Lesson Plan

Semester Lesson Date No (01-Jul-11) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

Course Name

Day

Time (as per TT)

Unit No.

Topics as per MTU/UPTU Syllabus

Sub Topics as planned by You

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Last Class

39 40

All All

UPTU Q Papers UPTU Q Papers

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Lesson Plan

IILM CMS-I Lecture Plan

Course No References Details Books Journals Web Address Teaching Method (YES/NO) [ Prepare brief details to be submitted PPT BB & Lec (Mandatory
)

(Ch. No/ Page No)

(Ref of Material used)

(adequately correct to see the relevant subject)

Case Study

Role Play

Simulation

Business Game

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Lesson Plan

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Lesson Plan

itted before start of Semester] Gp Discussion Any other (Specify)

Notes will be given Delivered as planned (Y/N) (Y/N)

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Lesson Plan

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CB Lesson Plan

Semester Lesson Date No (01-Jul-11)

Course Name

Day

Time (as per TT)

Unit No.

Topics as per MTU/UPTU Syllabus

1 UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT II UNIT II Introduction: Defining consumer Behaviour Reasons for Studying Consumer Behaviour Consumer and Market Segments Environmental Influences on Consumer Behaviour Culture, Subcultures, Social Class Reference Group and Family Influences Personal Influences and Diffusions of Innovations Case Study

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

Individual determinants of Consumer Behaviour, Mo Personality and Self Concept, Consumer Perception

UNIT II UNIT II UNIT II UNIT II UNIT II UNIT II UNIT III UNIT III UNIT III UNIT III UNIT III UNIT III UNIT III UNIT III UNIT IV Page 7

Consumer Learning, Consumer Attitude Formation a Consumer Decision Process: Problem Recognition, S Purchasing Processes, Post-Purchase Behaviour

Consumer Behaviour Models Consumerism, Organization Buying Behaviour Revision Class/ Role Plays Communication, Process of Communication Marketing Communication, Objectives of Marketing Integrated Marketing Communication (IMC) Factors contributing to IMC, Participants in IMC IMC Promotion Mix, IMC Management & Planning Challenges in IMC, Promotion Mix Sponsorship:POP: Supportive Communication, Role Simulation/ Role Play Advertising Management, Overview: Meaning, Natu

CB Lesson Plan 26 27 28 29 30 31 32 33 34 35 36 37 38
Last Class

UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV

Advertising and Other Promotional Tools Role of Advertising in Promotion Mix Process of Advertising Customer and Competitor Analysis STP Strategies for Advertising Campaign Planning: Message Creation, Copywriting Role of Creativity in Copywriting Media Planning Testing of Advertising Effectiveness Preparation and Choice of Methods of Advertising B Ethical and Social Issues in Advertising Management of Advertising Agencies Role of Advertising in Natural Development.

39 40

UNIT IV Revision Class/ Role Plays All UPTU Q Papers All UPTU Q Papers

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IILM CMS-I Lecture Plan

Course No References Details Sub Topics as planned by You Books Journals Web Address

Teaching Method (YES/NO BB & Lec

(Ch. No/ Page No)

(Ref of Material used)

(adequately correct to see the relevant subject)

Introduction to Consumer Behaviour, Role of

Consumer Behaviour in MarketingDevelopment of ConsumerBehaviourfield

dying Consumer Behaviour Market Segments Influences on Consumer Behaviour tures, Social Class p and Family Influences nces and Diffusions of Innovations

Consumer Needs and Motivation. DynamicNatureofMotivation;Types&SystemsofNeeds.ExpectancytheoryFreudsPsychoanalyticaltheory

Expectancy theory-Freuds Psychoanalytical theory sion Process: Problem Recognition, Search and Evaluation, cesses, Post-Purchase Behaviour Howard-Sheth model of Buying Behaviour Organization Buying Behaviour

n, Process of Communication Communication keting Communication (IMC) uting to IMC, Participants in IMC Mix, IMC Management & Planning Model MC, Promotion Mix OP: Supportive Communication, Role of E-Commerce in Marketing Communication

nagement, Overview: Meaning, Nature and Scope of Advertising Page 9

CB Lesson Plan

d Other Promotional Tools sing in Promotion Mix

Competitor Analysis for Advertising ning: Message Creation, Copywriting ity in Copywriting Media Planning ertising Effectiveness Choice of Methods of Advertising Budget ial Issues in Advertising Advertising Agencies sing in Natural Development.

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Plan
Teaching Method (YES/NO) [ Prepare brief details to be submitted before start of Semester] PPT Case Study Role Play Simulation Business Gp Game Discussion Any other (Specify)

(Mandatory )

PPT

PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT Page 11

CB Lesson Plan PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT

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CB Lesson Plan

Notes will be given Delivered as planned (Y/N) (Y/N)

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MR Lesson Plan

Semester

3rd

Course Name arketing Research M Information System, Components of Marketing Information System

Lesson Date No (01-Jul-11) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

Day

Time (as per TT)

Unit No.

UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT I UNIT II UNIT II UNIT II UNIT II UNIT II UNIT II UNIT III UNIT III UNIT III UNIT III UNIT III UNIT III UNIT III UNIT III UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV UNIT IV Page 15

Introduction: Definition of Marketing Research Objective of Marketing Research Application of Marketing Research Limitation of Marketing Research Marketing Research during different phases of the ad Marketing Information System : Concept Need for Marketing Information System, Process of M Components of Marketing Information System Scientific Method of Investigation : Scientific Metho Scientific Method in the Physical Sciences and Mark Distinction between Scientific and Non-Scientific Me Marketing Research Process Research Design: Various Method of Research Desig Primary and Secondary Data: Methods of Collecting Essentials Characteristics for Selecting Secondary Da Basic Methods of Collecting Data: Questionnaire Me Methods of Observation, Precautions in Preparation o Methods of Observation, Precautions in Preparation o Measurement and Scaling: Types of Scales, Difficult Sources of Error, Criteria for a Good Scale Development of Marketing Measures Attitude Scales: The Concept of Attitude, Componen Selected Attitude Scales, Rating Methods, Limitation Sampling: What is Sampling, Objective of Sampling, Advantages & Disadvantages of Different Technique Problem Associated with Sampling, Determining Sam Data Processing Analysis and Estimation Hypothesis Testing Hypothesis Testing Bi-variate Analysis: Chi square Correlation Rank Correlation, Regression Analysis

MR Lesson Plan 34 35 36 37 38
Last Class

UNIT IV UNIT IV UNIT V UNIT V UNIT V All All

Regression Analysis Analysis of Variance. Report Preparation: Types and Layout of Research R Bibliography and Annexure in Report, Drawing Conc Revision Class UPTU Q Papers UPTU Q Papers

39 40

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MR Lesson Plan

IILM CMS-I Lecture Plan

Course No References Details Sub Topics as planned by You Books Journals Web Address

Teaching Method (YES/NO BB & Lec

(Ch. No/ Page No)

(Ref of Material used)

(adequately correct to see the relevant subject)

efinition of Marketing Research arketing Research Marketing Research Marketing Research arch during different phases of the administrative process rmation System : Concept eting Information System, Process of Marketing Information System Marketing Information System od of Investigation : Scientific Method od in the Physical Sciences and Marketing, ween Scientific and Non-Scientific Method, Difficulties in Applying the Scientific Method to Marketing arch Process n: Various Method of Research Design, Important Experimental Research Designs condary Data: Methods of Collecting Primary Data, Advantages & Disadvantages of Primary Data & Secondary Data acteristics for Selecting Secondary Data of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages servation, Precautions in Preparation of Questionnaire & Collection of Data servation, Precautions in Preparation of Questionnaire & Collection of Data nd Scaling: Types of Scales, Difficulty of Measurement r, Criteria for a Good Scale f Marketing Measures The Concept of Attitude, Component of Attitude, General Procedure in Attitude Scaling de Scales, Rating Methods, Limitations of Attitude Measurement t is Sampling, Objective of Sampling, Steps in Sample Design, Various Techniques of Sampling Disadvantages of Different Techniques of Sampling, Difference between Probability and Non-probability Sampling ated with Sampling, Determining Sample Size.

ysis: Chi square

on, Regression Analysis Page 17

MR Lesson Plan

ion: Types and Layout of Research Report; Precautions in Preparing the Research Report nd Annexure in Report, Drawing Conclusions, Giving Suggestions and Recommendation to the concerned persons.

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MR Lesson Plan

Plan
Teaching Method (YES/NO) [ Prepare brief details to be submitted before start of Semester] PPT Case Study Role Play Simulation Business Gp Game Discussion Any other (Specify)

(Mandatory )

PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT PPT Page 19

MR Lesson Plan PPT PPT PPT PPT PPT PPT PPT

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MR Lesson Plan

Notes will be given Delivered as planned (Y/N) (Y/N)

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