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idReport=121 Products covered and definition of each product : Alcoholic Drinks All alcoholic beverages (18) All products in this group in ready-to-drink form. Beer (18.1) Beer (excluding home-brewing kits), light beers, alcohol-free beers, at retail p rices for retail and catering buy-in prices for catering. Wine (18.2) All table and sparkling wines. Still wines (18.21) Still table wines, red, white and ros, at retail prices for retail and catering bu y-in prices for catering. Sparkling wines (18.22) Sparkling wines and champagne, at retail prices for retail and catering buy-in p rices for catering. Aperitifs and spirits (18.3) Aperitifs, fortified wines (port, vermouth, sherry), and spirits (whisky, vodka, gin, cocktails, rum, cognac, armagnac, calvados, aniseed-flavoured spirits, liq ueurs), at retail prices for retail and catering buy-in prices for catering. Countries covered : Eastern Europe (6 countries) (Bulgaria, Czech Republic, Hung ary, Poland, Romania, Slovakia). ALL ALCOHOLIC BEVERAGES Summary Flowchart of Major Suppliers, Demand and Distribution Channels - All alc oholic beverages, Eastern Europe (6 countries) DEMAND DATA - All alcoholic beverages, Eastern Europe (6 countries) General * Definition: detailed product definition, including local market particular ities * Forecasts: 2011, 2012 & 2013 by volume and by value for all country and pr oduct markets. * Strategic Assessment: total market, growth and per capita consumption and expenditure rankings by country provided, and regional totals and averages by pr oduct for comparison purposes Market Size Volume - All alcoholic beverages, Eastern Europe (6 countries) * Total Demand by Country & Region in 2005, 2009, 2010 (tons or liters) * Panorama of Foodservice and Retail Market, by Country & Region in 2010 (to ns or liters)

* Historical total demand 5-year growth rates, by Country & Region, 2005 - 2 010 (in volume) Market Size Value - All alcoholic beverages, Eastern Europe (6 countries) * Total Demand in by Country & Region in 2005, 2009, 2010 es and Euros or USD) * * Panorama of Foodservice and Retail Market, by Country & local currencies and Euros or USD) * Historical total demand 5-year growth rates, by Country 010 (in value) * Per capita expenditure in retail, foodservice and total & Region (in Euros or USD) (in local currenci Region in 2010 (in & Region, 2005 - 2 market by Country

SUPPLY DATA - All alcoholic beverages, Eastern Europe (6 countries) General * Definition: Company Market Shares given for the Total Market (retail, food service and artisanal), and not for a potentially misleading segment of the mark et only. * Up-to-date: underlying food and drink database updated to preceding month, including recent Mergers & Acquisitions. Company Market Shares - All alcoholic beverages, Eastern Europe (6 countries) * Up to Top-10 Holding Company Market Shares by Country & Region, 2011 (upda ted to preceding month) Distribution Channels Alcoholic Drinks, Eastern Europe (6 countries) * Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label an d Artisanal (own-produced for own sale, e.g. bakers) by Country & Region Major Brands, All alcoholic beverages, Eastern Europe (6 countries) * Major Brands for Holding Companies and Key Local Subsidiaries, 2011 (updat ed to preceding month) - see full listing below BEER 18.1 Summary Flowchart of Major Suppliers, Demand and Distribution Channels - Beer, E astern Europe (6 countries) DEMAND DATA - Beer, Eastern Europe (6 countries) General * Definition: detailed product definition, including local market particular ities * Forecasts: 2011, 2012 & 2013 by volume and by value for all country and pr oduct markets. * Strategic Assessment: total market, growth and per capita consumption and expenditure rankings by country provided, and regional totals and averages by pr oduct for comparison purposes Market Size Volume - Beer, Eastern Europe (6 countries) * Total Demand by Country & Region in 2005, 2009, 2010 (tons or liters)

* Panorama of Foodservice and Retail Market, by Country & Region in 2010 (to ns or liters) * Historical total demand 5-year growth rates, by Country & Region, 2005 - 2 010 (in volume) Market Size Value - Beer, Eastern Europe (6 countries) * Total Demand in by Country & Region in 2005, 2009, 2010 es and Euros or USD) * * Panorama of Foodservice and Retail Market, by Country & local currencies and Euros or USD) * Historical total demand 5-year growth rates, by Country 010 (in value) * Per capita expenditure in retail, foodservice and total & Region (in Euros or USD) SUPPLY DATA - Beer, Eastern Europe (6 countries) General * Definition: Company Market Shares given for the Total Market (retail, food service and artisanal), and not for a potentially misleading segment of the mark et only. * Up-to-date: underlying food and drink database updated to preceding month, including recent Mergers & Acquisitions. Company Market Shares - Beer, Eastern Europe (6 countries) * Up to Top-10 Holding Company Market Shares by Country & Region, 2011 (upda ted to preceding month) * Who Owns Whom: Key Local Subsidiaries by Country given for each Ultimate H olding Company Distribution Channels Alcoholic Drinks, Eastern Europe (6 countries) * Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label an d Artisanal (own-produced for own sale, e.g. bakers) by Country & Region Major Brands, Beer, Eastern Europe (6 countries) * Major Brands for Holding Companies and Key Local Subsidiaries, 2011 (updat ed to preceding month) - see full listing below WINE 18.2 Summary Flowchart of Major Suppliers, Demand and Distribution Channels - Wine, E astern Europe (6 countries) DEMAND DATA - Wine, Eastern Europe (6 countries) General * Definition: detailed product definition, including local market particular ities * Forecasts: 2011, 2012 & 2013 by volume and by value for all country and pr oduct markets. * Strategic Assessment: total market, growth and per capita consumption and expenditure rankings by country provided, and regional totals and averages by pr oduct for comparison purposes (in local currenci Region in 2010 (in & Region, 2005 - 2 market by Country

Market Size Volume - Wine, Eastern Europe (6 countries) * Total Demand by Country & Region in 2005, 2009, 2010 (tons or liters) * Panorama of Foodservice and Retail Market, by Country & Region in 2010 (to ns or liters) * Historical total demand 5-year growth rates, by Country & Region, 2005 - 2 010 (in volume) Market Size Value - Wine, Eastern Europe (6 countries) * Total Demand in by Country & Region in 2005, 2009, 2010 es and Euros or USD) * * Panorama of Foodservice and Retail Market, by Country & local currencies and Euros or USD) * Historical total demand 5-year growth rates, by Country 010 (in value) * Per capita expenditure in retail, foodservice and total & Region (in Euros or USD) SUPPLY DATA - Wine, Eastern Europe (6 countries) General * Definition: Company Market Shares given for the Total Market (retail, food service and artisanal), and not for a potentially misleading segment of the mark et only. * Up-to-date: underlying food and drink database updated to preceding month, including recent Mergers & Acquisitions. Company Market Shares - Wine, Eastern Europe (6 countries) * Up to Top-10 Holding Company Market Shares by Country & Region, 2011 (upda ted to preceding month) Distribution Channels Alcoholic Drinks, Eastern Europe (6 countries) * Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label an d Artisanal (own-produced for own sale, e.g. bakers) by Country & Region Major Brands, Wine, Eastern Europe (6 countries) * Major Brands for Holding Companies and Key Local Subsidiaries, 2011 (updat ed to preceding month) - see full listing below STILL WINES 18.21 Summary Flowchart of Major Suppliers, Demand and Distribution Channels - Still w ines, Eastern Europe (6 countries) DEMAND DATA - Still wines, Eastern Europe (6 countries) General * ities * oduct * Definition: detailed product definition, including local market particular Forecasts: 2011, 2012 & 2013 by volume and by value for all country and pr markets. Strategic Assessment: total market, growth and per capita consumption and (in local currenci Region in 2010 (in & Region, 2005 - 2 market by Country

expenditure rankings by country provided, and regional totals and averages by pr oduct for comparison purposes Market Size Volume - Still wines, Eastern Europe (6 countries) * Total Demand by Country & Region in 2005, 2009, 2010 (tons or liters) * Panorama of Foodservice and Retail Market, by Country & Region in 2010 (to ns or liters) * Historical total demand 5-year growth rates, by Country & Region, 2005 - 2 010 (in volume) Market Size Value - Still wines, Eastern Europe (6 countries) * Total Demand in by Country & Region in 2005, 2009, 2010 es and Euros or USD) * * Panorama of Foodservice and Retail Market, by Country & local currencies and Euros or USD) * Historical total demand 5-year growth rates, by Country 010 (in value) * Per capita expenditure in retail, foodservice and total & Region (in Euros or USD) SUPPLY DATA - Still wines, Eastern Europe (6 countries) General * Definition: Company Market Shares given for the Total Market (retail, food service and artisanal), and not for a potentially misleading segment of the mark et only. * Up-to-date: underlying food and drink database updated to preceding month, including recent Mergers & Acquisitions. Company Market Shares - Still wines, Eastern Europe (6 countries) * Up to Top-10 Holding Company Market Shares by Country & Region, 2011 (upda ted to preceding month) * Who Owns Whom: Key Local Subsidiaries by Country given for each Ultimate H olding Company Distribution Channels Alcoholic Drinks, Eastern Europe (6 countries) * Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label an d Artisanal (own-produced for own sale, e.g. bakers) by Country & Region Major Brands, Still wines, Eastern Europe (6 countries) * Major Brands for Holding Companies and Key Local Subsidiaries, 2011 (updat ed to preceding month) - see full listing below SPARKLING WINES 18.22 Summary Flowchart of Major Suppliers, Demand and Distribution Channels - Sparkli ng wines, Eastern Europe (6 countries) DEMAND DATA - Sparkling wines, Eastern Europe (6 countries) General * Definition: detailed product definition, including local market particular (in local currenci Region in 2010 (in & Region, 2005 - 2 market by Country

ities * Forecasts: 2011, 2012 & 2013 by volume and by value for all country and pr oduct markets. * Strategic Assessment: total market, growth and per capita consumption and expenditure rankings by country provided, and regional totals and averages by pr oduct for comparison purposes Market Size Volume - Sparkling wines, Eastern Europe (6 countries) * Total Demand by Country & Region in 2005, 2009, 2010 (tons or liters) * Panorama of Foodservice and Retail Market, by Country & Region in 2010 (to ns or liters) * Historical total demand 5-year growth rates, by Country & Region, 2005 - 2 010 (in volume) Market Size Value - Sparkling wines, Eastern Europe (6 countries) * Total Demand in by Country & Region in 2005, 2009, 2010 es and Euros or USD) * * Panorama of Foodservice and Retail Market, by Country & local currencies and Euros or USD) * Historical total demand 5-year growth rates, by Country 010 (in value) * Per capita expenditure in retail, foodservice and total & Region (in Euros or USD) SUPPLY DATA - Sparkling wines, Eastern Europe (6 countries) General * Definition: Company Market Shares given for the Total Market (retail, food service and artisanal), and not for a potentially misleading segment of the mark et only. * Up-to-date: underlying food and drink database updated to preceding month, including recent Mergers & Acquisitions. Company Market Shares - Sparkling wines, Eastern Europe (6 countries) * Up to Top-10 Holding Company Market Shares by Country & Region, 2011 (upda ted to preceding month) * Who Owns Whom: Key Local Subsidiaries by Country given for each Ultimate H olding Company Distribution Channels Alcoholic Drinks, Eastern Europe (6 countries) * Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label an d Artisanal (own-produced for own sale, e.g. bakers) by Country & Region Major Brands, Sparkling wines, Eastern Europe (6 countries) * Major Brands for Holding Companies and Key Local Subsidiaries, 2011 (updat ed to preceding month) - see full listing below APERITIFS AND SPIRITS 18.3 Summary Flowchart of Major Suppliers, Demand and Distribution Channels - Aperiti fs and spirits, Eastern Europe (6 countries) DEMAND DATA - Aperitifs and spirits, Eastern Europe (6 countries) (in local currenci Region in 2010 (in & Region, 2005 - 2 market by Country

General * Definition: detailed product definition, including local market particular ities * Forecasts: 2011, 2012 & 2013 by volume and by value for all country and pr oduct markets. * Strategic Assessment: total market, growth and per capita consumption and expenditure rankings by country provided, and regional totals and averages by pr oduct for comparison purposes Market Size Volume - Aperitifs and spirits, Eastern Europe (6 countries) * Total Demand by Country & Region in 2005, 2009, 2010 (tons or liters) * Panorama of Foodservice and Retail Market, by Country & Region in 2010 (to ns or liters) * Historical total demand 5-year growth rates, by Country & Region, 2005 - 2 010 (in volume) Market Size Value - Aperitifs and spirits, Eastern Europe (6 countries) * Total Demand in by Country & Region in 2005, 2009, 2010 es and Euros or USD) * * Panorama of Foodservice and Retail Market, by Country & local currencies and Euros or USD) * Historical total demand 5-year growth rates, by Country 010 (in value) * Per capita expenditure in retail, foodservice and total & Region (in Euros or USD) (in local currenci Region in 2010 (in & Region, 2005 - 2 market by Country

SUPPLY DATA - Aperitifs and spirits, Eastern Europe (6 countries) General * Definition: Company Market Shares given for the Total Market (retail, food service and artisanal), and not for a potentially misleading segment of the mark et only. * Up-to-date: underlying food and drink database updated to preceding month, including recent Mergers & Acquisitions. Company Market Shares - Aperitifs and spirits, Eastern Europe (6 countries) * Up to Top-10 Holding Company Market Shares by Country & Region, 2011 (upda ted to preceding month) * Who Owns Whom: Key Local Subsidiaries by Country given for each Ultimate H olding Company Distribution Channels Alcoholic Drinks, Eastern Europe (6 countries) * Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label an d Artisanal (own-produced for own sale, e.g. bakers) by Country & Region Major Brands, Aperitifs and spirits, Eastern Europe (6 countries) * Major Brands for Holding Companies and Key Local Subsidiaries, 2011 (updat ed to preceding month) - see full listing below COMPANY PROFILES - Alcoholic Drinks, Eastern Europe (6 countries)

* All Companies Identified in the Database * Company Market Shares and Rankings by Country & Product, 2011 (updated to preceding month) * Key Country Subsidiaries by Country and Product for each Holding Company * Contribution by product to each company's regional sales turnover (% share s) MAJOR BRANDS & "Who Owns Whom" - Alcoholic Drinks, Eastern Europe (6 countries) * Major Brands by product and country * Major Brands by product, Holding Company, Key subsidiary and country, 2011 (updated to preceding month) ANNEXES * Euro Exchange Rates 2000 - 2010 * USD Exchange Rates 2000 - 2010 * Human Population 2000 - 2010 * Cat Population 2000 - 2010 * Dog Population 2000 - 2010 * Product Definitions in five languages (English, French, German, Italian an d Spanish) * Company Abbreviations More information: http://www.drinksector.com/toc.asp?idReport=121