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Limelight Technologies
Table of Contents
Limelight Content Delivery Network Overview.......................................... 3 Competitive Details ................................................................................... 4 Competitive Matrix .................................................................................... 6 Limelight Networks Service Offerings ....................................................... 7 Appendix A Limelight Pricing ................................................................. 9
Limelight Networks provides content delivery services through its 16 logical content distribution points, which are deployed in North America, Europe and Asia. Unlike Akamai Networks widely-distributed network architecture where small clusters of servers are deployed at thousands of edge locations, Limelight deploys a model more similar to the Internap network where large server clusters are deployed in fewer, strategically located delivery points. At each of the 16 content distribution points, Limelight connects with multiple Internet backbones through mutual peering arrangements, typically at an Equinix or Switch and Data peering exchange point. Limelight claims that more than 50% of content is delivered directly to the end-user network from a logical node through a direct peering connection. The remaining traffic is routed over the public Internet, primarily through transit connections with Global Crossing and AT&T. A typical Limelight Content Delivery Network (CDN) distribution node is provisioned with hundreds of edge servers, which store customer media content files. It also contains one or more intermediate storage systems, which act as large, deep media file caches and store less frequently requested content files. When an edge server in the logical node needs a file that it does not have, it can often retrieve that object from the intermediate storage system, rather than from a customers website servers or from another node in the system. These retrievals from intermediate storage systems are very fast, because they occur across a local area or metro area Ethernet network, rather than across the Limelight backbone or across the public Internet. This architecture maximizes the amount of content stored at each node without requiring that every content file is stored on every edge server.
Limelight maintains a private 10 Gbps backbone as well as metropolitan area networks that connect all of the content distribution points together. The 10 Gbps backbone is used to move customer-stored content between logical distribution points.
Competitive Details
Limelight Strengths: Fast growing customer base. More than 800 customers with revenues of $64 million in 2006, a 200% increase over 2005 revenues. Largest customers in the following vertical are: - Video: MSNBC, Viacom. - Music: RadioIO, ABC Radio. - Games: Microsoft (XBOX), Valve Corporation. - Software: Microsoft, Adobe Systems. - Social Media: MySpace 1 Tbps of content delivery capacity Good global footprint. Recent expansion in Asia and Eurpope have filled holes in delivery regions. Announced plans to expand to mainland China and India. Direct peering with more than 600 networks globally. Competitive Areas to focus on: Reports from existing Limelight clients of frequent service-impacting outages over the past year. Limelight does not use route optimization to ensure optimal performance from its content distribution points to the end-user. Its network is heavily peered and only uses transit bandwidth if a direct peer connection to the end-user network is not available.
Uncertainty surrounding pending patent infringement lawsuits filed by Akamai and MIT. An adverse ruling could affect Limelights ability to deliver service to its customers. Management and reporting platform (Limelight User Exchange) and media storage are not included with CDN service and are additional fees. The Internap MediaConsole is included with its CDN service. Internap expertise and experience delivering Adobe Flash streaming solutions. Internaps Transcoding Framework solution for uploading, transcoding and workflow management of user-generated content is functionally superior and more cost-effective than Limelights offering. The Limelight service lacks the automated workflow process that the Internap Transcoding Framework provides for content status, approval process and upload to the content delivery network. Limelight prices the transcoding service on a per-minute basis of video that is uploaded and transcoded. A customer that has the need for 1000 minutes of transcoding daily would incur an annual cost in excess of $326,000 using Limelight. Internaps Transcoding Framework pricing for the same requirements is less than $34,000. Recent News Limelight raised $205 million in their Initial Public Offering on June 8, 2007. Limelight announced at NAB 2007 that it will offer Microsoft Silverlight content delivery services. Silverlight is a browser based plug-in, similar to Adobe Flash, that doesnt require a stand-alone media player application such as Windows Media Player. Announced creation of a Japanese subsidiary, Limelight Networks Japan Inc., to provide service to Japanese customers and partners.
Competitive Matrix
Service/Feature
Authorized FVSS Flash Streaming Windows Media Streaming QuickTime Streaming RealPlayer Streaming HTTP Download FTP Download Billing Methodology Storage
Streaming Service for Flash Video Streaming Service for Windows Media Custom Solution
Custom Solution Content Delivery Service (CDS) In Development GB Transferred 95 Percentile Mbps (coming soon) Included in Package Price Tiers
th
MediaEdge Streaming Media ContentEdge Content Delivery No GB Transferred 95th Percentile Mbps Additional Fee
User Generated Content Transcoding and Management Services Advertising Solutions HTTP Website Delivery On-Demand Events Core Expertise
Basic video uploading and encoding. Transcoding Framework Workflow process management is weak compared to Internap Transcoding Framework 3rd party No Can do origin pull on static web objects (ie; images) Yes
In House
No
Yes
Media Delivery
Geo-Compliance. Content rights compliance offering that allows our customer to define the specific geographic location of a user prior to fulfilling the users content request, allowing the content provider to manage geographic restrictions for licensed content distribution. Competitive Information: Internap Authentication service can be configured to restrict access based on originating IP address. MediaVault. Security offering for Content Delivery and Streaming Media customers that securely associates digital media or stream locations (URLs) with authorized viewers, protecting content from access by unauthorized users. Competitive Information: Internap offers Digital Rights Management for Windows Media content and Authentication service for all CDN services. Content Control. Performance management offering for Content Delivery that allows customers to manage costs by limiting the speed of digital media deliveries to their end-users. Log Access. Access to an aggregated set of detailed activity logs (on-demand or live), allowing customers to access detailed content and user information from edge delivery servers. Competitive Information: Internap offers the ability for customer to retrieve raw logs from MediaConsole with no additional fee. API. Programmatic interface to Limelight services and reporting which allows a customers applications to directly access and pull information into their systems, as well as directly manage Limelight services as part of the customers application interface and workflow. Competitive Information: Internap provides this capability through a web wervice for no additional fee.
$0.30GB
$0.99/GB
$5.00/GB
$2.00/GB $1.50/GB
$10.00/GB