SAS is the leader in business analytics software and services, and the largest independent

vendor in the business intelligence market. With innovative business applications

supported by an enterprise intelligence platform, SAS helps customers at 44,000 sites
improve performance and deliver value by making better decisions faster. Since 1976
SAS has been giving customers around the world THE POWER TO KNOW®.

SAS® for Capital Markets

A proven path to greater transparency, easier auditability and confident decision making
across the enterprise

The global credit crisis has brought on a deluge of challenges for capital markets firms.
Losses from securitized and structured products are straining liquidity. The search for
alpha has been joined by the search for capital and the optimal business portfolio for
weathering the storm in the face of increased market volatility. And an ever-increasing
regulatory climate has progressed from possibility to reality.

In order to meet these challenges, investment banks, asset management firms and hedge
funds must significantly change operating principles and increase their focus on robust
enterprise risk management, regulatory compliance and algorithmic trading. As you plan
for 2009 and beyond, SAS can help you succeed in risky, volatile markets.

SAS announces global availability of

SAS® for Customer Experience Analytics
The online channel is brought into the mainstream of marketing, business
and channel management activities.

CARY, NC (Sept. 08, 2008) – SAS today announced the global launch of SAS for
Customer Experience Analytics. Debuted in the UK in February 2007 this new addition
to SAS’ comprehensive Customer Intelligence suite is the result of a global teaming
agreement with Speed-Trap, a UK-based provider of software that uses Web 2.0
technology to deliver complete on-line customer insight. The solution captures real-time
data from the web channel and integrates it with data from other channels to provide
companies with true multi-channel customer intelligence that will help them better
understand and communicate to their customers.

“SAS for Customer Experience Analytics has enabled us to know where to focus our
attention enabling us to give our customers the best possible service,” said Stephen
Lonergan, program manager, HSBC Global Transaction Banking. “It helps us to
maximize the performance of our HSBCnet site and prioritize development activity
where it is most needed. We have already seen significant benefit from having this tool at
our disposal.”

SAS for Customer Experience Analytics was developed using patented Dynamic
Collection™ technology from Speed-Trap. This unique high performance data collection
system has been built into SAS’ existing Enterprise Intelligence Platform.

Customer experience analytics emphasizes insight on the customer by combining data

about their web behavior with data from other touch points such as the call-center or
point-of-purchase history. Applying analytics to this combined data can, among other
things:

• Identify customers that prefer to research online and purchase offline

• Determine which online campaigns were most successful in acquiring customers
that turned out to be loyal and highly profitable
• Identify which products customers are researching online so an appropriate offer
can be made.

“This is about understanding individual customers and their interactions rather than web
servers or web pages; recording business events and customer experiences rather than
web metrics,” said Jeff Levitan, general manager, SAS Customer Intelligence.

Rapid ROI
The offering includes an innovative dynamic data collection mechanism which can
capture all interactions on the page with the introduction of a simple line of text to any
page needing analysis, enabling implementations to begin yielding results within a matter
of days, rapidly increasing speed to deployment and return on marketing investment.

“Companies are increasingly recognizing that only looking at past activity on your
website is no longer enough,” added Levitan. “More marketers are applying forward-
looking analytics to identify what aspects of the web site influence customer behavior
and outcomes, and forecasting of future trends.”

Built-in predictive models, forecasting and goal-seeking

routines
SAS for Customer Experience Analytics incorporates pre-built analytics to help
marketers project whether or not specific business goals will be met in the future, based
on the performance drivers and metrics of a current marketing campaign.

Malcolm Duckett, VP Marketing at Speed-Trap comments “Marketers want to understand

their customers and their behavior across channels in real time, who is actually visiting
their websites and each individual's intent and actions? We see the combination of Speed-
Trap’s Dynamic Collection technology and SAS’ unrivalled business intelligence
experience in online markets as an ideal match to produce the in-depth customer insight
that so many organizations are lacking.”

Designed for a wide range of users

Easy-to-use Web-based reporting enables a wide range of users to view, interact, author
and distribute standard and custom reports, allowing decision makers to get the
information that they need in the formats they need it to drive more focused business
decisions.

An integrated suite of top-ranked marketing solutions

While many enterprise marketing management vendors are narrowly focused on point
solutions, SAS provides a comprehensive suite of top-ranked products that span the entire
customer-focused marketing process. SAS software’s campaign management capabilities
are part of a broader customer intelligence suite of solutions that handles campaign
management, cross-sell/up-sell, customer retention, customer segmentation, e-mail
marketing, event-driven marketing, campaign optimization, marketing mix analysis,
marketing performance management and Web analytics.

Customers worldwide using SAS to support customer initiatives include 1-800-

FLOWERS.COM, American Honda Motor Co., DeutschlandCard, The Dow Chemical
Co., First Citizens Bank, Grupo Santander, Hartford Life, HSBC Global Transaction
Banking, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.

SAS helps optimize business performance

at SERIT SICILIA in Italy
Agency uses SAS Financial Management to improve financial performance

CARY, NC (Sept. 08, 2008) – SERIT SICILIA, which administers revenue and tax
collection in Sicily, Italy needed to verify collection processes, monitor business activity
and implement corrective actions. They chose SAS® Financial Management from SAS,
the leader in business intelligence and analytics to build a new management-control
system.

“SERIT SICILIA is a brilliant example of using performance management tools to move

beyond just managing data and processes to actually improving performance in a
structured and repeatable manner,” said Leo Sadovy, Product Marketing Manager for
SAS Financial Management. “At SAS, we look forward to working with SERIT SICILIA
as their operations continue to evolve with the needs of the growing Italian economy.”
SAS Financial Management improves the accuracy, relevance and timeliness of financial
plans, budgets and reports while promoting alignment and strategy execution. This
solution uses the integrity, analytic power and scalability of the SAS Enterprise
Intelligence Platform to facilitate flexible, strategic financial and operational planning
collaboratively – across the entire enterprise. Using SAS Financial Management,
organizations can more effectively analyze the true drivers of shareholder value in
relation to strategy and manage them in real time.

“By applying SAS Financial Management to collections, SERIT SICILIA has obtained
substantial financial results,” said Antonio Finanze the General Manager at SERIT
SICILIA. “Average collections increased 24 percent in 2007 – €531 million (US$781
million) compared to €425 million in 2006. Optimizing information sources allows us to
benefit from complete and up-to-date information and to monitor business processes.”

SAS Financial Management is one component of SAS Financial Intelligence, a vision for
financial performance management that includes solutions for financial management,
activity-based management, dashboards and scorecarding, risk management, and
advanced analytics such as optimization and forecasting. By combining the hindsight,
insight and foresight provided through these powerful solutions, corporate finance
departments can build credibility and confidence within other areas of the organization.

SAS’ turnkey solutions for vertical markets target financial services, life sciences,
healthcare, retail, manufacturing and others. SAS targeted business solutions support
enterprise intelligence, customer intelligence, financial intelligence, supply chain
intelligence and more.

How SAS is different

SAS software is used by more than 3,000 financial institutions worldwide, including 97
percent of banks in the FORTUNE Global 500®. Only SAS provides:

• Integrated solutions – built on a banking-specific architecture – that include

prebuilt data and analytical models specific to banking, along with processes and
techniques that speed up both implementation and results for a fast track to
significant ROI.
• A combination of award-winning software, predefined analytics and a core
financial services architecture that allows for complete integration across the
enterprise.
• The foundation for the only integrated suite of intelligence solutions from a single
vendor that facilitates strategic and operational decision making and regulatory
compliance.
• Streamlined processes and techniques that speed up both implementation and
results, giving you a fast track to significant ROI.
• Ongoing, proven market leadership in business intelligence software and services.
How SAS can help

Effectively manage risk across the Streamline business processes

enterprise
Strike an optimal balance between growth
and return objectives while meeting
regulatory demands.
• Asset/liability management
• Counterparty credit risk management
• Anti-money laundering
• Market risk management
• Operational risk management
Manage and analyze capital and financial
performance
Improve performance corporatewide.
• Financial intelligence
• Legal and financial consolidation
and reporting
• Portfolio performance management
and stress testing
• Regulatory compliance
Efficiently manage key processes and foster
collaboration across the enterprise.
• Corporate performance management
• IT performance management
• Workforce planning and
management
Deepen customer knowledge and insight
Increase customer lifetime value and ROI of
high net-worth clients.
• Acquisition and retention
• Cross-sell/up-sell
• Customer profitability
• Marketing optimization
• Real-time event-based marketing
• Web-based analytics

• Profitability management

By the Numbers

• $2.15 billion: 2007 annual revenue.

• 44,000: Approximate number of SAS customer sites worldwide.
• 91: Number of the top 100 Fortune Global 500® companies who are SAS
customers.
• 21: Percentage of 2007 revenue reinvested in research and development.
• 400: Number of SAS offices worldwide.
Customer Statistics
Number of Countries Installed
SAS has customers in 108 different countries

Total Worldwide Customer Sites

Approximately 44,000 business, government and university sites

SAS Customers or their Affiliates Represent:

91 of the top 100 companies on the 2008 FORTUNE Global 500® list

Financial Statistics

Worldwide Revenue
2007 Revenue: $2.15 billion

Reinvestment in R&D
2007 R&D investment: 21% of revenue

SAS' Annual Revenue History

Year Annual Revenues

2007 2.15 billion
2006 1.9 billion
2005 1.68 billion
2004 1.53 billion
2003 1.34 billion
2002 1.18 billion
2001 1.13 billion
2000 1.12 billion
1999 1.02 billion
1998 871.4 million
1997 750 million
1996 652.8 million
1995 562.4 million
1994 481.9 million
1993 420.2 million
1992 365.5 million
1991 295.4 million
1990 240.2 million
1989 205.6 million
1988 170.4 million
1987 135.3 million
1986 102.4 million
1985 70.9 million
1984 52.6 million
1983 32.3 million
1982 19.6 million
1981 11.2 million
1980 5.05 million
1979 2.3 million
1978 1.2 million
1977 506,000
1976 138,000

Other Statistics

• Year founded: 1976

• SAS is the world's largest privately held software company (prepackaged
software).
• SAS has more than 400 offices globally.
• SAS has more than 400 alliances globally.

About SAS
SAS is one of the largest software companies in the world. With consistent revenue
growth and profitability since 1976, SAS has the depth of resources to sustain excellence
in product development and customer support. While many competitors have merged,
changed ownership or simply vanished, privately held SAS has remained focused on our
primary mission – delivering superior software and enhancing customer relationships.

Global reach, local presence

SAS solutions are used at 44,000 sites in 108 countries – including 91 of the top 100
FORTUNE Global 500® companies – to develop more profitable relationships with
customers and suppliers; to enable better decisions; and to move forward with confidence
and clarity. More than 10,000 SAS employees – in more than 50 countries and 400 SAS
offices – provide local support for global implementations.

Award-winning customer support

SAS customers receive a full suite of support services at no extra charge, including
skilled telephone technical support and unlimited, around-the-clock online technical
support.

Our online customer support center provides always-on access to a wealth of technical
support, reference information, educational resources and communities. Knowledge-
sharing is continuously available through regular seminars, Webcasts and an expansive
selection of training courses.

Financial strength
SAS' record of revenue growth in every year of our existence makes us a stable business
partner; it also enables us to reinvest a substantial percent of revenues in R&D each year
(21 percent in 2007) – twice the industry average – so we can continually improve our
products. This commitment to innovation is one reason why the overwhelming majority
of our customers renew their software licenses with SAS every year.

Make better decisions faster with SAS

SAS is the first company to call when you need to solve complex business problems,
achieve key objectives and more effectively manage your information assets. As the
leader in business analytics software and services, we provide a technology platform and
market-leading analytic applications to help you not only navigate today's challenges but
capitalize on tomorrow's opportunities

Campaign Management with SAS®

Marketing Automation
In today's market, it takes more than good products and services to succeed. Successful
marketing now requires more precise segmentation, and more frequent and sophisticated
communications than ever before – communications that involve multiple stages and span
multiple channels, from radio and television to direct mail, e-mail and the Web.
In the Spotlight
To succeed in this environment, marketers must devise
complex, yet agile, customer communication strategies. But
many marketers are limited by marketing processes or
technologies that hamper their ability to implement effective
Gartner positions SAS strategies and meet increasingly challenging objectives.
in the leaders' quadrant
of the Magic Quadrant Investing already limited marketing resources in the right
for Customer Data- opportunities depends on understanding and managing
Mining Applications. customer life cycles and profitability – a process that includes
Read the full report. viewing, tracking and measuring results while developing an
effective means of improving future campaigns.

To truly maximize the profitability of every customer

relationship, you need a marketing automation solution that supports your entire
marketing team and provides improved efficiency and effectiveness at every stage of the
marketing process – from setting strategy to targeting opportunities, implementing
campaign initiatives and measuring results.

Complex marketing made easier

SAS Marketing Automation helps you improve response rates and revenues from your
marketing efforts by giving you the ability to easily manage sophisticated, timely,
personalized customer communication strategies. Built specifically to meet the needs of
key members of the marketing process, only SAS Marketing Automation provides
comprehensive data management, campaign management and advanced customer
analytics in one integrated, easy-to-use solution.

With SAS Marketing Automation, you can:

 • Maintain an integrated customer view. SAS provides a unified view of
customers across your enterprise that incorporates information from all touch
points and channels, ensuring that customer information is consistent, secure,
accurate and comprehensible to users.
• Manage customer life cycles. Customer segmentation and profiling capabilities
consolidate insight at a customer level to build and monitor critical strategic
segments over time.
• Improve effectiveness through better targeting, measurements and analytics.
Through advanced analytic techniques such as data mining, market basket
analysis, link analysis, forecasting and optimization, as well as segmentation,
profiling and behavior analysis, SAS Marketing Automation helps you
understand customers' past behavior and predict future opportunities.
• Drive complex communication strategies. Through an intuitive graphical
interface and in-depth campaign management functions, business users can easily
deploy the results of advanced analytics and drive multichannel, multistage
communications using reliable customer intelligence.
• Understand the results of marketing activities. SAS Marketing Automation
allows users to fully understand campaign responses, whether those responses
involve direct communication or subtle changes in behavior. Reports on
campaign effectiveness combine this response analysis with budget expectations
to deliver a full picture of the financial return achieved by each marketing
initiative.
• Provide integrated support for all business units. SAS Marketing Automation
fully supports the activities of your key marketing campaign participants,
including business users, database marketers, quantitative analysts and IT.

• Manage your IT infrastructure. Allowing companies to take advantage of their

existing IT infrastructure, SAS Marketing Automation is built on technology that
can be deployed across the enterprise in a scalable, multitier architecture.
A comprehensive marketing solution
SAS Marketing Automation, part of the SAS Customer Intelligence solutions family, can
be extended through integration with other SAS solutions, providing even greater benefit
for marketing organizations through the broadest, most capable marketing solution
available:

• SAS Marketing Optimization applies sophisticated mathematical techniques to

optimize marketing ROI, given limited budgets, channel capacities and other
constraints.
• SAS Interaction Management uses advanced technologies to track behavior of
individual customers. The solution can identify in real time when an individual's
behavior differs from his or her norm, triggering the need for a timely interaction.
• SAS Digital Marketing provides everything you need to plan, create, test, execute
and track your e-mail campaigns in-house. The solution lets you customize e-mail
messages at the individual level and deliver them to the customers most likely to
 respond.

SAS Solutions OnDemand

For customers in the Americas, SAS provides the option to host your application as a
service. With SAS Solutions OnDemand, you simply send your data to SAS and
configure your campaigns, and we apply our unsurpassed analytic capabilities. Then we
send a variety of reports back to you. The hosted version of SAS Marketing Automation
(PDF: 501KB) even lets you access SAS’ analysis and reporting capabilities as if the
solution were locally installed.