THE TRADITIONAL STANDPOINTS OF A THEORY

Comm630: Advance Theories and Models of Communication OUS-MC Prepared by: Khristalyn Villaverde Fraginal Cite three specific examples or application of the theory in your own life or organization. 1. The Rhetorical Tradition a. Dramatism Theory I usually apply this theory when I impart some values to my students. I was trying to think of any persuading or encouraging words that would trigger their emotion to react to a particular situation/topic that were discussing and also to make them think logically. b. Speech Act Theory As a member of the academe I can apply this theory when I am in my Speech class wherein Im elaborating things to my students the use of verbal and nonverbal communication. That in both forms of communication we need to be careful in conveying it because in every little actions that we do and in every words that we say so we need to be responsible for our actions because most of the time people around us would think of different meaning of it and most of the time they used to repeat/copy our actions. c. Constructivist Theory Admit it or not every one of us has a difficulty in dealing with other people because we have different points of view and culture. Personally I always have this kind of difficulty when I am going to deal with new acquaintances maybe because I was afraid to be rejected and Im not good in socialization but later on I overcome this difficulty when I started to teach. Because during that time i realize that to become a good communicator I must deal with my fears by engaging myself in dealing with people carefully and with proper understanding and theres nothing to be afraid of if I am going to leave my comfort zone. 2. The Semiotic Tradition a. Coordinated Management of Theory I often use this theory when Im asking my students to create a group and work together to show the collaboration within their group. b. Expectancy Violation Theory c. Symbolic Convergence Theory 3. The Phenomenological Tradition a. Communication Accommodation Theory

 It falls under this tradition because its focuses on the personal experience through the use of dialogue. I often use this theory when Im in my speech class and Im asked my students to put their experience into writing and present it in the class through speech. b. Social Penetration Theory c. Uncertainty Reduction Theory 4. The Cybernetic Tradition a. I usually apply this theory when I send mails to my friends using the internet. b. When I open my Facebook account to have an interaction with my old friends. c. While doing some research using Googles and yahoo to have additional information. 5. The Socio-Psychological Tradition a. Cognitive Dissonance Theory b. Inoculation Theory c. Schema Theory 6. The Socio-Cultural Tradition a. Face and Culture Theories b. Social Judgment Theory
With this theory we can determine that the change in attitude is being influenced by the cognitive judgment process were in the proposed position is within the existing system of the persons attitudes and beliefs. This theory discussed the social and historical transmitted pattern of symbols, premises and rules and its meaning.

c. Speech Code Theory

7. The Critical Tradition a. Critical Theory

In this theory, dialectical relationship between individual subjective experience and the outside world and the tension inherent in that relationship was being discussed.

b. Media Systems Dependency Theory c. Muted Group Theory

Questions: 1. What insight does it provide to help you understand previous communication behavior? It serves as a guide that help every individual to have a right decision when they are having a hard time in choosing between what to do and not to do in one situation. 2. What predictions does it make or advice does it offer for the future? It would be a great help in developing an instructional materials that deals with communication in the future.