Bareilly College: Customer Satisfation Towards The Samsung Refrigerator"

CUSTOMER SATISFATION TOWARDS THE SAMSUNG REFRIGERATOR
SUBMITTED TO: MR. ALOK SAXENA
SUBMITTED BY: PUNAM YADAV
BAREILLY COLLEGE
PUNAM YADAV
BBA 4th
20011-012
ACKNOWLEDGEMENT
I express my gratitude towards the entire faculty of Bareilly College, Bareilly who gave me their expert advice to enhance the quality of the report and gave me valuable insights for the project. I give my special thanks to Mr. ALOK SAXENA my faculty member who appreciated and encouraged me to make the report and helped me while preparing market survey report. I am very grateful to my parents those helped me a lot in one or the other way in completion of my report and my friends also.
PUNAM YADAV
BBA 4th
20011-012
PREFACE
We look our training at SAMSUNG ELECTRONICS LTD.BAREILLY, during the training period we get an overview of the consumer durable market of Bareilly district. It was the first hand experience to get exposed to the professional set-up and face the market, which was really a great experience.
When business is involved, a little experience counts a lot .experience are an instrument, which leads towards success .working with SAMSUNG ELECTRONICS LTD, has been pleasure.
I take this opportunity to present the report and sincerely hope that it will be as much knowledge enhancing to the readers as it was to use during the field work and the compilation of the report.
PUNAM YADAV
BBA 4th
20011-012
CONTENTS
INTRODUCTION OBJECTIVE OF THE PROJECT COMAPANY PROFILE HISTORY KNOWLEDEGE ABOUT PRODUCT OBJECTIVE OF THE PROJECT
METHODOLOGY
HYPOTHESIS COLLECTION OF DATA QUESTIONNAIRE DATA ANALYSIS AND INTERPRETATION FINDINGS & SUGGESTIONS BIBLIOGRAPHY APPENDIX
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INTRODUCTION
Founded 1969 Samsung Headquarter Town, Seoul, s South Korea Area served Worldwide CEO Key people Chairman:Lee Kunhee US$ 117.4 billion Revenue (2009) US$ 8.33 billion Net income (2009) Lee Kun-hee & Affiliates 17.57%, Treasury Stocks of Samsung Electronics Owner(s) 13.07%, National Pension Service 5.90% (as of September 31, 2009) Employees Over 157,700 (2009) Parent Samsung Group Website samsung.com
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Samsung Electronics is the world's largest electronics company with a 2009 revenue of $117.4 billion,headquartered in Samsung Town, Seoul, South Korea It is the flagship subsidiary of the Samsung Group. With assembly plants and sales networks in 65 countries across the world, Samsung has as many as 157,000 employees. In 2009, the company took the position of the worlds biggest IT maker by surpassing the erstwhile leader Hewlett Packard.Its sales revenue in the areas of LCD and LED displays and computer chips is the worlds No. 1. Some of the most popular items produced by Samsung include LED-backlit LCD TVs, Refrigerators and Galaxy S mobile phones. Even though consumers may not realize, many non-Samsung-brand devices such as TVs and phones have Samsung-manufactured memory components inside. In the TV segment, Samsungs market position is dominant. For the four years since 2006, the company has been in the top spot in terms of the number of TVs sold, which is expected to continue in 2010 and beyond. In the global LCD panel market, the company has kept the leading position for eight years in a row. With the Galaxy S model, Samsungs smartphone lineup has retained the second-best slot in the world market for some time In competition to Apple's iPad tablet, Samsung released the Android powered Samsung Galaxy Tab
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BBA 4th
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HISTORY
Samsung Electronics Co., Ltd., is the chief subsidiary of South Korea's giant Samsung Group and one of the largest electronics producers in Asia. Products built by Samsung Electronics include televisions and many other kinds of home appliances, telecommunications equipment, and computers. Its most important product is semiconductors. Savvy management and heavy investment in research and development in the late 1980s and early 1990s were turning the company into a leading contender in the global electronics industry.
Samsung Electronics was created in 1969 as a division of the mammoth Korean chaebol Samsung Group. The unit was established as a means of getting Samsung into the burgeoning television and consumer electronics industry. The division's first product was a small and simple black-andwhite television that it began selling in the early 1970s. From that product, Samsung Electronics gradually developed a diverse line of consumer electronics that it first sold domestically, and later began exporting. The company also began branching out into color televisions, and later into a variety of consumer electronics and appliances. By the 1980s Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic products throughout the world.
Although the rapid growth of Samsung Electronics during the 1970s and early 1980s is impressive, it did not surprise observers who were familiar with the Samsung Group, which was founded in 1938 by Byung-Chull Lee, a celebrated Korean entrepreneur. Lee started a small trading company with a $2,000 nest egg and forty
PUNAM YADAV BBA 4th 20011-012
employees. He called it Samsung, which means "three stars" in Korean. The company enjoyed moderate growth before the Communist invasion in 1950 forced Lee to abandon his operations in Seoul. Looting soldiers and politicians on both sides of the conflict diminished his inventories to almost nothing. With savings contributed by one of his managers, Lee started over in 1951 and within one year had grown his company's assets twenty-fold.
Lee established a sugar refinery in 1953, a move that was criticized at the time because sugar could be easily obtained through American aid. But for Lee the act was important because it was the first manufacturing facility built in South Korea after the Korean War. From sugar, wool, and other commodity businesses, Lee moved into heavier manufacturing. The company prospered under Lee's philosophy of making Samsung the leader in each industry he entered.
From manufacturing, Samsung moved into various service businesses during the 1960s, including insurance, broadcasting, securities, and even a department store. Lee experienced several major setbacks during the period. For example, in the late 1960s, shortly before Samsung Electronics was created, Lee was charged with an illegal sale of about $50,000 worth of goods. The charges turned out to be the fabrication of a disgruntled government official to whom Lee had refused to pay a bribe. Nevertheless, one of Lee's sons was arrested and Lee was forced to donate a fertilizer plant to the government to win his release. Despite that and other problems, Samsung continued to flourish. Indeed, by the end of the 1960s the conglomerate was generating more than US$100 million in annual revenues. Shortly after Lee's son was arrested, Lee decided to break into the mass communication industry by launching a radio and television station, as well as by manufacturing televisions and electronic components through the Samsung Electronics division. The industry was dominated at the time by several U.S. and European manufacturers, and some Japanese companies were beginning to enter the industry. Nevertheless, Lee was confident that Samsung could stake its claim on the
local market and eventually become a global contender. During the early 1970s the company invested heavily, borrowed and coaxed technology from foreign competitors, and drew on its business and political connections to begin carving out a niche in the consumer electronics industry. In addition to televisions, Samsung branched out into other consumer electronics products and appliances. Samsung Electronics's gains during the 1970s were achieved with the assistance of the national government. During the 1950s and 1960s Samsung and other Korean conglomerates struggled as the Rhee Sungman administration increasingly resorted to favoritism and corruption to maintain power. Student revolts in the 1960s finally forced Rhee into exile. The ruling party that emerged from the ensuing political fray was headed by military leader Park Chung-Hee. His regime during the 1960s and 1970s was characterized by increasing centralization of power, both political and industrial, as his government was obsessed with economic growth and development. So, while Park was widely criticized for his authoritarian style, his government is credited with laying the foundation for South Korea's economic renaissance. In order to rapidly develop the economy, Park identified key industries and large, profitable companies within them. The government worked with the companies, providing protection from competition and financial assistance as part of a series of five-year national economic growth plans. By concentrating power in the hands of a few giant companies (the chaebols), Park reasoned, roadblocks would be minimized and efficiencies would result. Between 1960 and 1980 South Korea's annual exports surged from $33 million to more than $17 billion. Samsung Electronics and the entire Samsung chaebol were beneficiaries of Rhee's policies. Several countries, including Japan, were barred from selling consumer electronics in South Korea, eliminating significant competition for Samsung. Furthermore, although Samsung Electronics was free to invest in overseas companies, foreign investors were forbidden to buy into Samsung. As a result, Samsung was able to quickly develop a thriving television and electronics division that controlled niches of the domestic market and even had an edge in some export arenas. During the 1970s and 1980s Samsung Group created a number of electronics-related divisions, several of which were later grouped into a single entity known as Samsung
Electronics Co. Ltd. Samsung Electron Devices Co. manufactured picture tubes, display monitors, and related parts. Samsung Electro-Mechanics Co. made VHF and UHF tuners, condensers, speakers, and other gear. Samsung Corning Co. produced television glass bulbs, computer displays, and other components. Finally, Samsung Semiconductor & Telecommunications Co. represented Samsung in the high-tech microchip industry. Rapid growth in those industries, combined with savvy management, allowed the combined Samsung Electronics Co., Ltd., to become Samsung Group's chief subsidiary by the end of the 1980s. Samsung's entry into the semiconductor business was pivotal for the company. Lee had determined in the mid-1970s that high-tech electronics was the growth industry of the future, and that Samsung was to be a major player. To that end, he formed Samsung Semiconductor and Telecommunications Co. in 1978. To make up for a lack of technological expertise in South Korea, the South Korean government effectively required foreign telecommunications equipment manufacturers to hand over advanced semiconductor technology in return for access to the Korean market. This proved crucial for Samsung, which obtained proprietary technology from Micron of the United States and Sharp of Japan in 1983. Utilizing its newly acquired knowledge, Samsung became the first Korean manufacturer of low-cost, relatively low-tech, 64kilobit dynamic random access memory (DRAM) chips. Shortly after introducing its 64K chip, Samsung teamed up with some Korean competitors in a research project that was coordinated by the government Electronics and Telecommunications Research Institute. The result was a 1-megabit DRAM (and later a 4-megabit DRAM) chip. During the mid- and late 1980s, Samsung parlayed knowledge from the venture to become a significant supplier of low-cost, commoditylike DRAM chips to computer and electronics manufacturers throughout the world. Meanwhile, its other electronics operations continued to grow, both domestically and abroad. Samsung opened a television assembly plant in Portugal in 1982 to supply the European market with 300,000 units annually. In 1984 it built a $25 million plant in New York that could manufacture one million televisions and 400,000 microwave ovens per year. Then, in 1987, it opened another $25 million facility in England with capacity for 400,000 color televisions, 300,000 VCRs, and 300,000 microwave ovens.
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BBA 4th
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Between 1977 and 1987 Samsung Group's annual revenues surged from $1.3 billion to $24 billion (or about 20 percent of South Korea's entire gross domestic product). Much of that growth was attributable to Samsung Electronics. Byung-Chull Lee died in 1987 and was succeeded by his son, Kun-Hee Lee. Kun-Hee Lee recognized the importance of the electronics division and moved quickly to make it the centerpiece of the Samsung Group. To that end, he consolidated many of the Group's divisions and eliminated some operations. He also introduced various initiatives designed to improve employee motivation and product quality. Kun-Hee Lee was credited with stepping up Samsung Electronics's partnering efforts with foreign companies as part of his goal to put Samsung at the forefront of semiconductor technology. Sales at Samsung Group grew more than 2.5 times between 1987 and 1992. More importantly, Samsung drew from potential profit gains to more than double research and development investments as part of Kun-Hee Lee's aggressive bid to make Samsung a technological leader in the electronics, semiconductor, and communications industries. Besides partnering with U.S. and Japanese electronics companies, Samsung Electronics acquired firms that possessed important technology, including Harris Microwave Semiconductors and Integrated Telecom Technologies. In 1993 Kun-Hee Lee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. Under the leadership of chief executive Kim Kwang-Ho, Samsung Electronics took the microchip world by storm when it introduced its 4-megabit DRAM chip in 1994. Sales of that chip helped to push Samsung's sales from US$10.77 billion in 1993 to US$14.94 billion in 1994. Profits, moreover, spiraled from US$173,000 to nearly US$1.3 billion. In addition, Samsung had staged a bold grab for domestic market share in 1995 by slashing prices for consumer electronics and home appliances by as much as 16 percent, and had wowed industry insiders when it unveiled an advanced thin-film-transistor display screen--used for laptop computers--at a world trade show in Japan. Samsung Electronics's rapid rise and technical achievements put the company in the spotlight in the semiconductor industry. Its 4-megabit chip, in fact, had made it the leading global producer of DRAM chips by early 1995. Furthermore, Samsung
Electronics was increasing its investment in development still further, as evidenced by a $2.5 billion outlay to develop a 64-megabit DRAM chip by 1998. In mid-1995, Samsung Electronics was hoping to generate profits of $2.3 billion on sales of $19.3 billion--a revenue gain of nearly 30 percent over 1994. In addition to its DRAM chip pursuits, the company was working to establish a major presence in multimedia products, flat screens, and telecommunications gear.
Samsung Electronics was founded in 1969 in Daegu, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. By 1981, the company had manufactured over 10 million black and white TVs. In 1988, it merged with Samsung Semiconductor & Communications. It is noteworthy that Samsung Electronics has grown in leaps and bounds in a business notorious for cyclical fluctuations. Founded in 1938 as a food processing and textile purveyor, the parent group entered the electronic business as late as in 1969 when it created under its wings an electronic component subsidiary. It was a decision made after considering the fast-growing domestic demand for electronic goods. Just one year after its founding, the Samsung Group established in 1970 another subsidiary Samsung-NEC jointly with Japans NEC Corp. to manufacture electric home appliances and audio-visual devices. In 1974, it expanded into the semiconductor business by acquiring Korea Semiconductor, one of the first chipmaking facilities in the country at the time. It was soon followed by the 1980 acquisition of Korea Telecommunications, an electronic switching system producer. In February 1983, Samsungs founder Lee Byung-chull made an epoch-making announcement, dubbed the Tokyo declaration, that his company would enter the DRAM (dynamic random access memory) business. And only one year after the declaration did Samsung became the third company in the world that developed the 64k DRAM after the United States and Japanese predecessors. The march from then onward as the pioneer in the memory chip-making industry has continued to this day for almost three decades. Although Samsung Electronics was already one of the biggest companies in Korea as early as the 1990s, it now is by far the most important company with unrivaled
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Influence on the economy through a large network of supplier and partner companies as well as through its own revenue-generating power. Since the onset of the 1997 Asian financial crisis, the company has become more powerful: While most other high-tech companies were hit by cash-flow problems after the crisis, Samsung could avoid financial difficulties by broad-based structural reforms. After the crisis subsided, Samsung emerged as a global corporation. For four consecutive years from 2000 to 2003, it posted more than 5-percent net earnings when 16 large conglomerates out of 30 top companies of the nation went out of business in the wake of the unprecedented crisis. On 2009 and 2010, the US and EU fined Samsung Electronics with 8 other memory chip makers for its part in a price fixing scheme From 1999 to 2002. Other companies fined included Infineon Technologies, Elpida Memory (Hitachi and NECMicron Technology In December 2010, The EU granted immunity to Samsung Electronics for its part in informing on other members of a price fixing scheme.
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COMPANY PROFILE
Samsung Profile 2010

Wherever you are... in the hustle of the streets or the comfort of the home...Samsung is part of the fabric of your life. As a global leader we are at the forefront of change, anticipating today what our customers around the world will want tomorrow.
2010 Financial Highlights

AMOUNTS IN BILLIONS WON DOLLARS EUROS
Net Sales* 220,120.40 172.5 124.1 Total Assets 343,811.60 294.5 205.3 Total Liabilities 212,512.90 182 126.9
Total Stockholder's Equity Net Income* 17,663.80
131,298.60 112.5 78.4 13.8 10
[Amounts in billions] * Won/U.S. Dollar yearly average exchange rate: 1,276.40/1$, Won/Euro: 1,774.35/1
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Won/U.S. Dollar as of the end of December 31, 2009: 1,167.60/1$, Won/Euro: 1,674.28/1
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Samsung Electronics corporate name Samsung comes from the word three stars that shine brightly. The Chinese character Sam has the double meaning of three and strong while Sung connotes star and bright (or shining). The corporate name has auspicious meaning in it, meaning that it foretells success. Samsungs logo design emphasizes flexibility and simplicity while conveying a dynamic and innovative image through the ellipse, the symbol of the universe and the world stage. The openings on both ends of the ellipse where the letters S and G are located are intended to illustrate the companys open-mindedness and the desire to communicate with the world. The English rendering is a visual expression of its core corporate vision, excellence in customer service through technology. The basic color in the logo is blue, the color that Samsung has had used in its logos for years. The blue color symbolizes stability and reliability, which are precisely what the company wishes to accomplish with its customers. It also stands for social responsibility as a corporate citizen, a company official explained.
Business areas
Samsung Electronics focuses on four areas: Digital Media, Semiconductor, Telecommunication Network, and LCD Digital Appliance. The Digital Media business area covers computer devices such as laptop computers and laser printers; digital displays such as televisions and computer monitors; and consumer entertainment devices such as DVD players, MP3 players and digital camcorders; and home appliances as refrigerators, air conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners. The Semiconductor business area includes semiconductor chips such as SDRAM, SRAM, NAND flash memory; smart cards; Mobile Application Processors; Mobile TV receivers; RF transceivers; CMOS Image sensors, Smart Card IC, MP3 IC, DVD/BD/HD-DVD Player SOC and multi-chip package (MCP); and storage devices such as optical disc drives and hard disk drives.
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The Telecommunication Network business area includes multi-service DSLAMs and fax machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called Mobile Intelligent Terminals (MITs); and satellite receivers. The LCD business area focuses on producing TFT-LCD and organic light-emitting diode (OLED) panels for laptops, desktop monitors, and televisions. Samsung Print was established in 2009 as a separate entity to focus on B2B sales and has released a broad range of multifunctional devices and printers.
Samsung is comprised of companies that are setting new standards in a wide range of businesses, from consumer electronics to petrochemicals, from advertising to life insurance. They share a commitment to creating innovative, high quality products that are relied on every day by millions of people and businesses around the world.
Samsung Electro-Mechanics Samsung SDI Samsung Corning Precision Materials Samsung SDS Samsung Techwin Samsung Mobile Display Samsung Digital Imaging
Samsung Heavy Industries
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Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals
Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management Samsung Venture Investment
Samsung C&T Corporation Samsung Engineering Cheil Industries Samsung Everland The Shilla Hotels & Resorts Cheil Worldwide S1 Corporation Samsung Medical Centre Samsung Economics Research Institute
Samsung Human Resources Development Centre Samsung Lions The Ho-Am Foundation Samsung Foundation of Culture Samsung Welfare Foundation Samsung Life Public Welfare Foundation
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Samsung is guided by a simple philosophy, strong values and high ethical standards that inform our work every day. In everything we do, we strive to help people live better lives. At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be
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the best at what they do. The result is that all of our productsfrom memory chips that help businesses store vital knowledge to mobile phones that connect people across continents have the power to enrich lives. And thats what making a better global society all is about.
Our Values
We believe that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make.
People
Quite simply, a company is its people. At Samsung, were dedicated to giving our people a wealth of opportunities to reach their full potential.
Excellence
Everything we do at Samsung is driven by an unyielding passion for excellenceand an unfaltering commitment to develop the best products and services on the market.
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Change
In todays fast-paced global economy, change is constant and innovation is critical to a companys survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.
Integrity
Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.
Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe
Vision 2020
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."
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This new vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsung's three key strengths: New Technology, Innovative Products, and Creative Solutions. -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.
Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.
As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the worlds top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: Creativity, Partnership, and Talent.
Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.
Management and board of directors

In December 2010, Samsung switched its management system from the single CEO system of last year under Choi Gee-Sung, to a two person management team with Choi Gee-Sung, CEO and Vice President, and Lee Jae-Yong, Chief Operating Operator and President. The team was credited as being younger both in age and in outlook, and in keeping with the new focus on youthfulness in spirit, some executives have even dyed their hair black. Samsung also reorganized its overseas marketing bases in line with changes in the market, including a combined Britain/Continental Europe regional subsidiary, and a combined China/Taiwan regional subsidiary. Samsung added a new digital imaging business division in 2010, and now consists of eight divisions, including the existing display, IT solutions, consumer electronics, and wireless, networking, semiconductor, and LCD divisions. Samsung also reorganized its business organization to strengthen business synergies, by merging its Digital Air Solutions Team and Samsung Electronics Gwangju (consumer electronics and air conditioners, merged in 2010) under the consumer electronics business division. The Set Top Boxes business was merged with the Visual Display Business Division. Samsung's December 2010 reorganization was as follows: Among the eight divisions, the network division and the digital imaging division experienced new appointments, while the remaining divisions were maintained in accordance with their strong results.

Chief Executive Officer, Vice Chairman: Choi Gee-Sung Chief Financial Officer: President Yoon Ju-hwa Chief Operating Officer, President: Lee Jae-Yon
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Division heads

Semiconductor Division: President Kwon Oh-hyun LCD Division: President Jang Won-ki Visual Display Division: President Yoon Boo-keun Mobile Communications Business: President Shin Jong-kyun Telecommunication System Business: Executive vice President Kim Youngki(newly appointed) IT Solutions Business: Executive vice President Nam Seong-woo Digital Appliances Business: Executive vice president Hong Chang-wan Digital Imaging Business: Executive vice President Chung Hyun-ho(newly appointed)
Regional directors

North America: Executive vice President Kim Yang-Gyu (appointed) Central and South America: Executive vice President Yoo Doo-yeong Europe: Executive Director Kim Seok (newly appointed) (former Middle East supervisor, Director Kim Jin-an) CIS: Executive Director Seo Chi-won Middle East: Executive Director Bae Gyeong-Tae Africa: Executive Director Park Gwang-gi Southeast Asia: Executive vice President Lee Jong-Seok Southwest Asia: Executive Director Shin Jeong-soo China: Executive Director Kim Yeong-Ha (newly appointed) Korea: Executive Director Park Jae-Soon
The following are the names of board of directors members: Gee-Sung Choi Vice Chairman, President & CEO Ju-Hwa Yoon Chief Financial Officer Dong-Min Yoon Independent Director (Attorney at Law, Kim & Chang) Chae-Woong Lee Independent Director (Professor of Economics, Sungkyunkwan Univ.) In-Ho Lee Independent Director (Advisor, Shinhan Bank)
Oh-Soo Park
Independent Director (Professor of Business Administration, Seoul National Univ.)
Yoon-Woo Lee
Yoon-Woo Lee was named Samsung Electronics' Vice Chairman and Chief Executive Officer in 2008 and has been a member of Samsung Electronics' board of directors since 1988. Joining Samsung in 1968, Mr. Lee was appointed President of Samsung's Semiconductor Business in 1996. In 2004, he was promoted to the position of Vice Chairman of the Samsung Advanced Institute of Technology, and assumed the additional role of Chief Technology Officer in 2005. Mr. Lee holds a bachelor's degree in Electrical Engineering from Seoul National University.
Gee-Sung Choi
Gee-Sung Choi, the newly appointed CEO, has been a member of the company's Board of Directors since March 2009. Having served Samsung for more than three decades, Mr. Choi was appointed President of the Digital Media & Communications Business in January 2009. He previously held the position of President of the Telecommunication Network Business from January 2007, helping Samsung to grow its market share to become the world's second-largest mobile phone maker. He also played a key role in developing the company's Visual Display Division from 1998, and was appointed President of the Digital Media Business in 2003. Under his leadership, Samsung became the global market share leader in both monitors and televisions. Mr. Choi began his career at Samsung C&T's International Trade Division in 1977. He holds a degree in International Trade from Seoul National University.
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Ju-Hwa Yoon
Ju-Hwa Yoon has been Samsung Electronics' President and a member of the company's Board of Directors since 2009. He is currently the CFO of the Corporate Management Office, moving from the previous year's former position as the head of Corporate Auditing Team where his main responsibility was to audit and evaluate the business activities of Digital Media & communications and Digital Solutions. As a member of the corporate staff, he was actively involved in the company's management support and innovation efforts from 1996 to 2004. From 2004 until 2009, he held the position of Vice President in the Management Support & Innovation Division while heading Global Enterprise Resource Planning Task Force Team. He has a bachelor's degree in Statistics from SungKyunKwan University.
Dong-Min Yoon
Dong-Min Yoon has been a member of Samsung Electronics' board of directors since 2006 and is an independent director with responsibilities in overall corporate management and the Compensation Committee. He is an attorney at the Kim & Chang Law Office and also is an independent director of the Doosan Group, one of the oldest and largest conglomerates in Korea. Mr. Yoon previously served as director of the Social Protection and Rehabilitation Bureau at the Ministry of Justice; chief of the Planning Management department at the Ministry of Justice; and a public prosecutor at the Daejeon Supreme Public Prosecutor's Office. He received a bachelor's degree in Law from Seoul National University.
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Chae-Woong Lee
Chae-Woong Lee has been a member of Samsung Electronics' board of directors since 2006 and is an independent director with responsibilities on the Audit Committee, Outside Director Recommendation Committee, Internal Transaction Committee and the Compensation Committee. He was the president of the Korean Economic Association and is currently an independent director of Pusan Bank. Dr. Lee was a vice president of SungKyunKwan University from 1999 to 2003 and is an emeritus professor of Economics there. He also was a member of the Council for Financial Industry Development Review to the Ministry of Finance. He received his doctorate and master's degrees in Economics from Southern Methodist University, and his bachelor's degree from Seoul National University.
In-Ho Lee
In-Ho Lee has been elected as an independent director in 2010 with responsibilities on the Audit Committee and the Internal Transaction Committee. His profession in the financial industry continues more than four decades, including his career in Shinhan Bank which started as a foundation member in 1982 and continued to President and CEO from 1999 to 2003 and Vice Chairman from 2003 to 2005. After his directorship as a CEO in Shinhan Financial Group from 2005 to 2009, Mr. Lee is currently the Corporate Advisor of Shinhan Bank. He received a bachelor's degree in Economics from Yonsei University.
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SAMSUNG INDIA
Samsung India is the hub for Samsung's South West Asia Regional operations. The South West Asia Headquarters, under the leadership of Mr. J S Shin, President & CEO, looks after the Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India which commenced its operations in India in December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. Headquartered in New Delhi, Samsung India has widespread network of sales offices all over the country. The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Mobile phones, Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung 'Made in India' products like Colour Televisions, Mobile phones and Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida manufacturing complex. In November 2007, Samsung commenced the manufacture of Colour televisions and LCD televisions at its stateof-the-art manufacturing facility at Sriperumbudur, Tamil Nadu. The Company is also manufacturing fully automatic front loading washing machines at its Sriperumbudur facility. The work culture at Samsung is based on the fundamental belief that employees are its most important asset. Respect and genuine concern for each employee in the organisation is the basic principle on which the organisation functions. We believe that by giving mutual respect, recognition, trust, open communication, transparency and opportunities for growth, employees will perform to their fullest potential and will be sincere, dedicated and committed to their jobs. Samsungs state of the art, highly automated manufacturing facilities are located at the Companys sprawling Complex at Noida and its recently inaugurated Sriperumbudur facility, near Chennai. Samsung Indias Noida CTV Plant enjoys the Number 1 position amongst all Samsung subsidiaries in terms of its Colour television productivity and has been ranked as the subsidiary with the Best Quality System.
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PRODUCT CTV Colour Monitor Refrigerator Washing Machine Mobile phones
DETAILS Flat TVs & LCD TVs CRT & TFT LCD Monitor Frost-free and Conventional Refrigerators Fully Automatic and Semi Automatic GSM Handsets
The highly advanced Chennai Facility that has been inaugurated in November 2007 will help the Company respond better and faster to the growing demand for its products in the Southern part of the country. The Samsung manufacturing facility at Sriperumbudur is the Company's second manufacturing complex in the country. Samsung India is working with and contributing to the development of the domestic component industry in the country. The Company is working with its partners to improve their product quality and processes. Thus, Samsung vendors are sent to different Samsung subsidiaries to meet the Samsung overseas vendors in order to benchmark their own processes. Samsung is also training its vendors on ecopartnership so that the components manufactured by them are eco friendly as per ROHS norms. Samsung products manufactured in India currently enjoy an average localisation level of of over 50%. HR Philosophy The HR system at Samsung India pays considerable attention to the Salary-Structure, Welfare Administration, Working Conditions etc. as these are some of the factors that are necessary for creating the right kind of work environment. However, it doesn't stop here. Factors such as Rewards, Recognition, Training & Development, Empowerment and Growth Opportunities, are essential for the true development of human resources. Samsung India strives to enhance not only the efficiency of its operations, but also the overall quality of its work environment and its contribution to society as a whole
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Growing to be the best

Samsung India aims to be the 'Best Company' in India. 'Best Company' in terms of the internal workplace environment, our manpower, our products as well as our efforts to make our customers happy through our products and services. Samsung aims to grow in India by contributing to the Indian economy and making the lives of our consumers simpler, easier and richer through our superior quality products. "Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn the love and respect of more and more of our Indian consumers."
Mr. J S Shin President & CEO Samsung South West Asia Head Quarters
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2010 Financial Highlights
AMOUNTS IN BILLIONS WON DOLLARS EUROS Net Sales* 220,120.40 172.5 124.1 Total Assets 343,811.60 294.5 205.3 Total Liabilities 212,512.90 182 126.9 Total Stockholder's Equity 131,298.60 112.5 78.4 Net Income* 17,663.80 13.8 10 [Amounts in billions]
* Won/U.S. Dollar yearly average exchange rate: 1,276.40/1$, Won/Euro: 1,774.35/1 Won/U.S. Dollar as of the end of December 31, 2009: 1,167.60/1$, Won/Euro: 1,674.28/1
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DATE May - 1998 Jun - 1998 Mar - 1999 Sep - 2001 Aug - 2002 Nov - 2004 Dec - 2004 Dec - 2004 Dec - 2004 Dec - 2005 Jan - 2006 Oct - 2007
AWARDS & RECOGNITIONS ISO 9002 Certification obtained. Double Productivity Award received from SEC Korea. Triple Productivity Award received from Samsung Electronics Co., Korea. Excellence in Consumer Electronics Award. Rajiv Gandhi Excellence Award. Manufacturing Value Innovation Gold Level (For CTV & Monitor production lines). Samsung Quality Award Gold Level. National Quality Circle Award. Best Innovation Award (CTV & Monitor Production Lines). National Quality Circle Award. Manufacturing Value Innovation Award (For CTV & Monitor Production lines). National Quality Circle Award.
During its tenure of 12 years in the country, Samsung India has won several Product Awards and recognitions across its Audio Video, Home Appliance, IT and Telecom Product categories. The Corporate Recognitions received by the Company in the recent past include: 'Electronics Organisation of the Year' by EFY Magazine at its
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'Readers' Choice Awards' February, 2007 Electronics Company of the Year - in 2006 by Consumer Electronics
& TV Manufacturers Association India 2006 Best Retailer for the Year 2005 by India Retail Forum Most Trusted Company Award 2005 by Var India ELCINA (Electronics Industries Association of India) Awards for No.1 Channel Favourite Company - in 2006 by Varindia Most preferred TV partner in Hospitality Industry by Hospitality
'Excellence in Electronics' instituted by the IT department of the Government of India. Samsung India received the 1st Prize in the Consumer Electronics category for productivity, exports, R&D and quality assurance in 2002 Golden Peacock Special commendation Certificate for Corporate
Social Responsibility (Private Sector) for the year 2004 'Special Award' by Electronic Industries Association of India for
'significant contribution to the development and growth of India's Electronics Hardware and IT industry.' in 2004
KNOWLEDGE ABOUT PRODUCTS

Samsung Electronics manufactures products in a number of categories:
Semiconductor: DRAM, SDRAM, flash memory
Semiconductors
For more than 20 years since 1993, Samsung has kept the title of the worlds largest memory chip maker. In 2009, it began a strategy of Green Memory by which it increased the global DRAM market share to 33 percent. It also started mass-producing 30 nm-classes NAND flash memories in the same year whose world share rose as high as 42 percent. It succeeded in 2010 in mass-producing 30 nm-class DRAMs and 20 nm-class NAND flashes, both of which were the first time in the world. According to market research firm Gartner, during the second quarter of 2010 Samsung Electronics took the top position in the DRAM segment due to brisk sales of the item on the world market. Gartner analysts said in their report, Samsung cemented its leading position by taking a 35-percent market share. All the other suppliers had minimal change in their shares. Samsung took the top slot in the ranking, followed by Hynix, Elpida, and Micron, said Gartner.Another market researcher IC Insights predicted that Samsung would become the worlds biggest semiconductor chip supplier by 2014 when it surpasses Intel. For the ten-year period from 1999 to 2009, Samsungs compound annual growth rate (or CAGR) has been 13.5 percent, compared with that for Intel paltry 3.4 percent. Extrapolating this trend to the future, Samsung will be able to catch up with Intel by the year 2014, estimated IC Insights. IC Insights also said that Intels 2009 sales revenue had been 52 percent higher than that for Samsung, but that differential narrowed to only 21 percent during the second quarter of 2010 Another hitherto not-well-publicized area where Samsung had significant business in for years is the foundry segment. Samsung had begun investment in the foundry business since 2006 and now positioned it as one of the strategic pillars for semiconductor growth.
Hard drives Digital display: LCD displays, LED displays, plasma displays, OLED displays
Slimmer panels
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Galaxy Tab Samsung Electronics TVs and display products have undergone a race toward everslimmer panels. In 2009, the company succeeded in developing the super-slim panel for 40-inch LED TVs, with the thickness of 3.9 millimeters (0.15 inch). Dubbed the Needle Slim, the panel is as thick (or thin) as two coins put together. This is about a twelfth of the conventional LCD panel whose thickness is approximately 50 millimeters (1.97 inches). While reducing the thickness substantially, Samsung could maintain the performance as before, including full HD resolution, 120 Hz refresh rate, and 5000:1 contrast ratio. In October 2007, Samsung broke the 10-millimeter barrier by introducing the 10-mm thick 40-inch LCD TV panel, followed in October 2008 by the worlds first 7.9-mm panel.Samsung is leading the industry by developing panels for 24-inch LCD monitors (3.5 mm) and 12.1-inch laptops (1.64 mm).According to Samsung officials, the biggest factor in reducing the panel thickness was the LED backlight. They are optimistic that their company could cut TV width by 40 percent within two years from now.
Home electronics: TVs, DVD players, Blu-ray players, home cinema systems, set-top boxes, projectors
Televisions
For years in a row, Samsung has taken the top spot in the world TV market, with the launch of best-selling items. In 2009, it sold as many as 31 million flat-panel TVs, maintaining the top position for four consecutive years in terms of world market share. In early 2010, the company had set the years sales goal at 39 million units (including 10-million LED TVs). According to DisplaySearch, the U.S. market research and consulting firm, Samsung is forecast to take a 27-percent share for the global TV market in the second quarter of 2010 while LG Electronics accounts for 26.2 percent of the market. The market researcher predicted that Samsungs leadership would continue in 2011 Samsung Electronics is creating a new market by introducing the Finger-Slim LED TV. Launched in March 2009, the super-slim LED TV has thus far been sold as many as 2.6 million units. In 2009 alone, it was sold more than 2 million units, which brightens the future prospect. Samsung has led the flat-panel TV market for the past five years with the 2006 introduction of its Bordeaux line, followed by the 2007 Bordeaux model, the 2008 Crystal Rose line, and the Finger-Slim in 2009. The company retained the leading position by successfully selling more than 1 million 3D TVs as of August 2010. As rivals are jumping on the bandwagon, Samsung outstrips . em by consistently introducing new, better models. Today the company offers the full line of TVs, at many price points. This company is developing new LED TV models too. After expanding its TV lineups, Samsung became the industry-first 10-million-seller challenge. One of the new products to watch is the full HD 3D LED TV that was launched the first time in March 2010.Combining LED features with 3D functionality, the new 3D TV is expected to lead the market for years to come. Samsung showcased the new TV in the International Consumer Electronics Show (CES 2010) held in Las Vegas early this year. In 2009, Samsung TVs were selected in major U.K. publications and retailers as the best TV of the year. For example, Samsungs LED TV 7000 series was the winner of the Gadget Awards 2009 by T3, U.K.s most prestigious electronics magazine.
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The T3 magazine in its news article on ten reasons why you should buy Samsung LED TV listed as the reasons superior picture quality, slim design, energy efficiency and connectivity.
3D experience
Samsung sold more than 1 million 3D TVs within six months of its launch. This is the figure close to what many market researchers forecast for the years worldwide 3D TV sales (1.23 million units). It also debuted the 3D Home Theater (HT-C6950W) that allows the user to enjoy 3D image and surround sound at the same time. With the launch of 3D Home Theater, Samsung became the first company in the industry to have the full line of 3D offerings, including 3D TV, 3D Blu-ray play, 3D content, and 3D goggles. The company is trying offer the 3D content streaming service on its 3D TVs. Just like iTunes store, the Samsung 3D TV aims to allow the user to connect to its own online store, Samsung Apps, and download applications on the users hard disk drive.
Smart TVs and apps

Samsung has introduced the Internet TV in 2007 that enabled the audience to receive information from the Internet while at the same time watching conventional TV programming. Samsung is also developing a new Smart LED TV from which consumers can download applications as well as view Internet content. In 2008, the company launched the Power Infolink service, followed in 2009 by a whole new Internet@TV. In 2010, Samsung started marketing the 3D TV while unveiling the upgraded Internet@TV 2010, which offers free (or for-fee) download of applications from its Samsung Apps store, in addition to existing services such as news, weather, stock market, YouTube videos, and movies. Samsung Apps will provide for-fee premium services starting the latter half of 2010, beginning in Korea and the United States, followed early next year by the same services in Europe. The services will be custom-tailored for each regions culture. Samsung plans to offer family-oriented applications such as health care programs and digital picture frames as well as games. SamyGO community created at 2009 for hacking Samsung B series TV firmwares, and later supported A and C series TV's also, under GPLv2 license and deployed new applications like a tool increasing subtitle size and changing its color, enabling PVR
functionality of TV, enabling internal video player on low end models, supporting DTS codec on B Series TVs, work around for DLNA problems by playing movies from SAMBA and NFS shares support etc. Also placed web browser right into TV with mouse and keyboard support and many more applications... Samsung started to release restricted firmware updates starting from Feb 2010 for fixing security issues those used by SamyGO community and disabled firmware downgrade option from TV menus, which believed to disable the SamyGO project. But hackers find workarounds for those new restricted firmwares. Samsung expects that Samsung Apps would ultimately become a multi-device application store attracting users of all kinds of electronic device such as mobile phones, computers, and cameras. The company also reckons that its Smart TV will be the future home entertainment hub.
Mobile devices: mobile phones, MP3 players, digital cameras, camcorders
Mobile phones
Galaxy S Samsung Electronics has sold 235 million mobile handsets in the year 2009. At the end of Q3 2010 Samsung had surpassed the 70 million unit mark in shipped phones, giving it a global marketshare of 22% trailing Nokia by just just 12%.Overall, Samsung sold 280 million mobile phones in 2010, corresponding to a market share of 20.2%. Following the success of its Anycall brand mobile phones in Korea, the company has introduced numerous mobile handset models including premium phones, full-
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touch screen phones, and environmentally friendly phones. Samsungs flagship mobile handset line is the Galaxy S, which many consider a direct competitor of Apple's popular iPhone.It was initially launched in Singapore, Malaysia and South Korea in June 2010 followed by US variants called Vibrant and Captivate in July and Epic and Fascinate in August and September. It sold more than 1 million units within the first 45 days of in the US alone Samsungs I9000 Galaxy S and S8500 Wave smartphones were the winners of the 2010 European EISA Awards in the smartphone and social media phone categories. The I9000 Galaxy S was recognized for its superior-quality screen and excellent connectivity while the S8500 Wave for its Bada operating system with unparalleled social networking and location-based services. Samsungs 2010 smartphone shares worldwide are rising rapidly. The share in the United States has doubled in the second quarter of the year from the previous quarter. In the second quarter the company shipped as many as 3 million smartphones, a 173percent increase from the same period last year.[ In order to stay at the top of the business, Samsung employs quite a unique strategy: while many other handset makers tend to focus on supporting one (or at most two) operating system, Samsung has kept supporting a wide range of operating systems in the market. Although the Galaxy S adopts Google Android as the primary operating system, it also works on other competing operating systems such as Symbian, Microsoft Windows Phone, Linux-based LiMo, and Samsungs proprietary Bada. Samsungs mobile handsets have received rave reviews that they are superior to Apple handset lines while winning prestigious design awards in Europe and the United States. Amidst all these, the company set the sales goal of the 2010 yearend at 20 million units. But the company is not resting on its laurels: in fact, it is faced with challenges on all fronts. An alliance of Chinese low wage and Taiwanese technology is catching up closely. Smartphone makers such as Apple, RIM, and HTC are busy coming up with new models, all of which makes Samsung hard at work maintaining its top position.
Computing products: monitors, laptops, UMPCs, CD and DVD Drives, laser printers, fax machines
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Home appliances: refrigerators, washing machines, microwaves, ovens, vacuum cleaners, air conditioners
Home appliances
In 2009, the year of worldwide recession due to the 2008 global credit crisis, Samsungs sales revenue rose 27 percent from the previous year, the biggest increase in the industry. In the home market, Samsung held the leading position thanks to strong sales of its flagship items, Zipel-brand side-by-side and kimchi refrigerators. In the North American, European, and Russian markets, it solidified its image as a premier home appliance maker by selling so many refrigerators, washing machines, air-conditioners, as well as new steam microwave ovens and robot vacuum cleaners. In a market clearly split into two extremes of upmarket and budget categories, Samsung employs a two-pronged strategy to emphasize its premium image for affluent consumers while marketing lower-end items with fewer bells and whistles for emerging economies consumers. In 2009, Samsung introduced a host of new products including a premium mini-laptop computer N310 and slim-sized laptop X420. The N310 and the X420 are the thirdgeneration laptops with all the advanced features as well as portability and connectivity. Thanks to these new market entrants, Samsung could sell as many as 6 million laptops for the year. In the printer business division, one of the nextgeneration strategic areas, Samsung launched mono-laser printer, multifunction printer, and enterprise-use high-speed digital multifunction printer models. Samsung was ranked second in the world in the area of letter-size (A4) laser printers. In other segments such as mono-laser printers, multifunction printers, and color laser printers, Samsung was first or second place in the world. In the laser multifunction printer segment, it became No. 1 the first time in its history, all of which indicates that Samsung is growing fast in the printer business despite under the condition of severe economic recession.
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In 2010, Samsung introduced many new products boasting energy efficiency and ecofriendliness, including the premium laptop R580, netbook N210, the worlds smallest mono-laser printer ML-1660, and color laser multifunction printer CLX-3185. In the area of wireless networking, the mobile telecom protocols such as Mobile WiMax and WiBro, the protocols developed by Samsung and adopted in 2007 as international standards, are in wide commercial use in many overseas markets. Since mobile telecom service providers in the United States, Japan, and Russia began deploying the standards, more and more providers (as many as 139 providers in 75 countries) are readying to take it up. Digital cameras and camcorders are the areas Samsung cannot overlook. The company has introduced several models in these areas such as the WB550 (the premium camera), the ST550 (the dual-LCD-mounted camera), and the HMX-H106 (64GB SSD-mounted full HD camcorder). Samsung in 2009 took the third place in the compact camera segment. Since then, the company has focused more on high-priced items. In 2010, the company launched the NX10, the next-generation interchangeable lens camera, thereby commencing the race toward the new category of camera market. In the area of storage media, Samsung in 2009 succeeded in grabbing more than 10 percent of the world market share by introducing a new hard disk drive capable of storing 250 GB per 2.5-inch disk.In 2010, the company started marketing the 320Gbper-disk HDD, the largest in the industry. In addition, it is focusing more on selling external hard disk drives. In the MP3 player segment, Samsung is doing quite well. It is launching a host of new products including the M1, the premium MP3 player model, and the worlds smallest DivX MP3 player R1.
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Market share
Product Samsung's global M/S 40.4% 40.4% Competitors M/S Year Source
DRAM NAND Flash Large-size LCD Panel (revenue) Active-Matrix OLED Lithium-ion battery LCD Monitor
Hynix Toshiba
19.8% Q3 2010 33.1% Q2 2010
26.0%
LG Display
25.9% Q3 2010
97% 18.7% 18.0%
LG Display, AUO 1~3% 2010 Sanyo Dell Seagate Technology 19.4% Q1 2010 12.8% 2009
Hard disk drive
9%
31%
Q4 2009
Television sets 17.2% (LDC, PDP, CRT, LED) Mobile phone Digital camera 21.0% 11.8%
LG Electronics
14.8% Q3 2009
Nokia Sony
32.4% Q3 2010 17.4% 2010
Design
Behind Samsungs rapid rise there lies design power. In the early 1990s, the firm began emphasizing the importance of design in its products. In its high-rise headquarters in Kangnam, south of Seoul, it locates the corporate design center in which more than 900 full-time designers are housed. In the beginning, there were only two designers in the whole company, whose number rose to 510 in 2005. Samsung overhauls its design in every two years. For the first year, it scrutinizes all the design trends of the world, followed by product strategies. It then maps out new design plans during the second year. Samsungs effort to improve design paid off: since 2006, it has won as many as 210 awards from internationally prestigious design institutions. For example, it received the iF (International Forum) and IDEA design awards. Samsung was the winner in eight categories in the 2009 IDEA awards, the company that received the most awards. There is compelling reason for Samsungs rise as a design powerhouse. Korea had for so long been considered a backwater for design excellence, especially compared to the Japanese counterparts famous for churning out eye-catching gadgets. Samsung established as many as seven design centers in the worlds major cities including Milan and London, as well as in Seoul. The professional designers working in these centers constantly monitor latest design trends in their cities while scanning cultural and lifestyle changes. In the 2010 iF Material Awards, Samsung won the Gold Award for five of its products including the external hard disk drive. The iF Material Awards are given by the International Forum Design GmbH of Hannover, one of the worlds most prestigious design awards for design materials and process technologies. In 2010, the German company selected a total of 42 products in the areas of home appliance, furniture, and industrial design. Samsung won the awards in five categories including external hard disk, full-touch screen phone, side-by-side refrigerator, compact digital camera, and laser printer toner.
Environmental record
All Samsung mobile phones and MP3 players introduced on the market after April 2010 are free from polyvinyl chloride (PVC) and brominated flame retardants (BFRs) The company is listed in Greenpeace's Guide to Greener Electronics, where in October 2010 it was ranked 5th out of 18 leading electronics makers. Compared to the previous ranking Samsung improved its position (it skipped from the 13th place, which it occupied in May 2010) mainly as a result of one of the penalty points being lifted and thanks to the improvements in its score on chemicals. In June 2004, Samsung was the first major electronics company to publicly commit to eliminate PVC and BFRs from new models of all its products. The company however failed to meet its deadlines to be PVC- and BFRs-free, and has published new phase out dates. Greenpeace activists protested at the company's Benelux headquarters in March 2010 for what Greenpeace calls Samsung's broken promises. Samsung Electronics has been taking the lead in industry efforts to reduce greenhouse gas emissions; the company has been awarded as one of global top 10 companies in the Carbon Disclosure Leadership Index (CDLI). Samsung Electronics was the only Asian company among top 10 companies. As well, Samsung is listed in Dow Jones Sustainability Index (DJSI). Samsungs achievement ratio of products approaching the Global Ecolabel level (Good Eco-Products within the company) is 11 percentage points above the 2010 goal (80%). As of the first half of 2010, Samsung earned the Global Ecolabel for its 2,134 models, thereby becoming the worlds No. 1 company in terms of the number of products meeting Global Ecolabel standards. The company is also accelerating its effort to recover and recycle electronic wastes. The amount of wastes salvaged throughout 60 countries during 2009 was as much as 240,000 tons. The Samsung Recycling Direct program, the companys voluntary recycling program under way in the United States, was expanded to Canada. For its recycling effort, Samsung was in 2008 praised by the U.S. advocacy group Electronics Take Back Coalition as the best eco-friendly recycling program.
PUNAM YADAV
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The History of the Refrigerator

The refrigerator is a regular part of our daily lives. In a way, our homes, meals, families and daily lives revolves around that one piece of equipment sitting in our kitchen. How old is your refrigerator? Does it still work well? Did you recently upgrade to a new 'state-of-the-art' model? Today's refrigerator is quite a marvel, often including temperature sensors, alerts, compartments with different levels of coldness, and remote wireless controls. However, as far as refrigerators have come, they also have quite a history behind them. It's not a stretch to imagine why we sometimes refer to our refrigerators as ice boxes. In fact, before the true invention of the modern refrigerator that is exactly what they were: ice boxes or if you had the means ice houses. With ice houses, folks would build a mini storage hut and keep it near freshwater lakes. In the winter, when the lake froze, they cut up the ice and crammed it into the ice house. Then folks could keep their food fresh during the spring and summer months. From the history books, we know that the first known artificial refrigeration was demonstrated by an inventor named William Cullen at the University of Glasgow in 1748. That's way before electricity and frozen TV dinners! In the ensuing years there was plenty of tinkering going on in the race to develop a practical refrigerator for everyday use. It wasn't until 1922, when a couple of students at the Swedish Royal Institute of Technology invented the absorption refrigerator. This design was bought up by Electrolux for the purposes of commercialization. By 1923, Frigidaire had gotten into the game and created their own line up of self-contained refrigerator units for the home. The original cost was around $714 which was a huge sum back in those days especially when you compare it to the Model T Ford which only cost $450. Today, you can still get a refrigerator for around $714 but with a lot more space and a lot more bells and whistles. As cool as our modern refrigerators have become, when they are not in use they can become a hazard. That's why most states have enacted
strict regulations for old refrigerator disposal. Basically, you can't have an old fridge on your property unless you take off the door or padlock it. This is one reason to upgrade to a brand new, state-of-the-art refrigerator. So, the next time you look at your new refrigerator, make sure to take the history of the refrigerator into account and be thankful for that incredible invention that keeps our foods cold.
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Experience the new freshness

Add digital technology to your refrigerator and experience a whole new level of innovation for your home.
French Door Massive storage capacity on the inside, with a slim profile on the outside and the most advanced conveniences built in, Samsung French Door refrigerators raise the bar on style, efficiency and modern living.
Side by Side All the space you need to stock up on family favourites, throw a party, or prepare a full-blown catered affair. Plus elegant design and efficient Twin Cooling Plus make Samsung Side by Side refrigerators a fresh choice.
Bottom Freezer Don't sacrifice storage for space with Samsung Bottom Freezer refrigerators. All your favourite foods are at eye level, so you can spend more time finding what you're after and less time cooling your kitchen.
Frost Free Now, enjoy a delicious, crunchy sound in every bite! The new Samsung refrigerators come with Unique
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Moisture Control Technology lock in the natural freshness of fruits and vegetables keeping them fresh and crunchy for longer. So, go ahead and relish the crunchy freshness, just bite into some Frrrrunch!
Direct Cool 5 Star rated Direct Cool freshtech Ultima Refrigerators an exclusive range of refrigerators that incorporates amazing technology innovation design to enrich your world.
Exciting Features of the Samsung Refrigerator

Let's just say that you have seen refrigerator reviews and read magazines already. As consumers, knowing the right brand that will work for you is advisable. Among the popular brands, consumers can surely notice the good features of the Samsung refrigerator. This type of refrigerator has different designs that will benefit the demands of consumers. Whether you need this appliance for storage or special function, Samsung is always a sure win for all sorts of people. With different lifestyles, Samsung refrigerators offer special freezing feature that maintains the coolness needed for your food and beverages. It ensures that what you put inside will be preserved and retain its freshness. The company created an empire and its big name was carried out in different parts of the globe. Samsung introduced a four door cooling system and this can be a good way to store food. It also has additional buttons to be used and helps to adjust the temperature inside the refrigerator. Unlike other refrigerators, it automatically makes ice for your favorite beverage. Another special
functionality of Samsung is its surround cooling feature that makes food to stay longer inside. The refrigerators were manufactured using the state of the art technology. Samsung ensures that all products are tested before reaching the market. From power supply to its storage capacity, all refrigerators have its special features depending on the needs and demands. The refrigerators were produced in the highest standards set by the company and its beauty is inside and out. Some prices are relatively lower and consumers can save within a range of $20 to $40. Does this sound interesting to you? Well, we are customers and being aware of the product's usage is very important since you will know how it can benefit you and the entire family. When it comes to refrigerator repair and maintenance, consumers must know how long the product will last. A technical support number must be available 24 hours a day, seven days a week catering customers' needs. This is important in case refrigerators are not functioning well since technicians can be dispatched at consumer's premises. Upon the purchase of a Samsung refrigerator, consumers must be given a user manual regarding the product's basic functionalities. We are always proud to let consumers know that Samsung refrigerators have its own way to prevent chocolates and ice cream from melting. It has a capacity to get the food to be frozen in a few minutes. Say goodbye to old-fashioned refrigerators that make you wait for a long time for your favorite beverage to get colder. Experience convenience using Samsung products. If consumers have experienced hearing an unpleasant sound coming from their refrigerators, their products have to be observed. When was the last time you defrost your refrigerator? Doing this helps your product to easily circulate the temperature inside and balance its coldness. It's like maintaining a good appliance at home. For sure, this will avoid refrigerators to react differently. Samsung also produced personal refrigerators that are not the same from the usual ones. The company added wine racks and special filtering system that ensures the cleanliness of your food. Samsung focuses on quality and safety.
Article Source: http://EzineArticles.com/5371321
Refrigerator
product Information
Product
Warranty Period
Part Not Covered
refrigerator
Comprehensive - 1 Year Compressor - 5 Years
Plastic / Glassware / Bulb / Tube
1. This warranty is confined to the first purchaser of the product only.
2. Repair or replacement will be carried out through the Company's Service Centres (Refer the list) or it's Authorised Service Centres or it's Dealer's Service Centres. 3. For units installed beyond the municipal limits of the jurisdiction of the authorised service centre/company's service centre/authorised dealer's service centre, all expenses incurred in collection the unit or part/s thereof from the company's service centre/authorised service centre/authorised dealer's service centre, as well as expenses incurred in connection with deputing of service personnel/ technicians towards to and fro travel, conveyance and other incidentals etc. will be borne by the customer. 4. In the event of repairs/replacement of any part/s of the unit, this warranty will thereafter continue and remain in force only for the unexpired period of the warranty. Moreover, the time taken for repair/replacement and in transit whether under the warranty or otherwise shall not be excluded from the warranty period. 5. The company or it's authorised service centre/ service dealer, reserves the right to retain any part/s or component/s replaced at it's discretion in the event of a defect noticed in the equipment during the warranty period. 6. Any change of address shall be intimated to concerned service centre for continuation of warranty. 6b. Warranty for the unexpired period shall continue after the product is inspected by the concerned service centre and the product is found free from transit damage. The customer shall have to pay a visiting
charge towards inspection, as applicable. 6c. In case of any transit damage, the product shall be repaired by the concerned service centre on charges and warranty for unexpired period to continue. 7. The warranty does not cover demonstration/ installation of the product purchased. 8. The company's obligation under this warranty shall be limited to repair or providing replacement of part/s only. The maximum claim /s if entertained by the company will be subject to the maximum retail price of the product purchased or the purchase price, whichever is lower. 9. In the event of any unforeseen circumstance, and spares not being available, the company's prevailing depreciation rules will be binding on the purchaser to accept as a commercial solution in lieu of repairs. 10.The warranty is issued at New Delhi , and Courts at New Delhi shall have exclusive jurisdiction over matters covered or flowing from this warranty. 11.The company's obligation under this warranty shall be limited to repairing or providing replacement of part/s, which are found to be detective. 12.Repairs during warranty period shall be carried on "Carry In" basis. Wherein for service the purchaser shall bring the product to the Service Centre with whom the set is registered for warranty service. The warranty does not cover cost of transportation of system from place of installation to the Service Centre. 13.The concerned Service Centre will advise the customer whether to effect the repair at site or its Service Centre.
14.Any part/s of the system replaced by the company at it's discretion shall be with a functionally operative part.
THIS WARRANTY IS NOT APPLICABLE IN ANY OF THE FOLLOWING CASES:
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The warranty card is not duly filled and mailed back to the service centre for registration by the purchaser. The completed warranty card is not presented to authorised personnel at the time of repair. The product is not purchased from an Authorised SAMSUNG dealer. The product is not used according to instructions given in the instruction manual. Defects caused by improper use as determined by the company personnel. Modification or alteration of any nature is made in the electrical circuitry/ or physical construction of the set. Installation/ repair work is carried out by persons/agency other than authorised by the company. Site (premises where the product is kept) conditions that do not confirm to the recommended operating conditions of the machine. The original serial number is removed, obliterated or altered from the machine or cabinet. Defects due to cause beyond control like lightning, abnormal voltage, acts of God or while in transit to service centre or purchaser's residence.
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Samsungs state of the art refrigerator Manufacturing Factory at Sriperumbudur inaugurated SAMSUNG launches the largest 5 Star rated refrigerator range, 'Freshtech Ultima' in the Indian market
SAMSUNG LAUNCHES ITS NEW, ADVANCED 'FRESHTECH' REFRIGERATOR SERIES IN THE INDIAN MARKET
SAMSUNG India strengthens its Home Appliances Range
Samsungs state of the art refrigerator Manufacturing Factory at Sriperumbudur inaugurated

Nov 27, 2010
It is Samsungs 2nd Refrigerator facility in India and 6th Refrigerator manufacturing facility in the World Entails an investment of USD 75 million Commences manufacture of Inspira Frost Free and Pride Direct Cool refrigerators
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SAMSUNG India strengthens its Home Appliances Range

Mar 21, 2007 World's First Quatro Cooling Refrigerator launched World's First Stabiliser free refrigerator range introduced
New Delhi, March 21, 2007: Digital technology leader, SAMSUNG India today strengthened its Home Appliance range by launching new refrigerator models. The Company today announced the launch of 9 new refrigerator models, including the world's First Quatro Cooling Refrigerator. SAMSUNG's new refrigerator range being launched today includes both frost-free and Direct-Cool refrigerators. "Refrigerators are the growth engines for our home appliance business this year", states Mr. R. Zutshi, Dy. Managing Director, SAMSUNG India Electronics Pvt. Ltd. Accordingly, SAMSUNG was the first Company to introduce its 4 Star rated frostfree refrigerators in the Indian market in January 2007, ahead of Bureau of Energy Efficiency (BEE) guidelines. SAMSUNG , which is the market leader in the over 350 litre frost-free refrigerator segment is seeking to consolidate its position in this segment by launching three new, advanced feature rich models in 375 l (RT41MA), 400 l (RT45MA) and 704 l (RM-25DGSH) in the Indian market. SAMSUNG RM-25DGSH, the World's First Four Door Refrigerator with Quatro Cooling System, not only has four separate compartments, but each compartment is controlled and cooled separately with its own evaporator and fan, preventing mixing of odors as well as maintaining high humidity inside. It keeps food in optimal moisture and temperature conditions while making the refrigerator more versatile. The Quatro offers 4 customised settings per drawer to provide ideal storage conditions for different kinds of food, which makes food stay fresher for longer. The Quatro's Arctic Select Zone and Fresh Select Zone allow the user to select the temperature and functions as per his/her needs. Some of the other features of this refrigerator include
Digital Display & Control, Water and Ice Dispenser, Automatic Icemaker and Spill proof tempered glass shelves. The Quatro is priced at approximately Rs.150, 000/-. The RT41 and RT45 frost-free refrigerators are differentiated on account of their Coolever Zone and Cool Booster technology. While the Coolever Zone with its perfectly fitting Twin Vegetable baskets ensures the freshness of vegetables by maintaining a constant temperature and humidity level, the Cool Curtain technology causes a blanket of cold air to descend from the top to cool the food evenly, in both the front and back of the compartment. Furthermore, Cool Boosters on the sides ensure that the food stays optimally chilled, ensuring 3 dimensional cooling action throughout. The SAMSUNG Frost-free refrigerator models, RT25 (250 l), RT28 (280 l), RT31 (315 l) and RT34 (345 l) enjoy a 4 Star rating from the BEE, which makes them one of the most energy efficient refrigerator range in the country today. These refrigerators are equipped with an energy efficient compressor that can operate between 135 V~ 290 V, thus eliminating the need for a stabiliser. The unique i-Spin Cool feature in the refrigerator compartment allows the user to manipulate the direction of i-Spin Cool, so as to ensure faster cooling in the area they want. The Cool Pack feature ensures cooling in the Freezer even in case of prolonged power cuts while the toughened glass shelves can withstand more than 150 kg load without damage. The RT-25 is priced at Rs.15500/-, the RT-28 is priced at Rs.17100/-, the RT-31 at Rs.20, 600/- and the RT34 at Rs.22, 900/-. With the introduction of the new frost-free refrigerators, SAMSUNG has a range of 42 frost-free models in the priced range between Rs.13, 000/- to Rs.150, 000/-."We are expecting the frost-free refrigerators to contribute 45% by volume to our total refrigerator sales this year", states Mr. Pradeep Tognatta, Director-Sales, SAMSUNG India. SAMSUNG today also extended its Direct Cool Range by introducing two new Direct Cool Refrigerator model in 180 litres and 195 litres. These new refrigerator models come with a Base Stand for convenience and better aesthetics, Special compressor that can withstand voltage fluctuation between 135 V to 290 V for stabiliser free operations, toughened glass shelves and a new stylish handle. These models are available in two new colour options Blue Silver and New 2 Tone as well. With the
launch of these new models, SAMSUNG has a range of 15 Direct Cool models in the price range between Rs.8700/- to Rs.10, 900/-."In addition to strengthening our refrigerator product offering, we are also looking at expanding our refrigerator channel by 25% this yea and expect to notch up an 18% market share in refrigerators", states Mr. Tognatta. SAMSUNG today also extended its Direct Cool Range by introducing two new Direct Cool Refrigerator model in 180 litres and 195 litres. These new refrigerator models come with a Base Stand for convenience and better aesthetics, Special compressor that can withstand voltage fluctuation between 135 V to 290 V for stabiliser free operations, toughened glass shelves and a new stylish handle. These models are available in two new colour options Blue Silver and New 2 Tone as well. With the launch of these new models, SAMSUNG has a range of 15 Direct Cool models in the price range between Rs.8700/- to Rs.10, 900/-."In addition to strengthening our refrigerator product offering, we are also looking at expanding our refrigerator channel by 25% this yea and expect to notch up an 18% market share in refrigerators", states Mr. Tognatta.
PUNAM YADAV
BBA 4th
20011-012
SAMSUNG LAUNCHES ITS NEW, ADVANCED 'FRESHTECH' REFRIGERATOR SERIES IN THE INDIAN MARKET
On Apr 11, 2008
Launches Smart oven microwave ovens Targets over 50% growth in Frost free refrigerators and Microwave ovens
New Delhi, April 1, 2008: Digital technology leader, SAMSUNG India Electronics Ltd. today announced the launch of its new, advanced, 'Freshtech' refrigerator range in the Indian market. The SAMSUNG 'Freshtech' refrigerator range represents the Company's efforts to continuously introduce innovative, new technologies for the Indian consumer. Announcing the launch of the new, 'Freshtech' series, states Mr. R Zutshi, Dy. Managing Director, SAMSUNG India, The 2008 Freshtech range of refrigerators is differentiated on account of the unique benefits that it offers in terms of retaining the freshness and nutrition value of the fruits and vegetables being stored. The unique benefits that the new 'Freshtech' range of Frost free range offers is derived from the Unique Freshness Lamp that the range is equipped with. The Unique Freshness Lamp is located behind the Vegetable Box that emits Red Colour LED rays on the stored fruits and vegetables. The Red LED rays have a similar effect on the stored fruits and vegetables as sunlight has on plants, thereby enhancing their nutrition value and freshness. Tests conducted with the SAMSUNG 'Freshtech' refrigerators indicate that the red LED light emitted by the Freshness Lamp uses the principle of photosynthesis to enhance the nutrition value and preserve the freshness of fruits and vegetables stored for longer duration. In other words, vegetables regard red LED light as sunlight and tend to stay fresh. Studies have shown that fruits and vegetables stored in SAMSUNG Freshtech refrigerators have recorded a significant increase in Vitamin C, Polyphenol and Chlorophyll, which are known to have the following effects: anti aging and prevention of scurvy and anemia, thereby leading to vegetables retaining their nutrition and green colour and fruits ripening. The results of these tests have jointly been researched by the Korea Food Research Institute and SAMSUNG.
PUNAM YADAV
BBA 4th
20011-012
The new Freshtech series have been introduced in the capacity segments between 230L to 345 L in Frost Free and are priced in the range between Rs.13,000/- to Rs.23,500/-.Some of the other unique features of the Star rated SAMSUNG frost free refrigerators include; stabiliser free operations since the refrigerators can withstand voltage fluctuation between 135V to 290 V, toughened glass shelves; Cool Pack feature that ensures cooling in the Freezer even in the case of prolonged power cuts and i- spin 360 degrees cooling. With the introduction of the new Freshtech frost free series , the Company has a range of 47 Frost free models priced in the range between Rs.13,000/- to Rs.1,41,000/-. "We expect our Frost free range to contribute around 46% of our total refrigerator volumes this Year. The Company is targeting an over 50% increase in its Frost free refrigerator volumes this Year. SAMSUNG has also strengthened its Direct Cool range offering by introducing a new 230 L capacity Direct Cool refrigerator with 'Fresh kit'. SAMSUNG has introduced the 'Freshkit' feature in its new 2008 series of Direct Cool refrigerators, in the capacity segments between 180L to 230L. The unique SAMSUNG Freshkit feature absorbs bad odours in the refrigerators, keeping the fruits and vegetables fresh and the refrigerator odour free. SAMSUNG has a range of 23 Direct Cool refrigerator models priced in the range between Rs.8, 500/- to Rs.13, 400/-. To meet its growth plans, the Company has also enhanced its refrigerator manufacturing capacity at its Noida Plant from 0.8Million units per annum to 1.4 Million units per annum in the first Quarter of this Year. SAMSUNG has created a new segment in the hi end convection microwave oven segment by launching its premium, advanced and innovative Smart Oven microwave ovens in 36L and 42 L segments. The Smart Ovens are unique in that they offer a combination of conventional oven, griller and microwave function - a three in one convenience, all in an extremely user friendly, compact device. States Mr. Zutshi. The Smart ovens offer a combination of various heating modes to maximise the cooking performance and cook four times faster than conventional ovens. The multiple heating sources (2 Convectional, 2 Grill and 1 Microwave) cook evenly and make everyday meals to any cuisine preparation 10% extra juicy. While the CQ 138S (37L Smart Oven) is priced at Rs.25, 990/-, the 42 L Smart ovens are priced at Rs.31, 990/- and Rs.35, 990/-.
PUNAM YADAV
BBA 4th
20011-012
SAMSUNG India, which is targeting an over 50% growth in its microwave oven sales this Year, today announced the launch of five new microwave ovens models in addition to the Smart Ovens - 20L Solo model, two 23 L Grill models and two Convection models (32L and 37L). The SAMSUNG Convection Microwave ovens come with the innovative 'Trio' Heater for deeper and more even cooking of food .Equipped with three heat sources- the Ceramic and Quartz heaters for grilling and Sheath heaters for Convection, the SAMSUNG Convection microwave ovens offer the benefit of faster and tastier preparation of food. With the launch of the new models, SAMSUNG has a range of 4 Solo, 8 Grill, 8 Convection and 3 Smart ovens priced in the range between Rs.3,990/- to Rs.35,990/-." About SAMSUNG India: SAMSUNG India is the 100 per cent owned subsidiary of SAMSUNG Electronics Co. Ltd. SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication, Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, SAMSUNG Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
PUNAM YADAV
BBA 4th
20011-012
RESEARCH METHODOLOGY
The report that was assigned to me was very extensive in nature. I have to Undertake market research in a big way to order to reach correct figures.
1-Collection of Primary Data- As a part of market research I obtained that desired information from 100 people by designing the questionnaire, which is attached with this report. It was one of the most uphill tasks as interviewee of each person for about 10 to 15 minutes and obtained the information according to questionnaire. The information obtained, was compiled in terms of charts, which is also attached for references. 2. Collection of Secondary Data- Apart from the primary data sources of the Secondary data were also collected from past studies and other sources of the company 3. Computed of Collected Data- Data collected from both primary and secondary sources were compiled in the form of chart and various pictorial representations like bar charts and pie diagrams. 4. Sample size 100 People.
5. Place from where I have collected the data
BUDAUN DISTRICT
PUNAM YADAV
BBA 4th
20011-012
DATA ANALYSIS AND INTERPRETATION
SR. NO 1 2 3
PRODUCT C-TV C-TV & REFRIGERATOR C- TV REFRIGERATOR AND WASHING MACHINE
NO OF RESPONDENTS 86 67 56
ABOVE ALL TOTAL GRAPH
92 301
INTERPRETATION: ACCORDING TO THE SURVEY 86 DEALER SOLD C-TV, 67 SOLD C-TV & REFRIGERATOR ,56 WERE SOLD C-TV,WASHING MACHINE & REFRIGERATOR.
PUNAM YADAV
BBA 4th
20011-012
Table no 2 shows. Of companys product sold from customer. SR NO. NO. OF COMPANIES PRODUCT 1 2 3 4 FIVE FOUR THREE TWO TOTAL Graph no .2 33 24 9 34 100 NO. OF RESPONDENTS
INTERPRETATION: According to survey, 33 customers were sold 5 brands, 34 customers sold 2 brands only on their shops.
PUNAM YADAV
BBA 4th
20011-012
Table no .3 shows major brand of refrigerator sold by the dealer.
SR .NO 1 2 3 4 5
BRAND LG VIDEOCON SAMSUNG SANSUI KELVINATOR TOTAL
NO. OF RESPONDENTS 39 18 23 11 9 100
PERCENTAGE 39 18 23 11 9 100
GRAPH NO 3
INTERPRETATION BUDAUN DISTRICT LG IS LEADING IN C-TV WITH 39%, AFTER THAT SAMSUNG IS ON 2 ND WITHS 23%, AND ATLAST SANSUI, AND KELVINATOR.
PUNAM YADAV
BBA 4th
20011-012
Table no 3 most important parameters for more sales of refrigerator.

SR. NO REASONS OF MORE SALES 1 2 3 PRICE QUALITY AFTER SALES SERVICES 4 5 SCHEMES AVERTISEMENT TOTAL 10 15 100 10 15 100 NO. OF RESPONDENTS 28 30 17 28 30 17 %
GRAPH NO .4
INTERPRETATION ACCORDING TO CUSTOMER, PRICE IS MOST IMPORTANT FACTOR FOR MORE SALE OF REFRIGERATOR. Table no.5 shows major brands sold by dealers.
PUNAM YADAV
BBA 4th
20011-012
SR.NO
BRAND
NO.OF RESPONDENTS
PERCENTAGE % 11 13 10 15 22 8 12 9 100
1 2 3 4 5 6 7 8
LG VIDEOCON SAMSUNG ONIDA GOODREJ PHILIPS SONY KELVINATOR TOTAL
11 13 10 15 22 8 12 9 100
GRAPH NO.5
INTERPRETATION GOODREJ IS THE MOST POPULAR BRAND OF REFRIGERATOR MARKET WITH 22%.
Table no 6.shows high profit margin brands.
PUNAM YADAV
BBA 4th
20011-012
SR.NO
BRANDS
NO.OF RESPONDENTS
PERCENTAGE
1 2 3 4 5 6 7 8
LG WHIRLPOOL SAMSUNG GOODREJ PHILIPS KENSTAR VIDEOCON SONY TOTAL
21 16 18 13 5 9 7 11 100
21 16 18 13 5 9 7 11 100
GRAPH NO.6
INTERPRETATION ACCORDING TO THE SURVEY LG IS THE LEADING BRAND OF REFRIGERATOR HAVING 21 %WHICH EARNS MORE PROFIT. Table no. 7 shows suggestions from customers for Samsung refrigerator to increase sales.
SR.NO SUGGESTIONS NO.OF
PUNAM YADAV
BBA 4th
20011-012
RESPONDENTS 1 Fast regular services after sales 31
2 3 4 5 6
Reduce prices Increase dealer margin Advertise in rural areas Improved quality Regular schemes and lucky draws total
21 15 13 10 9 100
GRAPH NO. 7
INTERPRETATION: HERE SURVEY SHOWS RESULT, THAT AFTER SALE SERVICES ARE MOST IMPORTANT FACTOR TO INCREASE SALES.
PUNAM YADAV
BBA 4th
20011-012
PUNAM YADAV
BBA 4th
20011-012

Bareilly College: Customer Satisfation Towards The Samsung Refrigerator"

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Bareilly College: Customer Satisfation Towards The Samsung Refrigerator"

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CUSTOMER SATISFATION TOWARDS THE SAMSUNG REFRIGERATOR

SUBMITTED TO: MR. ALOK SAXENA

SUBMITTED BY: PUNAM YADAV

Samsung Profile 2010

2010 Financial Highlights

Total Stockholder's Equity Net Income* 17,663.80

131,298.60 112.5 78.4 13.8 10

Samsung Heavy Industries

Management and board of directors

Independent Director (Professor of Business Administration, Seoul National Univ.)

PRODUCT CTV Colour Monitor Refrigerator Washing Machine Mobile phones

Growing to be the best

2010 Financial Highlights

KNOWLEDGE ABOUT PRODUCTS

Semiconductor: DRAM, SDRAM, flash memory

Smart TVs and apps

Mobile devices: mobile phones, MP3 players, digital cameras, camcorders

19.8% Q3 2010 33.1% Q2 2010

97% 18.7% 18.0%

Hard disk drive

32.4% Q3 2010 17.4% 2010

The History of the Refrigerator

Experience the new freshness

Exciting Features of the Samsung Refrigerator

Part Not Covered

Comprehensive - 1 Year Compressor - 5 Years

Plastic / Glassware / Bulb / Tube

1. This warranty is confined to the first purchaser of the product only.

THIS WARRANTY IS NOT APPLICABLE IN ANY OF THE FOLLOWING CASES:

SAMSUNG India strengthens its Home Appliances Range

Samsungs state of the art refrigerator Manufacturing Factory at Sriperumbudur inaugurated

SAMSUNG India strengthens its Home Appliances Range

DATA ANALYSIS AND INTERPRETATION

PRODUCT C-TV C-TV & REFRIGERATOR C- TV REFRIGERATOR AND WASHING MACHINE

ABOVE ALL TOTAL GRAPH

Table no .3 shows major brand of refrigerator sold by the dealer.

BRAND LG VIDEOCON SAMSUNG SANSUI KELVINATOR TOTAL

NO. OF RESPONDENTS 39 18 23 11 9 100

Table no 3 most important parameters for more sales of refrigerator.

LG VIDEOCON SAMSUNG ONIDA GOODREJ PHILIPS SONY KELVINATOR TOTAL

Table no 6.shows high profit margin brands.

LG WHIRLPOOL SAMSUNG GOODREJ PHILIPS KENSTAR VIDEOCON SONY TOTAL

RESPONDENTS 1 Fast regular services after sales 31

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