Where Business Meets Social

The Facts
The Facts
800 million people are on Facebook 100 million professionals on
LinkedIn 1 billion views per day on YouTube 100 million daily Twitter updates 25 million Google+ users

The Reality
Its not a question of whether or not your customers or stakeholders use these tools. The question is do you know where to nd your customers online and how to engage them? Shane Gibson, Chief Social Ocer, Socialized! Ltd.

About Us
socialize
verb \s-sh-lz\ transitive verb 1 : to make social; especially : to t or train for a social environment <socialize people> 2 : to equip you and your organization to capitalize on social media, driving engagement, brand and pro ts <socialize business>

About Us
We help organizations to eectively socialize by equipping them to pro t and prosper using social media. Organizations striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad. Our mission is to help you eectively integrate and pro t from social media by fully equipping your organization with the tools and the know-how for social media engagement and success. The Socialized! methodologies are based upon Shane Gibsons no-nonsense process on getting Sociable! from his two books Sociable! How Social Media is Turning Sales and Marketing Up-side Down and Guerrilla Social Media Marketing co-authored with Stephen Jagger and Jay Conrad Levinson respectively.

The Socialized! Solutions Matrix

Our Process:
Our ultimate goal is to see your organization be fully socialized and independently able to navigate and prosper within the social web. Our job is done when we have become redundant and being Socialized! is part of your business culture and processes. Social media can be a complex and messy spaceonly if you allow it to be. The Socialized! Matrix is made up of six proven processes that, when combined, creates a clean and simple approach to social media success.

Assessment On-going Support and Intelligence Socialized! Strategy Road Map

Launching Ac1va1on

Equipping

Assessment
Every great business achievement has a starting place. Before we help you chart your path or build a social media pro le, we must rst understand where you are at. This includes analysing your current use of social media (if any), setting speci c goals and establishing criteria for success.

An assessment of 7 core social media activities, pro les and competencies Upon completion a 7-12 page report and overall score A summary outlining the reasoning behind your score and suggested steps for improvement This can be a one-o assessment or a quarterly check-up to assess the eectiveness and improvement of your social media marketing eorts An optional Search Engine Optimization Assessment

Strategic Planning
A Collaborative Approach
Once we have assessed your social media readiness we help you plot a social media strategy that is based upon where you are, what your goals are and who your target markets is. This will be a step-by-step plan that will be created in conjunction with you and your team.

A facilitated collaborative planning approach with your organization Process can be campaign based or focused on the long-term process of socializing your business

Equipping
Equipping
Equipping is about giving you and your team the knowledge and insight to succeed on your own in social media communications and marketing. Social Media Training Modules:

Rules of engagement and tools overview B2B Social LinkedIn & Blogging for Business Facebook Marketing & Pages Twitter Marketing and Engagement Rules Video content, marketing and distribution Podcasting 101 Getting started (From recording to getting listed on iTunes) Social Media Intelligence: listening & monitoring Blogging Intensive Event and festival marketing Guerrilla Social Media Marketing

Activation
Build Develop - Promote
In order to reach your goals, you will need the right tools for the job. Based upon your business goals and the social media strategy that have been assessed, we will do the work to set up your major social media platforms.

Upgrade your existing blog and social outposts Launch a new blog Twitter Facebook customization Set-up your social media monitoring Customized Ning sites

Launch
Fast Starts and Launching
The Launching process can include everything from handing you the keys to the car and sending you on your way to holding your hand until you get to a place you want to be. We oer various levels of support (depending on your requirements) when you step into the social media space and begin executing your strategy. Our role will be to make sure that you stay focused on your goals and are maximizing your use of the various social media tools.

Social Media Calendar set-up Consulting and implementing and sustaining your plan In uencer outreach Kick-o parties, special events, Tweetups and Meetups

Business Intelligence & Support

Building Momentum
The social media landscape and marketplace is an ever-evolving entity. We are experts at staying up to date with technology and market trends in order to provide you with the business intelligence that you need to succeed. We are dedicated to providing you with ongoing support, depending on your needs, as long as you may need it.

One-site social media consulting Competitive intelligence Exclusive insights on trends, on-going business intelligence Webinars, custom on-line training Telephone/Skype consultations

10

Co-Founders
Shane Gibson, Chief Social Ocer Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. Shanes books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and his new book published by Entrepreneur Press (McGraw Hill) called Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson. Shane is also Canadas only Guerrilla Marketing Master Trainer. Blogging since 2002, and podcasting since 2004 Shane drives the majority of his business from social media, and social networks.

11

Co-Founders
Anthony (AJ) Caridi, President A true entrepreneur, Anthony has had a successful career as a business development and nancial services strategist across a wide range of industries. Anthony has a great grounding in multiple industries including but not limited to VOIP, telecommunications, food wholesale and distribution and hospitality. He also sits on the board of the Make-a-Wish foundation for British Columbia and the Yukon. Anthony and business partner Shane Gibson have found a natural synergy in their respective endeavors and founded Socialized! LTD in order to educate and train public and private organizations on how to implement an eective social media strategy.

12

Get to Know Socialized!

Contact Us
Anthony Caridi President and Co-founder t: 604.762.5595 e: anthony@socialized.me @anthonycaridi Shane Gibson Chief Social Ocer and Co-founder t: 604.351.2328 e: shane@socialized.me @shanegibson Headquarters Suite 2000 1066 West Hastings Street Vancouver, BC V6E 3X2 Canada

Get Sociable! With Us

Site: http://socialized.me Blog: http://socialized.me/blog Twitter: @SocializedLtd Podcast: http://tinyurl.com/itunes-sales-podcast Social Media Community: http://inSocialMedia.com

13