ANALYSIS AND INTERPRETATION

1. Age:

TABLE NO 1 AGE Up to 20 21 30 31 40 Above 40 TOTAL NO OF RESPONDENTS 12 21 50 42 125 PERCENTAGE 9.6% 16.8% 40% 33.6% 100%

The above table states that 40% of the respondents are comes under age groups of above 31- 40 years, 33.6% of the respondents are comes under age group of above 40 years, 16.8% of the respondents are comes under age group of 21- 30 years, 9.6% of the respondents comes under the age group of up to 20 years.

2. Gender:

Table No : 2

GENDER Male Female Total

NO OF RESPONDENTS 101 124 125

PERCENTAGE 80.8% 19.2% 100%

The above table shows 80.8% of the respondents are male and 19.2% of respondents are female.

3. Education qualification: Table No : 3 S. Educational qualification NO 1 2 3 4 5 UP to Sslc Hsc Under graduate Post graduate Others specify Total 125 100% NO OF RESPONDENTS 51 46 20 8 PERCENTAGE 40.8% 36.8% 16 % 6.4%

The above table explains that 40.8% of the respondents are comes under up to SSLC, 36.8% of the respondents are comes under HSC, 16% of the respondents are comes under UG, 6.4% of the respondents are comes under PG.

4. Income (Rs. Per month):

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Table No : 4

Income Below 1 lakh 1 lakh to 2 lakh 2 lakh to 4lakh Above 4 lakh Total

No of Respondents 35 31 27 32 125

Percentage 28% 24.8% 21.6% 25.6% 100%

The above table explians that 28% of the respondents have the monthly income Below 1 lakh, 25.6% of the respondents have the monthly income of RS above 4 lakh, 24.8% of the respondents have the monthly income RS 1 kakh to 2 lakh, 21.6 of the respondents have the monthly income 2 lakh to 4 lakh.

5. My satisfactory range with our Dealer is very high 4

Table No : 5

RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total

No.of.respondonts 25 70 19 6 5 125

Percentage 20% 56% 15.2% 4.8% 4% 100%

The above table states that 56% of the respondents are agree,20% of the respondents are strongly agree,15.2 of the respondents are neutral, 4.8 of the respondents are disagree, 4% of the respondents are strongly disagree with the satisfactory range with their dealer is very high.

6. I am getting same quality of Products all the time

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RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total

NO OF RESPONDENTS 20 60 34 6 5 125

Percentage 16% 48% 27.2% 4.8% 4% 100%

The above table shows that 48% of the respondents agree, 27.2% of the respondents are neutral, 16% of the respondents are strongly agree, 4.8% of the respondents are disagree, 4% of the respondents are strongly disagree with the getting same quality of products all the time.

7.I often advice customers to buySMB products

Table no:7

RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total

No of respondents 14 20 46 32 13 125

percentage 11.2% 16% 36.8% 25.6% 10.4% 100%

The above table shows that 36.8% of the respondents are neutral, 25.6% of the respondents are disagree,16% of the respondents are agree, 11.2% of the respondents are strongly agree,10.4 of the respondents are strongly disagree with the advicing customers to buy smb products.

8.I was attracted to buy SMB Products due to its fast delivery
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Table No :8 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total No of respondents 15 52 41 11 6 125 percentage 12% 41.6% 32.8% 8.8% 4.8% 100%

The above table shows that 41.6% of the respondents are agree, 32.8% of the respondents are neutral, 12% of the respondents are strongly agree,8.8% of the respondents are disagree,4.8% of the respondents are strongly disagree, with the are attracted to buy smb products due to its fast delivery.

9.I was attracted to buy SMB Products because of its pure quality.

Table No:9 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total No of respondents 20 40 34 16 15 125 percentage 16% 32% 27.2% 12.8% 12% 100%

The above table shows that 32% of the respondents are agree, 27.2% of the respondents are neutral,16% of the respondents are strongly agree,12.8% of the respondents are disagree,12% of the respondents are strongly disagree with the attracted to buy SMB products because of its pure quality .

10.I am getting the ordered product Within 1 week Table No :10 . RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total No.of.respondonts 25 30 33 30 7 125 percentage 20% 24% 26.4% 24% 5.6% 100%

The above table shows that 26.4% of the respondents are neutral, 24% of the respondents are agree,24% of the respondents are disagree,20% of the respondents are strongly agree,5.6% of the respondents are strongly disagree getting the ordered product within one week.

11.I will make 2 4 orders in one Month.

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Table No: 11 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total . No .of. respondents 25 54 38 5 3 125 percentage 20% 43.2% 30.4% 4% 2.4% 100%

The above table shows that 43.2% of the respondents are agree, 30.4% of the respondents are neutral,20% of the respondents are strongly agree,4% of the respondents are disagree,2.4% of the respondents are strongly disagree with the making 2-4 orders in one month .

12.I always get some damaged product in Product delivery

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Table No: 12 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total No of respondents 15 25 42 23 20 125 percentage 12% 20% 33.6% 18.4% 16% 100%

The above table shows that 33.6% of the respondents are neutral, 20% of the respondents are agree,18.4% of the respondents are disagree,16% of the respondents are strongly disagree,12% of the respondents are strongly agree with the always getting some damaged product in product delivery

13. I can exchange the damaged product With no cost Table No: 13
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RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total

Frequency 23 58 31 11 2 125

percentage 18.4% 46.4% 24.8% 8.8% 1.6% 100%

The above table shows that 33.6% of the respondents are neutral, 20% of the respondents are agree,18.4% of the respondents are disagree,16% of the respondents are strongly disagree,12% of the respondents are strongly agree with the can exchange the damaged product with no cost.

14.I always get attractive offers fromMy distributor.

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Table No :14 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total Frequency 9 20 39 35 22 125 percentage 7.2% 16% 31.2% 28% 17.6% 100%

The above table shows that 33.6% of the respondents are neutral, 20% of the respondents are agree,18.4% of the respondents are disagree,16% of the respondents are strongly disagree,12% of the respondents are strongly agree with the always getting attractive offers from distributor.

15.I am getting required product fully In one order.?

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Table No :15 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total Frequency 15 35 38 23 14 125 percentage 12% 28% 30.4% 18.4% 11.2% 100%

The above table shows that 33.6% of the respondents are neutral, 20% of the respondents are agree,18.4% of the respondents are disagree,16% of the respondents are strongly disagree,12% of the respondents are strongly agree with the getting required product fully in one order.

16.I always hear positive feedbacks fromMy customer regarding SMBProducts.

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Table No:16 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total Frequency 16 47 39 15 8 125 percentage 12.8% 37.6% 31.2% 12% 6.4% 100%

The above table shows that 33.6% of the respondents are neutral, 20% of the respondents are agree,18.4% of the respondents are disagree,16% of the respondents are strongly disagree,12% of the respondents are strongly agree with the always hear positive feedbacks from customer regarding SMB products.

17.I have to make so many remainder Calls to get the ordered product. Table No : 17
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RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total

Frequency 11 15 20 47 32 125

Percentage 8.8% 12% 16% 37.6% 25.6% 100%

The above table shows that 33.6% of the respondents are neutral, 20% of the respondents are agree,18.4% of the respondents are disagree,16% of the respondents are strongly disagree,12% of the respondents are strongly agree with the have to make so many remainder calls to get the ordered product.

18.My distributor always give Importance to my complaints.

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Table No: 18 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total Frequency 22 35 45 15 8 125 percentage 17.6% 28% 36% 12% 6.4% 100%

The above table shows that 36% of the respondents are neutral, 28% of the respondents are agree,17.6% of the respondents are strongly agree, 12% of the respondents are disagree, 6.4% of the respondents are strongly disagree, with the distributer always give importance to their complaints.

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19.My distributor helps me in advertising their products in front of my retail store. Table No : 19 RESPONSE Strongly agree Agree Neutral Disagree Strongly disagree Total Frequency 37 53 35 125 Percentage 29.6% 42.4% 28% 100%

The above table shows that 44.4% of the respondents are disagree, 29.6% of the respondents are neutral,28% of the respondents are strongly disagree,with the distributer helps retailer in advertising their products in front of retailers.

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20.Rank the SMB products while compared with competitors in terms of product distribution.

Table No :20

Name of the Distributors SMB Aashirvaad Mayil mark Anil

65 30 20 10 125

40 54 17 14 125

Rank 8 24 65 28 125

12 17 23 73 125

125 125 125 125

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21.Rank the products of distributors in terms of packing.

Table No : 21

Name of the Distributors SMB Aashirvaad Mayil mark Anil

40 52 22 11 125

50 42 25 8 125

Rank 23 20 60 22 125

12 11 18 84 125

125 125 125 125

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