Prepared By: Meherun Nur Junior Officer Market Development

Prepared For:

Human Resource Department Teletalk Bangladesh Ltd. 16th June, 2011

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16th June 2011

General Manager Human Resource Department TeleTalk Bangladesh Ltd. Dhaka, Bangladesh Subject: Letter of Transmittal.

Dear Sir, Its my great pleasure to present you the report on TeleTalk Bangladesh Ltd. as one of the partial requirement for the fulfillment of the probation period of my working in TeleTalk Bangladesh Ltd. This report is prepared on the basis of the knowledge, experience and understanding which I have achieved till date while working as a Junior Officer of marketing department. I have tried my best to work with all the relevant primary and secondary information and follow my supervisors instruction.

I would like to apologize in advance if this report contains any mistakes which might were made unintentionally. I would like to thank all my subordinates and coordinates for their warm welcome, continuous support and guidance. I will highly appreciate if you call me for any kind of queries regarding this report.

Thanking you Sincerely yours, Signature: . Meherun Nur Junior Officer, Marketing Department, TeleTalk Bangladesh Ltd.

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Executive Summary
The liberalization of Bangladeshs telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation has subsequently grown exponentially in the past five years. The incentives both from government and public sectors have helped to grow this sector. It is now one of the biggest sectors of Bangladesh. As a populous country, it's huge market has attracted many foreign investors to invest in this sector Telecommunication industry in Bangladesh is in emerging stage, experiencing robust growth. The monopoly in the field was demolished and perfect competitive market emerged. Since than the entire cello phone companies are trying to attract their subscribers through various lucrative offers. As with advance technological advancement, the mobile telecommunication industry proved to be competitive. Now Bangladesh has stepped into the world of first communication and communication has been made easy through the introduction of cellular (mobile) telephones. Not withstanding the initial cost of the mobile phones, the media has outstandingly increased its popularity as we can see that presently there are more than 22 million mobile phone users as against 1.6 million fixed-line (Land Phone) subscribers. Telecommunication sector in Bangladesh is on the brink for rapid growth in the coming years. The sector, particularly which of mobile phones, is one of the fastest growing areas of the economy. The growth potentials will continue to remain robust for the foreseeable future. Till date there are six mobile phone companies in Bangladesh, they are: TeleTalk Bangladesh Ltd., Grameen Phone Ltd. Telecom Malaysia International Bangladesh (TMIB), Orascom (Banglalink), Pacific Bangladesh Telecom Ltd. (PBTL) and Airtel.

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Brief Details of the Telecom Sector of Bangladesh 1853: Telegraph branch under Posts and Telegraph Department, British India. 1971: Reconstructed as Bangladesh Telegraph and Telephone Department under Ministry of Posts and Telecommunications. 1975: Reconstructed as Telegraph and Telephone Board. 1979: Reconstructed as Bangladesh Telegraph and Telephone Board (BTTB) with right to issue license for telecom and wireless services. 1981: Digital Telex Exchange in Bangladesh. 1983: Automatic Digital ITX started in Dhaka. 1985: Coinbox Telephone service introduced in Bangladesh by BTTB. 1989: GENTEX Telegraph messaging service introduced in Bangladesh. 1989: Bangladesh Rural Telecom Authority got license. 1989: Sheba Telecom got license to operate exchange is 199 upazilla. 1989: Pacific Bangladesh Telephone Limited and Bangladesh Telecom got license. 1995: Card Telephone service introduced in Bangladesh by BTTB and TSS. 1995: Regulatory power of BTTB transferred to Ministry (MoPT). 1995: 2nd and 3rd ITX installed in Dhaka. 1996: GrameenPhone got cellular mobile Telephone license. 1996: Telecom Malaysia International Bangladesh got cellular mobile license. 1998: Telecom Policy. 2000: Global Telecom Service (GTS) Telex Exchange venture with British Teleco. 2001: Telecommunication Act, to establish BTRC. 2002: ICT Policy. 2004: Teletalk cellular mobile launched. 2005: Egypt based Orascom acquired Sheba Telecom 2006: NGN introduced in BTTB. 2008: BTTB converted into Bangladesh Telecommunications Company Limited (BTCL). 4|Page

 2008: Japanese NTT DoCoMo bought 30 percent stake in Aktel 2009: Bharti Airtel acquired 70 percent stake in Warid Telecom

Table of Content:

particulars Introduction Work experience SWOT Analysis How to improve the service? Urgent measures to be taken Conclusion

Page no. 6 7 8-10 11 12 13

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Introduction:
TeleTalk Bangladesh Ltd. is a GSM based phone company in Bangladesh. TeleTalk started operating on 29 December 2004. It is a Public Limited Company of Bangladesh Government the only one state-owned telephone operator among six. TeleTalk provide GPRS and EDGE internet connectivity and now waiting for the license from Government to start the 3G which is the latest cellular information service. Teletalk is the first operator in the country that gave BTTB (now BTCL) incoming facility to its subscribers. TeleTalk is the 6th largest mobile phone operator in Bangladesh with 1.147 million subscribers as up to July, 2010.

The long awaited launching of a mobile telecom network by a state-run enterprise had finally materialized on 31 March 2005. It also fulfilled a cherished dream of people who continuously demanded to the government for such an enterprise. The government started the "Mobile Telephone Project" and Bangladesh Telegraph & Telephone Board (BTTB) was entrusted with the responsibility for implementing the same. The Project work started in June 2004 and the network was soft launched on 29 December 2004.

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Question No 1: Working experience (during recent past) in teletalk?

I had joined TeleTalk Bangladesh Ltd. On 1st November 2010, although I joined in Market Development I had start my work in External Coordination for 3 month(December-February) and after that I start my work in market Development by the instruction of Managing Director of TeleTalk Bangladesh Ltd. It is very exciting and awesome experience to work in both departments. On my personal point of view External Coordination is the right place to explore other operator and government regulatory bodies. And Market development is the place where I can show my creative ideas and thinking. Market development gives me the opportunity to do the research and product development.

In External coordination I coordinate financial dispute issues between TeleTalk and other operators.

I coordinate different agreements between TeleTalk and other operators such as-IPTSP agreement.

In marketing I am responsible for the product development and research activities.

I am also responsible for the branding activities.

Shop signboard related activities are also done by me.

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As a Junior Officer, marketing I tried to follow all the instructions of my superiors in the marketing operation of TeleTalk more effective and efficient. Working in TeleTalk is very challenging and exciting at the same time. During this probation period I have received necessary trainings and earned experience on the practical duties and responsibilities of the professional life.

Question No 2: SWOT analysis of TeleTalk Bangladesh Ltd.?

All Possible Strengths of TBL is given below:

1. TBL is the only one Government owned mobile phone company in Bangladesh 2. TBL offers the lowest call rate among all the six mobile phone companies operating in Bangladesh.
(i)

Prepaid Package: Bijoy: Teletalk to Teletalk and Teletalk to Others Tk. 0.02/sec (8am-12am) and Tk. 1.1 Paisa/sec (12am-8am) Shadheen66: Teletalk to any Tk. 0.66 at any time.

Standard: Teletalk to Teletalk Tk. 1.40 [8am-12am] Peak and off Peak Tk. 0.60 [12am-8am]. Teletalk to Others Tk. 1.90 [8am-12am] Peak and off Peak Tk.1.00 Shadheen: Teletalk to Teletalk Tk. 0.95 [8am-5pm] Peak Off Peak Tk. 0.95 [5pm- 12am] Super Off Peak Tk. 0.25 [12am-8am]
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Shapla (Prepaid):Teletalk to Teletalk Tk. 0.90 any time [Tk. 0.75 for use more then Tk. 500] Teletalk to Others Tk. 0.90 any time [Tk. 0.75 for use more then Tk. 500]
(ii)

Prepaid Package: Standard/Rajanigandha: Teletalk to Teletalk Tk. 0.80 [8am-5pm] Peak Tk. 0.80 [5pm- 12am] Off Peak Tk. 0.25 [12am-8am] Super Off Peak Teletalk to Others Tk. 0.99 at any time. Shapla: Teletalk to Teletalk Tk. 80 at

any time Teletalk to Others Tk. 1.00 at any time

3. TBL offers package all of which are enable with ISD and EISD facility 4. Skilled human Resource is one of the most major strength of TBL
Sundarganj Network Not Available Char Bhadrasan Network Not Available Kaharole Network Not Available Khansama Network Not Available Nawabganj Network Not Available Biral Network Not Available All Possible Weakness of TBL is given below: Kutubdia Network Not Available Barhatta Kachua Network Not Available Titas Network Not Available Khaliajuri Sarankhola Network Not Available Meghna Network Not Available Mohanganj Roangchari Network Not Available Damurhuda Network Not Available Purbadhala Absence of Management Information System (MIS) Department. Bamna Network Not Available 1. Sandwip Network Not Available Bholahat Bamna Network Not Available Haim Char Network Not Available Nachole Hizla Network Not Available Gosairhat Network Not Available 2. Poor Network Coverage. Not Available Porsha Manpura Network Gangachara Network Not Available Raninagar Tazumuddin Network Not Available Pirgacha Network Not Available Dhamoirhat Shahajahanpur Network Not Available Barkal Network Not Available Sripur Dhunat Network Not Available Juraichari Network Not Available Rowmari Bancharampur Network Not Available Charghat Network Not Available Bhurungamari Baliadangi Network Not Available Paba Network Not Available Char Rajibpur Haripur Network Not Available Nesarabad Network Not Available Itna Ranishankail Network Not Available Zianagar Network Not Available Mithamain BishwambarpurNetwork Not Available Galachipa Network Not Available Abhaynnagar Dharmapasha Network Not Available Atwari Network Not Available Bakshiganj Sulla Network Not Available Sujanagar Network | P a g e 9 Not Available Dewanganj Tahirpur Network Not Available Hatiya Network Not Available Ajmiriganj Chouhali Network Not Available Kabirhat Network Not Available Phulchhari Kazipur Network Not Available Subarnachar Network Not Available Sadullapur Saghata Network Not Available Nilphamari MWNetwork not Available

3. Political Pressure.
4. Poor Brand Image.

5. Poor Research and Development and 6. Poor Innovation and absence of Innovative Offerings
7. Slow and Uncoordinated Investment Process 8. Poor Customer Service Department 9. Unidentified difference between developed market and developing market.

All Possible Opportunities of TBL is given below: 1. Introduction of 3G technology 2. Engaging All Government Employees of Bangladesh as the subscriber of The Government Mobile phone Company Teletalk Bangladesh Ltd.
3. Customer

Focus through maximizing the over all value by commercializing, rebranding and offering new innovative and attractive services. 4. More and more quality advertisement using popular models can moderate consumer taste and good service offerings to make customer royal.

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5. Offering internet service for individual and corporate like other companies.

6. Engaging skilled and good volume of Human Resource and give training to use employees as a competitive advantage.

7. Teletalk can use the experience of BTTB.

All Possible Threats of TBL is given below:

1. Insufficient Customer Service Department

2. Shortage of Human Resource and Low Infrastructure quality.

3. Strong brand Image of other mobile companies. 4. Strong Network Coverage of other mobile Companies. 5. Innovative offerings of other mobile companies. 6. Motivating advertisement of other mobile companies.
7. Lack of customer loyalty. 8. The invention of technology which is new modern and consumer oriented.

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Question No 3: How to improve the service of TeleTalk Bangladesh Ltd.?

Teletalk Bangladesh Ltd. can overcome its weakness through moderating its marketing and operational strategies and by paying more attention on retaining and build strong customer relationship. Effectively uses of all its opportunities will build a strong defense against its possible threats. Few suggestions to improve the service of TeleTalk Bangladesh Ltd. are given below:

1. Setting up specific objectives and goals for every department and for each employees working in those departments. 2. Customer Satisfaction should be the main concern. 3. Building strong relationship with existing customers to turn them to royal customer. 4. Segmenting market to identify possible target market for special concentrating. 5. Service quality both networking and customer service should be improve. 6. Adopting different promotional activities. 7. Introducing Proper Training and career development programs. 8. Using effective Performance Appraisal Procedure. 9. Adopting Employee Motivation Programs. 10. Effective Advertising to create Brand Image.

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Question No 4: What are the urgent measures to be taken in this regards?

The Most important measures are provided below for improving Teletalk overall operation:

1. Objectives: Specific objectives should be set for each individual department and for each

individual employees based on which specific goals will be set. Without setting target employee performance can not improve and measure.

2. Adopting Training and Development Programs: Adopting effective training programs

will help TeleTalk to have efficient employees who can be used as competitive advantage against others. Proper Career development opportunity will motivate employees to be royal.

3. TQM: Introducing Total Quality Management will led the employees to serve the

customer in the most effective and efficient manner to increase customer satisfaction and royalty.

4. Brand Promoting: TeleTalk should promote its Brand as more as it can so that it put a

very positive image on consumer taste and mind.

Advertising: TeleTalk first promotional activity should be its advertising. Advertising is the way where massage could be delivered to the consumers mind. And this Massage can be delivered to the consumer by the sound, music, choreography, lighting and performer appearance. Advertisement massage must be believable, meaningful and distinctive. Advertising can be used to buildup a long-term image for a product and also can trigger quick sales. So that they invest a huge amount of money for advertise to create a brand loyal customer.
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Conclusion:
Regarding the fact of being a developing nation now using a mobile phone is no longer considered as a luxury item rather it has become a necessity for the people across the country. Citizens of the Peoples Republic of Bangladesh have a high expectation from the only one state owned mobile phone operator Teletalk. People expect continuous network coverage all over the country, prompt customer service, and more value added services, data services of high bandwidth etc. Teletalk must honor its customers by improving its services day-by-day so that people can realize that even in a competitive scenario, the public sector organization can achieve remarkable development if they get opportunity.

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