Snob Magazine

MEDIA KIT
: : : snob@snob.ru www.snob.ru

SNOB Project not just a magazine Snob Magazine is one part of a multimedia project by the same name, which addresses an international community of successful professionals. Snob, an international project, is an informational and discussion-focused community space for people who live in different country, speak different languages, but think in Russian.
Snob project participants are either invited by the editorial staff or through their own initiative (there are a few paid options for participation) Among project participants invited by the editorial staff and who actively participate in the life of the community: Vladimir Sorokin Petr Aven Lyudmila Petrushevskaya Boris Strugatsky Iosiph Bakshtein Andrey Bartenev Dmitry Khvorostovsky And other intellectual leaders of todays

Moscow: London: : snob@snob.ru www.snob.ru

SNOB PROJECT A unified media space

Components of the Snob project website magazine Premium program The Snob Club are all harmoniously and strongly integrated with one another. Almost any event that arises out of the project is supported by all branches of the project. For example: an article in the magazine triggers a discussion on the website; the thoughts and questions provoked by that discussion become the foundation for lecture in the Premium Program; the lecture itself may happen in the space provided by The Snob Club and a video recording of it may then be uploaded to the site or broadcast live. Moscow: London: k: snob@snob.ru www.snob.ru

SNOB PROJECT components:

SNO B MAGAZINE SNOB.RU WEBSITE THE PREMIUM PROGRAM

Reports, interviews, essays, publication of the newest literature (fiction and non fiction, solely exclusive publications or excerpts of other unique content that appears in Snob Magazine is aimed at the sophisticated, educated, intelligent reader. Aside from this, the magazine utilizes innovative publication formats. For example, a journalistic reports with the comments of the article's protagonist in the margins, or open interviews, which allow all project participants to ask questions to ask the interviewee question via the Snob website.

A unique discussion and information driven virtual space, fully embodying the Web 3.0 concept, the editorial staff of Snob.ru publish 15 exclusive articles per day, while at the same time heavily focusing on fostering discussions among club members about these articles. In this way, Snob.ru presents a unique social network, where themes and articles presented by the Snob team trigger and welcome conversation. Besides a discussion of the published articles, Snob project participants may maintain a personal blog on Snob.ru, create invitations to their personal events and participants' events.

Premium Program members (both invitees of access to closed lectures, advanced screenings, previews of major exhibitions, special film screenings, dress rehearsals, and other events, generally available only to Snob project participants; access to the private The Snob Club at the Krasny Oktyabr space; discounts, bonuses, and special deals at the best restaurants, shops, and clubs in Moscow.

The goal of the Snob Project

To bring together the maximum possible in an active, enlightened community, which can influence the world it is a part of.

Moscow: London: : snob@snob.ru www.snob.ru

SNOB MAGAZINE new journalism

TYPES OF CONTENT: JOURNALISTIC METHODS: THE MAGAZINE'S CONTRIBUTORS:

Snob works on developing and supporting the thoughtful reader who is equally interested in the informational as well as the analytic side of any raised question or subject. Among the consistently utilized formats are reports, interviews, essays, publication of the newest literature (fiction and non fiction, solely released books), and photo essays. Aside from this, the magazine utilizes innovative publication formats. For example, a journalistic report with comments from the article's protagonist in the margins, or open interviews, which allow all project participants to ask questions to ask the interviewee questions via the Snob website.

Snob always posititions itself in the role of friendly journalism, but at the same time, aims to shed the light on every subject with maximum objectivity. To gather facts and information for each article, Snob journalists use solely by way of reporting (by way of actually being on scene) ( ). At the same time, the editorial team pays a lot of attention to the literary value of the article and to the potential enjoyment that a reader may feel from reading it. This is way Snob welcomes renowned essayists, journalists, writers, and editors.

Snob focuses not only on the quality of the articles but also on having a diverse range of styles and genres. This is why, among the Snob's writers are Tatyana Tolstaya, Alexander Garros, Vladimir Sorokin, Maxim Kotin, Dmitry Bykov, Masha Gessen, Michael Idov, Vladimir Paperny, and many others.

Moscow: London: : snob@snob.ru www.snob.ru

SNOB MAGAZINE illustrations, graphic arts, design

ILLUSTRATIONS AND PHOTO STORIES: GRAPHIC ARTS:

Snob pays particular attention not only to the textual, but to the visual elements of its publication. Each issue of the magazine is, aside from all else, an art object, created by the best artists, illustrators, designers, and photographers.

Among the visual experts who work with Snob are Francesco Carrozzini, Stanley Greene, Henry Leutwyler, Axel Martens, Anthony Suau, Ellen von Unwerth, Varvara Aliay, Vladimir Vasilchikov, Cyrill Glushenko, Alexander Gronsky, Veronika Kalacheva, Aleksey Kurbatov, Victor Miller Gausa, Arseny Neskhodimov, Pavel Samokhvalov, and Alexandra Slovik.

The level of graphic arts in Snob has no equivalents in Russia. The magazine is packaged inside a special envelope (with convenient perforations), has color photospreads, and comes with illustrated color bookmarks. The polygraphic level of the magazine has no equivalents in Russia due to the quality of the paper, publication, and design and font choices.
DESIGN:

In 2010, Snob received the prestigious D&AD (Design and Art Direction) award in non-commercial organization of British association of designers and art directors (London) for its Geographic Columns in the category of Magazine & Newspaper Design.

Moscow: London: : snob@snob.ru www.snob.ru

SNOB MAGAZINE Contents blocks

Snob Magazine consists of two main blocks:

MAIN BLOCK:

GEOGRAPHIC BLOCK:

reports, interviews, essays, publication of excerpts of not-yet released books), and photo essays.

editorial observations of events that took place within the last month in major cities (Moscow, Paris, New York)

Articles in every block, are coordinated with permanent themed columns; every issue involves most or all columns that exist in the magazine.

Moscow: London: : snob@snob.ru www.snob.ru

SNOB MAGAZINE - Columns

HEROES SCIENCE FICTION

brightest Russian and international experts in politics, culture, business, etc. The subjects are chosen based on a sure interest they will invoke from the core readership.
ETHICS

Articles that examine the latest scientific discoveries, movements, and achievements that can potentially affect the lives of our core readership.
PH OTO STO RY

works of famous Russian and foreign authors: prosaics, memoirists, essayists; or publications of literary works written specifically for the Snob project.
CITIES

Articles that approach a relevant ethical dilemma (in the realm of medicine, child rearing, politics, etc) from many different perspectives.
ANALYTICS

Visual story or photo essay, shots by one of the leading contemporary photographers.
NO N -F I C T I O N

genre, publications of excerpts from the works written specifically for the Snob project.

Reports on the brightest events of the past month in London, Berlin, Paris, New York, and Moscow, from the perspective of actual participants in said events. * The Cities and Interview columnd stand out in the magazine's main block due to special formatting, and with the help of beautiful paper that differs from the rest of the book.

and recent social, political, or economic trend

INTERVIEW

Exlusive interview with the subject of the most discussed event of the month or with an expert who can shed more light on such an event.

Moscow: London: : snob@snob.ru www.snob.ru

SNOB MAGAZINE Literature issues

Snob Projects pays special attention to alike. In addition to the works present in every issue, Snob also publishes a special
AUTHORS AND WORKS: MUSICAL SUPPLEMENT:

Leading Russian and international authors are chosen for Snob's literature issues. Among authors who have been published in the magazine are Michael Cunnigham, Tatyana Tolstaya, Zakhar Prilepin, Albert Sanchez Pinol, Mikhail Shishkin, Victoria Tokareva, Roberto Bolano, Kurt Vonnegut, Isabelle Allende, Lolita Piy, and Joan Didion.
ILLUSTRATORS:

Some literature issues are accompanies by musical supplements. A CD with New Year's hits performed in new styles, recorded especially for Snob, accompanied the Lyudmila Petrushevskaya's first solo album (Don't Get Used to the Rain) was released together with the summer Beach Issue

These special issues become bestsellers in the magazine market. became one of the three bestselling publications according to the ratings of Moskva, one of the biggest and most popular bookstores in Russia. It is only surpassed by Sem' Dney (Seven Days) magazine. * Frequency: twice per year. Proposed length: 300 printed sides.

In the literature issues of Snob include illustrations exist on an even plane. Among the artists who have published in Snob are Alexey Kurbatov, Igor Skaletsky, Cyrill Glushenko, Varvara Aliay, Julia Blyukher, Dmitry Ligay, Alexandra Kuznetsova, Irina Deshalyt, Victor Miller Gausa, Gleb Solntsev, Mikhail Vyrtsev.

Moscow: London:

snob@snob.ru www.snob.ru

SNOB MAGAZINE Portrait of the reader

Russian-speaking residents of cosmopolitan centers, between the ages of 25 and 55; well educated, value success and competence;
month);

AGE:
Under 25: 25 to 30: 30 to 40: 40 to 50: Over 50:

10 %

25 %

have achieved a lot in professional and social realms; are highly concerned with their quality of life, yet strive for conscious consumption; have a desire to better the world, but do not want to aggresively impose their lifestyle on others; have and are commited to their interests (music, sports, travel, art); tolerant toward diverse points of view; geographically independent.

40
18 %
7%

GENDER :

51%

49%
F
Moscow: London:

* According to research conducted by LH Marketing

snob@snob.ru www.snob.ru

SNOB MAGAZINE Geography

General circulation:

90 000
copies copies

copies.
copies.

MOSCOW

50 000 + 20 000 + 20 000

LONDON

(from September 2010.)

This is a magazine with shared content, yet clients have the option of choosing the city for ad distribution

Snob Magazine is distributed throughout the world: Russia 68% United Kingdom 13% Germany 4% Canada 2% Others 13% * According to data from June 2010
Moscow: London:

snob@snob.ru www.snob.ru

SNOB MAGAZINE Moscow Geography

General circulation: Snob Magazine is available for purchase in the following Russian cities: Barnaul Vladivostok Volgograd Voronezh Ekaterinburg Irkutsk Kazan Kaliningrad Kemerovo Krasnodar Krasnoyarsk Moscow Nizhny Novgorod Novokuznetsk Novosibirsk Omsk Perm Samara Saint Petersburg Saratov Tyumen Ufa Khabarovsk Chelyabinsk

50 000 copies.
General circulation of the double issue

70 000 copies.
*Additional information regarding circulation is available upon request.

oscow: London:

snob@snob.ru www.snob.ru

SNOB MAGAZINE Moscow retail sales

Cost of Snob Magazine in sale 150 rubles
OVER 3000 POINT OF SALE

In Moscow
SUPERMARKETS AND DEPARMENT STORES

In St. Petersburg
SUPERMARKETS AND DEPARMENT STORES

in Moscow and St. Peterburg

OVER 5000 POINT OF SALE

Azbuka vkusa, Alye parusa, Globus Gurme, Sedmoy Kontinent, Perekrestok, Bakhetle, Dvenadtsat mezyatsev, METRO, Ashan, BILLA, Borisovsky, Ezhik, Provans, Feya
MALLS

Globus Gurme , Carousel, Lenta, Land, Okay, Renlund, Super Babylon, Perekrestok Ashan, METRO
MAGAZINE AND NEWSPAPER SHOPS

in other regions of the Russian Federation

OVER 500 POINT OF SALE (2% of agazine circulation)

TM GUM, Megacenter Italia, Tvoy dom, Tri kita

MAGAZINE AND NEWSPAPER SHOPS

Khoroshie novosti (Pulkovo airport) and Pervaya polosa

NEWSPAPER MINI-MARKETS

in the Ukraine, Kazakhstan, Latvia, Estonia, Lithuania, and Belarus.

Khoroshie novosti (Sheremetyevo, Domodedovo, and Vnukovo airports), R kioski, Sprint, Sales
NEWSPAPER MINI-MARKETS

Neste and Shell fuel stations

NEWSPAPER STAND NETWORKS

over 300 throughout the city

BP fuel stations
NEWSPAPER STAND NETWORKS

Russian Federation regions

Over 1700 supermarket Over 3500 stands Over 100 book shops and press shops

over 600 throughout the city

BOOK STORES

Moskva, Moskovsy Dom knigi on Novy Arbat, Respublika

PROMOTIONAL DISTRIBUTION

CIS and the Baltics

Over 200 supermarkets Over 300 stands

VIP lounges of international airports in Moscow, restaurants and coffeeshops Jean Jaque, Mayak, Kvartira 44, Salon on Nikitskoy, Akademiya, Pippino, Kafe Kafe, Kofemania

oscow: London: New York: snob@snob.ru www.snob.ru

SNOB MAGAZINE London Distribution

General circulation:

20 000 copies.
Cost of Snob Magazine in retail sales: 4,5; 7; $ 8 10 000 COPIES distributed throughout newspaper stands in the United Kingdom. WHSmith Travel and WHSmith High Street (nationwide), Marks&Spencer, Independent Newstrade 12 000 COPIES copies distributed via retail sales in Europe* and USA * At stands.
BRITISH AND INTERNATIONAL SUBSCRIBERS ALTERNATIVE DISTRIBUTION

VIP lounges in London, Paris, Frankfurt and Brussels

1,000 subscribers outside of Russia Magazine delivery via courier for all Snob Project participants in London. * List of countries is available upon request.

Moscow: London: New York: snob@snob.ru www.snob.ru

SNOB MAGAZINE Publication schedule

Deadlines NN Date of issue Booking date 30.11.09 11.02.10 15.03.10 14.04.10 14.05.10 14.06.10 13.08.10 13.09.10 13.10.10 10.11.10 Artwork deadlines 14.12.09 18.02.10 22.03.10 21.04.10 21.05.10 21.06.10 20.08.10 20.09.10 20.10.10 17.11.10 Bound-in Insert deadline 14.12.09 12.02.10 12.03.10 16.04.10 14.05.10 16.06.10 17.08.10 17.09.10 15.10.10 10.11.10 Loose inserts Must be delivered to the printers 20.01.10 04.03.10 02.04.10 30.04.10 03.06.10 02.07.10 03.09.10 01.10.10 04.11.10 30.11.10

2011. *
NN Date of issue
Some changes can be made in the shedule

1/2 (16/17) 3 (18) 4 (19) 5 (20) 6 (21) 7/8 (22-23)

Literature issues

30.01.10 15.03.10 15.04.10 15.05.10 15.06.10 15.07.10 15.09.10 15.10.10 15.11.10 10.12.10

1/2 (28/29) 3 (30) 4 (31) 5 (32) 6 (33) 7/8 (34-35) 9 (36) 10 (37) 11 (38) The best of 12 (39)
Selection of the best Snob articles Literature issues Literature issues

30.01.11 15.03.11 15.04.11 15.05.11 15.06.11 15.07.11 15.09.11 15.10.11 15.11.11 01.12.11 10.12.11

9 (24) 10 (25) 11 (26) 12 (27)

Literature issues

2011 year 1/2 (28) 30.01.11 10.12.10 17.12.10 10.12.10 20.01.11

oscow: London New York snob@snob.ru www.snob.ru

SNOB MAGAZINE Advertising opportunities for the iPad app

Placement of horizontal and vertical models 1024 x 768 Interactivity (the user can navigate on his own between a few different models, which is convenient in presenting a line of products, products from one collections, etc) Possibility of integrating video Ability to link directly to the advertisers website

oscow: london: New York: snob@snob.ru www.snob.ru

SNOB MAGAZINE Advertising Rates 2010, Print run in Russia

Cost (RUR)
1st cover spread 2nd spread 3rd spread 4th spread 5th spread 6th spread Back cover 3d cover (inside Back Cover) Full page before Geo Block (left) Full page in Geo Block Full page after Geo Block (left, before Contents) Full page before the Interview (left, with additional confirmation) 1st Full page (Main Block, next to Contents) Full page in Main Block Spread in Main block
ADDITIONAL ADVERTISING POSSIBILITIES

Cost (Euro)
32 500 30 000 28 500 27 500 26 250 24 750 27 500 16 250 15 000 12 500 13 750 13 750 13 750 11 250 20 000

1 300 000 1 200 000 1 140 000 1 100 000 1 050 000 990 000 1 100 000 650 000 600 000 500 000 550 000 550 000 550 000 450 000 800 000

Gatefold (inner) Advertising on of the bookmark, color (2) Insert into the full circulation Cover Box Advertising in the iPad app

upon request

upon request

310 000 500 000 1 250 000

7 750 12 500 31 250

upon request upon request

DISCOUNTS FOR ADVERTISING AMOUNTS Number of publications Discount 3 10% 6 20% 9 25% 12 30%

oscow: London: New York: snob@snob.ru www.snob.ru

SNOB MAGAZINE Moscow Ad Specifications

GALLERY ART GLOSS PAPER:

FILE FORMATS AND MEDIA:

Materials should be submitted electronically. Media: CD-ROM, ZIP 100750. For archiving we recommend P, ARJ, RAR formats.

PROOF REQUIREMENTS:
Size of the printed material should correspond to the ad section size. Ad material should be performed strictly in the specied size of the section. Materials should have additional 5 mm bleed all sides, therefore the actual size of the material should be increased to 10 mm horizontally and to 10 mm vertically. The bleeding size should not be marked with any additional frame, as it may be considered as a graphical element and printed. In bleed ad units all graphical elements should be indented from the edge by additional 5 mm to the inside. Signed proof prints are obligatory. All proofs should have clear identi cation and should fully correspond to the material on media and con tain the les name . If there are several advertising materials on a CD, it is necessary to notify additionally. If using small prints or small details enlarging the resolution for CMYK up to 400 dpi is recommended. It is not recommended to use fonts in four-color reverse print or in fourcolor printing therefore there can be a possibility of poor register. It is strongly recommended check the materials via FlightCheck or Preight. For useful tips on pre-printing can be found at www.rudtp.ru and at www.prepressure.com. Bleed should not excess 5 mm. The le should be named as Firm_Dimensions. For example, Microsoft_90,5x60.tif * it is forbidden to use the elements of the layout or of the magazine (fonts, rulers, buttons etc.) in ad materials. As well as the word snob and its derivatives (only by agreement of the editorial board)

1st Cover spread

424 285 mm (+5 mm bleed all sides) Dublicate 6 mm area between image for each side halves for proper visual compensation at the spine fold
ftp://ftp.snob.ru user: reklama password: lamarek or ftp://reklama:lamarek@ftp.snob.ru Additional notication about the le name after uploading or send ing is necessary:

2nd, 3rd, 4th, 5th, 6th spread Back Cover

424 285 mm (+5 mm bleed all sides) Dublicate 3 mm area between image for each side halves for proper visual compensation at the spine fold 220 285 mm
(+5 mm bleed all sides) (+5 mm bleed all sides) (+5 mm bleed all sides)

3rd Cover (inside Back Cover) 220 285 mm Full page before Geo Block (left) 212 285 mm

THE FILE NA M E or folders names should be written in LATIN . If supplied material does not conform with requirements, new mate rials will be requested.

ACCEPTED FORMATS SPECIFICATIONS:

RUN OF THE MAGAZINE (GALERIE SILK PAPER PRINT)

Double page spread Full page

440 285 mm 220 285 mm

(+5 mm bleed all sides) (+5 mm bleed all sides)

For vector graphics: EPS (Adobe Illustrator ver. 10.0 with Macintosh preview PostScript Level 2) For raster graphics: TIFF.

GEO SECTION UNCOATED PAPER (MAESTRO PRINT)

All raster graphics (including the one in the vector graphics) should be converted to CMYK, grayscale or bitmap. If materials are not converted to CMYK, for example Pantone Spot Colors, correction will be performed by default and may lead to changes in colors. Resolution of raster graphics is minimum 225 dpi, maximum: 400 dpi, for bitmap up to 600 dpi. Resolution for raster graphics in cluded in vector illustration should be 225300 dpi and in scale of 100%. In vector les all fonts should be turned into curves (outlined). Any changes in trapping are accepted only with prior notication. Total ink density in either vector or raster objects must not exceed 320% for the Main Block, Covers, Gloss Spread 280% for GEO section Ads occupying page spreads (2/1) require special processing of images crossing the spine fold. Please, dublicate 3 mm area between image halves for proper visual compensation at the spine fold.

Double page spread Full page

440285 mm 220285 mm

PAPER SPECIFICATIONS:
First 16 pages (GEO section and Reestr): MaestroPrint 120 g/sq.m.; 4+4 Next 112 pages (main unit): Galerie silk 90 g/sq.m.; 4+4; for CMYK-combination: C-0, M-3, Y-15, K-0. Cover, gate folder: Galerie Art gloss, 200 g/sq.m.; 4+4 Inset Superphoto: Galerie Silk 170 g/sq.m.; 4+4

ny important layout elements must stay at least 9 mm away from trim edges.

oscow: London: New York: snob@snob.ru www.snob.ru

Contacts
BY PHONE: SN O B MA G A Z I N E MO S C O W: SNOB MAGAZIN E LON DON:

oscow: +7 495 504 1717 London: +44 (0) 20 7492 1875 New York: +1 718 210 3639 snob@snob.ru www.snob.ru Marina Gevorkyan Commercial Director mgevorkyan@snob.ru

Alexander Ionitsky Assistant to the Commercial Director Advertising Director alex@snob.ru Marat Shakhsuvaryan Assistant to the Commercial Director in distribution in Russia and the CIS marat@snob.ru Natalya Orlova Senior manager of the advertising support department norlova@snob.ru Valeria Tishchenko Manager of the Advertising Support Department vtishchenko@snob.ru

Sergei Petrazhitski Deputy Commercial Director of International Distribution spetrazhitski@snob.ru David Wright Business Development Manager in the UK dwright@snob.ru

SNOB MAGAZIN E NEW YOR K:

Global Advertising Strategies, Inc. y.com

Steve Middleton International Business Development Manager