SWAMI VIVEKANAND COLLEGE OF ENGINEERING, INDORE

SCHOOL OF MANAGEMENT

A PROJECT REPORT ON A COMPARATIVE STUDY OF MARKETING STRATEGY BETWEEN HERO HONDA AND TVS MOTORS WITH REFERENCE TO KHARGONE REGION

Submitted to Devi Ahilya Vishwavidyalaya, Indore for the partial fulfillment for the degree of Master of Business Administration (2009-11)

Guided by: Prof. Shilpi Mehta

Submitted by: Sandeep Yadav M.B.A. IV Semester Enroll. No. - Do9 MBA1440046

Acknowledgement
I would like to thank my project guide Prof. Shilpi Mehta for guiding me through my research project. Her encouragement, time and effort are greatly appreciated . I would like to dedicate this project to my parents. Without their help and constant support this project would not have been possible.

I would like to thank all the respondents who offered their opinions and suggestions through the survey that was conducted by me in Khargone Region.

Last but not the least; I would like to thank my college Director Prof. Axay Dube and all those who supported me directly or indirectly in completing my Major research project.

Sandeep Yadav M.B.A. IV Semester

Declaration

I, Sandeep Yadav, hereby declare that the Project Report entitled A Comparative Study of Marketing Strategy Between Hero Honda and TVS Motors with Reference To Khargone Region is an authentic work done by me under the supervision

of(Supervisor) The Study was undertaken as a part of the course curriculum of MBA IV Sem. (Full Time) of Swami Vivekananda College of Engineering affiliated to Devi Ahilya Vishwavidyalya, Indore. I further declare that to the best of my knowledge, this project work does not contain any part of any work which has been submitted for the award of any degree either in this university or in any other University/ Deemed University without proper citation.

Sandeep Yadav
MBA (IVth Semester)

Certificate
This is to certify that the Project Report entitled A Comparative Study of Marketing Strategy Between Hero Honda and TVS Motors with Reference To Khargone Region, which is being submitted herewith for the award of the degree of Master of Business Administration of DEVI AHILYA

VISHWAVIDHYALAYA, INDORE is the result of the original research work completed by Mr. . under my supervision and guidance.

To the best of my knowledge and belief, the work has been duly completed and is up to the standard both in respect of contents and language for being referred to the examiner.

Signature of Supervisor (Name of Supervisor)

Signature of the Principal/Director (seal)

Table of contents

S.NO.

PARTICULARS

PAGE NO. 6 17 19-21

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INTRODUCTION LITRATURE REVIEW RESEARCH METHODOLOGY RATIONALE OF STUDY OBJECTIVES OF THE STUDY RESEARCH DESIGN SAMPLE DESIGN SAMPLE METHODS SAMPLE UNIT SAMPLE SIZE DATA COLLECTION TOOLS TOOLS OF DATA ANALYSIS

4 5 6 7 8 9

ANALYSIS&INTERPRETATIONOF DATA 23 FINDINGS CONCLUSION LIMITATIONS RECOMMENDATION & SUGGESTION ANNEXURE BIBLIOGRAPHY QUESTIONNAIRE
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