PRESS KIT

PEUGEOT

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CONTENTS
PRODUCT SUMMARY
DIESEL-ELECTRIC HYBRID AND DISTINCTIVE APPEAL PEUGEOT CONTINUES ITS UPMARKET TREND
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DETAILED PRESS PACK

A DISTINCTIVE APPEAL REFINED INTERIOR STYLING AND TECHNOLOGY A GENEROUSLY-PROPORTIONED, HIGH-QUALITY BOOT ENHANCEMENT THROUGH TECHNOLOGICAL EQUIPMENT A HIGH LEVEL OF COMFORT BENCHMARK FOR ROAD HANDLING HYbrid4 TECHNOLOGY: A LOGICAL COMBINATION THE NEXT GENERATION ENHANCES DRIVING EMOTION A CAR MANUFACTURED IN FRANCE

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APPENDICES
TECHNICAL DIAGRAMS
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DIESEL-ELECTRIC HYBRID AND DISTINCTIVE APPEAL PEUGEOT CONTINUES ITS UPMARKET TREND
Diesel-electric hybrid and distinctive high-end appeal combine to offer an original view of the world of all-road vehicles with enhanced driving pleasures: the new Peugeot 508 RXH. This demonstrates the modern and enhanced topof-the-range vision for Peugeot and has its world premiere at the Frankfurt Motor Show. The style of the 508 RXH and its innovative HYbrid4 drive unit provide features that allow it to combine new levels of driving freedom and pleasure in a form not seen before in the segment: - 200 bhp, - Four-wheel drive, - ZEV - 100% electric mode, - CO2 emissions of 109 g/km. After the successful launch of the 508 Saloon and SW in spring 2011, where they were highly acclaimed for their styling elegance, on-the-road presence, high level build quality and attention to detail, the 508 RXH further elevates the profile of the entire Peugeot brand reinforcing its technological and environmental lead. The 508 RXH has a road presence and specific design that immediately places it in the environment of toplevel all road vehicles. Unique, refined, higher and wider, it is also distinguished by a singular visual identity, characterised by its distinctive LED day time running lights visible both at day and night, to give it an impression of having three vertical lion claws on each side of its floating grille, the combined style of which is all the more striking. To reinforce its exclusive character, the interior of the 508 RXH benefits from special features with distinctive colours and uses luxurious materials, with its premium quality interior and trimmed upholstery. Its unique level of finish and equipment is coherent with the top-of-the-range and technological positioning of the vehicle. Richly equipped as standard (with Open & Go system, electric front seats, Head up Display, 18 wheels, panoramic glass roof, dark-tinted acoustic laminated side windows, latest generation audio and satellite navigation unit) it welcomes its occupants with care, refinement and a high level of comfort features.

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Equipped with the 2.0 l HDi FAP HYbrid4 drive train, a world first when featured in the 3008 HYbrid4, the diesel-electric hybrid drive unit in the 508 RXH extends driving freedom and pleasure to traverse all roads. With a maximum power of 147 kW (200 bhp), four-wheel drive and a maximum torque of 450 Nm, the 508 RXH has been designed to adapt to all uses, in a wide spectrum of conditions. Furthermore, it opens up new perspectives in the segment, offering a ZEV (100% electric) mode, ideal for driving in town and for reducing consumption in the Combined Drive Cycle to less than 4.2 l/100 km (67.2 mpg), with CO2 emissions of 109 g/km. Following the launch of the 3008 HYbrid4 in a few weeks time, the Peugeot Marque continues its innovative strategy, combining enhanced driving sensations and advanced environmental developments, by extending HYbrid4 technology to other models. The 508 RXH will be unveiled as a world premiere at the Frankfurt International Motor Show in September 2011, and goes on sale in spring 2012.

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The 508 RXH represents the new, up market positioned Peugeot. It sees the launch of an identity which combines the traditional designation of Peugeot models, incorporating the central zero, and three letters that characterise our specialist vehicles. This is evocative of it being an individual, hybrid all-road vehicle. This new model both heads up and extends the 508 range, with an original design silhouette, justifying its exclusive designation. A DISTINCTIVE APPEAL The 508 RXH styling has its own distinctive character within the 508 range. Its elegance and style place it immediately in an exclusive world that combines premium positioning, technology with the ability to experience adventure, and promises of a new and unparalleled driving experience. With a 40 mm wider track and its height increased by 50 mm, the new Peugeot has an individual stance, without sacrificing the characteristics of the 508 range - poise, elegance and status. The use of 18 forged wheel rims (Archipel model), never before seen at this range level, allowed designers to carve a very

fine wheel design with an internal diameter increased by 10 mm in comparison with conventional wheel rims. The result is a dynamic and elegantly enhanced body style. Its adventurous side profile is illustrated through the bodywork extensions in satin stealth grey that envelope the lower body of the car. From the bottom of the front bumper, the line extends over the wheel arches, along the sill panels to meet the rear bumper. The choice of the satin trim finishers contribute to position this estate car within a refined world, as do the satin chrome inserts, with HYbrid4 badging, that adorns the sill panel, and front and rear protective trims. Fully integrated, they reflect the integrity applied to the cohesive design of the 508 RXH. This individual personality is more striking at the front end, which has become even more expressive while maintaining the strength of the brands new style aesthetics. Accompanying a wider and taller body silhouette, the grille is extended, more so on its lower edge. More strikingly, the new grille accentuates the illusion that it is floating within the aperture. To achieve this, designers have taken influence from

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aviation reference points, notably taking inspiration from aircraft jet engine cowls. The air therefore seems to be well-channelled around the grille, which stands out distinctly from the bonnet line. Its distinctive style lines give the 508 RXH a very individual visual identity. It is the first Peugeot to use the iconic theme of the claw on the front. Its LED daytime running lights illuminate to form three lion claws, instantly recognisable day and night, to reinforce the characteristic feline appearance of the head lamps. This unique and dynamic signature is complemented with the illumination of 7 orange LEDs, from within the LED tube that is an original directional indicator function. Like the 508 SW, the lines flow together in a harmonious and dynamic manner, falling back to a rear that is well seated on its haunches. The extensive panoramic glass roof has the benefit of being a continuation of the windscreen, with the profiled aluminium roof bars merging with the bodywork, to enhance the exclusivity of the car. In this spirit, there are flush surfaces, highlighted by its high build quality finish.

At the rear, the lights portray an elegant red band that glows brightly when the lights are on. All of this gives the effect of a tailored vehicle for the majority, with all the hallmarks of elegance, robustness and build quality. REFINED INTERIOR STYLING AND TECHNOLOGY The styling of the dashboard is centred heavily around the qualities evoked by the exterior design of the vehicle, with continued illustrations of high quality, purity, elegance, etc. Its design is an environment of component precision on the dashboard, assisted by the multiplex centre console switch gear which is equipped with technology designed to provide easy control to a host of features. This purity and simplicity of design and integration is best demonstrated on the HYbrid4 drive mode selection knob and the gear selector lever. It has the design that combines the traditional gear selector lever and a computer mouse, called the manettino it fits perfectly into this pure and technological environment.

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White backlighting, conjuring up elegant sensations, is available throughout the 508 RXH interior (on the instrument panel, displays and the various lighting zones within the car), showing how great care was taken in every detail and finish. It is this and the attention to detail that illustrate the hallmarks of the latest Peugeot range. The cars internal trim and decor have been created in harmony, evoking elegance without ostentation. The use of natural materials and colours, sometimes exclusively, enhance the distinctive character of the 508 RXH. Brushed aluminium and shaded lacquers are used on the dashboard for the first time in this way. A spectacular treatment in keeping with the electricity supplied by HYbrid4 technology, this decor is specified in tinted shades of copper. This theme, again unprecedented, is subtly continued throughout the interior with matching trim stitching in this copper shade. The exterior is also themed with copper colour theme through the colouring of the lock tumblers in Calern Brown, a shade exclusive to the 508 RXH. The choice of light-coloured alcantara leather and an innovative laser-printed fabric which creates a two-

tone upholstery that reinforces the refined image of the car. Depending on their preference, the customer may opt for club leather or a half-leather upholstery. A GENEROUSLY-PROPORTIONED, HIGH-QUALITY BOOT In keeping with the vehicles interior, the boot of the 508 RXH has been fitted out with care, using materials that continue to reflect a high level of quality with the materials specified. The aluminium rails and four solid chrome hooks elegantly decorate the functional boot floor, while a loading sill guard in the same material offers protections for the rugged adventurer potential of this new Peugeot. The 508 RXH boot has a capacity of 423 litres beneath the parcel shelf (or 400 dm3 in accordance with the VDA 210 standard). Its rectangular shape, with motorised tailgate and the storage compartments located under the flat floor (11 litres) make it easy to use. It is also possible to compartmentalise the boot using partition bars available as accessories, which attach to the aluminium rails inside the boot.

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Finally, the loading volume can be increased easily by folding the 1/3 2/3 split rear bench seat in a single movement. ENHANCEMENT THROUGH TECHNOLOGICAL EQUIPMENT The 508 RXH is offered in a single trim finish, generouslyequipped, in accordance with its distinctive high-end positioning. All of the high-tech equipment available accentuates its exclusive character: Colour Head Up Display (HUD) with display of the navigation system information, main beam head lamps assistance, handsfree access and starting, automatic electric parking brake, new telematics, JBL hi-fi stereo option, Peugeot Connect services, xenon lights, etc. A HIGH LEVEL OF COMFORT Quality of comfort aboard the 508 RXH has been the focus of particular care to ensure that each passenger can benefit from tailored treatment. In addition to the generous space given to each seat, notably in the rear with excellent leg room and the panoramic glass roof, dedicated equipment allows everyone to have a

high-level of comfort: with quad-zone air conditioning, drivers seat electric lumbar massage, electricallyadjustable driver and passenger seats with adjustable cushion edge and laminated acoustic rear side windows for road noise reduction, etc. BENCHMARK FOR ROAD HANDLING The suspension and wheel design also contribute to onboard comfort: with a pseudo McPherson type front axle and specific HYbrid4 technology modular multiarm rear axle. While cleverly incorporating the hybrid architecture and taking into account a new weight distribution, the Peugeot engineers have retained the recognised dynamic characteristics of the 508 range with an excellent synthesis of suspension comfort, light steering and good handling. The 508 RXH is the latest generation of vehicles that express driving pleasure, due to its Peugeot chassis genetics and full diesel hybrid technology. HYbrid4 TECHNOLOGY: A LOGICAL COMBINATION Offering the 508 RXH with HYbrid4 technology power train that combines diesel and electric motors, is a

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logical choice primarily because it provides a level of functionality that is perfectly matched to various customer expectations in this segment: - high performance combined with first-rate handling, - freedom to travel on all roads with confidence, with four-wheel drive, - ease of use with four unique drive modes available (Zero Emission Vehicle, 4WD, Sport, Auto) and battery charging which is carried out automatically, - quiet operation, with the ability to drive in the all-electric (ZEV) mode. THE NEXT GENERATION ENHANCES DRIVING EMOTION HYbrid4 technology also opens up new perspectives in the segment with a breakthrough in improved fuel consumption (4.2 litres/100 km (67.2 mpg) and CO2 emissions of less than 109 g/km in the Combined Drive Cycle) with a completely silent electric mode with zero emissions; ideal for driving around town efficiently. In terms of performance, 508 RXH benefits from the efficiency and power of its internal combustion engine combined with the electric motor during acceleration

phases for an immediate increase in power (the boost function maximises performance and available power in the Sport mode). The maximum combined power can reach 147 kW (200 bhp) by combining the 120 kW (163 bhp) from the 2.0 l HDi FAP diesel engine and the on-demand peak power of the 27 kW (37 bhp) electric motor. Up to 300 Nm of torque is delivered to the front wheels by the HDi diesel unit and up to 200 Nm to the rear wheels with the electric motor. The maximum combined value however is 450 Nm at lower road speeds, which guarantees excellent traction in most driving conditions including low-grip surfaces like snow and dirt roads, providing customers of this all-road estate car to comfortably go much further than ever before. A CAR MANUFACTURED IN FRANCE The 508 RXH is manufactured in Rennes, with the modular hybrid rear drive axle being assembled and supplied from Mulhouse, and is scheduled for European release in spring 2012.

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A A: Main exterior dimensions (mm) C: Boot volumes VDA standards in dm3 / litres of water

A1 A1: Main exterior dimensions (mm)

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PRESS CONTACTS
DIRECTION Xavier Peugeot Directeur Marketing & Communication Peugeot presse@peugeot.com Laurence dAboville Responsable Communication laurence.daboville@peugeot.com Tel. : +33 (0)140 66 56 66 Cell. : +33 (0)632 34 51 27 Valrie Gregoris Assistante Mdias presse@peugeot.com Tel. : +33 (0)140 66 56 66 Helena Chiovetta Assistante Mdias helena.chiovetta@peugeot.com Tel. : +33 (0)140 66 52 74 PRESSE FRANCE Jean-Briac Dalibard Presse rgionale et Web jeanbriac.dalibard@peugeot.com Tel. : +33 (0)140 66 53 53 Cell. : +33 (0)608 83 25 40 Sacha Farkas Presse spcialise automobile, professionnelle et conomique sacha.farkas@peugeot.com Tel. : +33 (0)140 66 53 42 Cell. : +33 (0)607 35 62 65 Isabelle Javary TV, radio, presse gnraliste, lifestyle isabelle.javary@peugeot.com Tel. : +33 (0)140 66 55 19 Cell. : +33 (0)682 62 75 01 PRESSE INTERNATIONALE Marc Bocqu Presse & Relations Extrieures Internationales marc.bocque@peugeot.com Tel. : +33 (0)140 66 47 05 Cell. : +33 (0)680 21 87 03 Martin Alloiteau Communication Presse Europe martin.alloiteau@peugeot.com Tel. : +33 (0)140 66 43 55 Cell. : +33 (0)682 67 80 02 Thomas Merchant Communication Presse Europe, Amrique Latine thomas.merchant@peugeot.com Tel. : +33 (0)140 66 56 92 Cell. : +33 (0)677 00 12 84 COMMUNICATION TECHNIQUE & PRODUITS Christophe Chateau Communication Technique & Produits christophe.chateau@peugeot.com Tel. : +33 (0)140 66 32 10 Cell. : +33 (0)672 83 19 66 Caroline Damey Attache Presse Produits caroline.damey@peugeot.com Tel. : +33 (0)140 66 55 61 Cell. : +33 (0)671 74 83 56 Laurent Debure Attach Presse Produits laurent.debure@mpsa.com Tel. : +33 (0)140 66 51 94 Cell. : +33 (0)616 97 32 10 Pierre-Yves Etienney Attach Presse Produits pierreyves.etienney@mpsa.com Tel. : +33 (0)140 66 54 07 Cell. : +33 (0)612 97 47 30 PARC PRESSE Etienne Laruelle Responsable Parc Presse etienne.laruelle@peugeot.com Tel. : +33 (0)130 50 40 57 Cell. : +33 (0)673 13 98 21 Jean-Michel Blanquet Gestionnaire Parc Presse jeanmichel.blanquet@mpsa.com Tel. : +33 (0)130 50 02 78 EVNEMENTS PRESSE Adrien Fallu Responsable vnements, communication interne et audiovisuel adrien.fallu@peugeot.com Tel. : +33 (0)140 66 48 60 Cell. : +33 (0)674 78 83 44 Blandine Depoix Responsable logistique vnements jeanmichel.blanquet@mpsa.com Tel. : +33 (0)140 66 49 33 Cell. : +33 (0)615 19 87 56 Jean-Jacques Kutter Chef de projets vnements jean-jacques.kutter@peugeot.com Tel. : +33 (0)140 66 48 91 Cell. : +33 (0)688 09 69 92 PEUGEOT SPORT Ccile Estenave Attache de Presse cecile.estenave@peugeot.com Tel. : +33 (0)130 70 20 63 Cell. : +33 (0)672 82 74 08 Marek Nawarecki Promotion communication marek.nawarecki@peugeot.com Tel. : +33 (0)130 70 20 40 Cell. : +33 (0)685 26 45 18 PEUGEOT SCOOTERS Bruno Muller Directeur de la communication et des relations extrieures bruno.muller1@peugeotscooters.com Tel. : +33 (0)140 66 38 90 Cell. : +33 (0)632 54 59 73 Frdric Bart Responsable Communication Europe frederic.bart@peugeotscooters.com Tel. : +33 (0)140 66 54 75 Cell. : +33 (0)632 13 78 80 Laure Beaujard Mdia & Event laure.beaujard@peugeotscooters.com Tel. : +33 (0)140 66 36 83 Cell. : +33 (0)699 19 82 55

PEUGEOT
Present in 160 countries, with 10,000 outlets, Peugeot combines motion and emotion everywhere. In 2010, the year of its 200th anniversary, Peugeot confirmed its place as the worlds leading French car brand, also gaining a place in the global brands table (9th) and sold 2,142,000 cars. Peugeot is the only brand to have an integrated mobility offer with both private cars and vans, scooters, bikes and a wide range of services, with the Mu mobility service.

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