NEW PARTNER TRAINING AGENDA

Objective:
Equip you to Book and hold your first five $400 + appointments n Begin building your client re-order business n Recoup your initial investment by earning your Quick Start Bonus n Promote to Style Partner, earn an extra $250 Bonus and maximize your future earning potential
n

01

9:00 a.m. 9:30 a.m. 9:30 a.m. 10:00 a.m. 10:00 a.m. 10:30 a.m. 10:30 a.m. 10:45 a.m. 10:45 a.m. 12:30 p.m.
N e w S t y l e A d v i s o r Wo r k b o o k

Segment 1: Welcome Segment 2: 90-Day Business Plan Segment 3: Book Client Appointments Break Segment 4: Our Products Lunch Segment 5: Measuring Certification Break Segment 6: Build Clients for Life Segment 7: Build a Team Segment 8: Next Steps

12:30 p.m. 1:30 p.m. 1:30 p.m. 3:00 p.m. 3:00 p.m. 3:15 p.m. 3:15 p.m. 4:00 p.m. 4:00 p.m. 4:30 p.m. 4:30 p.m. 5:00 p.m.

2011

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WELCOME

90 DAY BUSINESS PLAN

5 Ways to Earn
- Flexible Earning Opportunities -

03

A Clothing Revolution - Our Philosophy: Luxury within Reach

In 2007, J.Hilburn Founders Hil Davis and Veeral Rathod set out to revolutionize the way men shop for clothing. Transforming a $_______ Billion Industry

Immediate Income

+ +

Quick Start Bonuses

Retail
Impersonal
n

Online
Impractical

Custom
Expensive

Team Commissions

Team Bonuses

J.Hilburn has eliminated ____________________ while providing a uniquely personal wardrobing experience. J.Hilburns clients are fiercely loyal as evident by our _______ re-order rate.

Car Program

5+5 Success Formula

5 New Client ______________ + 5 Client ______________ a Month

A Marketing Revolution - Our Business Model: Relationship Marketing

Immediate Income
________ Monthly New Client Appointments at $________ = $___________ ________ Monthly Client Reorders at $________ = $___________ Your Monthly PV $ ___________ X Commission % ___________ Your Monthly Total Direct Earnings $___________

J.Hilburn

You Do 2 Things 1. Build a loyal client base. 2. Build a team that does the same.

Customers

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90 DAY BUSINESS PLAN

Monthly Direct Commission Structure
Monthly Personal VoluMe
$0.00 - $299.99 $300.00 - $499.99 $500.00-$999.99 $1,000.00 - $1,499.99 $1,500.00 - $2,999.99 $3,000.00 - $4,999.99 $5,000 +

90 DAY BUSINESS PLAN

My Why: ________________________________________________________________

05

Block Your Calendar

Direct coMMission Percentage
10% 12% 15% 20% 25% 28% 30%

saMPle creDit
$25 $50 $100 $150

Focus Time On: __________________ ___________________ ____________________ My Number: ___________________

HOMEWORK
sunDay
Morning Afternoon Evening

MonDay

tuesDay WeDnesDay thursDay

FriDay

saturDay

Quick Start Bonus

- Earn Your Investment Back 30 Days
Phase 1

BUILD YOUR LIST

$________

F Friends

60 Days
Phase 2

$________

Relatives

You

90 Days
Phase 3

$________

A Associates

Build a Team That Does the Same

N Neighbors

$________

$________

$________

Kid or Kennel Connections

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90 DAY BUSINESS PLAN

Book Client Appointments Sample Script
Hello (name here), I just started a business with J.Hilburn. We make mens custom shirts and other clothing using the finest fabrics, and world-class construction at incredibly affordable prices. Check us out at www.jhilburn.com. I know youre a sharp dresser so I immediately thought of you. Id love your thoughts. I can save you time and money. Ill be in your area Tuesday or Thursday afternoon from 1 to 3 p.m.. Id like to come by your office and show you more. Which day works best for you?

OUR PRODUCTS
Luxury Within Reach

07

High Quality

Inexpensive

Expensive

Our Proven Booking Formula

1. Share Who You Are and Why Youre Calling

2. Flatter

Low Quality

3. Share What You Offer

Notes:

4. Set the Appointment

HOMEWORK

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OUR PRODUCTS
Our Signature Shirt Components

OUR PRODUCTS

09

Place Order

Sent to Master Tailor

Signature Shirt Craftsmanship

CRAFTMANSHIP

FABRIC

In Production for 3-4 Weeks

Pattern Design

Fabric Cut

Shirt Sewn In Transit

Quality Checked

FIT

FEATURES

Shipped to J.Hilburn Notes: Notes:

Shipped to You

You Deliver Shirt

10

OUR PRODUCTS

OUR PRODUCTS

11

Anatomy of a Custom Shirt

20-22 stitches per inch single needle tailoring for smooth, even seams

Four piece collars for stable, yet supple fit

PATTERN
Solids, Stripes, Checks

COLORS
Whites, Pinks, Lavendars, Blues, Darks

FABRIC
Double stack buttons for durability and ease of buttoning Precise pattern matching wherever possible on the cuff, seams, and pockets Measurements are taken to create a unique pattern for a personalized fit

TEXTURE
Broadcloth, Pinpoint, Oxford, Twill, Herringbone

PRICE
Blue, Brown, Burgundy, Black Label

Notes:

Personalized Style

Notes:

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OUR PRODUCTS
Features Collar Styles Cuff Styles Features

OUR PRODUCTS

13

Straight (CO-1)

Classic (CO-2)

Spread (CO-3)

Cutaway (CO-4)

Miter (CU-1)
(CO-5) (CO-6)

Miter (CU-2)

French Miter (CU-3)

Round (CU-4)

Double Button

French Round (CU-6)

(CO-7)

(CO-8)

Banded (CO-10)

(CO-12)

(CO-15)

(CO-17)

Square (CU-7)

French Square (CU-9)

(CU-10)

Western (CU-11)

(CU-14)

Placket Styles

Back Pleat Styles

Pocket Styles

V-Shaped (PK-4)

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OUR PRODUCTS
Shirt Fits

OUR PRODUCTS
Our Signature Trouser Components

15

+ 6 +6

+ 6 +6

+ 6 +6

+ 6 +6

CRAFTSMANSHIP
Normal Tailored

FABRIC

+ 4 +4

+ 4 +4

+ 8 +8

+ 8 +8

Euro

Comfort

FIT

FEATURES

Fit Adjustments to Chest

Higher armhole & narrower sleeve
Sleeve Narrower body Body

Narrower

Higher armhole & narrower sleeve

Sleeve

Normal Normal Body body

Notes:
Standard Standard sleeve Sleeve opening Opening Slightly larger sleeve Sleeve opening Opening

Euro +4 (Fit-1)

Normal Normal Body

body

Tailored +6 (Fit-2)

Comfort Comfort Body body

Normal +6 (Fit-3)

Comfort +8 (Fit-4)

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OUR PRODUCTS
Trouser Craftsmanship

OUR PRODUCTS

17

Trouser Fits
Sits at waist Sits just below the navel

French fly waistband for support and eases tension across front of trouser

Busted back waistband for easy alterations and comfort

Fully constructed waistband helps prevent waistband roll

Fuller seat and thigh Not baggy or tight through the seat and thigh

Extended tab waistband for finished look Reinforced saddle

Outseam

All wool trousers are lined to knee for ease of wear

Classic Traditional Fit

Tailored Modern Fit

Fully constructed
Sits on the hips Contoured waistband Sits on the hips

Slimmer legs

Notes:

Not baggy or tight through the seat and thigh

Euro Fashion Forward

Sport Casual Fit

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OUR PRODUCTS
Trouser Fabrics

OUR PRODUCTS
Own Your Clients Closet

19

CORE
Fine Italian Wools Everyday Performance Lightweight Luxurious

SEASONAL
Cotton Linen Blends Flannels Corduroy

Notes:

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OUR PRODUCTS
The Appointment

OUR PRODUCTS
The Appointment Step 3: Guide the Buying Process
n n n

21

Set a ______________________________ goal before each appointment. Dont _________________ clients.

Start with shirts Move to trousers Add-on

Step 1: Set the Tone

n n

Notes:

Ask questions Share your commercial

Notes:

Step 4: Take the Order and Explain the Delivery Process.

Notes:

Step 2: Build Your Clients Measurement Profile

n n n n

Ask height/weight Get 3 initials Get off-the-rack size Take measurements

Notes:

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A) NECK B) OVERARM C) CHEST E) HIPS

CLIENT PERSONAL MEASUREMENT PROFILE

Date Partner Name/Number

BUILD CLIENTS FOR LIFE

Lifetime Client Value - The Delivery

23

MEASUREMENT PROFILE
MEASUREMENTS
(Actual) (+ 1/2)

Client Name

Height

Weight

Initials

Off the Rack Shirt Size Off the Rack Coat Size

What to take with you:

Shirt *Taken to the 1/4 Coat *Taken to the 1/2 Shirt and Coat *Taken to the 1/2 Shirt *Taken to the 1/2 Shirt and Trouser *Taken to the 1/2 Overarm-Chest Difference (B-C)

Front View

Back View

Front View

A K
*Round up to the nearest inch

Present the Box:

D) SHIRT WAIST

C D I

J E H G M N

F) SHOULDER G) RIGHT SLEEVE H) LEFT SLEEVE I) RIGHT WRIST J) LEFT WRIST K) SHIRT LENGTH L) TROUSER WAIST M) RIGHT OUTSEAM N) LEFT OUTSEAM
Watch

Shirt *Taken to the 1/2 Shirt *Taken to the 1/4 Shirt *Taken to the 1/4 Shirt *Taken to the 1/4 Shirt *Taken to the 1/4 Shirt *Taken to the 1/2 Trouser *Taken to the inch using the belt tool Trouser *Taken to the 1/2 Trouser *Taken to the 1/2

Check the Fit:

SHIRT
Normal Tailored European Comfort Other

Collar: _______________________ Shoulders: _______________________ Sleeve Length: _______________________ Length: _______________________

TROUSER
Classic Tailored European Sport

Watch

COAT
SIZE

LENGTH FIT

Short Classic

Regular Tailored

Long

We can deliver a shirt thats too _____________, but not one that is too _____________. _______________________ takes care of most minor issues.

QUICK CHECKS AND FIT CHARTS

SHIRTS
If Clients Height is: Shirt Length should be: Long Sleeve Length should be: Short Sleeve Length should be:
5 8 5 9 5 10 5 11 60 30 61 62 63 6 4 6 5 31 31.5 32 32.5 33 33.5 34 34.5 35

NOTES

Build Clients for Life

Notes:

34.5 35 35.5 36 36.5 37 37.5 38 38.5 39 19 19.5 20 20.5 21 21.5 22 22.5 23 23.5 Tolerance: +/- 1.5 38 40 42 44 46 47 48 50 51 52

If Clients Chest is: Shoulders should be:

36

17.75 18.5 19.25 20 20.5 21 21.75 22.5 23 23.25 23.5 Tolerance: +/- 1 Tolerance: +/- 1.5

COATS
If Shirt Sleeve Length is: and/or If Clients Height is: Recommended Length is: If Overarm minus Chest is: Recommended Fit is:
32 to 34.25 54 to 57 Short 34.5 to 36.25 58 to 511 Regular 36.5 to 38 60 to 63 Long

TROUSERS
If Clients Height is: Minimum Outseam should be: Maximum Outseam should be:
5 6 5 7 5 8 5 9 5 10 5 11 60 61 62 63 6 4 6 5 38 38.5 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 40 40.5 41 41.5 42 43 43.5 44 44.5 45 45.5 46 85% of men should fall within these ranges

6 to 8 Classic or Tailored*

9 Classic

10 to 11 Classic, increase coat size 1

*To wear the Tailored Fit, we recommend for the shirt waist to be at least 2 less than chest **If the shirt waist is greater than the chest, we currently do not offer a fit

24
You

BUILD A TEAM
Earn More with a Team

BUILD A TEAM
The Big Picture
Monthly Commission

25
5 15 45 135 405 1,215 3,645 $3,000 $9,000 $27,000 $81,000 $243,000 $729,000 $2,187,000 28% 4% 3% 2% 2% 2% 2% TOTAL $840 $360 $810 $1,620 $4,860

leVel teaM siZe neW aPPointMents 5 client reorDers VoluMe solD coMMission Monthly coMMission

+
Level 1 Level 2 Level 3-6 4% 3% 2%

Your Team

YOU 1 2 3 4 5 6

1 3 9 27 81 243 729

5 15 45 135 405 1,215 3,645

Notes:

Notes:

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30 Days
Phase 1

BUILD A TEAM
Quick Start Bonus
Earn Your Investment Back

NEXT STEPS

27

REVIEW

Book and hold your first five $400 appointments Begin building your client re-order business Earn Quick Start Promote to Style Partner Share the opportunity and build your team

$________

n n

60 Days
Phase 2

$________

n n

You

90 Days
Phase 3

$________ _______________ Total $________

HOMEWORK Promote to Style Partner in 90 days

n

________________________________________________

You

Sell $400 Personal Volume

________________________________________________

________________________________________________

Build Team

Sell $300 Personal Volume

________________________________________________

Quick Start

Focus on Revenue Generating Activities.

$_____________

Style Partner Bonus

$_____________

Bonus

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NOTES

jhilburnpartners.com