Need something to do?

Check out this months calendar

for all the Brooklyn business events.
PAGE 5
PRSRT STD
US POSTAGE
PAID
BELLMAWR, NJ
PERMIT NO. 1239
SEPTEMBER 2011
BITS & BYTES
What can QR codes do for your business?
PAGE 6
COACHS CORNER
Need to clean up? Invite company.
PAGE 3
MONTHLY UPDATE
Governor signs CPA mobility law.
PAGE 2
www.brooklynbiztrends.com
JANET DUGO/Business Trends
Hey, hey - it was the Monkees and a whole lot more, when TD Bank hosted its annual BBQ for Brooklyn Cham-
ber of Commerce members before the 60s pop icons took the stage as part of the borough presidents summer
concert series in Coney Island. Among those representing TD Bank were, from left, Alec Teytel, Randy Estrada,
John Maccarelli, Renee Altomonte with her husband Luigi Altomonte and Nick Athineos.
Hey, hey its the Monkees at Coney Island
P u b l i s h e d b y E l a u wi t Me d i a
By TIM RONALDSON
Business Trends
For the last five years, the citys
minority- and women-owned
businesses have been receiving
help bidding on and obtaining
public contracts. Now, with the
creation of the Corporate Al-
liance Program, they can get help
from corporate partners to do the
same in the private sector.
The program, launched earlier
this year, will connect businesses
that are certified with the citys
Minority and Women-owned
Business Enterprises with oppor-
tunities in the private sector.
Eleven founding partners of the
program will make contracting
opportunities available to the pro-
grams recruiting service for sup-
pliers and will contribute staffing
and financial resources, host
training sessions and events, and
participate in mentor programs,
according to the citys Depart-
ment of Small Business Services.
The SBS will operate the Cor-
porate Alliance Program, just as
it does for the existing M/WBE
program.
Since our administration re-
vamped the citys M/WBE pro-
gram in 2006, minority- and
women-owned businesses have
won more business every year, in-
cluding a 25 percent increase in
2009 even as total contracts de-
clined, and a 47 percent increase
last year. But we can and will do
more, Mayor Michael
Bloomberg said. By teaming up
with some of New York Citys
major corporate citizens, well ex-
pand our M/WBE efforts to in-
clude private sector opportuni-
Corporate
Alliance Program
to help minority,
women-owned
businesses
connect with
private companies
please see ALLIANCE, page 4
M/WBEs
to get
private
help
By TIM RONALDSON
Business Trends
Next month, local businesses will get an
opportunity to display their goods and serv-
ices at a unique business expo that will high-
light the hundreds of mom-and-pop shops
in the Bay Ridge, Dyker Heights and Benson-
hurst area.
The 2011 Bay Ridge Bensonhurst Business
to Business Expo, to be held Oct. 13 at the
Bay Ridge Manor, comes at a crucial time
for these businesses that have weathered the
economic crisis, taken a loss and yet re-
mained committed to their business and
neighborhoods.
It is important to provide them with as
much support as possible to ensure their
continued success, said Rosalie Drago, one
of the events organizers. Most have had to
spend more time on site and have not had the
chance to research or shop around to find op-
Unique expo coming to Brooklyn
Bay Ridge Bensonhurst expo will focus on supporting smaller area companies
please see EXPO, page 10
Governor signs mobility
for out-of-state CPAs
Gov. Cuomo signed into law a bill
that allows for cross-border practice
mobility for out-of-state Certified Pub-
lic Accountants as long as the CPAs
home state is deemed by New York to
have licensing requirements that are
substantially equivalent to those in
New York.
Under Section 23 substantial equiv-
alency, if a CPA has a license in good
standing from a state that utilizes CPA
licensure and certification criteria
outlined in the Uniform Accountancy
Act 150 hours of education, a pass-
ing grade on the CPA exam and at
least one year of experience then
that CPA would be qualified to prac-
tice in any state that has adopted UAA
Section 23 mobility.
Three states, Georgia, Pennsylvania
and Massachusetts, have already
adopted provisions that barred CPAs
licensed in New York and other non-
mobility states from providing servic-
es in their states because they had not
yet adopted mobility. Now, New York
CPAs will have the same access to
clients in other states that CPAs li-
censed in mobility states already have.
The bill goes into effect Nov. 15.
City EDC seeking proposals
for Bedford-Stuyvesant site
New York City Economic Develop-
ment Corporation is seeking propos-
als for the sale or lease of an approxi-
mately 25,762 square foot parcel of
land in Bedford-Stuyvesant. NYCEDC
is seeking individuals or organiza-
tions to develop the site for a use that
maximizes the creation of jobs for
local residents, generates proceeds at-
tributed to new development from tax
revenue and purchase price/ground
rent and is contextually appropriate in
terms of both design and use.
This is an open Request For Propos-
als. The open RFP process allows re-
spondents to submit proposals at any
time to be reviewed on or before quar-
terly submission deadlines running
through May 18, 2012. NYCEDC will
review proposals as they are received,
and may commence negotiations with
one or more Respondents at any time.
On any given submission deadline,
NYCEDC may elect to close the RFP to
additional respondents. The remain-
ing scheduled submission deadlines
are: Nov. 21, Feb. 17, 2012, and May 18,
2012.
Lantern Group to open
Little Things candy store
Lantern Group, a non-profit devel-
oper of New York City affordable
housing, recently announced the
opening of Little Things candy store
at 1322 Coney Island Ave., a new retail
establishment that will further
Lanterns commitment to assisting its
special needs residents in overcoming
employment barriers.
Little Things is an old-fashioned
candy store that will showcase a wide
variety of sweets, snacks, coffee and
drinks.
The 400-square-foot store is leased
by Lantern Group and enhances its ef-
forts to build independence through
employment by providing job training
opportunities to individuals with lim-
ited experience or knowledge of the
workforce.
This new social enterprise is sup-
ported by the South Beach Psychiatric
Center (a division of the New York
State Office of Mental Health) and is
based on a model of employment
training that emphasizes the transfor-
mative power of work.
CPEX Real Estate arranges
lease for Zipcar
CPEX Real Estate Services leasing
team has arranged a lease between
Zipcar and Zazza Residential
Williamsburg. The luxury residential
building has leased space in its park-
ing garage to Zipcar. The site is located
at 424 Bedford Ave. in Williamsburgs
south side.
CPEXs leasing specialist, Manag-
ing Director Ryan Condren, represent-
ed Zazza Williamsburg on this trans-
action. The lessee, Zipcar, is a mem-
bership-based car-sharing company
that rents cars by the day or hour, and
is looking to expand its locations in
the trendy Williamsburg area.
Monthly Update
Business Trends is published monthly by Elauwit Media,
LLC, 66 Willow Avenue, Staten Island, NY 10305
HOW TO REACH US
347-682-4867 fax: 866-745-9380
WHOM TO ASK FOR
Janet Warren Dugo, Publisher
ON THE WEB
www.brooklynbiztrends.com
EMAIL DIRECTORY
newsroom: news@brooklynbiztrends.com
advertising: ads@brooklynbiztrends.com
publisher: publisher@brooklynbiztrends.com
DROP US A LINE
Business Trends welcomes suggestions and comments from
readers including any information about errors that may call
for a correction to be printed. Send your comments to
news@brooklynbiztrends.com, or call 347-682-4867.
SUBSCRIPTIONS
Business Trends is mailed each month to the business and
community leaders of Brooklyn. If you would like to receive the
paper, but are not currently on our mailing list, you can request
to be added to the mailing list by emailing your name, title,
company, address, phone, fax and email address to
janet@brooklynbiztrends.com.
NEWS IDEAS
Business Trends has limited resources to send photographers to
events, so the best way to seek coverage is by sending your
news release and photos to the editor at the below address, or
via email to news@brooklynbiztrends.com.
Drop us a line
Email: news@brooklynbiztrends.com
Fax: 718-556-5700
Mail: Business Trends, 66 Willow
Avenue, Staten Island, NY 10305
By BILLY SPARKLE
We had a saying in my family
while I was growing up: If you
want a clean house, invite compa-
ny.
The idea was simple. We tend
to be OK with certain conditions
in our homes, which, if we knew
company was coming, would no
longer be OK. We tend to clean up
more, become more organized
and pay more attention to things
that previously would have gone
unnoticed.
Well, its the same way with
our businesses. There are certain
conditions or states that various
aspects of our businesses are in.
These can include the paperwork
on our desks, items sitting on the
floor or the general state of our
office environment. If we own a
store, we have the organization of
the products on our shelves, the
behaviors of our employees or
the overall condition of cleanli-
ness. If were service providers,
there is the state of our physical
health, the state of our mental
acumen, the state of our emotion-
al well-being all of which con-
tribute to our ability to serve our
clients. And these areas, when
were by ourselves, tend to be at
much lower levels than we would
prefer them to be if we knew we
were having company.
Part of the value of having a
coach is its like having company
over to your business. If certain
rooms or areas of your busi-
ness are in conditions that are
less than satisfactory, theres a
tendency to begin cleaning
them up.
Clients and customers have a
similar effect. They, too, are like
having company over. When we
invite others into our businesses,
it automatically has us looking at
things in a different manner.
The key is to invite. Invite, in-
vite, invite. In fact, once the invi-
tations have been extended and
often long before the company ac-
tually arrives, we find ourselves
engaging in all sorts of activities
designed to tidy up our space. I re-
call times when my mother would
say, Ive got to clean this house
up. Perhaps Ill invite some peo-
ple over to get me into action.
And that would work. As soon as
she invited a few folks over, shed
immediately go into overdrive to
improve the conditions of her
house.
So the encouragement for this
month is simple: Invite company.
Invite potential customers and
clients to come on over and take
a look at what you have to offer.
And once you know that theyll be
looking, youll be motivated to
give them something nice to look
at. Youll clean up, get organized
and make all sorts of improve-
ments before they even get there.
And once they do arrive, theyll
be delighted by what they see.
Coach Billy works with highly com-
mitted men & women to produce un-
precedented results in their busi-
nesses and their lives. Learn more at
www.billysparkle.com or contact
Billy directly at
billy@billysparkle.com.
SEPTEMBER 2011 BUSINESS TRENDS 3
W
h
a
t w
o
u
ld

yo
u
d
o
fo
r
$
10
?
w
.-- -
-- -.-
,-,- - -
I
^`
wwwItsJust10com
Buy and sell anything for $10
$
1
0
$
1
0
Bttgt//eIuw.It/stuyvesmtBumt
Located a short distance from Albany, NY, Stuyvesant Outdoor Adventures offers custom tailored
packages and accommodations for serious and casual hunters alike. All of our packages include a
full hunting excursion, licensed guide, field dressing, as well as all meals and accommodations at
our newly remodeled lodge - Stuyvesant Manor; the former estate of Hollywood Icon Sidney Poitier -
which is also licensed as a bed and breakfast.
Whether you're looking for a short getaway, a corporate retreat, a camping weekend or even a seminar
with guest speakers and instructors, Stuyvesant Outdoor Adventures is a perfect spot.
Foz InIoznatIon, to nake a zesezvatIon oz to zeach
ouz tzIp-pIannIng concIezge, caII
(888} 690-0041
FALL AND 8PRINO
Turkey, WhitetaiI Deer
(archery, rifIe, muzzIeIoader),
Pheaaant (fieId and tower),
Coyote, Rabbit and WaterfowI
FBOm WHITBTAIL DBBB AND WILD T0BHBY TO
PHBASANTS, WATBBFOWL AND mOBB.
Need to clean up? Invite company
COACHS CORNER
Drop us a line
Email: news@brooklynbiztrends.com
Fax: 866-745-9380
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
ties. Becoming a supplier to a
large corporation adds credibility
and stability to a small business
while increasing its revenue, and
we want New York Citys minori-
ty and women-owned companies
to benefit from New York Citys
strong and civic-minded business
climate.
To connect certified firms to
private sector opportunities, the
SBS worked with the 11 founding
partners to establish four initia-
tives. According to the depart-
ment, these include a corporate
skills training program to edu-
cate participants about doing
business with the private sector, a
recruitment service to match
qualified firms to specific oppor-
tunities with the founding compa-
nies, a mentorship program to
strengthen minority and women
business leaders, and a citywide
construction training program
for certified construction firms
that will enable them to compete
for work among university cam-
puses and corporate facilities.
The Corporate Alliance Pro-
gram is another initiative that
will only further help our Minori-
ty and Women-owned Business
Enterprises, City Council Speak-
er Christine C. Quinn said. By
offering additional staffing and fi-
nancial resources and training
sessions, this will give these busi-
ness owners the extra line of sup-
port that they need.
The 11 founding partners in-
clude Accenture, American Ex-
press, BNY Mellon, Colgate-Pal-
molive, Citigroup, Columbia Uni-
versity, Con Edison, Credit Su-
isse, Goldman Sachs, IBM and
National Grid. Once the program
is underway, additional compa-
nies will have the opportunity to
join as participants, according to
the SBS.
The M/WBE program account-
ed for $714 million in public con-
tracts in 2010. Since the program
was established in 2006, more
than 26,000 contracts have been
awarded to certified firms, valued
at almost $1.9 billion, according to
the SBS.
In Fiscal Year 2007, certified
companies won subcontracts
worth $59.2 million, or 7 percent
of all subcontracts. That number
has risen steadily ever since, to
$127.5 million (16 percent) in FY
2008, to $180.4 million (19 percent)
in FY 2009, and to $381.9 million
(30 percent) in FY 2010.
We do everything possible to
connect certified M/WBEs to op-
portunities to sell to the city, SBS
Commissioner Robert W. Walsh
said. Building your portfolio and
diversifying your client list is key
to becoming more competitive,
and the Corporate Alliance Pro-
gram will offer this edge to our
M/WBEs who need help building
capacity.
4 BUSINESS TRENDS SEPTEMBER 2011
Office (718) 698-8244 info@apbsecurity.com
2047 Victory Blvd Staten Island, NY 10314
When the news is sweet,
We Tweet!
When the news is bitter,
We Still Twitter!
Follow us at
twitter.com/brooklynbiz
Visit us online at www.brooklynbiztrends.com
M/WBEs to get help
ALLIANCE
Continued from page 1
Lutheran a Top
100 hospital
For the sixth year in a row,
Lutheran Medical Center has
been recognized as a Community
Value Index Top 100 Hospital.
Scoring in the top 20 percent, it
has also been designated a Five
Star facility.
The CVI is a proprietary index
created to offer a measure of the
value that a hospital provides its
community. Fundamentally, the
CVI suggests that a hospital pro-
vides value to the community
when it is financially viable, is ap-
propriately reinvesting back into
the facility, maintains a low cost
structure, has reasonable charges
and provides high quality care to
patients.
RESUME WRITING
HELP AT BROOKLYNS
BUSINESS LIBRARY
EVERY TUESDAY
Time: 6:00 p.m. 7:30 p.m.
Location: Business Library, 280
Cadman Plaza W. at Tillary St.
For information, call 718-623-7000
BNI PROSPERITY
EVERY TUESDAY
Time: 7:00 a.m. 8:30 a.m.
Location: Floridian Diner, 2301 Flat-
bush Ave.
For information, call 718-981-8600
BNI MONEY MAKERS
EVERY WEDNESDAY
Time: 7:00 a.m. 8:30 a.m.
Location: Bridgeview Diner, 9011 3rd
Avenue
For information, call 718-981-8600
BNI BOTTOM LINE
EVERY WEDNESDAY
Time: 7:00 a.m. 8:30 a.m.
Location: Juniors Famous Restau-
rant, 386 Flatbush Ave
For information, call 718-981-8600
BNI BROWNSTONE
BUSINESS
CONNECTIONS
EVERY THURSDAY
Time: 7:00 a.m. 8:30 a.m.
Location: Juniors Famous Restau-
rant, 386 Flatbush Ave
For information, call 718-981-8600
BNI NET INCOME
EVERY THURSDAY
Time: 7:00 a.m. 8:30 a.m.
Location: The Arch Diner, 1866
Ralph Ave
For information, call 718-981-8600
SCORE BUSINESS
ASSISTANCE FOR
ENTREPRENEURS
MONDAY- FRIDAY
Time: Monday, Wednesday, Friday 10
a.m. 2 p.m., Tuesday, Thursday 1
p.m. 3 p.m.
Location: Business Library, 280
Cadman Plaza W. at Tillary St.
For information, call 718-623-7000
BROOKLYN HEIGHTS
TOASTMASTERS
FIRST/THIRD THURSDAYS
Time: 7-9 p.m.
Location: Historic Plymouth Church
For information, call 718-797-2246
GREENPOINT
CO-WORKING
JELLY/FREE
CO-WORKING DAY
SECOND WEDNESDAY
Time: 10:00 a.m.
Location: 240 N. Henry St.
For information, call 347-844-9208
NEIGHBORHOOD TECH.
ASSIST CLINIC:
CLEANING UP
SOMEONE ELSES
MESS
SATURDAY, SEPT. 10
Time: 10:00 11:30 a.m.
Location: 544 MacDonough St.
For information, call 718-455-3784
KINGSBROOK JEWISH
MED. CTR. GOLF
& TENNIS CLASSIC
MONDAY, SEPT. 12
For information, call 718-604-5000
BROOKLYN BUSINESS
BASE BUSINESS
EXCHANGE
SEPTEMBER 2011 BUSINESS TRENDS 5
Business Calendar
please see EVENTS, page 7
EDITORIAL 6 BUSINESS TRENDS SEPTEMBER 2011
DAN McDONOUGH, JR. Co-Chairman & Chief Executive
RUSSELL CANN Co-Chairman & Chief Financial Officer
MICHAEL LaCOUNT, Ph.D. Vice Chairman
www.elauwit.com
Politician with sense
Should Philadelphia mayor run for nations top job?
W
e arent anywhere near close to being sold on a sec-
ond term for Barack Obama. We arent even close to
being excited about any of the current GOP wanna-
bes.
Hence, we were candidate-less.
Perhaps until now.
May we suggest that Philadelphia Mayor Michael Nutter run
for president?
We say this for one simple reason: The man tells it like it is,
which is way, way more than what we are getting from any
other politician.
A few weeks ago, Nutter threw political correctness out the
window. According to recent reports, he spoke with passion,
honesty and sincerity.
And thats more than we get from most politicians, who are
worried only about securing votes and pandering to their politi-
cal bases.
In the wake of a wave of youth violence in his city, Nutter
talked about personal responsibility and addressing some of
todays issues.
It wasnt the usual political fluff we hear from officeholders.
He didnt blame society or unknown, unseen, unavoidable
forces of nature.
No, he said that parents need to be responsible for raising
their kids.
Now its sad that saying something so obvious, so simple, so
logical garners this much attention. Its sad because weve
come to expect so little out of our elected leaders. Weve come to
expect excuses, lies and cowardice.
Were so conditioned to watching supposed leaders dodge
and duck basic questions that, when someone just says whats
on his mind and steps up to seriously address an issue, were
blown away.
So, Mr. Mayor, how about it?
in our opinion
JANET WARREN DUGO
Publisher
Directors
STEVE COPPOLA RICHARD GRADO ROBERT CUTRONA LAWRENCE RAMPULLA
ALAN BAUER
STEVE MILLER
ED LYNES
General Manager & Editor
Executive Vice President
Vice President of Sales
By BILL DUBOVSKY
Situation
Have you noticed the usually
black and white blocky square
image that is becoming ubiqui-
tous on everything from print
ads to business cards? Theyre
called QR codes (Quick Re-
sponse), and while invented by a
Toyota subsidiary back in 1994 to
track and decode part informa-
tion on high speed assembly
lines, they are becoming a most
popular type of barcode for busi-
ness and consumer interaction.
This article presents a brief
overview of how QR codes are
used.
What is it?
QR codes, along with the uni-
versal EAN UPC, Data Matrix,
PDF 417 (postage and document
tracking) and Microsoft Tag are
the five major types of barcodes
in use today. These codes allow
for fast and accurate scanning
and tracking of whatever they
are attached to, and in the case of
QR can contain thousands of
alpha-numeric characters of in-
formation.
How it works
If a person seeing your mes-
sage wants more information,
s/he simply takes out their
smart phone, scans your QR
code, and can automatically be
sent to your Web site (URL) for
more information, sent a plain
text message, be able to initiate a
telephone call, be sent a SMS
message (texting), an email ad-
dress (download your email ad-
dress to the recipient), a VCARD
(electronic contact information
transfer), a VCALENDAR (event
reminders), a Google Maps loca-
tion, a Paypal Buy Now link (re-
tail sales), a social media link (to
Facebook, Twitter, Linkedin,
others), an iTunes link (media,
podcasts), a YouTube Video, or
blog post, for starters. Its instant
information fulfillment!
What you need
A mobile device with a QR
scanner/reader. Android-based
smart phones have one included,
iPhone has about 50 free and pay
QR apps can be downloaded
from the App Store. BlackBerry
devices use the App World appli-
cation and Windows Phone 7 will
work through the Bing search
app in the upcoming Mango up-
date.
Where to get it
For a free version of a QR
scan program for iPhone, go to
the App store and download the
free version of QRREADER, I-
NIGMA, Barcode Scanner, Red
Laser or others. To create your
own QR codes, check out
QRSTUFF.COM or
QRCODE.KAYWA.COM and cut
and paste your own codes or
google QR codes for many other
free and pay sites on the Inter-
net.
How hard is it to use?
Easy. Applications include
sharing information, communi-
ty building, calls to action (link-
ing to new landing pages and
opt-ins), SEO and SMO (QR
codes enhance your position in
search engines because youre
getting more hits to your Web
site), and others. Practical places
to post a QR code include: back
of your business card, market-
ing materials, sides of vehicles,
product tags and packaging,
Telecom tech tip of the month
Dont use your mobile phone abroad! Its very expensive, data roam-
ing charges can be ridiculous and many U.S. mobile phones dont
work overseas at all. If you do bring your smart phone, turn off data
roaming and leave your phone in airplane mode on. That way you
cant accidentally call someone and rack up a big bill. If you use a
WiFi enabled device, you can find a hot spot or caf and call home
using the Skype.com free app for pennies per minute or if you call
other Skype users, its completely free! You can also purchase an
inexpensive unlocked mobile phone locally with a prepaid local SIM
card. Usually incoming calls will be free and making local calls and
texts will be cheaper. Take the phone home with you at the end of
your stay for future trips all youll need is a new prepaid SIM card!
What can QR codes do?
BITS & BYTES
please see BITS, page 8
BREAKFAST
WEDNESDAY, SEPT. 14
Time: 7:45 a.m.
Location: Downtown Brooklyn
For information, call 212-937-7911
TILLARY PARK
FOUNDATION JOB FAIR
WEDNESDAY, SEPT. 14
Time: 9:00 a.m. 4:00 p.m.
Location: 237 Flatbush Ave.
For information, call 917-440-3247
NEIGHBORHOOD TECH.
ASSIST. CLINIC:
PROPOSAL
DEVELOPMENT
SATURDAY, SEPT. 17
Time: 10:00 11:30 a.m.
Location: 544 MacDonough St.
For information, call 718-455-3784
NEIGHBORHOOD TECH.
ASSIST. CLINIC:
FINDING FUNDERS
TO SUPPORT
YOUR VISION
SATURDAY, SEPT. 24
Time: 10:00 11:30 a.m.
Location: 544 MacDonough St.
For information, call 718-455-3784
CATHOLIC
CHARITIES OF
BROOKLYN/QUEENS
GOLF CLASSIC
MONDAY, SEPT. 26
Location: Sands Point Golf Club
For information, call 718-722-6024
NEIGHBORHOOD TECH.
ASSIST. CLINIC:
PROPOSAL
WRITING 101
MONDAY, SEPT. 26
Time: 10:00 a.m. 12:00 p.m.
Location: 544 MacDonough St.
For information, call 718-455-3784
FRANCIS J. ACOSTA
PRESENTS: UNLEASH
YOUR INNER SALES
GENIUS
WEDNESDAY, SEPT. 28
Time: 6:00 7:30 p.m.
Location: Science, Industry & Bus.
Library, 188 Madison Ave.
For information, call 917-275-6975
BROOKLYN
BUSINESS BASE
ENTREPRENEURIAL
EVENING NETWORKING
EVENT
WEDNESDAY, SEPT. 28
Time: 7:00 9:00 p.m.
Location: Boerum Hill area
For information, call 212-937-7911
SEPTEMBER 2011 BUSINESS TRENDS 7
We Understand
At Northfield Bank, we have developed a full line
of business banking products that are easy to
understand and fit your unique needs.
Bank smarter at Northfield with low minimum
account balances, no account analysis
charges, and local decision-making.
Business banking should be straightforward.
Member FDIC
www.eNorthfield.com
Bay Ridge: 8512 3rd Avenue | (718) 8331081
Dyker Heights: 1501 86th Street | (718) 3311372
Highlawn: 283 Kings Highway | (718) 9982622
Get the knowledge and skills you need for the job you want this Fall with Certificate
Programs and Online Courses through Wagner College External Programs.
Pharmacy Technician Freight Broker
Medical Transcription Paralegal
AutoCAD Microsoft Office Specialist
Graphic Design Certified Bookkeeper
HVAC Technician Certificate Video Game Design & Development
eMarketing & Social Media Sustainable Energy & Going Green
*Join us on September 29 at 7:30pm in Spiro Hall 2 for our
Wedding and Event Open House and Workshop. Meet our instructor,
learn valuable bridal tips, and get all the details for the classes.
Pharmacy Technician Wedding & Event Planning Certification*
Personal Fitness Trainer Preston Bailey Signature Design*
Paralegal LEED Green Associate Exam Prep
EKG Technician Notary Public
Human Resource Management Final Cut Pro
Microsoft Office Certificate Acting
Graphic Design Life Skills Workshop Series
Medical Billing & Coding Physical Therapy Aide
Top 12 Online Career Training Courses Now Available:
Fall Certificate Courses Available On Campus:
On Campus. Online. Ongoing.
Business calendar
EVENTS
Continued from page 5
8 BUSINESS TRENDS SEPTEMBER 2011
Featuring
Kenneth Adams
President & CEO, Empire State Development
Join us as newly-appointed President & CEO of Empire State Development, Kenneth Adams talks about his new
role and strategies for attracting business and creating jobs throughout New York. Adams previously served as
President & CEO of The Business Council of New York State, President & CEO of the Brooklyn Chamber of
Commerce and Director of the Metro Tech Business Improvement District. He was also the Founding Executive
Director of New York Cares, New York City's leading volunteer organization from 1988 to 1994.
Chamber Members will vote on the election of directors and board members for the Brooklyn Chamber of
Commerce and Brooklyn Alliance. Cocktails and light dinner will be served (kosher and vegetarian meals available
upon request). Business attire.
Sponsors:
Annual Membership Meeting and Business Trade Show
A limited number of Trade Show tables are available. For Sponsorship Opportunities and
additional information contact Rick Russo at (718) 943-3883 or rrusso@brooklynchamber.com.
Wednesday, October 5, 3-7pm Stage 6 at Steiner Studios
The New York State Small Business Development Center is partially funded by the U.S.Small Business Administration. The support
given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of
the cosponsors` or participants` opinions, products, or services. Services are extended to the public on a non-discriminatory basis.
NOW OPEN!
Brooklyn Office
Sovereign Bank Building
9512 Third Avenue
For information or appointment
718-982-2560
www.csi.cuny.edu/SBDC
Visit us online at www.brooklynbiztrends.com
event nametags, restaurant
menus, event ticket stubs, point-
of-sale receipts, coupons.
Pros
Research firm comScore has
estimated that of the 14.5 million
consumers who scanned QR
codes in June, 61 percent were
male, 53 percent were in the 18-34
year old group, and 36 percent
were in the $100K-plus income
bracket with 49 percent of the
scans from print, 35 percent from
product packaging, 27 percent
from Web sites, 24 percent from
posters, fliers or kiosks and 12
percent from TV. Fifty-eight per-
cent of respondents scanned
codes at home, 39 percent in retail
stores, 25 percent in grocery
stores and 13 percent outside or
on public transit. It appears that
the numbers and demographics
sound tempting for creative mar-
keteers.
Cons
Sometimes difficult to use ef-
fectively. Ive used QRreader on
iPhone and have found it flakey,
though the most recent version is
much better. After I scan a QR
code, it sometimes doesnt regis-
ter, but when it does and the QR
code takes you to a Web site that
is not optimized for mobile
phones, the visuals can be too
small to see and too complex to
navigate on the phone screen.
When I see something Im inter-
ested in, I usually just type in the
URL into the browser of my lap-
top or iPad.
Bottom-line
I personally havent found QR
codes to be indispensable at this
time, but I am including them on
all new advertising and market-
ing materials as well as my new
business cards. As creative uses
increase, more practical applica-
tions will be released and results
quantified. Ive seen barcode apps
come and go as fads, but will see if
QR sticks. For more information,
click on www.gomocode.comfor an
outstanding free white paper.
Watch these three useful videos
at: www.youtube.com/user/Wasp-
Barcode?v=xYLKH7uB-SM&fea-
ture=pyv, a more recent one is
www.youtube.com/watch?v=Xe1o5
JDwp2k, and a fun one is
www.youtube.com/watch?v=B3lr-
cOhmp9g.
Bill Dubovsky has a proven track
record of business success spanning
over 30 years in helping hundreds of
organizations improve their prof-
itability. He founded Comtel Informa-
tion Services, a telecommunications
services brokerage. He may be
reached at bill@comtelinfo.com or
at 800-213-4884.
QR codes
BITS
Continued from page 6
portunities to increase efficiency
and cut costs.
They have also had to forgo
key opportunities to network
with one another to share ideas
and best practices.
Drago said the Expo will be
unique in that it will be the first
of its kind in the area; most of the
expos in Brooklyn are located
downtown.
As such, it will cater to the
smaller, family-owned shops in
the area, businesses that the Bay
Ridge Bensonhurst Beautifica-
tion and Preservation Alliance
has been working with for years.
The Preservation Alliance, which
coordinated the event with the
3rd Avenue Merchants Associa-
tion, created a coalition of retail
corridors to work together to ad-
dress key issues and connect
store owners with the resources
they need, Drago said.
The Expo will feature business-
es displaying their goods and
services, along with workshops,
from noon to 6 p.m., with a net-
working cocktail reception to fol-
low from 6 to 7 p.m. The focus of
the day will be on financial, tech-
nological and environmental
tools for improving operations,
streamlining costs and increas-
ing success, Drago said.
Workshops will cover topics
such as e-mail marketing, effec-
tive use of social media and cus-
tomer service training. As part of
this training, Drago said local
utility companies will be on hand
to review bills and discuss small
business programs so business
owners can make comparisons.
The NYC Business Solutions
Brooklyn Center will also have a
bullpen where businesses can get
one-on-one technical assistance
in the areas of business planning,
human resources, financing,
M/WBE certification as well as
customer service training for
restaurants and professional
services.
In this market, consumers re-
main cost-conscious and are
shopping around, Drago said.
Having improved customer serv-
ice and clear plans for building
business will help attract and re-
tain customers. The Expo will
provide these opportunities
close to home.
Admission to the Expo is free.
The cost to exhibit is $500. Cur-
rent sponsors include Northfield
Bank, Home Reporter and Bay
Ridge Eagle. There is still avail-
able exhibit space and room for a
few sponsors.
For more information, visit
bayridgebensonhurst.net.
10 BUSINESS TRENDS SEPTEMBER 2011
Brooklyn's Biggest Business to Business Trade 8how
Join Over 100 Exhibitors Looking To Meet New Clients
Attend Business Seminars and Meet Decision Makers
FREE ADM88ONl
Join us at our new location:
GRAND PROSPECT HALL 263 Prospect Avenue Brooklyn, NY 11215
Date: Tuesday, September 20
Time: 9:00am - 3:00pm
Contact: (718) 813-8173 or (516) 813 -6155 or info@brooklynbusinessexpo.com
Please visit www.brooklynbusinessexpo.com
to register to attend or exhibit
Exhibition booths onIy $495 ($395 for non profits)
Sponsorship opportunities available
SPONSORS: MEDIA SPONSORS: PROUD MEMBERS OF:
PROFESSIONAL WEBSITES.
PEASANT PRICES.
Visit us online at www.brooklynbiztrends.com
Unique business expo
EXPO
Continued from page 1
Slice of
Brooklyn
voted No. 1
Now in its fifth year, A Slice of
Brooklyn Pizza Tour was recent-
ly voted No. 1 tour of Brooklyn by
Tripadvisor.
Started in August 2005 by na-
tive Brooklynite Tony Muia, A
Slice of Brooklyn Pizza Tour has
been featured on NBCs Today
Show, The Travel Channel and
the Food Network as well as in the
pages of Frommers NYC Guide
and Lonely Planet.
In between stops at local leg-
endary pizzerias, passengers
learn about the history and cul-
ture of various Brooklyn neigh-
borhoods. The tour also includes
famous Brooklyn movie loca-
tions.
- BSAG establishes relationships with prominent community leaders, members and institutions, constantly seeking new
partners and affiliations to promote the arts for members and the public.
- BSAG also works with local schools and other institutions to bring the work of budding artists to the attention of the public.
- BSAG will exhibit in any reasonable venue. Corporations, public institutions, and others -- if you are interested in providing
exhibit space, let us know!
Creating opportunities for artists and art lovers of all ages
JOlN BSAG NOW! ARTlST or SPPORTER
www.bsagarts.org
CURRENT ARTIST MEMBERS
Gerard Barbot
Beryl Brenner
Michael Brenner
Arlene Finger
Jerome Frank
Vladimir Ginzburg
Anastacia Goodin
EXECUTIVE DIRECTOR - Arthur Melnick
Brooklyn Streetcar Artists' Group
Our roots are in Brooklyn our outlook is universal
1360 Ocean Parkway, Suite 6L Brooklyn, NY 11230
bsag.artists@live.com 718-314-0226
ARTISTS
AFFILIATIONS
ART LOVERS
- BSAG works to provide cultural enrichment to all areas within reach, with no cost to the public wherever possible.
Renie Morris
Linda Murad
Harriet Piltch
Morris Rabinowitz
Richard Resnick
Jessica Schulman
Bill Storoniak
Takashi Yamada
Eli Horowitz
Ellen Hoyt
Holly Koffler
Victoria Lapin
Barbara Listenik
Edwin Lopez
Anthony Marra
Deborah Matlack
Takeshi Yam
ada
Holly Koffler
Bill Storoniak
Deborah M
atlack
Barbara Listenik
- BSAGs artists are of varying ages and levels of achievement, all with great talent. Members have exhibited world wide.
- BSAG displays and promotes members work with as little expense as possible to the artist. Modest annual dues entitle
members to display at no cost where possible and minimal cost only where necessary.
- BSAGs Web site is aimed at promoting the individual artist as well as the organization. The Web site includes a pass-
word-accessible members-only page, providing leads, opportunities and updates.
- BSAG works with artists in all mediums, including performing artists, and often features entertainment at events.
OPENING SOON
In our gallery
In Coney Island Hospital
MY FAVORITE PLACE
an exhibition of fine art