal Accident Individual Insurance:

Rude surprises cause a jolt they can be disruptive, damaging and deadly. Bharti AXA Smart Personal Accident Individual Insurance Policy has a reply to offer when there's a hard knock! Bharti AXA General Insurance, which is among largest players in the Indian insurance sector, has joined hands with Anjali Microfinance and Arohan Microfinance to start the distribution of its micro insurance products for the rural populations in the east and northeastern parts of India. This tie up would enable the company to service households in West Bengal, Orissa, and Bihar and in several Northeastern states like Assam.

Current Market Share

AXA Group is a worldwide leader in Financial Protection. AXA's operations are diverse geographically, with major operations in Europe, North America and the Asia/Pacific area. For full year 2008, IFRS

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revenues amounted to Euro 91.2 billion and IFRS adjusted earnings to Euro 3.7 billion. AXA had Euro 981 billion in assets under management as of December 31, 2008.

Life insurance premium in India is projected to grow Rs 1,230,000 Crore by 2010-11. The current market is worth 50,000 crores. Bharti AXA Life insurance, which is a joint venture company between India's leading conglomerate, the Bharti Group and France-based financial protection and wealth management service provider-AXA, has currently a modest share of 1 percent in the market. The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS SIN FR0000120608-Bloomberg: CS FP- Reuters: AXAF.PA). The American Depository Share is also listed on NYSE under the ticker symbol AXA.

Strategy
y y y y y y y

To achieve a market position among the top 5 in India through a multi-distribution, multi-product platform To adapt AXA's best practice blueprints as a sound platform for efficient and profitable growth To leverage Bharti's local knowledge, infrastructure and customer base To deliver high levels of shareholder return To build long term value with our business partners by enhancing the proposition to their customers To be the employer of choice to attract and retain the best talent in India To be recognized as being close and qualified by our customers.

Strategy Differentiators
y y y y y

Strong partner Bharti - provides access to customer base of more than 130 million Multi channel execution capability Current Asia product range which is a strong match to products sold to the mass and mass affluent Global scale providing cost effective and speedy re-use of systems, products and business capability Strong AXA and Bharti brands which can be leveraged to attract and retain a high quality management team

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Level of IT integration in their business

y y Bharti AXA got the online transaction system streamlined while ensuring that the data were protected against any leakage while reaching out to the right customers. Bharti AXA tried to increase its presence felt across the country at a faster pace and lower cost as a result of which it deployed an IT application team to increase a huge number of Point of Sales (PoS) and service delivery applications over the Internet.
IT heads in Bharti AXA believed that creating a robust online system would address challenges and drive growth with IT as the backbone.

y y

y y

According to Sandip Chakraborty, Vice President-IT, Bharti AXA General Insurance, the Internet and Web are being utilized to make the products and services available to customers at all times and across geographies. Insurance was a low priority for customers as they switched to other lucrative markets (equity). Amidst such a slowdown, Bharti AXA had the challenge of getting the online transaction system streamlined. Bharti AXA adopted the automated workflow systems (which is an internal facing application) meant to cut down the time and cost per document processing which is primarily used to increase efficiency towards policy processing, claim settlement or commission payment. Bharti AXA made the business transaction online to create awareness and also to streamline the payment gateway for credit card transactions. Technologies such as .Net and J2EE are commonly used by Bharti AXA. It used frameworks based on Service Oriented Architecture which have Business Process Modelers to cater to any business workflow and real time back end integration capability through Web services. With over the counter insurance products being available through the Internet, the IT heads leveraged solutions like data warehousing and business intelligence and document management systems for accuracy in information, address compliance and streamlined internal workflow process. Bharti AXA avails its services by online premium payment

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IT Service Providers for Bharti AXA:

CDC Software Corporation: CDC Software Corporation, a global provider of hybrid enterprise software applications and services. The new resellers are expected to help CDC Software expand its geographic footprint in India, Sri Lanka, Bhutan and Nepal. CDC Software's Pivotal CRM solutions are already used by some of the leading brands in India including, Bharti AXA, CIBIL, Max New York Life Insurance, and TTK Services.
As part of its Strategic Cloud Investment Partner Program (SCIPP), CDC Software recently announced its investment in eBizNET, a leading provider of software-as-a-service (SaaS) supply chain execution solutions, and its strategic partnership where both companies are expected to resell each other's products. eBizNET and its 7Hills consulting affiliate have a significant presence in India already. Under SCIPP, CDC Software plans to make minority investments in, and form strategic reselling partnerships with, companies offering cloud-based or point solutions which complement its enterprise solutions portfolio. CDC Software, The Customer-Driven Company is a hybrid enterprise software provider of onpremise and cloud deployments. Leveraging a service-oriented architecture (SOA), CDC Software offers multiple delivery options for their solutions including on-premise, hosted, cloud-based Software as a Service (SaaS) or blended-hybrid deployment offerings. CDC Software's solutions include enterprise resource planning (ERP), manufacturing operations management, and enterprise manufacturing intelligence, supply chain management (demand management, order management and warehouse and transportation management), eCommerce, human capital management, customer relationship management (CRM), complaint management and aged care solutions. CDC Software's recent acquisitions are part of its "acquire, integrate, innovate and grow" strategy. Fueling the success of this strategy is the company's global scalable business and technology infrastructure featuring multiple complementary applications and services, domain expertise in vertical markets, cost effective product engineering centers in India and China, a highly collaborative and fast product development process utilizing Agile methodologies, and a worldwide network of direct sales and channel operations. This strategy has helped CDC Software deliver innovative and industry-specific solutions to 8,000 customers worldwide within the manufacturing, distribution, transportation, retail, government, real estate, financial services, health care, and not-for-profit industries.
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Centum Learning:
Centum Learning's unique strength lies in its rich experience in the learning and development domain across different industry verticals. With more than 400 learning and development specialists located pan India. Centum Learning currently works with Bharti Airtel and other Bharti Group companies like Bharti AXA Life Insurance, Bharti AXA Investment Managers, Bharti Wal-Mart, Bharti Retail, Bharti Infratel, Comviva Technologies, Bharti Del Monte, Bharti Realty and Bharti Foundation to impact business goals in a dynamic environment.

eYantra
eYantra has designed and implemented a unique Online Reward and Recognition Program for the Direct Sales Force to help Bharti AXA in its endeavor of being the best in the business. rEwardx (RnR solutions)-rEwardx is a technologically driven customized solution for rewarding and recognizing your employees, keeping in view your core business objectives. It enables you to create tremendous satisfaction among your employees and thus fosters an extremely high performing work environment. eYantra completely manages this program by uploading the Reward points on a periodic basis along with the Recognition clubs that the DSF Employee has achieved. The Employees log in with their unique log in ID and reimburse their points against the large and latest Merchandise inventory available online. eYantra then dispatches these online redemptions to the redeemers.

Bharti AXA's Sales Channel is of considerable importance to its success and it was necessary to keep this Channel highly motivated and energized to relentlessly follow up with the customers in concept and product selling, booking premiums and ensuring high standards of post sales service.

Consilium Software
Consilium Software ( Consilium ), a leading Unified Communications solutions company, headquartered in Singapore with operation in India, S.E. Asia, Taiwan and Canada, designed
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and delivered Genesys Contact Center solution to Bharti AXA and migrates them to a technology platform that provides them with the scalability and tightly integrates with all their business as well as backend processes. Genesys Contact center solution is software based which allows contact centers to handle large number of calls and yet maintain the quality of the call. The scalability, flexibility and clear roadmap made Genesys the right choice. Genesys outbound contact center solution was implemented with Consilium s UNITM range of products which provided Bharti AXA with a complete solution which it was looking for its business as well as retaining the flexibility to the dynamics of the market. As a result, Genesys has proved out to be a solution which increases customer satisfaction and retention, drives efficiency and accelerates business innovation. Consilium s UNI suites of products were tightly integrated with their currently running backend applications. Consilium UniAgentTM was integrated at Bharti AXA, Pune, which benefited them in reducing their Average call handling time as the call center agent had ready access to call information, customer data and enterprise resources giving faster call resolution. With Consilium UniQMTM Bharti AXA was able to monitor performance of the agent as they were able to get information about the recorded calls including full details over the date and time of call, agent name, calling party number, final disposition of call, etc. Consilium UniInsightTM is a Business Intelligence (BI) reporting product is focused to analyze and report on the volume of data organizations collect and store, which helps in taking further business decisions. With both the Genesys Contact Center Solution and Consilium UNITM range of products Bharti AXA had made an immense growth in their business. The Genesys contact center enables Bharti AXA with all the advanced and latest features. It is an important business asset for Bharti AXA and is expected to improve customer loyalty and satisfaction and help generate new revenues for the company. Added potential to their Contact center was provided with Consilium UNITM Suite of products. The solution recommended by Consilium Team has not only increased Bharti AXA s efficiency, but it has also given them room for other, more lucrative initiatives. It has enabled them to launch new products without putting an extra strain on their budget. With the new features the added advantages/benefits provided thereof - they have created capacity to tackle new

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ventures without making new investments, and as such they have indirectly saved considerable money which will help them in improving their ROI.

Dhruv Technology Solutions

Dhruv bags AS-400 app. support contract from Bharti - AXA: Dhruv Technology Solutions has signed a contract to support Bharti-AXA General Insurance Company's AS-400 applications. Under this contract Dhruv's tech team will give round the clock support to all the AS-400 driven applications.tech team will give round the clock support to all the AS-400 driven applications.

Intense Technologies:
Intense Technologies is an enterprise software products company based in Hyderabad (India). Intense develops and deploys a range of enterprise agility software products through its intelligent Enterprise Customer Communication Management, Enterprise Information Management and Enterprise Content Management Frameworks. The Intense product suite is built on an intricately tried, tested and trusted understanding of best practices and excellence processes across verticals like Content, Media and Entertainment, Banking and Finance, Insurance and Manufacturing. Immaterial of the vertical or scale of the implementation, all of Intense's framework solutions are conceptualized to be future-proof, proven to be best fit, backed by rapid "leave-it-to-us" support and guaranteed to deliver a substantial ROI. Intense Technologies, the Hyderabad-based enterprise software products company announced that Bharti AXA Life Insurance has selected Intense s iECCM (intelligent Enterprise Customer Communication Management) Framework solution. Bharti AXA Life Insurance Company Limited is a joint venture between Bharti, one of India s leading business houses with interests in telecom, agribusiness, insurance and retail, and AXA, world leader in financial protection. The Company's flagship solution, the iECCM Framework enjoys market leadership across the Telecom vertical in India and has also acquired key clients worldwide. Most of the Telecommunication Service Providers in the private sector in India, such as Bharati Airtel, Tata Indicom, BPL Mobile, Spice Communications, Reliance Telecom, etc., have implemented the iECCM Framework solution. Globally, it has also been implemented at Ghana Telecom, Bhutan Telecom and Jordan Telecom, Arab National Bank, Dubai Islamic Bank and Pepsico to name just a few. Intense's iECCM Framework is an integrated, intelligent Enterprise Customer Communication Management Framework that enables enterprises to strategically manage Customer Communication. The Intense Framework deploys individual components like Bill Formatter,

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Output Manager, EBPP and Self-care, all best-fit to operationally and strategically eliminate cost islands, enhance productivity and improve customer satisfaction levels. Intense Technologies sees this key project as a validation of the iECCM Framework s solution scope and value proposition across the Insurance vertical. Bharti AXA Life will gain a significant Return on Investment over the years by deploying iECCM solution and experience a substantial reduction in its customer communication costs going forward. Intense s agile customer communication solution will also complement Bharati AXA s consistent efforts to deploy advanced IT solutions for building its brand image and enhancing its customer intimacy levels. The implementation of a customer communication management solution within the very first year of operations reiterates Bharti AXA s customer focus. This user-friendly solution from Intense will help Bharti AXA achieve its goal of offering its customers a more personalized experience. This solution will also improve its operational efficiency through intelligent printing and delivery options.

E-Meditek Solutions Ltd Bharti AXA has a tie up with E-Meditek Solutions Ltd, a pioneer in e-enabled services and has recently enhanced the capability with launch of first of its kind Healthcare Provider & Compare Portal, the Portal provides details of medical facilities, tariffs, Google mapped location etc. of empanelled Medical Establishments and a comparison of Tariffs and procedure rates among different hospitals.

Negocios IT Solutions
Negocios IT Solutions is a Global Services company driven by visionaries, all having a single focus, to provide unique value to our customers. We are the forefront of Information Technology Solutions, Recruitment Services, Contractual Staffing and Business Process Outsourcing. Negocios has signed a contract to provide IT Solutions to Bharti AXA for improving its efficiency and to provide faster services with much better accuracy to its online customers.
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IT Innovations in organizations
Key initiatives taken by insurance providers Bharti AXA has been laying its thrust on customer facing e-applications and has initiated the eMotor application, which is an Internet initiative absorbing functionalities for partners and intermediaries to transact with Bharti in B2B mode. This has drastically reduced Cover Note book utilization by intermediaries thereby reducing substantial risk as the platform has various controls on product and user-level attached to the user (viz. Cash before Cover, Make/Model/Age restriction etc). Targeted at the underwriters, intermediaries to generate quote, create and issue policies, Bharti AXA ensured that the front end application was seamlessly integrated with the core system and about 350 partners are using it pan India and about 12,000 motor policies are being issued per month. This self help platform has reduced the cost of documentation by 40%. Motor documents no longer travel to its centralized documentation center making a substantial saving on policy issuance and dispatch. The e-Motor was developed on a Single Sign On methodology for present and future products on the Internet using the generic framework consisting of User Management, Client Creation and Payment methodology which is future proof.There are various ways through which organizations promote innovation within. Bharti AXA General Insurance hosts an annual ideation meet and a monthly employee contest called Power of Ideas through which all employees are encouraged to think of ideas which can make the organization a better one for its stakeholders. This is an online contest that is divided into three stages - idea collection, idea evaluation and idea implementation. Ideas are collected irrespective of department or area of specialization. Special focus is paid to ensure that the employees are presented with specific topics or areas on which their ideas are required. Entries are invited on the clear parameters of improvement of team or individual efficiency, cost management, increase premium, create market differentiation, process improvement, improve work life balance etc. Out of these, the best ideas are rewarded.

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References
www.wikipedia.com www.bharti-axagi.co.in www.expresscomputeronline.com www.bharti-axalife.com http://eyantra.net/html/casestudies.htm http://www.newswiretoday.com/news/75416/ http://www.facebook.com/pages/Dhruv-Technology-Solutions/182303392083 http://indiamicrofinance.com/bharti-axa-general-insurance-ties-microfinance-institutions.html http://www.cdcsoftware.com http://www.indiaprwire.com/pressrelease/insurance http://timesascent.in/article/1/201007032010070313501761945e8266a/Innovation%E2%80%93-The-key-to-success.html http://biztech2.in.com/india/news/enterprise-solutions/bharti-axa-life-to-streamlinecustomer-communications-with-intense-ieccm-framework/9501/0 http://www.negociosit.com/our_clients.php

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