Sie sind auf Seite 1von 6

This ad shows the exposure/opportunity but not create so much attention .

as well as perception is not so much here for consumer. Attention requires lots of attraction for consumers. But in these ads only opportunities are specify properly but not perception for consumers.

This ad is a best example of create attention for consumer and exposure as well as perception. This ad shows the best opportunity for travele.this is also showing the perception through feeling just like in the air.

This ad is a best example of attention.

This ad is example of exposure.

this ad is a example of first of all exposure for consumer of tax refund and then create attention through showing money in ad then shows perception just like feeling relief for consumers.

This ad is an example of perception.

This ad is best example of attention, exposure and perception.

This ad is example of Attention, exposures to say like dont stop your dream here. Then perception for being or take a best car

Simple ad without attention and perception. Only exposure for consumers. Q:Watch TV for an hour during this period,describe the ads that gor your attention.why were they successful in attracting you?for which ads you engaged in zipping or zapping?
I watched Jeo TV for an hour.I was watching drama Zip during the commercial break QMobile commercial got my attention because it was concise and colour combination of black n silver that they used according to mobile colour attracted me a lot n model Eman Ali was also luking attractive in this add..for u phone new commercial that is related to internet pakages I used zapping technique because they exaggerate and highlight the things too much and create the need for nothing and I cant see any sense in this commercial and this commercial is not based on reality means no network can give too high speed of internet and repetition of same models in u fones adds and too much repition of add irritate me a lot thats why I changed channel and switched of to Hum TVwhere Nokia x3 Mobile attracted me because of their background song,colour combination and models that they used in their commercial

Q:Identify as many as examples you can in which marketers want marketers want consumers to perceive a just noticeable difference between their product and a competitors and btw an old product and new one.Also.. Adds which creates difference
Jazz vs u fone Ariel vs Surf excel Bonus vs Wheel pepsi vs Coke lipton vs supereme Nestle vs Sheezan

Adds which show Difference btw new and old products


Jazz ladies first vs jazz jazba Pepsi vs Pepsi Max Warid vs Glow Coke vs Diet Coke

Adds which do not create difference


Rooh Afza Jaame sheeri Dawlance Master Molti form Dalda Cooking Oil Q:Read about color trends and future color predictions in the press releases and reports of the color marketing group. What colors are expected to be popular in next few years? And why? Choose a particular product, such as a specific car model, and explain how the color forecasts you reviewed might affect the marketing of that product? Color trends change every year, usually just a slight variation from the year before with a few new colors thrown in to add some excitement. The color trends for 2011 wont be any different as well see a lot of variations on colors trends from 2010 with a couple of surprises.

Grays: Grays will be a neutral color in 2011 used to balance deeper, more saturated and
interesting color shades. Expect to see grays ranging from almost white to very dark and every shade in between, quite often with hints of blue and green. Gray hues will not only be used in paint and wall colors but will be very popular for furniture and fabrics in 2011. Best Car Colors:Car colors are usually a matter of personal taste, and normally that is how people decide on the color of their car. Color selection is probably the most stress free part of choosing a car since most of the time it happens to be the only pa...

Silver/ is most popular:In recent times, silver/ was the most popular color for several years with a solid resell value. As a result, there will be more silver colored cars on the road for the next few years due to many years of popularity. Lighter or reflective colored cars are also known to be cooler after being parked out in the sun for prolonged periods of time compared to black cars. There are many different brands of paint used for cars. Custom car painting has gradually gained popularity in recent years. A few notable car paint brands include: Dupont, Sikkens, Sherwin Williams, PPG, Diamont, RM, and House of Kolors.

PPG ANNOUNCES THE COLOR TRENDS FOR CARS FOR THE NEXT 5 YEARS
PPG - multinational in the paint segment - through its Refinish and OEM divisions announced to the market the colors that predominate over cars in 2009 and trends of tones for the next 5 years. To achieve these results, a group responsible for developing PPG colors is constantly examining colors trends around the world. Trend - The consume soft colors such as silver, gray, which for the next 5 years will remain the most purchased ones. And market of silver and grays colors car will be increase day by day. Colors Table:Trend colors for cars up to 2015 Silver 38%. Most used colors in vehicles in 2009 - Silver 26%, Gray 15%.
Silver exceptionally strong in the Asian countries of China, South Korea, Japan and India as well as in the market of Pakistan. In South Korea silver represents 50 percent of the market, up from 39 percent last year. Silver is top color with strong .

Das könnte Ihnen auch gefallen